LiveRamp Data Store · 2020-06-06 · All data is tied to IDL for the greatest possible...
Transcript of LiveRamp Data Store · 2020-06-06 · All data is tied to IDL for the greatest possible...
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LiveRamp’s Data Marketplace is the absolute simplest way for data buyers to find and use a wide variety of data, grounded in accurate and scalable identity, and all with a single agreement.
LiveRamp Data MarketplaceDiscover the best syndicated segments, custom segments, or license data for advanced use cases
Neutral, Curated EnvironmentThe Data Marketplace exists to bring buyers and sellers together in an environment where only the best, most trustworthy data sources are invited to the table.
Data is Linked to a Ubiquitous Omnichannel IDAll audiences are matched using LiveRamp's durable, persistent, and accurate people-based identifier, increasing accuracy and scale.
Focused on Data DemocratizationFrom privacy to liabilities to deal workflow, we have removed historical procurement as well as legal and compliance hurdles to streamline access to trustworthy data.
Measure campaign effectiveness by comparing ad views to foot traffic or transactions
Create custom segments or directly ingest signal data
Use transaction data at the UPC, brand, category, and/or store level to find people who’ve purchased competitors’ products
Find and reach customers who’ve spent time at certain locations of interest
Leverage third-party audiences for advanced TV targeting
Enrich your existing consumer insights and augment your known data
Data Marketplace Use Cases
Sample Destination Partners