Living by your wits in the Digital

Age

by Steve

Stuebner

Steve Stuebner PR & Marketing

Steve’s passions

Seize the day! How many days can I bike and ski this year?

Joseph Campbell

I have a superstition that has grown on me over time - namely, that if you do follow your bliss you put yourself on a kind of track that has been there all the while, waiting for you, and the life that you ought to be living is the one you are living.

Steve’s Books

Steve’s Books

Steve’s Books

Steve’s Books

Embrace the Social Media

• social networks• blogs• video and photo

sharing• Yahoo groups • virtual reality• social gaming• podcasts, RSS

What are the key social media platforms?

The BIG players:

Social networking site

Micro-blogging site

Videos sharing site

Blogging platforms Wordpress

Focus on core competency - PR

Converted my books to e-books

E-trips for 99 cents

ClickBank.com

Network, Network, Network

• Social media• Community forums• City Club• Idaho Environmental Forum• BYP• Think Boise First! • Service Clubs

you

Watch out for kids on ATVs

Summary & Recap

• In tough times, it’s critical to stay on your toes and work extra-hard

• Keep your ear to the ground for new opportunities – read the paper, watch the news, cut out clips with business leads … live by your wits

• Network, network, network … follow up on leads• Great client work will lead to new work• Invest in your business and your skill set …

webinars, training and new technology

• Remember that Boise is a small town … build your reputation and keep it positive … don’t burn bridges

• Keep your debt-load low• Follow your bliss and find your niche!

Summary & Recap

Get out and have fun!

Keep up the good work! Thanks!