A tradition of service has made Koenig & Strey GMAC Real Estate one of the

most successful real estate firms in the Chicago area.

Founded in 1961 by the Koenig and Strey

families, this company began a pattern of

growth and industry leadership that

continues to this day.

Joining GMAC Home Services in 1999

enabled us to combine local expertise with

national resources which has helped us

continue that growth.

COMPANY HISTORY

Brookfield Residential Property Services

Headquartered in Toronto and with offices

across Canada, the United States, London,

Shanghai and Singapore, Brookfield RPS is

a leading global provider of real estate and

relocation services, technology and knowledge.

Brookfield RPS is deeply immersed in the real

estate and relocation services sectors and is

committed to being at the front of the industry.

A contemporary, innovative company with a tremendous heritage, Brookfield RPS has been

a leading provider of services to the industry since 1913.

The acquisition of GMAC Home Services and its more than 700 franchised and company-

owned real estate brokerage offices throughout the United States further expanded their

North America presence.

More than 100,000 listings

Quick & easy property searches

Special search options

Instant email notifications

Interactive features including

virtual tours, maps and financial

calculators

Set up property showings

with ease

A complete resource for home buyers and sellers with over 125,000 visitors each month.

KSGMAC.COM

COMPREHENSIVE REAL ESTATE SERVICES

Mortgage

Insurance

Title

Relocation

Home Warranty

Koenig & Strey GMAC Real Estate provides

comprehensive real estate services.

Loan officers are available onsite at

Koenig & Strey GMAC branch offices.

We work with over 30 investors with a

multitude of loan products, ensuring

that you get you the appropriate loan at

the best rate.

Loan officers will keep you informed of

your status throughout the entire loan

process.

Providing mortgage solutions throughout the Chicagoland area.

MORTGAGE SERVICES

FORT DEARBORN LAND TITLE COMPANY, LLC

“We Put Your Mind At Ease.”

Title insurance assures buyers and lenders

in a real estate transaction that the title to

your property is uncontested and free of

encumbrances.

When you choose Fort Dearborn Land Title

Company you have one less thing to think

about.

Prompt title searches

Referrals to attorneys specializing in real estate

Convenient closing locations, including the

Koenig & Strey GMAC offices

KOENIG & STREY INSURANCE AGENCY, LLC

Koenig & Strey Insurance has been a trusted

advisor to our real estate clientele for over 30

years. We pride ourselves on our excellent

service and our track record of providing the

best insurance coverage to our clients.

“Experience Counts.”

Full line of insurance

Major carriers (including AAA, Atlantic Mutual,

CHUBB, Progressive, Metlife, Travelers and more)

Competitive rates

Exceptional service

Local experience

Free policy coverage & rate analysis

RELOCATION SERVICES

Providing customized relocation and real estate assistance for buyers and

sellers moving to and from the Chicagoland area.

National and international reach

Departure and destination services

Access to Global Relocation Service

DELIVERING A HIGHER LEVEL OF SERVICE

GMAC Real Estate has more than

1,000 real estate offices with more

than 22,000 Sales Associates.

After thousands of completed surveys,

94% of our clients say they are satisfied or

very satisfied with our services.

The goal of our company and our Sales

Associates is to deliver a quality customer

service experience base on what our

buyers and sellers need and want.

94% Customer Satisfaction*

* Based on GMAC Real Estate 2008 Customer Satisfaction survey.

WHAT IS PREMIER SERVICE®?

Premier Service® is an innovative way of doing business that sets us

apart from our competitors, giving you the value and attention that

you deserve.

The Process of Premier Service®

Listen to your needs

Establish clear expectations

Commit in writing

Deliver the service

Solicit your feedback

THE PREMIER SERVICE® COMMITMENT

By signing this pledge, I am giving you my personal commitment to:

Deliver a service experience

Stay in touch

Give you access to special programs

Make myself available

Deliver caring customer service

SELLING YOUR HOME IS A COMPLEX PROCESS

Buyer’s AgentWill represent the buyer and only

the buyer’s best interest

throughout the transaction

Seller’s AgentWill represent the seller and only

the seller’s best interest throughout

the transaction

Dual AgentWill represent the buyer and

seller equally and ethically

throughout the transaction

AGENCY OPTIONS

AGENT RESOURCES

Our agents have many resources that

provide a strong value proposition,

and help serve you better.

*Source: 2008 National Association of Realtors Profile of Home Buyers and Sellers

WHERE DO BUYERS LOOK FOR INFORMATION?

WWW.<YOURADDRESS>.COM

The perfect destination for buyers to view

the best representation of your home.

Your Property Page Includes:

A description that tells the story of your home

Complete property details

Multiple color photos

Home tours

Interactive maps

Financial calculators

Appointment request

SINGLE PROPERTY SITES

Our innovative single property site technology makes it possible for

buyers to find your home using search engines like Yahoo! and Google,

as well as popular real estate sites.

ATTRACTING BUYERSYour property web site is the focus of

all advertising and marketing.

Targeted online exposure

on over 80 sites including:

ksgmac.com

gmacrealestate.com

Realtor.com®

Google.com

Yahoo.com

Trulia.com

NBC5.com

Chicagotribune.com

Suntimes.com

DailyHerald.com

STRATEGIC ONLINE ADVERTISING

HOW WE USE THE #1 REAL ESTATE SITE* REALTOR.COM ®

TO REACH MORE BUYERS FOR YOUR HOME

Reach more buyers with our

Realtor.com Company Showcase

program.

Draw attention to your listing with high

impact features and add-on components

such as:

Animated Headline

Up to 25 Jumbo Photos

Video Tour

Special Message Box

Your Agent Contact Information

Open House Alerts

*Source: comScore Media Metrix, October 2008

Our print ads

prominently feature

your web address,

driving buyers directly

to your property page.

LEVERAGED PRINT ADVERTISING

MARKETING PATH

PROPERTIES OF DISTINCTION

Comprehensive marketing and advertising

Focus on a targeted, qualified audience

Professional photography

Professionally written and produced materials

Strategic online advertising including exposure

on ChristiesGreatEstates.com

Exclusive worldwide network of Christie’s Great

Estates brokers

The luxury specialists at Koenig & Strey GMAC

are dedicated to providing the highest level of

marketing support for your property.

CRITICAL ELEMENTS OF A SALE

The second most important factor in the buyer’s

mind is location.

Asking price is the starting point from which to

negotiate the actual price of a home.

The structural and mechanical integrity, as well

as the upkeep and cosmetic appeal of a property

effect a home price.

1

2

3

CRITICAL ELEMENTS OF A SALE

The terms of a purchase can make or break

the contract.

The right marketing plan will get your home

sold more quickly and at a higher price.

4

5

6

Interest rates, competition, the economy and

consumer confidence.

POSITIONING YOUR HOME IN THE MARKETPLACE

Setting a fair asking

price helps you

obtain the

maximum selling

price for your

home.

Higher Prices Attract

Few Buyers

High Price $$$

Actual Fair Market

Price $$

Lower Price $

Lower Prices Attract

Many Buyers

COULDN’T WE TRY THIS PRICE FOR A COUPLE OF WEEKS?

Week 1A new property on the market

generates a high level of interest

Week 2Peak market awareness during the

first two weeks on the market

Week 3Declining awareness and interest as

other new properties arrive on the

market

Week 4Continued decline in awareness and

interest

THE DRAWBACKS OF AN OVERPRICED PROPERTY

Using market research, we arrive at an initial price that is both

realistic and fair to you as the seller, but also attractive to buyers.

FairMarketValue

Initial Above Market Asking Price

1st Price Reduction

2nd Price Reduction

3rd Price Reduction

Final Below Market Selling Price

FIRST IMPRESSIONS ARE IMPORTANT

The Approach

The Entry

The View

The Surroundings

The Furnishings

Storage

Bathrooms and Kitchen

Fix the Little Things

Shed Light on Dark Areas