Little Lamb Club Newsletter Issue 3, 2014

ISSUE 2,

2014

Little Lamb

Shop 3/4 Rowling Street Casuarina NT 0810

Phone (08) 89272757 Email [email protected]

www.facebook.com/littlelambdarwin

Little Lamb Club

Newsletter,

Issue 3, 2014

Family Business

Owners of Love Henry and

Plum talk to Little Lamb

about their businesses,

designing, what they love

about it and more!

A Taste of

Summer

Take a glimpse into

the new summer

ranges in store or to

arrive soon

WIN! Alex & Ant

summer clothing!

Bigger and better! Little Lamb expands their

clothing including bigger

ranges of swimwear, and

dressy clothing plus a new

range of pyjamas

Megan Hess Launches Alex & Ant’s new

collection

NOW CARRYING A BIGGER RANGE OF DRESSY BOYS From button

down short and long sleeve shirts, dress shorts to linen long pants, vests to blazers and even

bow ties, we will have your little man covered for any special occasion or event all in beautiful

breathable cotton. Dressy boys clothing is store now with more on the way!

Last year we introduced the brands Bebe and Fox & Finch to Little Lamb to the delight of many

customers. After the huge success the brands saw, we made sure we have expanded both the

range of styles and sizes (now going up to size 7 from Fox & Finch).

With new collections in store now, we will continue to have regular deliveries of summer

clothing from these brands continuing until October.

Here’s a tiny snippet from the July-August ranges.

LITTLE LAMB CLUB NEWSLETTER, ISSUE 3 2014 ,PAGE 2


After nearly selling out of our small range of previous season Alex &

Ant in a week, there has been a lot of anticipation for this new

collection. This very special collection (girls only sizes 000-7 years)

uses delicious colours and amazing fabrics that are so soft you’ll

want to rub your face on them! I can’t wait to create a very special

new window display just for this new collection!

WIN ALEX & ANT CLOTHING!

In a children’s fashion

industry first, Megan Hess ,

an icon in the fashion

industry, has launched

Alex & Ant’s new collection.

Megan Hess is arguably fashions most renown and sought after illustrators, illustrating for the

likes of Gucci. Chanel and other world renowned brands. Alex and Ant’s designer and owner was

overwhelmed with excitement when she told me Megan Hess would also be illustrating for them!

The wait and secrecy of the poster is now over as the Alex and Ant 2014 summer collection is

launched... With the result being just gorgeous!

Come and see the beautiful Megan Hess poster for Alex &Ant in store and enter

their launch competition!

FOR YOUR CHANCE TO WIN A SUMMER ITEM FROM ALEX & ANT ...

SIMPLY COLLECT A BLACK AND WHITE VERSION OF MEGAN HESS’S ALEX&ANT POSTER FROM

IN STORE AT LITTLE LAMB THEN COLOUR IT IN AND UPLOAD IT TO ALEX & ANTS FACEBOOK

PAGE OR INSTAGRAM (FULL DETAILS IN STORE).

IN STORE NOW!


New baby boys clothing has just arrived from plum with more of

their traditionally sweet and classically smart baby range (0000-2) to

continue to be delivered through to October. Here are a few of our

favourites to come.

Arriving in September will be our first full

range of sleepwear from Plum..

Their 100% cotton summer onesies and two piece pyjama sets in

sizes up to 7 years are fun, adorable and importantly,

comfortable. They are priced at $29.95-$34.95 which means you’ll

love them as much as the kids. We’re betting they’ll quickly become

staples in many households!

Our biggest swimwear range to date is expected to arrive

late August. The range will include bikinis, one piece bathers, trunk bottoms and long

and short sleeved rash vests in sizes 000-7 years. Each style will come in a variety of different

prints, all made from cancer council approved UPF 50+ fabric. Stay updated for their arrival!

Born for it


We asked Shane Pepper, the Owner of Plum a few

questions about his business.

How did you get into the children's clothing market?

I was born into the Childrenswear industry literally. I’m

3rd generation owner of Plum (ST) of a business that has

been at the top of the Australian market for over 50

years.

What inspires you when designing?

We (the design team) search the globe physically and

online for the best ideas and inspiration to pull together

our collections.

What do you love about this industry?

Its always changing and keeps you on top of your game.

What's important to you when choosing fabrics or de-

signs?

Quality / Fashion forward / easy care.

What makes Plum special?

Plum is well know for its vibrant prints and across our

ranges including babywear, swim, sleepbags (not

stocked by Little Lamb) and PJs.

Shane and Eugenie with their children

A couple of designs from the new

summer collections from Plum

PLUM is an Australian family owned

business established in 1965 by Bob

and Nell Pepper, run for many years by

Rob Pepper, and is today owned and

managed by Bob’s grandson Shane

Pepper and his wife Eugenie.

With their 2 young children, Tommy

and Chloe, they fully understand the

needs of today's parents.

PLUM has its own in-house design team

with 3 designers with over 15 years’

experience each in the fashion

business, designing prints, graphics,

textiles, babywear and womenswear

for major international brands, as well

as being mums to 6 children between

them.

Meet the beautiful Chrystal Henry...

Mum of 3 and designer/owner of Love Henry

How and why did you get into the children's clothing market?

I used to be in the bridal and formalwear market and when I was pregnant with my first child I

decided to start making baby clothing and took it to the local markets and also was lucky

enough to get into a few “actual” stores including Little Lamb! Once the demand got too high, I

had to look at expanding the brand.

What do you love about designing and what inspires you?

I love that I can design my vision. I see something in my head and start playing around with

colours and prints and it all goes from there. I try to make my designs a little different from the

rest but still mainstream enough for most people to like it. My friends are my biggest inspira-

tion, they are always sending me messages of things they love and what they would like to see

in the next Love Henry range.

What is your favourite look/collection this summer?

I love the Elsie Collection (My own “Elsie Mae” was a newborn when I designed this range

actually!) I love the vintage prints and soft colours, perfect for beautiful little babies.

The Audrey Range has been our best seller and is really cute also. Oh and you really can’t go

past the 2 NEW boys suspender style playsuits! (see previews next page)

What do you love about this industry?

I love hearing mums say how much they love Love Henry and seeing little babies and kids

wearing it. The feeling is really very uplifting and makes the hard work worth it. Also the stores

that stock Love Henry are like friends to us and we love having a business relationship like

that. Makes working easy.

What's important to you when choosing fabrics or designs?

We are cotton growers in QLD so everything that I design is made from cotton. I love that I get

to see the cotton seed planted into the ground, the first green leaf appear from the soil, the first

white soft cotton emerging from the boll, the cotton being harvested in our very own cotton

pickers, then shipped off to be made into beautiful soft cotton fabrics to be used all over the

world and maybe in my very own Love Henry designs.

What makes your brand special?

Every Love Henry product was designed in an

environment where the word “Mum” is used

about 50 times a day, yes, I am a WAHM! My

daughters give me feedback on my designs and

tell me their favourites. They have actually

designed a few pieces themselves which they

feel extremely proud of when the samples are

made! (My eldest daughter is only 6!) Love Henry

is special for this reason.

Can you give us a little summary of you and

your business?

I am a regular Mum with regular problems, I am

just lucky enough to be doing something that I

love surrounded by the people I love. I am thank-

ful for the support of my family, friends, stockists

and the beautiful customers that love Love Henry.


Chrystal Henry

with her three daughters

Thank you Darwin for making

Little Lamb Love Henry’s #1

Stockist once again!

Love Henry’s 2014-15 super sweet summer range is expected to arrive

(with loyal fans eagerly waiting!) late August-Early September

Three stunning girls collections can be mixed and matched together and

will each include playsuits, dresses, rompers, singlets, shorts and skirts,

while the smaller but equally adorable range for the boys will include

polos, shorts, singlet and new designs in the best selling playsuit with

suspender straps. All collections have new exclusive fabrics with prints

designed by owner/designer Chrystal Henry, featuring their trademark

appliqués with button and ribbon details, always with a vintage touch.


Audrey

Elsie

William &

Digby

Evie

All Dressed Up

Marquise’s new summer

fashion collection will be in

store very soon (arriving

late August) and will feature

vintage prints from bicycles

to navy florals, as well as

summery pink prints and

quirky images (we love the

Snappy Croc range!).

TUTU CUTE AND TOO COOL FOR SCHOOL!

Vibrant and fun tutus

along with a range of

seriously adorable

children's sunglasses

from hootkid are in

store now! Tutu dresses ($44.95)are

available in sizes 1-7 yrs . Sunglasses

($14.95) come in a case and provide

UV 400 medium glare protection.


Little Lamb Club Newsletter Issue 3, 2014

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