1. Marketing Plan Prepared For:Joanne Leigh Sales Representative RE/MAX Rouge River Realty Ltd.

2. Selling your home can be complicated. has created a comprehensive strategy that helps homeowners navigate the home sale process

Needs

3. Marketing 4. Pricing 5. Preparation 6. Negotiating 7. Contract to Closing 8. Two Important Decisions

Marketing Plan and Company

9. Pricing Meeting Your Needs 10. Why are you selling? When would you like to be in your new home? What are your biggest concerns with the sales process? Meeting Your Needs

Inconvenience

11. Staying informed 12. Open houses 13. Security 14. Negotiating strategy

Details

15. Marketing and advertizing 16. Net proceeds 17. Time to sell 18. Home enhancement 19.

As your agent I represent YOU

20. Undivided loyalty 21. Act as YOUR advocate 22. Information is strictly confidentialRepresentation 23.

Pre-Marketing

24. MLS Marketing 25. Negotiating 26. Contract to Closing Marketing Plan 27. Pre- Marketing My strategy for your property

Packaging to enhance value

28. Inform RE/MAX professionals of upcoming listing 29. Photo & Video session 30. Create ads for print & internet 31. Advise key agents of upcoming listing 32. Pre-Home Inspection 33. Install lockbox 34. Pre- Marketing Cont..

Hand delivered information - neighbourhood walk

35. Prepare ads for

• MLS

36. My Website & Blog

37. RE/MAX.ca 38. Craigslist & Kijiji.ca 39. Local publications 40. Open house 41. Facebook Fan Page 42. Pre- Marketing cont..

Determine showing instructions

43. Create communication plan -when & how and frequency 44. Contact potential buyers indatabase 45. Plan launch date 46. Execute! 47. MLS Marketing

Broker Load info to MLS

48. Introduce your property at RE/MAX office meeting 49. RE/MAX Tour 50. Agent Open House Reception with light brunch 51. Schedule all ad placements 52. Monitor market activity 53. Follow-up with buyers agents for all showings 54. Distribute feature sheets to area offices 55. Open house reception for the public 56. Marketing Reviews

Review weekly updates

• Competing properties

57. Sold properties

58. Market influences (mortgage rates etc.) 59. Buyers comments 60. Marketing assessment 61. NegotiatingReview negotiating strategy in advance

• My role in counter offers

62. Buyer approvals

63. Dealing with conditions 64. Deposit amounts The final Decision isALWAYS yours 65. Post Offer Acceptance

Continued marketing during conditional periods

66. Buyers assessed though my mortgage team as back-up 67. Work with buyers home inspectors to fulfill mandated inspection 68. Work with appraisers for lenders to support purchase price 69. Deal with conditional clauses removals 70. Work with lawyers to manage details 71. Help with utility transfers and mail forwarding 72. Help with arrangements for any future buyer visits 73. Closing Day support 74. Getting Fit To Sell You never get a second chance tomake a first impression"Making the best possiblefirst impressionis critical toobtaining great offers. It will make a a buyer WANT to buy your property 75. has created a comprehensive package of videos and checklists on the top 10 priorities for preparing a property for sale. Preparing your property for the market will help itsell at the best price in ashorter period of time www.FitToSell.ca 76. Source Google Trends April 2009 77. 78. 79. 80. 81. 82. 83. 84. 85. The Power ofin the Community 86. Marketing Plan Do you believe this marketing plan will expose your property to the most potential buyers? Are you confident that I can negotiate the best price and terms for you?Is there anything else you would like to see me do to ensure a successful sale? 87. Two Important Decisions

Marketing Plan and Company

88. Pricing Meeting Your Needs 89. Pricing -Competitive Market Analysis Looks at similar properties

Recently SOLD

90. Currently for Sale 91. Did NOT Sell Buyers comparison shop Price must be realistic 92. Pricing What Affects Value?

Market Conditions

93. Location 94. Condition of Property 95. The Competition 96. 97. Pricing Risk of Overpricing

Buyers will not see your property or will view and see less value that others

98. Will take longer to sell. The longer the days on market the more buyers will question. 99. Miss the peak and excitement of the launch 100. Even if buyer willing to pay more will not be able to obtain financing 101. Other agents will use your property to sell their listings 102.