little things that matter. using cultural probing to design a new invoice for Play Telecom.

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little things that matter. using cultural probing to design a new invoice for Play Aga Szóstek (UX Plus) Marcin Piotrowski (Play)

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We have applied Cultural Probe to conduct a study about the perception of invoices for Polish Telecom: Play. In the presentation we present all elements of the probe to inspire others to put design into research tools not only into final products. It truly pays off.

Transcript of little things that matter. using cultural probing to design a new invoice for Play Telecom.

Page 1: little things that matter. using cultural probing to design a new invoice for Play Telecom.

little things that matter. using cultural probing to design

a new invoice for Play

Aga Szóstek (UX Plus) Marcin Piotrowski (Play)

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a better world comes with a price

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respondents who care

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engagement

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cultural probing

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przemek pomaski magda rydiger weronika siwiec

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gaining insights

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gaining insights

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gaining insights

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so... the story begins

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so the story begins

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so the story begins

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so the story begins

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hundreds of insights

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engagement?

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engagement hell, yeah!

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a bunch of theory Fraukje Sleeswijk

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what people level of knowledge

research methods

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what people level of knowledge

tell think explicit interviews

research methods

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what people level of knowledge

tell think

do act

explicit

observational

interviews

observations

research methods

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what people level of knowledge

tell think

do act

know feel

dream

explicit

observational

subconscious latent deep

interviews

observations

generative techniques

research methods

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przemek pomaski magda rydiger weronika siwiec

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uxplus.pl aga szóstek

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uxonline.pl marcin piotrowski

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thank you

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Q&A


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Quadratic probing

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Cloud Probing

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