LiveL A C E D U P

2 0 1 8 A N N U A L R E P O R T

L E T T E R F R O M T H E C E O

IN 2018 I CELEBR ATED MY ONE-YE AR ANN IVERSARY AT THE HELM OF BOOT CAMPA IGN, AND I FOUND MY FOOT ING.

It was a privilege in my 27 trips across our great nation to share the message of what it means to live laced up for those who serve. Wearing my boots helped me boldly enter corporate boardrooms, convention centers, sporting clay ranges, CBS “SEAL Team” sets, and innovative treatment and training facilities to ignite important conversations. Ones that created opportunities to shine a light on the soul of our mission at Boot Campaign.

In 2018, as a nation we marked the 17-year anniversary of the most recent wars. For nearly two decades, we have turned off our cable news at night, powered down our social media, and gone to bed taking for granted the fact that we are protected by millions of men and women who take up their arms, lace up their boots and bid families and friends farewell, to walk boldly into hostility to protect our rights to work, play and live as we please, each and every day.

Though less than 1 percent of Americans have served in the armed forces, the 99 percent of us who haven’t served have an obligation to say thank you and do more. When veterans from any past or present conflict come back, it’s our responsibility to give back. Let’s lace up our boots and walk alongside in celebration, in remembrance and in honor of those who have served and sacrificed for us all. Join us to make 2019 a better one for the military community! Get your boots on and give back. LIVE LACED UP.

Shelly K irklandS H E L L Y K I R K L A N D | C E O , B O O T C A M P A I G N

bootcampaign “I have had family members and friends serve in the military and know how hard they work and how much they sacrifice to protect and defend our greatest nation. Time away from family, holidays away from home — missing big milestones all to keep us safe and secure. I am grateful every day that we have these warriors protecting us.”@darylmoosejohnston @bootcampaign #LaceUpAmerica

O U R A M B A S S A D O R S

ShareL A C E D U PWE ENLISTED MORE SUPPORTMore than 850 grateful Americans laced up by donating generously to give back to all who raised their right hand and took the oath to defend and protect the United States of America and all those who call her home.

WE PUT MORE BOOTS ON THE GROUNDNearly 2,000 patriots followed our lead and purchased Boot Campaign footwear, hats and shirts to directly support our efforts to provide life-improving programs to military families nationwide.

WE SHARED OUR MISSION ON SOCIAL MEDIAUpwards of 20 million people on Facebook, Instagram and Twitter joined our #LaceUpAmerica movement to wear Boot Campaign boots year-round.

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OUR VETERAN AMBASSADORSLike Ricky, our Veteran Ambassadors are deployed nationwide to raise awareness for the Boot Campaign mission, educate Americans on why it’s important to give back, and use the platform to tell their personal stories of service and sacrifice.

O U R V E T E R A N A M B A S S A D O R S

1 ,5 0 0 M I L ES1 3 D AY S$ 9 0 K R A I S ED

RideL A C E D U PTHE 2018 RALEY ROAD TRIPOver the course of 13 days, paralyzed Boot Campaign Veteran Ambassador and Health and Wellness program participant Ricky Raley cycled it forward so other veterans could receive the same care he did. Starting at the 9/11 Memorial on August 13 in New York City, Ricky cycled over 1,500 miles, ending on August 25 in Pinellas Park, Florida, raising roughly $90,000.

HealL A C E D U P

Boot Campaign’s revolutionary Health and Wellness pipeline gives veterans access and funding toward individualized and comprehensive roadmaps to recovery.

No single organization has the ability to solve the diverse and complex challenges that face our military community. Boot Campaign joins forces with like-minded entities to steward veterans and their families through a life-changing experience to help those struggling with traumatic brain injury, post-traumatic stress disorder, chronic pain, self-medication and insomnia.

Partnering with evidence-based treatment and training providers across the United States, Boot Campaign aims to:

REC L A I M H E A LT H A N D W EL L N ES S

RES TO RE FA M I L I ES

RES TA RT C A REERS

RED U C E S U I C I D E

RE I N F O RC E CO M M U N I T I ES

H E A L T H A N D W E L L N E S S P R O G R A M

Your organization was the first to provide us help through the Health and Wellness program. The program was so helpful and the connections made during that time will last a lifetime. Because of those connections, we have continued on this journey of healing one step at a time, one program at a time.

F A M I L Y O F H E A L T H A N D W E L L N E S S P R O G R A M P A R T I C I P A N T

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Thank you to all of those—large and small—who support Boot Campaign. We are especially grateful for these philanthropic supporters who contributed more than $50,000 to our cause last year.

C O R P O R A T E P A R T N E R S

PartnerL A C E D U P

Kimber Manufacturing has been a proud supporter of Boot Campaign since 2015. In early 2018, the well-known firearms company introduced two weapons to its product line. The lightweight hunter rifle and hero custom 1911 pistol, both adorned with the Boot Campaign logo, benefit Boot Campaign’s mission and programs.

“We fully support Boot Campaign in their efforts to help empower our nation’s veterans to successfully transition out of military service and into new lives as civilians,” said Winslow Potter, Kimber’s Director of Product Marketing. “We are proud to be spreading awareness of Boot Campaign’s positive work across our industry, with our customers and beyond.”

Since 2015 the Kimber partnership has helped raise more than $250,000 for Boot Campaign.

“We are delighted to see our relationship with Kimber blossom,” said Shelly Kirkland, Boot Campaign CEO. “The response we have seen to the Kimber rifle and pistol that support Boot Campaign lets us know that there is a great desire for Kimber customers to give back to those who have served in the military. We are deeply grateful to the company and their patrons.”

S A N T A B O O T S P R O G R A M

GiveL A C E D U PFor veteran and active duty families in need, the holidays can be particularly difficult. Thanks to a national partnership between Boot Campaign’s Santa Boots program and two other national nonprofits serving the military—Armed Services YMCA and Operation Homefront—80 military families in 27 states received “surprise” holiday gift packages with customized gifts valued at more than $500 for their entire family.

80Military families received

surprise gifts

The Santa Boots effort spanned

27 STATES

ACCREDITEDCHARITY

give.org

F I N A N C I A L S T A T E M E N T

2 0 1 8 F I N A N C I A L S as of December 31, 2018

THE HIGHLIGHTS

Boot Campaign is accredited by the Better Business Bureau and was selected as one of 26 national veteran and military service nonprofits that meet the 20 stringent standards.

We continue a years-long Gold rating from GuideStar and have been named one of the nation’s Great Nonprofits.

We’re proud to say that our ratio of dollars raised to dollars given back directly to military families is 88 cents on the dollar.

THE NUMBERS

ASSETS

Cash $1,240,881

Pledges Receivable $8,173

Inventory $15,663

Prepaid Expenses $36,788

Net Property & Equipment $10,599

Other Assets $1,785

TOTAL ASSETS $1,313,889

LIABILITIES

Accounts Payable $37,516

Other Current Liabilities $5,322

TOTAL LIABILITIES $42,838

STATEMENT OF ACTIVITIES

Contributions (Indiv/Corp) $1,329,753

Gifts in Kind $6,142

Events Revenue $632,931

Boot & Merchandise Sales $224,702

Interest Income $3,849

TOTAL REVENUE & SUPPORT $2,197,377

PROGRAM SERVICES

TOTAL PROGRAM SERVICES $2,075,076

SUPPORTING SERVICES

Management & Admin $197,721

Fundraising $94,015

TOTAL SUPPORTING SERVICES $291,736

TOTAL EXPENSES $2,366,812

NET ASSETS, Beginning of year $1,440,486

NET ASSETS, End of year $1,271,051Change in Net Assets ($169,435)

of the $2.3 million spent in 2018 went to our mission-driven programs.88%

We are grateful for these passionate patriots who contributed more than $500 to Boot Campaign in 2018.

O U R S U P P O R T E R S

Thank Y O UBOARD MEMBERSBill HartGinger GilesHeather ShollJohn BillheimerJohn Hughes, Jr.Jonathan JaffinLeigh Ann RanslemSherri Reuland

A Major FundingA&I Services, Inc.Aaron PorterAdvanced Inventory

Solutions, Inc.AJ BuckleyAlexander F. CizekAlisha & Heather Garrett-PriceAllcryo, Inc.Allways Autogroup, LTDAmazon SmileAmerican Legion Post 470American State BankAnthony J. IaquintaAtascosa County A&M ClubAtascosa Screening, LLCAtlas Credit Co., Inc.Austin RohrBank of America

Charitable FoundationBank of OklahomaBen E. Keith CompanyBen MedleyBenjamin PriceBerry & Kelse HollowellBill ArnoldBill F. BonnellBlue Energy ServicesBMW of TylerBob L. Herd Foundation

Borne Innovations, LLCBrad BlackburnBrad ParkerBravo748 Speakers

Consortium LLCBrian CampBrian WhalenBrookshire Grocery Co.Camden Property TrustCameron DavisCavender’sCCA & B Charles BakerCheryl NilssonChillChris GuillotChris Jenschke

Enterprises, LTDChris MurdenChristopher GothroChristopher St. PierreClear Energy ServicesCommunities Foundation

of TexasCooper CollindCraig DickersonCrossfire Rental LLC dba

Crossfire EnterprisesCynterra LezotteDale GentzDamon SlaughterDaniel SenterDavid & Laura RoquemoreDavid & Leigh Ann RanslemDavid ErnstDavid FischerDavid HerrmannDavid R. RandallDavid RhodesDebbie RoosthDeborah BuzbeeDon Kandel

Donna BrooksDouglas E. ClarkDrew M. CavenderEastham Drilling Inc.Ed T. McGuireEighth Ward Beneficial Assoc.Elijay ConnerElle RuegerElmore ToyotaErnst Jewelers, Inc.ETX Energy, LLCFidelity CharitableFifth Generation, Inc. (Tito’s)Firebird USA LLCFirst Nation Group, LLCFisher House FoundationFore Machine Company, Inc.Forrest DaigleGainesville State SchoolGary FeluxGary PriceGBB Hospitality Group, LLCGeorge RoweGeorge Y. Siddons, Jr., D.V.M.Global Financial PartnersGolf Tournament for

America’s HeroesGrace Community SchoolGraphic Business Solutions Inc.Greg & Myra BrandenburgGregg A. DavisHalie MatuszakHanzel ConstructionHarry & Dawn LeatherwoodHeidelberg Distributing Co.Heroes RaceHerson-Stirman

Family FoundationHigginbotham & AssociatesHollie RoblesHolman Fenwick Willan USA LLPHooey LLC

Hunter HindesIndependence Oilfield

Chemicals, LLCInfinite Hero FoundationIschy Law P.C.iTri365, LLCJ.W. Hughes Excavation, Inc.Jacqueline CavenderJames M. Collins FoundationJason BlackJay WillisJBR Land Management LLCJeff & Torrie UlfigJerry CopelandJess MoweryJHM Minerals LLCJo WoolfJoann ByrdJoel McDanielJoey & Meg JonesJohn & Pamela HughesJohn LewisJohn MalakJohn Ryan BlairJon BonnellJonathan JafflinJordan DiBiaseJoseph CarlyleKarlie KowalKasey J. BonnerKatherine AndreKEG 1 O’Neal LLCKelly A. LansfordKentucky-Indiana PVAKerri CovertKevin RoehlKim SchumannKimber Manufacturing, Inc.Kirk PulleyKristina M. EriksonKurt & Sherri ReulandL.T. Verrastro Inc.Lain DupreyLandvisionsLaura CastnerLava Cantina The Colony, LLCLeland HodgesLendlease (US)

Community FundLianne Hanson Sanchez, MD

Lindy HudsonLL Roberts GroupLori DonnellLori L. HudspethLyle EasthamM.A. Harvey Plumbing Co.MacAllister Machinery

Company, Inc.Mandy CoxMarc WebbMarilyn RicheyMark & René MatulaMark Anthony Brands Inc. –

Mike’s Hard LemonadeMary OlsenMAS ServicesMatthew MusbachMatthew R. BurkeMcDaniel Family

Limited PartnershipMerri WalshMichael J. CotugnoMichael WahlMichele KookenMidland National Life

Insurance CompanyMidland Restaurants Inc.Mike MillerMike MoncriefMilestone Environmental

Services, LLCMillecorMorgan & Leslie LuttrellMountain Primal Meat Co.Mrs. Susan MilesNational Door Industries, Inc.Neal VassoNFL FoundationNFM LendingNicholas H. HindesNorth End Rod & Gun ClubNorth End Wanderers

Athletic AssociationO-VentureOHC Liquidation TrustOK Entertainment, LLCOle Smoky DistilleryOriglio BeverageOur Nation’s Heroes

FoundationPatricia Denise Anguish

Patrick & Whitney FloydPatrick LangstonPerformance Marine, LLCPink Posh PhotographyPlano L&W LLCPortable Therapeutix, LLCPrice ChevroletProvidence Energy Corp.R&K Distributors Inc.R.D. RhodesRachel KeithRakowitz EngineeringRandall T. KopytowskiRandy & Lisa CuppRanslem Capital LPRay & Leila LynchRebecca FisherReiffton Fire Company

Social QuartersRenna EmbryReuland OrthodonticsRichard RipleyRLW Properties, LLC dbaRobert NashRobert S. DavisRonald C. GandyRoy H. LillyRyan ColterSarah SheltonScott MikulskiScotty KyleSean KnightSean OltmanSecurity Service Federal

Credit UnionSharon KawaihaeSherrill SwaimSimmons Custom Granite LLCSmoke Hall Foods, L3CSouthside BankSouthwestern Golf

Association, Inc.Spoetzl BrewerySteely Lumber Co., Inc.Stephen SutherlandSteve HellmuthSteve RumseySteven & Wendy Foster Sullivan County VFW Inc.Superior Firearms

Superior Pawn of Lynnhaven, Inc.

Susan DavisSusan M. MillsTerry DavisTexas Mutual Workers’

Compensation InsuranceTexas Refrigeration Inc.Texas T Oilfield ServicesThe 1999 Durrett Children’s

Irrevocable TrustThe Big O LLCThe Minotty Family FoundationThe Rogers FoundationThe Stretch Factor –

Cinco RanchThe Training Spot Inc.Tight Ends Sport Bar & GrillTim GregoryTimothy ReevesTodd & Stacey HilesTom GelastopoulosTotal Energy ServicesTowneBankTramonte Distributing Co.Travis PastranaTray CasselsTri-City Texas Mobile Home

Service, Inc.Tyler Neurosurgical

Associates, P.A.Tyler Roofing Company, Inc.Tyler Turkey TrotUnimex CorporationVeteran Energy, LLCVeterans United FoundationVFW Post 1111VFW Post 6246Virgil G. Nolde Jr.Virginia High PerformanceVista Energy Marketing LPW.O.E. Construction, Inc.Watson One More Inc.Wendy BratteliWhale Capital LPWild Pitch Sports Bar and GrillWiley Lease Co, Ltd.William Douglas IVWilliam KempZephyr Grill & BarZorich Family Foundation

Get your boots on at bootcampaign.org