Live and Interactive: Your Website in Focus Presented by Raheel Gauba, Brand Leader, Blackbaud
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Transcript of Live and Interactive: Your Website in Focus Presented by Raheel Gauba, Brand Leader, Blackbaud
LIVE & INTERACTIVEYOUR WEBSITEIN FOCUS
Raheel Gauba Manager of Online Strategy at Blackbaud
INTERNET FUNDRAISING SYMPOSIUM CHICAGO, ILLINOIS
Friday, May 30, 14
#liveInt 12
Donor Pyramid.
Friday, May 30, 14
#liveInt 13
Digital toppled the donor pyramid.
Actually, it crumbled it.Research showed we were losing up to 70 percent of our donors before they
ever moved up the ladder.
- Claire Axelrad
http://www.fundraisingsuccessmag.com/article/rip-donor-pyramid/1#Friday, May 30, 14
#liveInt
SOME INTERESTING FACTS
14
NEW!
94% of people cited web design as the reason they mistrusted or rejected a website.SOURCE: 2012 Mobile User Survey
94% of people cited web design as the reason they mistrusted or rejected a website.SOURCE: 2012 Mobile User Survey
Friday, May 30, 14
#liveInt
SOME INTERESTING FACTS
14
NEW!
It takes only 0.05 seconds (blink of an eye) for visitors to form an opinion about your website.SOURCE: BBC
It takes only 0.05 seconds (blink of an eye) for visitors to form an opinion about your website.SOURCE: BBC
Friday, May 30, 14
#liveInt
SOME INTERESTING FACTS
14
NEW!
40% of people will abandon a web page if it takes more than three seconds to load.SOURCE: eConsultancy
40% of people will abandon a web page if it takes more than three seconds to load.SOURCE: eConsultancy
Friday, May 30, 14
#liveInt
SOME INTERESTING FACTS
14
NEW!
48% of people cited a website’s design as the number one factor in deciding credibilitySOURCE: SME Website Statistics. Feb 27, 2014
48% of people cited a website’s design as the number one factor in deciding credibilitySOURCE: SME Website Statistics. Feb 27, 2014
Friday, May 30, 14
#liveInt
FOUNDATIONS OF SUCCESSFUL WEBSITES
15
UNDERLYING STRATEGIES FOR NONPROFITS:SHARE INFORMATION MORE EFFECTIVELYCOMMUNICATE IN A PERSONALIZED MANNERSUPPORT ORGANIZATIONAL GOALSBUILD A COMMUNITY & STRENGTHEN RELATIONSHIPS
Friday, May 30, 14
#liveInt
IT’S THE ERA OF SIMPLICITY & USABILITY
16
Aaaah!
No more blinged
out websites!The KISS principle is more important than ever before - Regardless of taste!Simple rule: If a child can’t use it, it’s probably too complex!
Friday, May 30, 14
#liveInt
GO MOBILEOR GO HOME!
17
More people are browsingyour website using a mobiledevice than ever before...ARE YOU READY FOR THEM?FACT:Mobile usage willtrump desktop webusage in 2014.source: tag.microsoft.com
Friday, May 30, 14
#liveInt
YOUR SUPPORTERSARE SOCIAL...HOW ABOUT YOU?
18
Focus on ENABLEMENT
Announcementsvs. Conversation-starters
Communication Kits
Friday, May 30, 14
#liveInt 19
CREATEVISUAL + SHARABLE CONTENT!
50% your brain isinvolved in visuals.0:01s Time it takes toevaluate a visual scene.People remember 80% ofwhat they see (20% of whatthey read).sources: Human Anatomy & Physiology 7th Edition, The SAGE Handbook of Political Communication, Syntactic Theory of Visual CommunicationCutest couples contest photo credit: ASPCA
Friday, May 30, 14
#liveInt 20
HOW ABOUT PIZZAWITH YOUR USERS?
Write down the 5 most important tasks your users need to perform on your website.Invite your most engaged audience and some staff members for lunch.Ask them to complete those tasks.Evaluate time taken and capture comments and feedback.Put plans in place to address feedback and improve task times.
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#liveInt 21
EMOTIONSLEAD TO ACTIONS/ blog regularly./ use powerful titles ~ be brave!/ use one engaging image (ideally)./ call out featured quotes./ calls to action should be short, simple and feel urgent.
Friday, May 30, 14
#liveInt 22
(PLEASE) TELL MEWHAT YOU HAVE ACCOMPLISHED...WHY SHOULD I SUPPORT YOU?
5,459 PEOPLE SERVED
99,299 GALLONS DELIVERED
1.2M PETITIONS FILED
76,229 LIVES SAVED (AND COUNTING)
Friday, May 30, 14
#liveInt 23
HARNESSTHE POWER OF EMAIL!
#1 Activity on Smart Phone.
But nonprofits are competing for mindshare in
the inbox
Friday, May 30, 14
#liveInt 24
HARNESSTHE POWER OF EMAIL!
86%86%87%88%
}use the internet mostly for email
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#liveInt 25
HARNESSTHE POWER OF EMAIL!
Sign
up
days
} High likelihood to give
Welcome series Sustainer series
$ $ $ $ $ $
$13in revenue
/ email subscriber
4xAmount of funds raisedvia multi email series
$3ROI per $1 spent
on average
Friday, May 30, 14
#liveInt 26
your turn!
Friday, May 30, 14
LIVE & INTERACTIVEYOUR WEBSITEIN FOCUS
THANK YOURaheel GaubaManager of Online Strategy at [email protected]/[email protected]
INTERNET FUNDRAISING SYMPOSIUM CHICAGO, ILLINOIS
Friday, May 30, 14