Live Demo: Transform Your Marketing with Marketo
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Transform Your Marketing with Marketo: Live Demo May 21, 2015 Julie Norris Sr. Solutions Consultant, Enterprise [email protected]
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Transcript of Live Demo: Transform Your Marketing with Marketo
Transform Your Marketing with Marketo:Live Demo
May 21, 2015
Julie Norris
Sr. Solutions Consultant, Enterprise
Listen Respond
Engage Everywhere
Transform Your Marketing with Marketo
Page 3Marketo Proprietary and Confidential | © Marketo, Inc. 5/21/2015
Most Innovative Marketing Platform
Integrations
CRM
ERP
E-Commerce
Other data
sources
PersonalizationSocial Marketing
Revenue Analytics
Customer System of Record
Marketing Automation
Events Engine
OrchestrationEngine
AnalyticsEngine
IntegrationEngine
Applications
Platform
Marketing Calendar
Sales Insight
MarketingEcosystem
(400+ Partners)
One solution, regardless… (SMB, B2B, or B2C)
Page 4Marketo Proprietary and Confidential | © Marketo, Inc. 5/21/2015
PERSONA MARKETO ENABLED FUNNEL
Why We’re Different – Top of the Funnel
CHANNEL
Awareness to Interest
Marketing Qualified Lead
(MQL)
Anonymous Lead
Sales Qualified Lead (SQL)
Opportunity
Closed Won
Renewal
Loyal
Internal Sales Accepted (SAL)Top of the Funnel: Convert
External Internal
Prospect: Sally
Website
Anonymous IP
lookup dataEmail
Real-time
Personalization
80%Of a customer’s journey today is self directed2
2900Marketing messages per day vying for your customer’s attention1
1. SuperProfile 2. Forrester
Ads
Page 5Marketo Proprietary and Confidential | © Marketo, Inc. 5/21/2015
Personalized Ad Remarketing Google and Facebook
Marketo Ad Bridge
Connect offline conversion data from Marketo with Google AdWords
Google AdWordsMarketo
Account-Based Marketing Analytics
Real-time
visibility of buying
stage for each
Named Account
Total # of visits
from target
accounts per
stage in the
journey
Overall site
trends
Page 8Marketo Proprietary and Confidential | © Marketo, Inc. 5/21/2015
PERSONA MARKETO ENABLED FUNNEL
Why We’re Different – Customer Engagement Engine
CHANNEL
Awareness to Interest (MAL)
Marketing Qualified Lead (MQL)
Anonymous Lead
Sales Qualified Lead
(SQL)
Opportunity
Closed Won
Renewal
Loyal
Internal Sales Accepted
(SAL)
Middle of Funnel: Engage
External Internal
Event
ContactEmail
Mobile or
In-App
Messages
Prospect: Sally
87%Of people demand a meaningful experience with a brand3
3. Edelman Research
Ads
Page 9Marketo Proprietary and Confidential | © Marketo, Inc. 5/21/2015
PERSONA MARKETO ENABLED FUNNEL
Why We’re Different – Multi-Touch Revenue Attribution
CHANNEL
Awareness to Interest (MAL)
Marketing Qualified Lead (MQL)
Anonymous Lead
Sales Qualified Lead (SQL)
Opportunity
Closed Won
Renewal
Loyal
Internal Sales Accepted (SAL)
Up-Sell & Renew:
Re-Engage
External Internal
Event
Contact
Email Mobile or
In-App
Messages
Website SMS Content
Prospect : Sally
Ads
Page 10Marketo Proprietary and Confidential | © Marketo, Inc. 5/21/2015
Marketo Mobile Sales Insights for
Salesforce1• Marketo Sales Insight at a sales reps
fingertips
• Built natively in Salesforce1
• Supports 4 key MSI features: (1) Best Bets, (2) Lead Feed, (3) Interesting Moments and (4) Add to Marketo Campaign
• Convenient way to take action on a lead after an in-person visit (e.g. send collateral, add to nurture)
• Coordinate teams like never before with full HD views of your calendar on office walls
• Includes:
• Rotating calendar views
• Goals & progress
• Custom background image
• Works with Marketing Calendar
• Align teams to bigger picture goals
• Provide visibility to sales, C-suite and others
Marketo Calendar HD
Listen Respond
Definitive Guide to Mobile Marketing
http://www.marketo.com/definitive-guides/mobile-marketing
Thank You! Questions and Answers
