Leisure Industry Week (LIW) is the annual event that attracts 12,886* visitors from the entire out-of-home leisure industry. It’s the UK’s only exhibition with the depth and breadth to attract thousands of senior decision-makers from the public and private sector and place them in one inspirational business environment.

*ABC audit - 12886 total attendance consisting of 9750 registered visitors and 3136 other attendance

What is ‘Health & Fitness’?LIW is the UK’s leading annual trade industry event for the health, fitness and wellness sector, celebrating its 21st Birthday in September 2009.

The event is designed to embrace all key stakeholders in the health and fitness industry, to provide a showcasing, networking and educational event that connects people in acting as a driver for change.

The Health & Fitness show’s co-location with the wider active leisure sector served by Leisure Industry Week (LIW), provides a unique opportunity to develop partnerships with both private and public sector stakeholders.

Health & Fitness works in partnership with a number of key organisations, including;

Live exhibition attracted over 120 commercial suppliers, associations and media partners.

Live demonstrations in the Lucozade Sport Fitness Arena

Inclusive Fitness ZoneFIA/Skills Active VIP Lounge

What happened at the 2008 event?

Education • UKSCA Performance

Seminars• Major Moves ‘Role of

technology in activity promotion’

• Wright Foundation Exercise Referral Seminars

• FitPro Business Conference

Networking Events• Leaders in Leisure Cocktail

Reception• FIA Drinks reception &

Keynote address• FIA/FitPro Flame Awards• SPORTA Annual Lunch

“We’ve utilised our stand to the maximum and achieved great success with a good quality and mix of serious visitors, which is great considering the economic climate.”

Matthew Januszek Director, Escape

Who visits Health & Fitness?12,886* visitors attended LIW and Sports Development Week in 2008

Private Gyms & Healthclubs

Local Authority Leisure Centres

Sports Clubs

Local Authority Trusts

Schools, Colleges and Universities

Architects, Consultancies, Building Companies

Training/Coaching Companies

County Sports Partnerships

Health/Medical Sector Representatives

Infrastructure/Regeneration Project Operators

Local Authority Management Contractors

Sporting Governing Body/Agencies

Corporate Wellbeing Advisors

*ABC audit - 12886 total attendance consisting of 9750 registered visitors and 3136 other attendance

TESTIMONAL

“Technogym enjoyed an outstanding LIW in 2008 with record numbers of leads and orders taken. Of special interest to customers were the new bikes, Excite Top, FLEXability, Kinesis One and Element+ strength.”

Chas Sharp, Marketing director, Technogym

12,886* visitors attended LIW and Sports Development Week in 2008

They are a decision making audience62% of all visitors are senior decision makers

You won't find them anywhere else61% have not visited any other industry event in the last 2 years

When they come, they come to buy57% of visitors expressed intent to buy products and services at the show

And when they buy, they buy big23% of visitors with purchasing power have responsibility for expenditure over £250,000

LIW puts you in front of the biggest audience of buyers…

*ABC audit - 12886 total attendance consisting of 9750 registered visitors and 3136 other attendance

What are Health & Fitness visitors looking for?Strength & CV Equipment E.g. Pulse Fitness, Cybex, Physical Company, Technogym

Vibration Training EquipmentE.g. Power Plate, Vibrogym UK, Big Wave

Health, Wellness & Fitness TestingE.g. Cranlea, Human Lab VO2, Idass Fitness, Body Stat, Derwent healthcare

Fitness/Sport NutritionE.g. Reflex Nutrition, Ultralife, Gatorade, Lucozade Sport, Taut

Membership Retention/Marketing Services E.g. Creative Fitness Marketing, Big Wave Media, Hatrick Marketing

Rehab/Physio/Medical EquipmentE.g. Mobilis Performance

Children’s Fitness Products/ServicesE.g. Zig Zag, Pulse Fitness, Gymkids, Shokk, Fit for Sport

Pilates EquipmentE.g. Gravity, Stott Pilates (Pro Active Health)

Training/Education ProvidersE.g. Lifetime Health & Fitness, YMCA Fitness Training, Focus Training, Northern Fitness Training

Clothing / Promotional ProductsE.g. Promotions 81, Activate, First Editions

TESTIMONAL

“I attended in 2008 to network with a number of existing and prospective clients. It would have taken several months to have conducted the number of productive meetings that I managed over my 2 day visit. LIW is the most important health and fitness industry event in the UK and I look forward to attending in 2009.”

Mark Jones, Group Health & Fitness Manager, Liverpool City Council

Visitor research findings*88% have purchasing authority or advisory influence

75% attended LIW to source new suppliers

70% attended LIW to source a specific product/service/technology

61% fulfilled their objectives to purchase/place order/sign contracts at LIW

70% attended to compare products with a view to placing orders at a later date

66% attended to help make a decision about a product(s)/services they were thinking of buying

83% have the propensity to purchase a product/service from an exhibitor seen at the show over the next 12 months

42% have found new suppliers they wouldn’t have considered using as a direct result of attending LIW

34% are considering purchasing products/services they wouldn’t have considered had they not visited LIW

23% have already purchased or placed orders for products/services they wouldn’t have placed had they not visited LIW

84% attended to identify new opportunities/markets

95% attended to keep up to date with industry trends/developments

85% attended to see the industry players in one place

80% attended to strengthen existing relationships

88% expressed a strong intention to attend LIW next year

85% have expressed that LIW is important to them/their company

TESTIMONAL

“As a first time exhibitor, I was delighted with the show. We generated over 300 qualified business leads, with the co-location of fitness, alongside the wider leisure sector, providing new opportunities way beyond our expectations.”

Martin McKenzie, Managing Director Fight Fit

* Source: Independent research conducted by Vivid Interface

Managing Director CADBURY HOUSE HOTEL CLUB & SPA

Managing Director PARKWOOD LEISURE

MD LIBERTY HOTELS UK LTD

Multi-Site Fitness Manager IMPRESSIONS FITNESS SUITES

National Group Fitness Manager LA FITNESS

National Kids Manager VIRGIN ACTIVE

Operations and Fitness Manager PONDS FORGE INTERNATIONAL SPORT

Operations Development Manager CULTURE AND SPORT GLASGOW

Operations Director NUFFIELD PROACTIVE HEALTH

Operations Manager ISLE OF WIGHT COUNCIL

Pdm ASHTON PARK SSP

Performance Analyst SPORT ENGLAND

Pfi BORDERS SPORT & LEISURE TRUST

Physio MANCHESTER CITY FC

Project Manager SPORTSCOTLAND

UK Operations Manager VIRGIN ACTIVE

Leisure Facilities Manager FOREST SCHOOL

Leisure Complex Manager TALACRE BEACH GROUP

Leisure Investment Manager ST HELENS COUNCIL LEISURE

Sports Facilities Manager UNIVERSITY OF SURREY

Spa & Leisure Manager FUSION SPA & WELLNESS

CEO ESPORTA

CEO Leisure CENTURION HOTELS

Chartered Architect FIFE COUNCIL

Chief Executive LEISURE CONNECTIONS

Chief Executive CANNONS GROUP LTD

Contracts Manager SECRCO LEISURE

Qualifications Manager ACTIVE IQ

Purchasing Manager SLM LEISURE

Complex Manager BRADFIELD SPORTS COMPLEX

Sample visitors TESTIMONAL

“LIW 2008 was another triumph for SHOKK with the launch of five exciting new products. event the SHOKK stand was a constant buzz of activity and inundated with visitors who surrounded the stand all keen to see the new products especially the SHOKK MOTIVATRIX, with one purchased off stand during the event.”

Kieran Murphy, Marketing Director, Shokk

Media Partners TESTIMONAL

“We have been in the leisure industry for over 25 years now and this is the best show we have ever attended in terms of interest in the company and its total solutions package. We tripled the number of leads generated on the stand compared to last year and with the new products being launched at the show there was a real buzz about where Pulse is heading as a company.”

Chris Johnson Managing Director, Pulse

Book early and benefit from:Preferential stand location options

Reduced space costs

Reduced contractor rates for stand extras

Access to our dedicated PR agency (Promote PR)

Opportunity for inclusion in e-newsletters sent to our entire visitor database

Opportunity for company press releases to be archived on the website

Access to LIW supplier finder and tender service

Access to a professional studio, for the production of streamed video, for hosting on LIW TV (www.liw.tv) and in your own communications (fee applies)

More than just a three day show…

TESTIMONAL

“We signed contracts with two major health club chains and obtained lots of good leads and great feedback about the stand and our demonstrations.”

Greg Sellar Managing Director, Gravity

Benefits of Exhibiting…Exhibitions are one of the most effective mediums for establishing and maintaining customer relations. In an increasingly digital age, they are the only media where buyer, seller and product physically come together – which in today’s climate, is a potent force for any business.

Exhibitions combine the mass-reach of advertising, the targeting of direct mail, the persuasive power of face-to-face selling, and the networking benefits of the Internet, to create a unique environment in which a wide range of sales and marketing objectives can be pursued, either singly, or side by side.

Highly targeted:• Flexible• A two-way

communication process

• The buyer comes to you

• Neutral sales environment

• A three-dimensional media

• Fast market penetration

Highly targeted:FlexibleA two-way communication processThe buyer comes to you Neutral sales environmentA three-dimensional media Fast market penetrationPermission marketing

In this current climate, the importance of building relationships and being "visible" has never been more pertinent!

Contact details & booking information

Stand costsSpace Only ...........£339 per m2

Shell Scheme .......£369 per m2

(carpet, walling, ceiling grid and nameboard included)

Jonathan Monks+44 (0)20 7955 3972Jonathan.Monks@ubm.com

Tom Hammond+44 (0)20 7955 3990Tom.Hammond@ubm.com

To request a floorplan, book a stand or sponsorship opportunity please contact :