LIVErtising 2015 7 Display
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Transcript of LIVErtising 2015 7 Display
User visits webpage
Impression counted & visit
recorded
Criteria are checked
A
D
S
E
R
V
E
R
Ad is selected
Ad is “served”
Ad impression is
recorded
Page (re)loads
with the ad
tag
User visits webpage
Impression counted & visit
recorded
Criteria are checked
A
D
S
E
R
V
E
R
Ad is selected
Ad is “served”
Ad impression is
recorded
Page (re)loads
with the ad
http://www.example-site.com
http://www.example-site.com/sports
http://www.example-site.com/sports/basketball
http://www.example-site.com/sports/football
List name: ”Category Sports"
List definition: "URL contains sports”
http://www.example-site.com/?category_id=23&product_id=456
List name: “Category electronics”
List definition: URL contains category_id=23
The term Programmatic media
(a.k.a. programmatic marketing or
programmatic advertising)
encompasses an array of
technologies that automate the
buying, placement and
optimisation of media inventory, in
turn replacing human-based
methods.
The term Programmatic media (a.k.a.
programmatic marketing or programmatic advertising)
encompasses an array of
technologies that automate the
buying, placement and
optimisation of media inventory, in
turn replacing human-based
methods.
The term Programmatic media (a.k.a.
programmatic marketing or programmatic advertising)
encompasses an array of
technologies that automate the
buying, placement and
optimisation of media inventory, in
turn replacing human-based
methods.
https://youtu.be/1C0n_9DOlwE?list=PLJKL6MvJR-AQAaQVzeFXIXsawMvmZBAsZ
http://www.iabuk.net/resources/handbooks/iab-future-of-display-trading-guide
http://www.mediapost.com/publications/article/190896/real-time-trading-emerges-as-second-fastest-ad-sec.html