Live Streamed, Interactive Video Play, Better Left Unsaid

A first of it’s kind, interactive, live streamed theatrical event


"the theater community will be watching closely" - -The American Theater Wing (producer of The

Tony Awards) on twitter


What is Better Left Unsaid?

Better Left Unsaid is a unique cross between a play, an online video and a live streamed

event.

Performed in front of a live audience, Better Left Unsaid will be shot with multiple cameras, mixed in real time and streamed

live to the internet so that anyone, anywhere in the world can watch the show, live, and interact with it.



An entirely new way of experiencing the arts!Better Left Unsaid is Theater 2.0, born of today’s technology,

and designed to more deeply engage a 21st Century audience.



Better Left Unsaid taps into today’s viewer’s desire to participate in and take ownership of the

entertainment they consume.

Better Left Unsaid will give a wired audience the opportunity to become a part of the creative experience via their tweets, images and thoughts

which will be mixed - in real time - into each night’s performance.


"...there’s no question that Better Left Unsaid ….could signify a revolutionary moment in terms of what “live theater” really means”

-The Clyde Fitch ReportShared on Facebook over 100 times


The Team

Kathryn Jones – ProducerKathryn is the founder of Synchronis.tv, the first company to stream a live scripted web drama. Kathryn has conceived of and produced many live streamed and on-demand video events, including Women Respond to Palin and Question of the Week. The former VP of Branded Entertainment for well known online video company FYI, Kathryn has produced online video for clients that include Panasonic and Dice.com.

Kathryn has spoken at online video and social media conferences throughout the United States, and has both produced and appeared in theater through out the US and as far afield as Edinburgh, Scotland.

Joey Brenneman – ProducerJoey was the director of The NYC Fringe 2010 show, “The Timing of A Day” , winner of the 2010 Fringe Award for “Best Overall Ensemble”.

Joey is the founder and co-producer of Above the Bridge, a live reading series for writers who live in Washington Heights and Inwood. In 2005, she co-produced her original play, Of Loss and Grace at Theater 5 in NYC.

Joey spent many years with STAR Theater/The NiteStar Program as the Artistic Director where she created and directed a repertory season of educational theater.

Erin Bigelow – Assoc. ProducerErin has worked in Live Television for 9 years in every aspect of TV, from camerawoman to Station Manager. She’s directed plenty of big name bands and interviews in Boston. She is a member of the Directors Guild of America and currently works with the Director of Good Morning America at ABC in Manhattan. Erin’s directing credits also include Assistant Directing the Full-Length Indie Film, “Mortal Arbitratus” (2005), and Directing “The Vagina Monologues” in 2004. This is her initial attempt at Associate Producing a play, though she is confident in her abilities to spread the good word about this magnificent one-of-a-kind production!

Tom Concordia – Director of PhotographyTom is the official photographer for the Victoria’s Secret Fashion Show, Style360, Julian Louis, Tuleh, Marc Bauwer, FYI productions, as well as continuing to be a frequent contributor to Getty Images.

Tom recently directed the short, “Love Or…”. and is the director and producer of the web series “Making the Shot” which chronicles behind the scenes activities of fashion photographers. Tom has just started pre-production of the 12 part documentary of “Lucumi Now” the story of Afro-Cuban ritual migration to the Americas for PBS Seattle.

History

Better Left Unsaid follows on the heels of Kathryn Jones’ first live streamed production, “35”. A first of it’s kind live streamed web series, “35” was shot on the tiniest of budgets but was covered by The New York Times, The Wall Street Journal, Mashable, blogs from around the world, was featured on iTunes and had well over 100,000 views.

"Theater people: We need You"- -New York Times Digital Media Critic

Virginia Heffernan in her review of “35”


The Play

8 Lives, 8 Secrets. How Well Do You Know The People Who You Love?

Better Left Unsaid, by Joey Brenneman, is a complex roadmap of a play that begins in Central Park on a strangely warm, foggy day in November. We follow eight characters as their paths twist and turn in unexpected ways.

Better Left Unsaid is a story about how our lives are affected by the pieces of information that we choose to withhold from the people we love. Sometimes the same secret that protects one person damages another.

Better Left Unsaid has a multi-cultural cast of diverse ages and explores the universal themes of family, love, relationships, parenthood, honesty and fidelity.


Demographics

Listen! This is a live event! We can surmise what and who our audiences will be, but we can’t make any guarantees! Anyone who tells you they can… well…lets just say we have years of experience in the commercial online video world and we know that game!

That said we do know that…

• 58% of our Facebook fans are female and 33% of our female fans are between the ages of 25 and 44 - so we seem to be hitting the “mommy sweet spot”


Demographics cont.

In addition….

• Judging from past experience there should be tremendous interest from the online video community and the technology community at large (last project was covered in Mashable, Truemors and blogs from all over the world). These populations tend to skew male, ages 22-45 with above average incomes.

• There is tremendous interest in this event among the theater community. We have already received significant coverage from major theater blogs and organizations. Why does this matter? Take a look at the recently compiled demographic of people working in off-off Broadway in NYC

– 85% of the OOB population holds a college degree.– 68% of respondents are age 21-40– 53% of respondents are female– Income level of Off-Off-Broadway artists is near the national average


Why is Better Left Unsaid Important?

Better Left Unsaid….

• Is breaking entirely new ground in the way it merges theater and technology

• Is interactive in ways that few videos, and almost no theater pieces can be

• Is written, directed and produced by women, bringing a much needed female point of view to the world of online video, a world which is almost entirely dominated by content created by men

• Will more deeply engage a 21st century audience


Why is Better Left Unsaid Important? Cont….

• Will allow our audience to literally become a part of the creative community via Facebook, Twitter, chat rooms and video.

• Harnesses the inherent interactivity of the web

• Combines the excitement of live theater with the community of live streamed video events

• Is a new dramatic paradigm that could launch an entirely new dramatic form born of today’s technology

• Is a funny, smart, play about how our lives are affected by the pieces of information that we choose to share or withhold from the people we love the most


BLU Community

• Better Left Unsaid has already begun to build a significant community.

– Over 161 people contributed to our Kickstarter fundraising campaign

– BLU is building on an already vibrant Facebook and Twitter community


Sponsors and Partners

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In January of 2011 Better Left Unsaid will be producing an hour long live talk back with the FringeNYC which will be marketed to the 75,000 members of the Fringe community.

The New York International Fringe Festival (FringeNYC) is the largest multi-arts festival in North America, with more than 200 companies from all over the world performing for 16 days in more than 20 venues.


For more information please visit us at

BetterLeftUnsaid.tv

Live Streamed, Interactive Video Play, Better Left Unsaid

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