LIVE IN THE FUTURE

Jan Grønbech Google Norway

DISRUPTION

ACCELERATION

DISRUPTION

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WIN WITH PROFITS

WHAT YOU CAN DO

WIN WITH SIGNALS

WHAT YOU CAN DO

WIN WITH SIGNALS

WIN WITH AUDIENCE WIN WITH AUDIENCE WIN WITH SIGNALS

Better Performance

35% Conversion

Rate Increase

Remarketing Lists for Search ads to segment & engage past site visitors on Google search

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WHAT YOU CAN DO

WIN WITH SIGNALS

WIN WITH MULTI-SCREEN

WIN WITH MULTI-SCREEN

WIN WITH MULTI-SCREEN

150 TIMES PER DAY

162 MINUTES PER DAY YOU HAVE ABOUT 1 MIN

SET UP MOBILE EXPERIENCE

SET UP MOBILE EXPERIENCE

SET UP MOBILE EXPERIENCE

DRIVE FORMATS WITH CONTEXT

Extra Space Storage On average, when advertisers use calls as conversions, their overall mobile conversions increase by 150%.

Store visits

Estimated Total

Conversions = + + +

Online Conversions Advertisers see today

Cross-Device Conversions

Mobile to Computer Computer to Computer Tablet to Computer

12% Entertainment

8% Travel

8% Technology

7% Retail

Increase in conversions

measured when using estimated

total conversions

Calls

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WHAT YOU CAN DO

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Clicks

Profit

Revenue

Conversions ROI

ROAS

CPA

CPC

Wasting money

Cost center

Top-line revenue driver

Bottom-line profit driver

...you can optimize to these goals

With this data...

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Max Profits

CPA

$50 $60 $70 $80 $90 $100 $110 $120

Pro

fits

Con

vers

ions

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Min CPA

60% increase in revenues

Switch to profit optimization

57% increase in profits

WIN WITH PROFITS

WIN WITH SIGNALS

WIN WITH MULTI- SCREEN

WIN WITH PROFITS

WHAT YOU CAN DO

“LIVE IN THE FUTURE, THEN BUILD WHAT’S MISSING” -paul buchheit

jg@google.com