Little Victories in Startup Land - RockPaperStartups edition
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Transcript of Little Victories in Startup Land - RockPaperStartups edition
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Startup Land
in
Little
Victories
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@technotheory
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YEARS
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YEARS
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Startup Land
Reality
Little Victories
Tricks for the Journey
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Reality
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Darkroom
Steply
Labelbox
ActionCam
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2003 2009ANGEL INVESTMENT
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YEARS
2003 2009ANGEL INVESTMENT
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2006 2012
MAY
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YEARS
2006 2012
FEB MAR
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2006 JUN2013
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2009
10K users
JAN2011
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YEARS
2009 JUN2013
10K users
JAN2011
48.7M users
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2007
12M blogs
JAN2011
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YEARS
MAY2013
12M blogs
JAN2011
108M blogs
2007
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Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11
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Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11
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AND GETFUNDED
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$10M+
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$100M+
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Oops!
Something failed!
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Little Victories
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Mar-11 May-11 Jul-11 Sep-11 Nov-11 Jan-12 Mar-12
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Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12
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Flickr Photo: joncandy
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SUCCESS IS…
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FOR YOUR
SUCCESS IS…
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Tricks for the
Journey
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Tricks for the Journey
FIND THE RIGHT
PEOPLE
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Flickr Photo: allison_dc
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Flickr Photo: allison_dc
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Flickr Photo: allison_dc
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Tricks for the Journey
RELATIONSHIP
MARKETING
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IT’S NOT ABOUT YOU
Host a Panel (don't just talk)
Organize a Dinner Party
Host an Event
Flickr Photo: Pierofix
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STAY IN TOUCH… (by being helpful)
Send links or tips
Offer news from time to time
Ask for advice
Photo: Evomail
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REAL TIME (every 3–6 months)
Coffee/Lunch /Beer
Skype/Hangout (call, if no video)
Invite to an event/party
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Tricks for the Journey
DISTRIBUTION
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Ma
rke
tin
gvs
Dis
trib
uti
on
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MARKETINGDISTRIBUTION
Marketplace Affiliate Reseller
Example
They Get Paid
Upfront Conversion* ConversionConversion + Renewal
Customer Support
You You You Reseller
Customer Relationship
You You* You Reseller
Setup Involved
Your Control
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http://bit.ly/piratesnew
if Marketing…
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if Distribution…
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A M J J A S O N D J F
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thank you :)
Jared Goralnick