LiveIntent: Email is No Longer About Sending Email

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Email is No Longer About Sending Email @MattKeiser @LiveIntent

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Transcript of LiveIntent: Email is No Longer About Sending Email

Page 1: LiveIntent: Email is No Longer About Sending Email

Email is No Longer About Sending Email

@MattKeiser @LiveIntent

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•  Email is Everywhere Your Customers

Are… and You’re Not

•  You Don’t Have to Send Email to Advertise There

•  It Works.

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Email is Everywhere Your Customers Are… and You’re Not

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95% of brands use email for CRM or content delivery because it is so effective

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Only a fraction of your best customers open the Emails

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But now thanks to LiveIntent it’s possible to reach your target audience when they are reading…

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This is a Completely Revolutionary Unoriginal Idea

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Media Buying is the second oldest profession

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Be Present.

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h"p://www.journalism.org/analysis_report/mobile_ac9vity_news_ranks_high,  h"p://pewinternet.org/Reports/2011/Search-­‐and-­‐email.aspx  

Email is the #1 App

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Brands need to be present where their customers are spending the most time

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What happens in 1 second on the internet…

463 Instagrams

833 Tumblr Posts

1,024 Skype Calls

33,333 Google

Searches 1,670,000

Emails Sent

11,574 Dropbox Upload

46,333 Youtube

Views

3,935 Tweets

52,083 Facebook

Likes

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Email

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Mirapost 2011

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Nielsen State of the Media: Advertising & Audiences 2012 !

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•  Email is Everywhere Your Customers

Are… and You’re Not

•  You Don’t Have to Send Email to Advertise There

•  It Works.

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You don’t have to send email, to advertise there

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Hashes are your Cross Device & Cross Platform Identity

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Retention Re-activation Suppression

Hey Matt, we love you!

Where did you go Matt? We miss you!

Don’t tell Matt….

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•  Email is Everywhere Your Customers

Are… and You’re Not

•  You Don’t Have to Send Email to Advertise There

•  It Works.

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It Works.

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I love pudding

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La Quinta Case Study

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:"

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Performance Across the Board CTR with LiveIntent is routinely above industry averages

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Average CTR of .26% Over 2x that of traditional display in the entertainment industry vertical*

and

144% of the client’s goal *Source: DoubleClick by Google, Display Benchmark Tool; http://

www.richmediagallery.com/resources/benchmarks/?utm_source=Think+Insights&utm_medium=website&utm_campaign=Launch

Tune In – TV Guide Network Results

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High Impact Skins

1% over

CTR* 3 coordinated ad units that work together as a canvas for brand message

*highest performing skin to date

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Buy through your current ATD or DSP

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•  Email is Everywhere Your Customers

Are… and You’re Not

•  You Don’t Have to Send Email to Advertise There

•  It Works.

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Email is No Longer About Sending Email

@MattKeiser @LiveIntent