Living Labs – Bringing technology test-beds into real-life user … · 2007. 4. 4. · A. ENoLL...

1 © 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials

Living Labs –Bringing technology test-beds into real-life user focused environments

Veli-Pekka NiitamoNokia & CKIR


Living Laboratory – conceptual idea


Inhouse Proximity

Society

Neighborhood Proximity

City

Professional RoleProfessional Role“Enterprise VPN”

Family member RoleFamily member Role“family VPN”

Community/Society RoleCommunity/Society RoleeVoting

eGovernment services

Consumer RoleConsumer RolemShopping

mLocationing

eLearning Environments

mCommerce& Identification

Work/Life Balance

Well-being& Social Aspects

Spatial Solutions & Smart Materials

Living Logistics& Maintenance

Roles of Mobile Individual in a LivingLab context


Research Areas in a LivingLabMobile Worker Mobile “Self” Mobile Citizen Mobile Customer

EnablingEnabling individualsindividualsMOBILE INDIVIDUAL IN EUROPE

Mobilizing for productivity: enabling mobile individuals tooptimize their contribution across multiple life roles

EnablingEnabling environmentsenvironmentsSUPPORTING INDIVIDUALIZATION

OF ENVIRONMENTSIntelligent logistics and construction material utilizing

RFid technology, multimodal user interfaces

Mobile work Work/life balanceDistributed work

Work ManagementDistributed Teams

Enabling Workspaces

Well-BeingFamily Management

Life ManagementProactive Healthcare

Active Daily LifeMental Activeness

mDemocracyCommunity CommsLifelong Learning

Community MemberE/m Moderators

Ambient Intelligence Society

Ambient IntelligenceEnabling Environments

e/m CommerceLiving logistics

mServicesMobile Maintenance


If market and technologyare the only factors, the outcome will have low

acceptance among people.

Society

Market Technology

Lowacceptance

Old-fashioned

Un-economical

If only market and societyfilters are included,

the result will be old-fashioned.

If technology and societyin turn are included, the

solution may be uneconomical.

Hence, all three factors are needed to describe the possible future.

Sustainable Innovation realized


Reaching trusted sustainable systemicinnovation

Enabling Technology Platforms

Technological Innovation

Systemic Innovationvalidated by users

Enabling Institutional Infrastructure

Social Innovation

7 © 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / InitialsDisclaimer: The opinions expressed in this study are those of the authors and do not necessarily reflect the views of the European Commission

Blurred work and lifeWork and life are a unity of different activities performed in continuous flow.

Blurred work and lifeWork and life are a unity of different activities performed in continuous flow.

driven by quality of lifeAdapted from: Prof. Jarmo Suominen, MIT and Helsinki University of Art and Design

Separateworkday and leisure timeWork and leisure time are kept separate.

Separateworkday and leisure timeWork and leisure time are kept separate.

caused by industrial revolution

8 © 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / Initialsresearch development production sales / marketing

USA single market time zone (11 hrs) Europe single market time zone (10 hrs) Asia single market time zone (12 hrs)

USA single market time zone (11 hrs) Europe single market time zone (10 hrs) Asia single market time zone (12 hrs)

9 © 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / InitialsDisclaimer: The opinions expressed in this study are those of the authors and do not necessarily reflect the views of the European Commission

gainful employment domestic work public service free time

public services available 24/7 through eGovernance

liberal labour laws: available and affordable commercial services 24/7

public services available (limited time)

commercial services available (limited time)

Case Europe - Case Europe - Case Europe - Case Europe - Case Europe

Case USA - Case USA - Case USA - Case USA - Case USA


LIVINGLAB

Human (User) Perspective”Co-creative Neighbourhoods”

T-Bed/Technology Perspective”Technologies, servicesand usage/test environments”

ENoLL

Thematic Perspective”Thematic/sectoral/clusterfacilitator of LivingLabbing”

Innovation System Perspective“Nordic Livinglabbing Ecosystem”

Customer (revenue!) perspective”Contributing stakeholders:Public, Private, Civic”

Proximity Perspective”Innovation ServiceProvider - LL Operator”

LivingLab Layers


Potentialmarket

Conceptdesign

detailedplanning and

testingDeployment Distribution

and marketing

InfraInfra providerprovider

ProductProduct//serviceserviceoperatoroperator

locallocal serviceservice providerprovider//contentcontentcreatorcreator

UserUser//consumerconsumer//clientclient Purchase/go-ahead

Acceptance/rejection

Improvement/co-design

Change in social/

consumptionpattern

Establishing user/Consumer

Interest group

LivingLab is LivingLab is wherewhere useruser meetsmeetsproductproduct//serviceservice providerprovider in a in a coco--designerdesigner partnershippartnership

Potentialmarket

Conceptdesign



and marketing

Potentialmarket

Conceptdesign



and marketing

Disclaimer: The opinions expressed in this study are those of the authors and do not necessarily reflect the views of the European Commission


A missing link in innovation

Innovation “no man’s

land”

Research push Market pull

Phase 1Solution proposal

Phase 2Prototype

Phase 3Pre-commercial product/service

Phase 4Commercial

product/service

Phase 0Research


Supplier A

Supplier C

Supplier D

Supplier ESupplier E

Supplier A,B,C,D,E

or X

Phase 1Solution proposal

Phase 2Prototype

Phase 3Pre-commercial product/service

Tendering(GPA not applicable)

Tendering

(GPA applicable)

Supplier B

Supplier C

Supplier D

Supplier E

Supplier C

Proposed framework

Phase 0Research

Pre-commercial Procurement of Innovation

Phase 4Commercial

product/service

Innovative Procurement


WP3 Validation Approach

Pre-lab conceptualizationBrainstorming, scenarios, paper protos, heuristic evaluations

Laboratory studiesPsychophysiology (emotion, attention, cognition), eye-tracking, self-report

Living Lab- fieldbased user research

Quasi-experimentation

Value creation/Value capture business modelling and

mass-customization research

Concept Validation

Standards/Tech Validation

User/Market Validation

Societal Validation









Value creation/Value capture business modelling and

mass-customization research

Concept Validation

Standards/Tech Validation

User/Market Validation

Societal Validation


ENoll towards business innovation and new market creationSupporting layers Major focus areas

D. Technology platform

A. ENoLLSocial Innov.

B. Living LabService Innov

C. Test-bed Tech&proc Inno

Technology configuration

Integration services

Business modeling, user centric designs, future

web

Interoperability testing

Pre-market trials, soc. web regu. Reg.

Major Challenge

Open source

Open business

model

IPR

European Role



Virtual and variesVaries, could be Intermediate depen-Long , could be permanentVirtual and flexible ime span

Very mixedBoth infrastructure and applications can be in validation and testing phase

Infrastructure in place however rather immature applications can be tested

Applications in true social context with existing or close to market technology

Semantic Web, Open architecture, standard interfacing

ech-ologyeadiness

SW technologiesSpecifically configured infra and applications

Predefined technology applications

Many interoperable technologies and independent technologies, pre-market tech.

Focus on business models, value chain distributions and social, institutional acceptance

ech-ologyocus

Open/member or partner based

ClosedOpenOpenOpenpenness

Partner companies and in some cases open communities

Companies and research institutes involved

Local public partners, infrastructure providers and partner companies

Local public partners, research institutes, SMEs, larger national/ international companies, civic organisations

Multi-stakeholder partnership

xecutive artners

SW engineers, individual designers

Researchers/developers, companies and research institutes

Application developers, researchers and clients

Consumers, users and their organisations, companies and civic sector, local interest groups, research communities

Companies, regional, national development organisations, and research communities

perative artners

SW development with shared tools in standard /open architectures/ interfaces

Testing, developing and validating new products/services/technologies

Test and validate new technologies, products and services in real or simulated context

Develop new supply for local market, test multi contextual user and social interfaces, systemic innovations

Enabling environment for collaborative innovation and rapid market scaling, concurrent massc.

bjective

Symbian, Linux Communities

Advanced Technology Transit Bus, Fraunhofer-focus, NasaIntelligent Operations Testbed, HP Bazaar

Octopus, Oulu, Aurora borealis,Mob cityBremen, Sparknet,

Helsinki Virtual Village, Crossroads Copenhagen, Botnia.net, Freeband,Hasselt

ENoLL, Network of Homelabs, Lifelabs

xamples

Interface to SW development

Specific technology for testing and development purposes

Enhanced/Interoperable technology infrastructure which will be offered to users

Broad regional development program where testing , developing and validation of new products and services indicate future systemic Innovation needs

New type of organised collaborative network for venturing,marketmaking & innovation/ ‘incubator” [1]

escrip-on

SW PlatformClosed testbedOpen testbedLiving lab2nd gen LLType


Open

European

Collaboration

Space

Where are we headed?

Hosp

ital c

entri

cHo

spita

l cen

tric

Serv

ices

Serv

ices

Mass

Med

iaMa

ss M

edia

24 h

Cor

pora

te24

h C

orpo

rate

Prod

uct C

reat

ion

Prod

uct C

reat

ion

Cons

truct

ion

Cons

truct

ion

Open

Com

mun

ityOp

en C

omm

unity

Deve

lopm

ent

Deve

lopm

ent

Engi

neer

ing

Engi

neer

ing

Cost OptimisationCost Optimisation

Ad hoc CollaborationAd hoc Collaboration

KnowledgeKnowledge@ workplace@ workplace

GlobalGlobalSustainabilitySustainability

AmbientAmbientCollaborationCollaboration

Ambient KnowledgeAmbient KnowledgeSharingSharing

Perv

asive

Hea

lthPe

rvas

ive H

ealth

Serv

ices

Serv

ices

OnOn-- d

eman

d M

icro

dem

and

Micr

oMe

dia (

SEIS

)Me

dia (

SEIS

)

Agile

, Ext

ende

dAg

ile, E

xten

ded

Crea

tion

Netw

orks

Crea

tion

Netw

orks

Sust

ainab

leSu

stain

able

Built

Env

ironm

ent

Built

Env

ironm

ent

Glob

al Op

enGl

obal

Open

Sour

ce In

nova

tion

Sour

ce In

nova

tion

Glob

al Co

ncur

rent

Glob

al Co

ncur

rent

Engi

neer

ing

Engi

neer

ing

Emerging CoEmerging Co--Creators & Early AdaptorsCreators & Early Adaptors

in Network of European in Network of European LivingLabsLivingLabs


CENTEREDWORK / KNOWLEDGE

DISTRIBUTEDWORK / KNOWLEDGE

OPEN KNOWLEDGE AND CONTENT LAYER

2005 - COLLABORATION LAYER

2007 -OPEN SERVICE ARCHITECTURE LAYER

MATERIALIZING SINGLE INFORMATION SPACE2009 -

2010 -

MEDIA LearningEducation

eHealth

EngineeringConstru-

ction RURAL

TRUE KNOWLEDGE WORK and eMOBILITY

OECSIntegration to ETPs

CWE RoadmapO

CC

UP

ATIO

NA

L DO

MA

INS

EN

ABLIN

G H

OR

IZON

TAL

ELE

ME

NTS


Cross-disciplinary research

Physical Physical workplaceworkplace

TechnologyTechnologyInnovationsInnovations

People and OrganizationPeople and Organization

Relationship between work and business processes, technology, organization and place SecuritySecurity

Enterprise and ProcessesEnterprise and ProcessesBusiness ProcessBusiness Process

Living Labs – Bringing technology test-beds into real-life user … · 2007. 4. 4. · A. ENoLL...

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