Live Mobile 2013, day 2: Simon Podd, Flurry, "Smartphone & tablet games: by the numbers"

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October 2013

Smartphone & Tablet Games:

by the numbers

Simon Podd, Director Sales EMEA

@FlurryMobile

@FlurryMobile


Increasingly, mobile means global

Source: Nielsen- State of the App Nation 2012 Report and June 2013 Cross Platform Report


Size Matters for Connected Devices


Tablets are Gaming Devices


Genre Usage and Demographics

@flurrymobile


Top Free iOS Games – Genre Demographics

@flurrymobile Source: Flurry Analytics



Top Free iOS Games – Genre Groups by User “Relationship”


- 100 200 300 400

71

76

195

345

Sessions per Month

Minutes per Session

Genre Group Total Minutes per Month

Infatuated

Committed

Going Steady

Playing

X =

63

37

15

11

5.5

5.3

5.1

6.5


Top Free iOS Games – Genre Groups’ Usage


-

20

40

60

80

100

1

20 1

40 1

60

119

138 Tablet

Phone

20

26

7.0

4.7


Top Free iOS Games – Usage by Device

Sessions per Month

Minutes per Session

Device Total Minutes per MonthX =


-

100

200

300

400

500

Phone Tablet

+7%+32% +34%

+16%

-4% -17% -51%


Top Free iOS Games – Genre Usage by Device

Note: only top performing free games included in analysis

Minutes per Month


1. Understand the relationship users have with your genre

2. Build for genres that you can effectively service

3. Consider device prioritization on a genre-by-genre basis

4. Utilize audience and device targeting in user acquisition

5. Design retention tactics around predictable usage patterns

6. Regardless of genre you can monetize aggressively

@flurrymobile

Takeaways


October 2013

Thank you!

[email protected]

@FlurryMobile

@FlurryMobile

Live Mobile 2013, day 2: Simon Podd, Flurry, "Smartphone & tablet games: by the numbers"

Technology

Transcript of Live Mobile 2013, day 2: Simon Podd, Flurry, "Smartphone & tablet games: by the numbers"