LITERATURVERZEICHNIS978-3-8349-6547... · 2017-08-25 · Literaturverzeichnis 263...

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Literaturverzeichnis 263 LITERATURVERZEICHNIS A Aaker, D. A. (1991): Managing Brand Equity: Capitalizing on the Value of a Brand Name, New York. Aaker, D. A. (1996): Building Strong Brands, New York 1996. Aaker, D. A./Keller, K. L. (1990): Consumer Evaluations of Brand Extensions, in: Journal of Marketing, Vol. 54, Nr. 1, S. 27-41. Aaker, J. L. (1997): Dimensions of Brand Personality, in: Journal of Marketing Research, Vol. 34, August, S. 347-356. Aaker, J. L. (2001): Dimensionen der Markenpersönlichkeit, in: Esch, F.-R. (Hrsg.): Moderne Markenführung, 3. Aufl., Wiesbaden 2001, S. 91-102. Aaker, J. L./Benet-Martinez, V./Garolera, J. (2001): Consumption Symbols as Carriers of Culture: A Study of Japanese and Spanish Brand Personality Constructs, in: Journal of Personality and Social Psychology, Vol. 81, Nr. 3, S. 492-508. Aaker, J. L./Fournier, S. M./Brasel, S. A. (2004): When Good Brands Do Bad, in: Journal of Consumer Research, Vol. 31, No. 1, S. 1-16. Aaker, J. L. (1999): The malleable self: The role of self expression in persuasion, in: Journal of Marketing Research, Vol. 36, S. 45–57. Aaker, J. L./Williams, P. (1998): Empathy versus pride: The influence of emotional appeals across cultures, in: Journal of Consumer Research, Vol. 25, S. 241–261. Abel, B. (1979): Machttheoretische Modelle und Individualismus als Ansatzpunkt der unter- nehmensbezogenen Konfliktforschung, in: Dlugos, G. (Hrsg.): Unternehmensbezoge- ne Konfliktforschung, Stuttgart, S. 45-67. Abratt, R./Motlana, P. (2002): Managing co-branding strategies: global brands into local mar- kets, in: Business Horizons, Vol. 45, Nr. 5, S. 43-50. Adidas (2010): http://www.volkswagen.de/vwcms/master_public/virtualmaster/de3/modelle/ golf/golf/ausstattungslinien/GTI_adidas.html Aitkin, M./Rubin, D. B. (1985a): Estimation and Hypothesis Testing in Finite Mixture Mod- els, in: Journal of the Royal Statistical Society, Series B, Vol. 47, Nr. 1, S. 67-75. J. Vogel, Erfolgswirkungen von Markenallianzen, Forum Produkt – und Produktionsmanagement, DOI 10.1007/978-3-8349-6547-9, © Springer Fachmedien Wiesbaden 2012

Transcript of LITERATURVERZEICHNIS978-3-8349-6547... · 2017-08-25 · Literaturverzeichnis 263...

Page 1: LITERATURVERZEICHNIS978-3-8349-6547... · 2017-08-25 · Literaturverzeichnis 263 LITERATURVERZEICHNIS A Aaker, D. A. (1991): Managing Brand Equity: Capitalizing on the Value of a

Literaturverzeichnis 263

LITERATURVERZEICHNIS

A

Aaker, D. A. (1991): Managing Brand Equity: Capitalizing on the Value of a Brand Name,

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Aaker, D. A. (1996): Building Strong Brands, New York 1996.

Aaker, D. A./Keller, K. L. (1990): Consumer Evaluations of Brand Extensions, in: Journal of

Marketing, Vol. 54, Nr. 1, S. 27-41.

Aaker, J. L. (1997): Dimensions of Brand Personality, in: Journal of Marketing Research,

Vol. 34, August, S. 347-356.

Aaker, J. L. (2001): Dimensionen der Markenpersönlichkeit, in: Esch, F.-R. (Hrsg.): Moderne

Markenführung, 3. Aufl., Wiesbaden 2001, S. 91-102.

Aaker, J. L./Benet-Martinez, V./Garolera, J. (2001): Consumption Symbols as Carriers of

Culture: A Study of Japanese and Spanish Brand Personality Constructs, in: Journal of

Personality and Social Psychology, Vol. 81, Nr. 3, S. 492-508.

Aaker, J. L./Fournier, S. M./Brasel, S. A. (2004): When Good Brands Do Bad, in: Journal of

Consumer Research, Vol. 31, No. 1, S. 1-16.

Aaker, J. L. (1999): The malleable self: The role of self expression in persuasion, in: Journal

of Marketing Research, Vol. 36, S. 45–57.

Aaker, J. L./Williams, P. (1998): Empathy versus pride: The influence of emotional appeals

across cultures, in: Journal of Consumer Research, Vol. 25, S. 241–261.

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Abratt, R./Motlana, P. (2002): Managing co-branding strategies: global brands into local mar-

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Adidas (2010): http://www.volkswagen.de/vwcms/master_public/virtualmaster/de3/modelle/

golf/golf/ausstattungslinien/GTI_adidas.html

Aitkin, M./Rubin, D. B. (1985a): Estimation and Hypothesis Testing in Finite Mixture Mod-

els, in: Journal of the Royal Statistical Society, Series B, Vol. 47, Nr. 1, S. 67-75.

J. Vogel, Erfolgswirkungen von Markenallianzen, Forum Produkt – und Produktionsmanagement,DOI 10.1007/978-3-8349-6547-9, © Springer Fachmedien Wiesbaden 2012

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