Liz London’s ArtBy London Art & Design Inc.

Copyright 2015

Client Branding Through Theme Based Art Pieces

Introduction

Branded Theme’s

Example 1

Example 2

Example 3

Example 4

Example 5

Conclusion

INTRODUCTION

Branded Art Or Theme Based Artwork Incorporates

The Look And Feel Of A Client’s Space By Utilizing

Certain Images, Symbols, Words Or Icons To Create

And/Or Convey The Definition Of It’s

Message/Mission To The Public That It Serves By

Solving An Issue/Issues Within The space.

‘Branding’/Theme Based Artwork

Start By Coordinating An Interiors Space

Through The Following Ideas/Questions:

What are the primary issues with the design project that can be solved through themed

based artwork?

Is the name of the facility important to emphasize?

What images relate to the name of the facility or location?

Do the owners want/need to be featured prominently into the theme?

What role does the history of the facility and/or the name of the facility play into the

design features?

Does the logo of the facility need to be incorporated or specific photographs regarding

special events that have occurred at the location need to be displayed?

What colors, patterns, fabric or existing designs need to be incorporated or

emphasized into the artwork?

Example 1

Update To Existing Golf Facility In Florida

Emphasis On The Book ‘The Zen Of Golf’

Issues: Need Updated Visuals For Golf Facility

Solved By: One of the decisions was to use sacred geometry symbols inside the

golf balls. Because golf is known as a mental game we used two matching

profiles of ‘heads’ floating in the sky with golf balls inserted into them emphasizing

this theme. Including the wings on the head symbolized the idea of a ball ‘taking

flight’ the space between the thought of ‘acting’ before following through and

actually ‘hitting the ball’

The circles between the sky and the 'ground ‘ portray all of the balls a player may

hit to get the correct shot…The images, words and quotes below ground portray

the foundations of what it takes to be a proficient golfer…

The Zen Of Golf/Sacred Symbols of Golf“ ”

Example 2

Oil Company

Utilizing Color, Dimension and Space

Issues: Long White Wall In Canteen Area Needs Bright Colors And Dimension To

Accent Space.

Solved By Creating 3 Dimensional 2”W x 1/1/4D x 48”L Brightly Painted Wood

Strips Placed Around The Wall 3/4” Apart

7

”“ A Fence Becomes A Bridge

Example 3

Issue: Resort Restaurant In Need Of Large Scale Art Piece To

Emphasize/And Brand The Name of the Facility

Solved By: Researching The Name Of The

Restaurant Which Was Named After A Type Of Tree.

The Tree Design Was Incorporated Into The Design Along With

The Historical References Of Uses Of The Tree

”“ Acacia Tree With Sound Blooms

Example 4

Issue: New Building Renovation For Tennis/Golf Center Needs

Complementary Artwork To Coordinate With Fabrics Utilizing

And Incorporating Event Photographs And Famous Quotes

Solved By: Printing Pixelated Giclee’s For Backgrounds,

Collaging Event Photos Onto Each Individual Piece, Also

Incorporating Photos Of Fabric, Quotes and Design Elements.

”“ Live Your Dreams

”Live, Play, Belong

“

“ ”On The Upswing

Issue: New Tennis Facility Needs Large Dramatic Piece

Behind Counter Space With Brightly Colored Tennis Theme.

No Images Desired. Desiring Only Graffiti Like Graphics

With 3D Elements. Wanted To Incorporate Logo Into Piece.

Solved: Developed From The Theme “Love Is The Zero Point”

Using 3D Lettering Spelling Out “Love” Mounted In Front Of Actual

Point Numbers In Tennis Game. Small Tennis Racket Nets

Sprinkled In The Background Around Numbers. Incorporated Logo

Into The Piece As A Natural Element.

Example 5

“ ”Love Is The Zero

Point

Conclusion

London Art & Design Has Years Of Experience From Partnering

On Projects With Many Designers And End Users Developing A

System To ‘Brand’ Theme Based Art Work For Your Clients.

Contact Us To Discuss Your Next Project

Liz London

972-904-1016

lizlondon@lizlondon.net

www.lizlondon.com

www.lizlondon.net