Live It Case Study
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Transcript of Live It Case Study
© 2015 Penn State Consulting Group LLP, a Pennsylvania limited liability partnership and the U.S. member firm of the PSUCG network of independent member firms affiliated with PSUCG International Cooperative (“PSUCG International”), a Swiss entity. All rights reserved. NDPPS 304443
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Issues Solution Trim Transform Transition Conclusion
Key Issues
Spread Thinly Among Products
Low Brand Equity and Reliability Poor Functionality
© 2015 Penn State Consulting Group LLP, a Pennsylvania limited liability partnership and the U.S. member firm of the PSUCG network of independent member firms affiliated with PSUCG International Cooperative (“PSUCG International”), a Swiss entity. All rights reserved. NDPPS 304443
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Triple T Plan
Trim Product Offering
Transform Live It to be Org Focused
Transition to Living Resume
Issues Solution Trim Transform Transition Conclusion
© 2015 Penn State Consulting Group LLP, a Pennsylvania limited liability partnership and the U.S. member firm of the PSUCG network of independent member firms affiliated with PSUCG International Cooperative (“PSUCG International”), a Swiss entity. All rights reserved. NDPPS 304443
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Triple T Plan
Trim Product Offering
Transform Live It to be Org Focused
Transition to Living Resume
Issues Solution Trim Transform Transition Conclusion
© 2015 Penn State Consulting Group LLP, a Pennsylvania limited liability partnership and the U.S. member firm of the PSUCG network of independent member firms affiliated with PSUCG International Cooperative (“PSUCG International”), a Swiss entity. All rights reserved. NDPPS 304443
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Trim Product Offering
SaaS Platform for Student Org Attendance
Management and Analytics
Issues Solution Trim Transform Transition Conclusion
© 2015 Penn State Consulting Group LLP, a Pennsylvania limited liability partnership and the U.S. member firm of the PSUCG network of independent member firms affiliated with PSUCG International Cooperative (“PSUCG International”), a Swiss entity. All rights reserved. NDPPS 304443
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Triple T Plan
Trim Product Offering
Transform Live It to be Org Focused
Transition to Living Resume
Issues Solution Trim Transform Transition Conclusion
© 2015 Penn State Consulting Group LLP, a Pennsylvania limited liability partnership and the U.S. member firm of the PSUCG network of independent member firms affiliated with PSUCG International Cooperative (“PSUCG International”), a Swiss entity. All rights reserved. NDPPS 304443
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Product
SaaS platform for student organizations where they can easily manage org attendance combined with analytics
of members and event popularity.
Issues Solution Trim Transform Transition Conclusion
© 2015 Penn State Consulting Group LLP, a Pennsylvania limited liability partnership and the U.S. member firm of the PSUCG network of independent member firms affiliated with PSUCG International Cooperative (“PSUCG International”), a Swiss entity. All rights reserved. NDPPS 304443
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Product: Dashboard Goal: Serve as a platform for student executive board members to track member attendance at events and provide organization analytics
Exec board member signs up for Live It
A4C59MW2
Dashboard provides unique org code
Exec board emails members with app download and code
Admins tag events as “open” or “closed”
Member attendance is now tracked under a
member’s tab
Issues Solution Trim Transform Transition Conclusion
© 2015 Penn State Consulting Group LLP, a Pennsylvania limited liability partnership and the U.S. member firm of the PSUCG network of independent member firms affiliated with PSUCG International Cooperative (“PSUCG International”), a Swiss entity. All rights reserved. NDPPS 304443
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Product: Mobile Application Goal: Serve as a notification system to remind students of upcoming events and track attendance, and increase awareness of other events.
Student org makes decision to use Live It
A4C59MW2
Student enters unique org code
Student scans exec-provided QR code at
meeting to sign in
Admins tag events as “open” or “closed”
Admin tags event as “meeting”,
“professional”, etc.
Issues Solution Trim Transform Transition Conclusion
© 2015 Penn State Consulting Group LLP, a Pennsylvania limited liability partnership and the U.S. member firm of the PSUCG network of independent member firms affiliated with PSUCG International Cooperative (“PSUCG International”), a Swiss entity. All rights reserved. NDPPS 304443
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Product: Freemium & Premium Pricing
Freemium Live It Premium Live It • Ability to add events with push
notifications• Number of people who attended the
event or meeting• Who attended the event• Individual insights into which members
attended what events• Total number of organization members• Member contact information (e.g.
name, email, major, graduation year, phone)
• Member leaderboard• Event or meeting insights (popularity)• Aggregated member information• Most popular major• Graduation year• Popularity of events/meetings by major,
grad year• On Platform Suggestions:
• Consider making general body meetings open
• Provide incentive for top students on leaderboard
Issues Solution Trim Transform Transition Conclusion
© 2015 Penn State Consulting Group LLP, a Pennsylvania limited liability partnership and the U.S. member firm of the PSUCG network of independent member firms affiliated with PSUCG International Cooperative (“PSUCG International”), a Swiss entity. All rights reserved. NDPPS 304443
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Triple T Plan
Trim Product Offering
Transform Live It to be Org Focused
Transition to Living Resume
Issues Solution Trim Transform Transition Conclusion
© 2015 Penn State Consulting Group LLP, a Pennsylvania limited liability partnership and the U.S. member firm of the PSUCG network of independent member firms affiliated with PSUCG International Cooperative (“PSUCG International”), a Swiss entity. All rights reserved. NDPPS 304443
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Transition
Live It
Dashboard
Mobile Student Orgs
Living Resume Corporate Recruiters
5000 Users
1000 Sessions/Week
Developer Resources
2-4% Paid Conversion
Issues Solution Trim Transform Transition Conclusion
© 2015 Penn State Consulting Group LLP, a Pennsylvania limited liability partnership and the U.S. member firm of the PSUCG network of independent member firms affiliated with PSUCG International Cooperative (“PSUCG International”), a Swiss entity. All rights reserved. NDPPS 304443
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Conclusion
Trim Product Offering
Transform Live It to be Org Focused
Transition to Living Resume
Allows a strict focus on scalable SaaS play
Gives a direct value-add to orgs to attract
users
Refocus dev. resources only after reaching key metrics
Issues Solution Trim Transform Transition Conclusion
PENN STATE CONSULTINGGROUP
© 2015 PSCG LLP, a Delaware limited liability partnership and the U.S. member firm of the PSCG network of independent member firms affiliated with PSCG International Cooperative (“PSCG International”), a Swiss entity. All rights reserved. NDPPS 304443
The PSCG name, logo and “cutting through complexity” are registered trademarks or trademarks of PSCG International.