Liverpool Echo thorough analysis Masthead

The iconic Liver bird is a symbol of the people of Liverpool, this is why I

believe the bird is carrying a Liverpool Echo newspaper in

its beak on the masthead, insinuating it’s the people’s

paper

I would suggest the unusual use of “ECHO”

implies how the articles used in the newspaper are the

main stories throughout Liverpool that are being echoed

through word of mouth

The use of colour is most interesting, the dominant red in the

masthead most likely refers to Liverpool

F.C and is most likely a marketing ploy as football is a religion

in Liverpool

Integrated advertisements

AdWords which are spread across many sections of the website is Google’s flagship advertising product and main source of revenue. Google's total advertising revenues were USD$23 billion in 2009.

Advertisements that showcase businesses across Liverpool are common across the website and newspaper itself, such as the production of ‘Blues Brothers’ at Liverpool Empire

Headlines

On headline one you can see a highly relevant headline that is not uncommon across many city papers. The mug shot

lures the reader in as they become curious about why ‘Colin Blanchard

was locked up’

Similarly, headline two is accompanied by a striking visual and

is also locally relevant, by naming ‘Anfield’ as the place of the murder,

the average reader would be enticed as the area that is home to Liverpool

football club is well known across Liverpool

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Headline 3 meanwhile showcases the typical generic heart warming story

to make readers feel good whilst reading the inevitable stories of

murder every day

Headlines

Headline 4 most intelligently draws the reader in with its use of an ellipsis, the reader questions to themselves just exactly what the

“ex employee” has released

Headlines

Headline 5 is a perfect example of how newspapers are unbiased as one would expect that Liverpool

football club would grab the sport headlines at the time of analysis

with the appointment of new manager Kenny Dalglish

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Whilst headline 6 is most interesting as it would appear the Liverpool Echo are

trying to suggest their opinion on Kenny Dalglish as whilst fans of Liverpool FC

would suggest it is a positive headline the image seems to suggest otherwise and it perhaps suggests a sense of fragility on

Dalglish’s expression

Headlines