Literaty Pakistan Chapter Lyceum handbook

Literaty Pakistan lyceum

Chapter Handbook

Well I for one was willing to

do anything for a certificate

back in my Lyceum years, let

alone my own box of visiting

cards that I can throw on an

interviewer’s desk and say-

Here’s my card. Yes, you’ll get

your own cards. Nuff said.

Your first job, is to conduct

an orientation for the A1s and

then interview people for your

assistant directors. I give you

complete freedom in terms of

who you want. Get as many

people as you want-As long as

the work is done and you're

not messing up the society

image-you’re good to go.

I bid you all good luck for the

future.

Oh and one more thing- dead-

lines mean deadlines! You

don't ask me what if you miss

one. Cause you won't. Profes-

sionalism needs to be main-

tained.

Patron of Literaty Pakistan

Chapter Lyceum

Hamza Ayub

Salutations and congrats to

the literaty Pakistan council

chapter Lyceum. I'm sorry it

took so long but I was ex-

tremely busy.

I apologize for not being there

to remind you guys what

you're doing and why you're

doing it. Just want you to

know one thing before you

start working. Whatever you

do in the next year or so-you

will all be promoting the same

name and the same logo. Both

promote one key component

of your lives-your country!

You're doing this cause you

want to. You're doing this

cause we need to! It's our job

to tell the world who we are.

It's our job to dig buried piec-

es of our history and promote

the places that aren't generally

seen or talked about. We're

utilizing our time to invest

back in our country what it

gave to us! If you're reading

this-it means that you're

smarter than more than 5.5

billion people out there at

least. Time to show that the

world!

People ask me, should we

focus on embellishing our

college profiles or shall we

spend our time in community

service. I say, is it too much to

ask for both?

You're doing a service to the

country that only people of

your intellect can do. They say

that Literaty is only improving

our image. Think of it this

way-if you manage to tell the

white man(excuse my racist

comments) you're all fun and

games- doesn’t matter what's

really happening here-you've

solved half of your problems

already! Why don't they in-

vest? Why no world cups?

Why is the Pakistani dream

changing the color of our

passports? It's cause we've let

the media paint this image in

not only the white man's head,

but also ours! So how do we

change it?

You use our blog! You use

our magazine! Your own lyce-

um newsletter! Our documen-

tary division. You market this

online.

Why is this going to help

'you' (besides the uplift of

your Pakistani image of

course)? Well how many of

you are really competing for

Nobel prizes, changemaker

awards, thousands of dollars

and spreading your little piec-

es of contribution around the

world? How many of you can

actually write that you have a

"real" job?

How many of you are on a

level of hierarchy where you

have those who work for you?

Message from the patron of the Lyceum Chapter

Inside this issue:

Patron’s message 2

Director usa 2

marketing 2

trips 3

documentary 3

creativity 4

publications 5

LITERATY PAKISTAN LYCEUM CHAPTER HANDBOOK

If you're looking for a place to change

Pakistan's image abroad,

Literaty Pakistan is it! With readership

in the U.S., Canada and

Europe, LP is able to offer those out-

side of Pakistan an authentic

picture of what Pakistan really is and

thereby counter misconceptions

portrayed in the media. More than just

a magazine, LP also invites its

readers around the world to join them

in the movement to engage

Pakistani youth in thinking critically

about their country as well as

commit to serving the people of Paki-

stan. It's been exciting working

with the LP team, and I'm looking

forward meeting and working with

some of you, as well!

Sincerely,

Elisa Dun

Literaty Pakistan

USA Chapter Director

Message from Director USA

Integrated within strategic ties is fund-

raising which primarily looks at youth

products because that is our main

target market. This will be in the fields

of:

Telecom

Ptcl and Wateen

Ufone, Jazba, Djuice,

warid

Courier eg. TCS

Airline

University consultants and Tests

e.g. ILETS and AEO Paki-

stan

Food and Beverages (Coke, Lays,

Lipton etc.)

Banks (HBL, MCB)

MNCs (Engro, Unilever, Nestle

etc)

And Local Philanthropy

Foreign Organizations e.g. British

Council

Marketing requires an able team that is

delegated tasks that are updated and

managed remotely, online. Tasks will

be assigned and leads will have to be

followed up with, this field perhaps

opens the opportunity for much expe-

rience and exposure necessary for any

career. The line between landing a deal

and losing it is very thin hence people

who think on their feet are best suited

for the job.

Asad Ayub

Director Marketing

Co-founder of Literaty Pakistan

Marketing is one of the key tasks that

is expected from the Literaty Pakistan

Lyceum chapter, being the first per-

manent chapter in Karachi Pakistan.

The marketing head will be directly in

contact with the Director Marketing,

LUMS and Director Strategic and

International outreach at UC Berkeley

both of whom are the co-founders of

Literaty Pakistan.

Marketing is expected to be updated

on all the current projects that Literaty

Pakistan prime is under taking. This is

necessary for any meetings and corre-

spondence in Karachi, will primarily

be routed through the Lyceum chap-

ter.

Marketing will look into creating stra-

tegic ties with:

Nationwide book shops eg. Lib-

erty Books

Airlines (as an inflight publica-

tion)

Hotels (as a ‘welcome to pakistan’

souvenir for foreigners)

Bus services (Daewoo e.g.)

Courier services for international

and local partnership

Marketing department

you, it is a very important essential

part of their lives. Respect the people

who are safeguarding the natural beau-

ty of Pakistan and remember they are

the ones who are responsible for

maintaining it once you and your cam-

era have left.

The second rule of thumb is to al-

ways remember what your end goal of

this video is. Your video is not about

YOU, unless of course the subject

itself is you. The end goal of your vid-

eo should never have be how you, the

cameraman, are helping your fellow

man by capturing their issues on your

screen. It should be about THEIR

story- the story of the people, the

land, the culture. Your subject is the

most essential part of your video. It is

their chance to be captured on film. If

you are interested in making videos

about communities that are underpriv-

ileged in any way, remember, you are

not talking for someone else. You are

giving them the space to speak for

themselves, a right they should have

had all along.

A third guideline that you should

always keep in mind is to remember

your privilege. Pakistan, like any other

society, is filled with intersecting privi-

leges. Chances are if you are studying

at elite educational institutions, you are

a privileged member of the communi-

ty. Remember that. And check your

privilege at every stage. Understand

that other people have not the same

opportunities as you. This does not

make them lesser than you. They may

have greater reasons to mistrust the

elite community of Pakistan, the gov-

ernment, Western influences as well as

the camera that you are holding more

than you and I could ever understand.

Respect that. Treat them as your equal

and never exploit the power dynamic

that works in your favour to get a

good scene.

And finally the last rule to remem-

ber is to emphasize the positive rather

than the negative. This does not mean

turning a blind eye to the millions of

things that are going wrong in our

country today. By all means, show

what’s wrong but provide constructive

solutions to show how it can be done

right. And there are examples right

here in Pakistan of how it is done

right. Literaty Pakistan is founded on

the principle of counteracting the neg-

atives images of Pakistan that bom-

bard the mainstream media today.

Hi! I am Maham Kirmani- Director

Documentaries of Literaty Pakistan.

And I am just as excited as you are to

embark on this wonderful journey

creating documentaries that show the

world what Pakistan is really about.

And now, we are being handed a plat-

form to make the people of our coun-

try proud for being a part of such a

rich diverse history and tradition.

However, here a few guidelines for

you to remember before you start

shooting your cameras.

The number one rule that you have

to remember is respect. This may

seem like an easy enough rule but very

often, people are so busy wanting to

show the beauty or the plight of a

subject, they forget to respect the sub-

ject themselves. The first corollary of

this rule is that you should make a

video of a person without their con-

sent. A person has every right to not

want to be in front of a camera and

they do not need to give you a reason

to say no. Similarly, if you happen on a

cultural rite of any kind, the members

of the community are reluctant to

have their ritual shot in film, respect

that. Their culture is not a beautiful

aspect of Pakistan for them as it is to

Message from the Director of Documentary (Lyceum Alumnus Maham Kirmani)

Documentaries are a prime way to get

a very academic and well researched

message to a much larger audience

than any written matter can possibly

reach. A certain degree of maturity

needs to exist in this field with regard

to content matter. An artistic eye is

necessary to make it visually impactful.

The documentary division has the

potential to participate in international

film making competitions that take

place all year round. Working closely

with Maham Kirmani, Director Docu-

mentary LUMS chapter, all in this

department have a chance to learn to

understand, document and raise

awareness about some very important

aspects and issues that our country

faces.

The documentary division will have

three main target areas:.

1. Awareness of a unique cultural

aspect

2. Awareness about the need for

social enterprise

3. Awareness with regard to possible

tourist destinations within

Pakistan

The lack of professional documen-

taries in Pakistan in these three target

areas that form the core of Literaty

Pakistan create a wonderful oppor-

tunity for student documentarians to

rise to the occasion and gain acclaim

nationwide and possibly world over.

The best of the documentaries will

additionally be screened in three cities

Trips and Documentary Description


1. There will be one documentary each

month.

2. Deadline is the first of each month.

3. First documentary is due on the

first of October

4. Quality of the documentary should

be HD

5. Documentary shouldn't be longer

than 5 minutes.

6. The documentaries shall have voice

overs and no actual member of the

team roaming around in them.

7. You are not allowed to feature in

the documentary-we only want the

site, not our team

8. Your facts will need to be checked

by international archaeologist-James

barresford -hence mailed to the LUMS

chapter. [email protected]

9. Each documentary trip shall have at

least one photographer, a writer, a

cameraman and preferably the person

who will edit it.

10. We'll put the logo ourselves on the

documentary.

11. All documentaries shall be sent via

dropbox. Install that on your pcs.

12. The trips/documentary directors

need to coordinate the efforts rather

than do the work themselves. Hire

students who are good at these jobs!

13. We prefer slr and dslr cameras for

footage. But that's not a compulsion.

14. No photos in the documentaries.

Just footage.

15. You can put your names in the

credits.

16. Quality must be exceptional! Else

we'll use your footage and make it

ourselves. Your footage will be a

good enough contribution.

17. Deadlines for documentaries:

1st october, 1st november, 1st Febru-

ary, first march.

(Just 4)

18. The department must go to the

LAC trips and document them!

Important points to remember for the documentary division

being unique is simply half a victory,

the other half is in making sure that all

our products are visually dynamic and

of international standards which will

make sure that the message reaches

out to a much wider target audience. This depart-

ment will work

closely with the

mini-

publication that

the publication

department

makes, along

with giving

support to the

IT division and

lending a hand to the documentary

division if need be. Over all this is a

support division without which the

rest of the departments will not be

able to function optimally. We here at

Literaty Pakistan believe that content

“CONTENT BEING

UNIQUE IS

SIMPLY HALF A

VICTORY…”

Creativity Department

Schedule of Events

15th September-First skype confer-ence

29th September– 1st team meeting

1st October– documentary, and newsletter deadline

September 2012

Sun Mon Tue Wed Thu Fri Sat

1

2 3 4 5 6 7 8

9 10 11 12 13 14 15

SKYPE

16 17 18 19 20 21 22

23 24 25 26 27 28 29 meet-

ing

30

having any political motives or

affiliations. Thus references to any

political party, negative or other-

wise, shall not be made anywhere

in the publication. We do not want

any of the publications to be asso-

ciated with any agenda being pur-

sued by any political party or

movement.

2. Literaty content must deal with as-

pects of culture, art, history, cul-

tural criticism (this may deal with

current affairs but no political

party may be mentioned or allud-

ed to) or social enterprise. Pieces

pertaining to science and technol-

ogy in Pakistan are also welcome

and can be published.

It is quite evident that the

Literaty magazine and

newsletter is distinguished

by its content and style

which must adhere to some

basic rules so as to ensure

that these publications stay

true to the basic mission

and idea behind the whole

initiative. It must be clear in

all our minds what can and

cannot go into the publica-

tions so that the thrust of

the initiative is in one uni-

fied direction. Listed below

are some guidelines for the

purpose of choosing con-

tent.

1. Literaty is complete-

ly apolitical i.e not

3. Literaty content must not have in

it pieces on fashion, popular

music, tv shows or popular

cinema. Gossip, slandering and

personality defamation are to

be especially avoided.

4. There must be an emphasis on

dealing with items that popular

media in Pakistan does not

deal with. Little bits of what

Pakistan is all about are being

forgotten and relegated to the

sands of time. It is up to us to

bring them back into the open.

Thus be sure to add pieces on

folk culture and practice or

something amazing about Pa-

kistan that most are not aware

about.

GUIDELINES FOR ADMINISTERING AND PRODUCING

CONTENT IN PUBLICATIONS OF LITERATY PAKISTAN


5. This is NOT a campus

newspaper. Thus lei-

sure events happening

on campus must be

kept out of the publica-

tion.

6. There must not be publi-

cizing of any corpora-

tion unless it is a social

enterprise or has a so-

cial responsibility mes-

sage we want to share.

7. It also falls up to you to

understand what we

aim to achieve with

this initiative and thus

use your best judge-

ment to discern what

should and should not

be published.

GUIDELINES FOR ADMINISTERING AND PRODUCING CONTENT IN

PUBLICATIONS OF LITERATY PAKISTAN continued

Message from an alumnus and our current representative in Mt Holyoke

During my first year at college in

USA, I was struck by the sheer pity

directed towards me because I was

from Pakistan, a state deeply in-

fused with terrorism and religious

extremism. Honestly, I do not regret

having spent 18 years of my life in

Pakistan for I know that contrary to

the depictions on our grim media,

there is more to Pakistan than just

intolerance and injustice. We are,

indeed, a nation with a diverse cul-

ture and cuisine, and our country

has absolutely no shortage of scenic

beauty. In choosing to relegate Pa-

kistan's art, history and aura in favor

of exotic foreign goods, we are ef-

fectively destroying our own unique

identity. Like it or not, it is a costly

mistake that our naive society has

collectively made. Well, I'm now

desperate to refurbish Pakistan's

distorted international image and

hence, I wholeheartedly support

Literaty Pakistan. I hope you will

too!

Founding Council of Literaty Pakistan Lyceum Chapter

Literaty Pakistan Chapter Lyceum handbook

Documents

Transcript of Literaty Pakistan Chapter Lyceum handbook