Liz Rosenthal V&M presentation May 2010
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ADVENTURES IN CROSS-MEDIA MAY 2010 www.powertothepixel.com VISION & MEDIA Presented by: Liz Rosenthal Founder & Managing Director, Power to the Pixel
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Transcript of Liz Rosenthal V&M presentation May 2010
ADVENTURES IN CROSS-MEDIA
MAY 2010www.powertothepixel.com
VISION & MEDIAPresented by: Liz RosenthalFounder & Managing Director, Power to the Pixel
CROSS-MEDIA CASE STUDIES
/ Four Eyed Monsters/ Rage/ Gaza Sderot/ Tulse Luper Suitcases/ The Dark Knight/ Head Trauma/ The Truth About Marika
POWER TO THE PIXEL
Events and Training:/ The Pixel Lab, Wales, 4 to 10 July 2010/ The Cross-Media Forum in association with BFI London Film Festival, 12-15 October 2010
Online/ Publishing:/ The Pixel Report - Ta site focused on cross-media forms of film-making, storytelling and distribution, providing analysis, information and debate about the changing environment for the financing, production and distribution around the world.
Consulting:Some of our clients to date are:/ UK Film Council, / Film London/ BAFTA, / Berlinale/ Rotterdam Film Festival/ Individual Film Companies
www.powertothepixel.com
TRADITIONAL MEDIA
Gatekeeper Model Creator & Consumer Led Model
Restricts Audience Access Enables Audience Access
Limited Space Unlimited Space
Suits Blockbusters Suits Niche & Specialist
Expensive Delivery Low Cost Delivery
One-Size-Fits-All Strategy Tailored Strategies
One Version Unlimited Versions/ New Formats
Territorial Release Global Release
Limited Delivery Platforms Multiple Platforms/ Fragmented
Audiences
Value = Unit Sales Value = Data, non-copiable items
Little Connection to Audiences Direct Relationship With Audience
DIGITAL/INTERACTIVE MEDIA
TRANSFORMING MODEL
NEW RELATIONSHIPS WITH AUDIENCESTHE INTERNET HAS TRANSFORMED THE RELATIONSHIP BETWEEN THE CREATOR, THE AUDIENCE & THE DISTRIBUTOR
/ DIRECT CONNECTION BETWEEN CREATORS AND AUDIENCES/ BUILD A COMMUNITY/ FANBASE AROUND YOUR WORK
/ AUDIENCES ARE NO LONGER PASSIVE/ REMIXING AND COLLABORATING
/ A CHANGING ROLE OF CURATORS/ CRITICS/ COMMISSIONERS/ NEW MEASURES OF QUALITY AND RELEVANCE
/ FRAGMENTED AUDIENCES ACROSS PLATFORMS/ CREATE STORIES ACROSS MEDIA TO ENGAGE AUDIENCES
CROSSMEDIA STORYTELLING
/ extends the creative form/ reaches and engages extended audiences/ increases potential types of finance/ new opportunities to exploit and extend IP
CROSS-MEDIA CASE STUDIES
/ Four Eyed Monsters/ Rage/ Gaza Sderot/ Tulse Luper Suitcases/ The Dark Knight/ Head Trauma/ The Truth About Marika
FOUR EYED MONSTERS/ Susan Buice & Arin Crumley
www.foureyedmonsters.com
FOUR EYED MONSTERS/ Susan Buice & Arin CrumleyTrailer
www.foureyedmonsters.com
COLLABORATIVE CURATIONFOUR EYED MONSTERS/ Susan Buice & Arin Crumley
www.foureyedmonsters.com
MAKING STORIES AVAILABLE ACROSS MULTIPLE PLATFORMSRAGE / Sally Potter
www.ragethemovie.com
MAKING STORIES AVAILABLE ACROSS MULTIPLE PLATFORMSRAGE / Sally Potter
www.ragethemovie.com
GAZA SDEROT, LIFE IN SPITE OF EVERYTHING/ARTE/ UPIAN/ BO TRAVAIL
GAZA SDEROT, LIFE IN SPITE OF EVERYTHING | 2008http://gaza-sderot.arte.tv
THE TULSE LUPER SUITCASESPETER GREENAWAY
www.tulselupernetwork.com
THE TULSE LUPER SUITCASESPETER GREENAWAY
www.tulselupernetwork.com
THE DARK KNIGHT/ 42 ENTERTAINMENT
www.batman.wikibruce.com/Home
www.batman.wikibruce.com/Home
THE DARK KNIGHT/ 42 ENTERTAINMENT
slide courtesy of Seize the Media
www.headtraumamovie.com
HEAD TRAUMA/ LANCE WEILER
HEAD TRAUMA/ LANCE WEILER
slide courtesy of Seize the Media
24/7 ‘Ractor
The Truth About Marika/ The Company P
Slide - courtesy of The company P
“If the cinema intends to survive, I believe, it has to make a pact and a relationship with concepts of interactivity, and it has to see itself as only part of a multimedia cultural adventure.”
Cinema Militans Lecture Peter Greenaway, 28th Sept, 2003
CROSSMEDIA STORYTELLING
/ extends the creative form/ reaches and engages extended audiences/ increases potential types of finance/ new opportunities to exploit IP
THE PIXEL LAB: The Cross-Media Film Workshop
Residential Workshop: 4 to 10 July 2010, CardiffDistance learning: July to October 2010
Presentation to Industry: October 2010, London
www.powertothepixel.com
With the support of the Media Programme of the European Union and Skillset, TorinoFilmLab and ARTE
THE CROSS-MEDIA FORUM: In association with The BFI London Film Festival
12-15 October 2010
PIXEL CONFERENCE SUMMIT: 12 OctoberPIXEL PITCH COMPETITION: 13 October
PIXEL MARKET: 14 October (new for 2010)THINK TANK: 15 October
www.powertothepixel.com
