LIZETH LAGOMARCINO

PAPALEO

Lizeth Lagomarcino Papaleo worked as a banker at Chase for six years, but was always intrigued by a career in the mortgage indus-try. She viewed it as the opposite side of the same coin, where instead of taking money

from clients she would be lending it. She took advice from the many REALTORS® in her family and decided to make the change, and currently works as a mortgage loan orig-inator at American Bancshares Mortgage.

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Lizeth is licensed in Florida and Massachusetts, and her bilingual skills serve as a big plus for her clients, and a good

reason for why about 90% of her business is repeat and referral.

Lizeth is licensed in Florida and Massachu-setts, and her bilingual skills serve as a big plus for her clients, and a good reason for why about 90% of her business is repeat and referral. “Being bilingual has come in really handy for me in Massachusetts. In South Florida being bilingual is common, but in Massachusetts it’s rare. So I’ve been for-tunate to tap into the Hispanic community because when you’re from another country

and English is not your first language, and you’re talking about money and finances, even if you speak English fluently, a lot of people prefer to have those conversations in their native tongue.”

Working in the mortgage industry comes with great responsibility, and for Lizeth it’s crucial that her clients thoroughly understand the entire process from start to finish. “When

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I got my home 7 years ago, I didn’t know anything about the process. The people that I did my loan with just said, ‘Sign here’ but there was no explana-tion of what I was really doing. Once I closed on the house I didn’t know I was going to get a bill in November for my taxes. I had no idea what my insur-ance entailed. So I always go back to that experience when I talk to clients, I want them to understand the process.” This is also why working with non-na-tive clients is so close to Lizeth’s heart. “This process can be a little over-whelming for people that have never

“This process can be a little overwhelming for people that have never done this before. And especially for people who have been living in the US for just a couple years. The financial system is completely different. I think that’s why a lot of my clients come back and recommend me, because they appreciate that I explain the whole process to them.”

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done this before. And especially for people who have been living in the US for just a couple years. The financial system is com-pletely different. I think that’s why a lot of my clients come back and recommend me, because they appreciate that I explain the whole process to them.”

As someone who is motivated by shedding light on all facets of the financial process to

her clients, Lizeth’s approach to marketing is no different. “I post quality content about issues people want to know more about. I moved to this country when I was 18-years-old and I didn’t know how the financial system worked, what credit meant, what you needed to do to have good credit. And I know people who have been here all their lives who don’t know it either. So I like to post a lot about that.”

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Even though the world is currently battling with the COVID-19 virus, Lizeth does her best to stay positive and keep her clients up to date about the market. “With the coronavi-rus situation, I am working to keep my clients informed on what’s happening with the market

and the current rates. It’s incredibly import-ant that they understand how this is going to impact them. This is not 2008, this is not a financial crisis, it’s a health crisis. As soon as everything goes back to normal, the bounce back will be a lot faster.”

To learn more about Lizeth Lagomarcino Papaleo email lpapaleo@myabsm.com, or call 954-296–9555