Living in a web 2.0 world -...

© 2007 IBM Corporation

SWG – Industry Solutions - Retail

Living in a web 2.0 world

Bernadette DuponchelSWG Industry [email protected] 569 9296

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Industry Solutions - Retail

Living in a web 2.0 world | AMAI – 9-26-07 | Confidential © 2007 IBM Corporation

Did you know . . .

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There are over 200 million registered users of MySpace, growing at a rate of 230,000 per day (9/07)

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There are over 2.7 billion searches performed on Google each month

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The top 10 in-demand jobs in 2010 did not exist in 2004

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The US ranks 20th in the worlds in broadbands internet penetration, just after Luxemburg

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In China, there are 100,000 new broadband users everyday

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47 million laptops were shipped worldwide last year

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Mobile devices outnumber desktop computers by a factor of two

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The number of text messages sent and received every day exceeds the total population of the planet

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1 out of 8 married in the US last year met online

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The Google generation, our kids and future employees!

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How fast it is changing

Now you know . . .

How the world is changing,

This is a web 2.0 world….!

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Web 2.0 is People

USCommunity/Social networkNew balance of powerWord of MouthTransparencyDistrust of marketing

What does it mean?More demandingUnpredictableNeed to earn the right to be considered and evidence

“Web 2.0 (a.k.a. Social Computing) is about

connecting people and amplifying the power ofworking together” (Carol

Jones, IBM Fellow)

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Web 2.0 is Communication

Multiple point of accessWeb IS the information sourceInstant connectionPower of the Cloud Multi tasking

What does it mean?Consistency AdaptabilityParticipation

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Web 2.0 is Experience

Point of contact are multiplyingBrand is in the hand of the consumerEvaluate image, message and experience to define brand value and relevance

What does it mean?Understand expectations by point of interactionConnect points of interaction for a synchronized and un-interrupted experience

Advertising

News letters

Email Campaign

Field assistance

Employees

Direct Mail

Billing

News Letters

InternetContact Center

Public Relations

Store

Internet

E- Mail

Service Personnel

Customer event

Blog

Mobile promotions

Virtual World

Billing

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Web 2.0 is Participation

InteractiveCollaborationCo-creationBlogging/WikiYouTubeImmergence

The new P in retailTurning participation into a sellingSimplifications

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Web 2.0 is Dynamic

MobileInstant obsolescenceBlind competitionLifecycle is deadSpontaneityFaster trendsWord of mouth

What does it mean?Outsourcing at the edgeCo creation On going innovation GrandOpening

Pop Up Retail

45% to 60% of a new video game profit occurs in the first 4 to 5 days

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Web 2.0 is a Platform

Virtual worldsWeb ServicesAjaxRSSMashupsWidgetsPodcasting

What does it mean?More web applicationsFeedback based developmentFlexibility

“an emerging network-centric platform to support distributed, collaborative and cumulative creation by its users.”

TagsA term associated with or assigned to a piece of information (e.g. a picture, a geographic map, a blog entry, or video clip) for purposes of keyword-based classification and search of information.

Organize the information as user sees the world

Widgets A web widget is a portable chunk of code that can be installed and executed within any separate web page by an end user

Customizing of one’s UI with information and functionality

Podcasting An audio content that is delivered via an RSS feed presenting a downloadable or streaming file (often mp3)

User can either be the creator or the audience of a piece that can be listened to on one’s own time

WikiA website or similar online resource which allows users to add and edit content collectively

Publish information from one or several users.

RSSA lightweight XML format for distributing news headlines and other content on the Web

Information communicated on demand.

BlogsPersonal Websites consisting of regularly updated entries displayed in reverse chronological order. They read like a diary or journal, but with the most recent entry at the top

It is about me/us and sharing of ideas with the community. O t puts a human face on corporations

Web ServicesWeb applications that interact with other web applications for the purpose of exchanging data

Can be reused many times over

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Web 2.0 Enterprise

CollaborativeUser contributedOutsourcedOpen SourcedIntegratedConnectedTransparentAdaptive

What does it mean?Web is the platformDynamic value chainGlobal outsourcingOutsourcing to usersExecution excellenceNew business models

The value of Web 2.0 in the enterprise

Instant business value through rapid new product deployment with reduced costsReduction in time to market opens new business opportunitiesReducing costs through customer self-serviceUnlocking valuable business data opens news business opportunitiesExtracting value by collecting and sharing the wisdom of the organizationUsers and value by collaborating in peer-productionCollaboration can flatten a raft or organization boundaries

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Web 2.0 – Morphing of our culture

PeopleCommunicationConvergenceParticipationDynamicPlatformEnterprise

Start listening to the community– Customers– Employees– Suppliers

Re-engineer your enterprise for agility and flexibility

– SOA– Outsourcing

Actively engage and Collaborate with the community

– Participate– Communicate

Provide differentiated value– Relevant– Transparency

Simplification and Innovation

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Be part of the conversation….

Be part of the community, not just customers but employees and suppliers

Listen to what they have to say about you and the world

Be part of what is important to them

Make your brand relevant to their needs and aspirations

Use RSS and Blogs instead of news letters and e-mail

Living in a web 2.0 world -...

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