Listing Book

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Invest in Yourself

description

Team Blair Tahoe Listing Presentation

Transcript of Listing Book

Page 1: Listing Book

Invest in Yourself

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We, at Team Blair Tahoe, have a keen understanding of each other’s strengths. Together we blend our positive attributes, creating a team that is savvy to the ever changing Lake Tahoe real estate market.

Collectively, the extended Blair family has been nurturing and preserving quality real estate relationships since 1982.

Meet the Team!

Emma - Graphic Designer/MarketingLauren - Listing Analyst

Suzanne - Client Care SpecialistNicole - Broker, Real Estate Attorney

Jamison - Broker, Marketing ExpertLisa - Escrow Coordinator

Annette - BrokerJeannine - Bookkeeping/Accounting

Gayle (not pictured) - 32+ Year Luxury Home Expert

There is something truly special about Lake Tahoe... The memories created here last a lifetime.

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Nicole BlairNicole is one of the leading realtors in the Tahoe area. Her expertise in Lake Tahoe specific law enabled her to be an effective and knowledgeable consultant.

The Blairs

There is something truly special about Lake Tahoe... The memories created here last a lifetime.

Gayle BlairWith years of experience, Gayle expertly focuses on high-end home sales. A 32+ year Luxury home sales veteran, Gayle is extremely knowledgable of Lake Tahoe real estate.

Jamison BlairJamison grew up in Lake Tahoe and has 30+ years of local knowledge and experience to help guide his clients toward their goals.

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Preparing Your Home

Pre-sale ProceduresThoroughly inspect your home and outline all the important features and upgrades.•

Determine the Fair Market Value of your property by doing a detailed market analysis.•

Provide an estimate of the selling expenses to show your net proceeds.•

Execute and explain the terms of the listing agreement authorizing us to market your property.•

At Team Blair Tahoe our Marketing Plan has been proven to be successful. With our carefully thought out system, we have sold luxury homes, lakefronts, and ski resort penthouses. This plan will demonstrate the comprehensive approach we implement to accomplish this, and at the same time show you an example of all that we will do for you.

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Property Staging & UpgradesPrepare a written home enhancement proposal (if necessary) and budget for your approval.•

Recommend repairs and improvements to sell your property for the highest price and in shortest time.•

Schedule and supervise any work or improvement which has been agreed upon.•

Preparing Your Home

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Pre-Listing ProceduresProfessionally photograph your property for the MLS and Internet websites. •

Install a high-security, computerized lock box to facilitate showings.•

Personally walk the property with our sales staff and other agents by hosting a broker open house.•

Promote your property by networking with Tahoe Real Estate Group, Top agents from other companies, past clients, past •

renters and current buyers.

Create a custom color photo brochure outlining the key property features.•

Install a “For Sale” sign on your property to generate buyer calls.•

Create custom flyers with your personal QR code directed towards a virtual tour of your home.•

Preparing Your Home

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Introducing Your Home... to the Real Estate Market

Multiple Listing ServiceThe first step in introducing your home to the real estate market is listing it on the MLS. An MLS subscriber may search an MLS and retrieve information about all homes for sale by all participating brokers. MLS systems contain hundreds of fields of information about the features of a property. These fields are determined by real estate professionals who are knowledgeable and experienced in that local marketplace, whereas public real estate web sites contain only a small subset of property data.

Broker TourYour home will be featured in our broker home tour, highlighting your property for all area agents to view. We will educate the local broker community about your listing so they are able to successfully represent your home to their clients. This will exponentially broaden our reach towards a successful sale.

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Member NewsReaching thousands of realtors, the Tahoe Sierra Board of Realtors sends out daily emails highlighting the latest listings. This feature is available only to active members and Team Blair Tahoe has found this service to be of great value to our clients.

MEMBER NEWS

New ListingCONDO ON THE 7TH GREEN!! -An exquisite home with every upgrade imaginable overlooking the 7th green. This residence is the only move-in-ready Mountain Lodge currenty for sale in Schaffer's Mill. Located within walking distance of the up-coming Clubhouse & Sports Village (to be completed 6/13) this home is perfect for a full-time residence or vacation oasis. Owner is offering one year of HOA dues to be credited to Buyer. Upgrade list & SM Digital Brochure in Associated Docs. Renderings of clubhouse available upon request.MLS No.: 20122296Price: 950,000Community: Martis ValleyAddress: 10244 Valmont TrailPosted by: Nicole BlairEmail address: [email protected]: 530-414-1719Office: 530-414-1719Related Link: http://www.tahoerealtor.com/listings/10244-valmont-trail/

Member news is service intended for member communication only. The Tahoe Sierra Board of REALTORS® and the Tahoe Sierra Multiple Listing Service, Inc. do not sponsor or endorse any open house, tour or event published in member news that is not specifically deemed an event of the Tahoe Sierra Board of REALTORS® or the Tahoe Sierra Multiple Listing Service, Inc.

Contact Information:Tahoe Sierra Board of Realtors(530) [email protected]

MEMBER NEWS

Incentive

Stop by on tour and enter to win! -Stop by my listing at 14259 Skislope Way and leave your card. You will be entered to win a weekend stay at the most adorable cabin/Yurt at Virginia Lakes. Leave your card anytime during the next 3 weeks for a chance to win. If you bring more clients leave your card mulitple times!MLS No.: 20122178Price: $795,000Community: Tahoe DonnerAddress: 14259 SkislopePosted by: Barbara HartleyEmail address: [email protected]: (530) 412-1469Office: Keller Williams

Member news is service intended for member communication only. The Tahoe Sierra Board of REALTORS® and the Tahoe Sierra Multiple Listing Service, Inc. do not sponsor or endorse any open house, tour or event published in member news that is not specifically deemed an event of the Tahoe Sierra Board of REALTORS® or the Tahoe Sierra Multiple Listing Service, Inc.

Contact Information:Tahoe Sierra Board of Realtors(530) [email protected]

MEMBER NEWS

Timeless “Old Tahoe” Beachfront Home

No expense was spared when this lovely lakefront log home was remodeled and redesigned for the current owner. Flawless attention to detail and high end-finishes give this property the perfect combination of modern convenience and Old Tahoe nostalgia. MLS No.: 20122296Price: $1,890,000Community: North ShoreAddress: 3970 North Lake BoulevardPosted by: Jamison BlairEmail address: [email protected]: 530-277-8654Office: 530-277-8654Related Link: http://www.NorthShoreLakefront.com

Member news is service intended for member communication only. The Tahoe Sierra Board of REALTORS® and the Tahoe Sierra Multiple Listing Service, Inc. do not sponsor or endorse any open house, tour or event published in member news that is not specifically deemed an event of the Tahoe Sierra Board of REALTORS® or the Tahoe Sierra Multiple Listing Service, Inc.

Contact Information:Tahoe Sierra Board of Realtors(530) [email protected]

Introducing Your Home... to the Real Estate Market

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Web MarketingOur ReachAt Team Blair Tahoe, we know how important a web presence can be and utilize this to the fullest. Not only do we post blogs on Facebook, Twitter, Linkedin and on our website, but we also syndicate virtual tours of your property to YouTube, Tour Factory, and Craigslist.

Video Content

Tahoe home Tours

Email Marketing Distributed Blog/Website

Property Content

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TeamBlairTahoe.com & TahoeRealEstateGroup.comWhen it comes to web marketing, Team Blair Tahoe utilizes all the latest technology to reach our 3,000+ client base as well as potential clients through:

Featured listings on TeamBlairTahoe.com•TahoeRealEstateGroup.com•

Real Estate WebsitesYour property will be highlighted on the latest and most widely used real estate sites:

Web Marketing

Realtor.com•Trulia.com•Zillow.com•

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Virtual ToursThrough TourFactory we are able to create professional virtual tours of your property and syndicate your listing to multiple sites such as:

Web Marketing

YouTube.com•Craigslist.com•Realtor.com•Front Door•Trulia.com•Yahoo - Real Estate •ClassifiedsZillow.com•

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Social MediaBy using social media, we are able to reach a broader database through our daily blog posts and social outreach on:

Web Marketing

TeamBlairTahoe.com•Facebook•LinkedIn•Twitter•Google+•Pinterest•

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Just Listed | Lake Tahoe, CAWest Shore Lakefront

Team Blair Tahoe (530) 227-8654

www.WestShoreLakefront.com

Looking for a lakefront deal?

Just Listed | Lake TahoeWest Shore Lakefront

Team Blair Tahoe (530) 227-8654

WestShoreLakefront.com

Looking for a lakefront deal?

Jamison BlairNicole BlairGayle Blair

LAKE TAHOE

www.WestShoreLakefront.com www.NorthShoreLakefront.com

Remarkable Spectacular4 bedroom4 bathroom

Ranch Style LakefrontTahoe City

$3,950,000

4 bedroom3.5 bathroom“Old Tahoe” Beach FrontCarnelian Bay

$1,950,000

3 bedroom2.5 bathroom

Lodge Style HomeHomewood

$875,000

ready for a5 bedroom3 bathroomRemodeled RetreatHomewood

$750,000

www.TeamBlairTahoe.com | (530)277-8654

PeacefulMasterpiece

retreat?

Print AdvertisingAfter much research, Team Blair Tahoe has pinpointed the most effective print advertising for Lake Tahoe’s real estate market.

India West•San Jose Business Journal•Silicone Valley Journal•

Listing FlyersListing flyers are created specifically for each listing to be on display in our offices in Tahoe City and Homewood.

Mailed to our database•Displayed at open houses•In “For Sale” sign boxes•Custom QR Code to view Virtual Tour•

Print Marketing

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(530)277-8654 [email protected]

www.TeamBlairTahoe.com

North Shore LakefrontAnother spectacular Lakefront listing by Team Blair Tahoe!

Visit www.LakefrontMarketingPlan.com for a FREE copy of our comprehensive marketing strategy. Or call us to see

how we can successfully market and sell your luxury home.

Coming Soon!

Just Listed Timeless “Old Tahoe” Lakefront

No expense was spared when this lakefront log home was remodeled and redesigned. Flawless attention to detail and high end-finishes give this property the perfect combination of modern convenience and Old Tahoe nostalgia.

Another Lakefront listing by Team Blair Tahoe.

www.NorthShoreLakefront.comFor details on this listing please contact us or visit:

Under 2 million

Just Sold

West Shore Lakefront Estate$11,000,000Sunnyside Lane

We know your lakefront buyers...

Are you ready to sell?

TEAM BLAIR TAHOE is now the number one sales agent in the Tahoe Sierra Board of Realtors. Contact us to see how we did it.

www.TeamBlairTahoe.com

Team Blair TahoeSelling the finest Tahoeproperties since 1982.

Gayle Blair32-Year Luxury Home SalesVeteranJamison BlairWeb & Marketing ExpertNicole BlairReal Estate Broker/Attorney

PO Box 5939Tahoe City, CA 96145(530) [email protected]

We are currently working with Lakefront buyers.Have you thought about selling?www.LakefrontMarketingPlan.com

Just Listed

This sophisticated four bedroom, four bathroom ranch style home in Lake Tahoe is located in the prestigious Hurricane Bay area. Priced to sell.

www.WestShoreLakefront.comAnother Lakefront listing by Team Blair Tahoe.

Sold!

Our proven success in selling lakefronts is based on our use of target marketing, strategic timing methods involving social media, Youtube, Zillow, and easy to use virtual tours. We also incorporate staging, the highest quality professional photographers, and good old fashion networking. Give us a call to talk about how our unique approach can SELL your Lakefront home.

(530) 277-8654 www.TeamBlairTahoe.com

Professionally marketed and sold byTeam Blair Tahoe.

West Shore Lakefront - $4,500,000

Print MarketingPostcard MailingsOur marketing team will create a custom postcard highlighting your property reaching our database of interested buyers.

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Brochures Custom full color 18” x 9” mailable brochures reaching 600+ of your target market. Viewers will gain an inside look at your property, which will be portrayed at its fullest potential.

90 feet of Lake Tahoe frontage... Time to move forward...and begin creating lifelong memories.

This sophisticated four bedroom, four bathroom ranch style West Shore home is located in the prestigious Hurricane Bay area. An elegant home that boasts fine craftsmanship and perfectly level lake access. A breezeway covers the front entrance, while well-manicured lawns and a splendid deck and patio invite memorable outdoor occasions with family and friends. This home offers an open, spacious living room, dining room, and kitchen with access to the patio offering glorious Lake Tahoe views.

2750 West Lake Boulevard | Tahoe City, CA

www.WestShoreLakefront.com

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Lakefront living in the heart of Hurricane Bay

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Print Marketing

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Print Marketing

Inserts into Weekly PublicationsPrint advertising with national home buying magazine -Homes and Land Magazine. •

Put your home in our Tahoe Real Estate Group HOMES GUIDE which is distributed •

through The Weekly magazine.

Tahoe Real Estate Group is the only company that inserts into the Tahoe Weekly •

magazine.

Our Brochures go into over 120,000-150,000 magazines beginning in early summer •

and also Christmas and New Years weeks.

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CommunicationSend you a printed copy and a link to the MLS presentation for •your approval.E-mail you links to all the Internet presentations for your approval.•Visit your home frequently to check on showings and refill •brochures.E-mail you feedback from other agents... good or bad.•Call or meet with you regularly to report on the activity and •review market conditions.Provide regular updated written market reports showing the •latest market activity.Constantly review our marketing strategy and adjust as needed •to get your home sold.

Managing the SaleCarefully review and present all offers for your •consideration.Qualify the prospective buyers to be sure they are able to •purchase your property.Prepare a strong counter offer to create a solid •transaction that will close on time with no surprises.Determine an adequate purchase deposit to solidify the •transaction.

Listing Maintenance

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Transaction CoordinationManage all the details of your real estate transaction.•

Open escrow and review the escrow instructions.•

Create an escrow time line so that everyone involved in the transaction is on the same page.•

Help facilitate the home, termite and other inspections.•

Supervise any agreed-upon home repairs.•

Provide and explain all disclosures, including the seller’s TDS, supplemental disclosures, smoke detector, hot water heater and •

environmental hazard disclosures.

Obtain buyer’s permission to oversee the loan approval process (if applicable) to be sure your transaction closes on time.•

Coordinate and supervise the appraisal process to ensure the proper value.•

Order the preliminary title report and review the condition of title.•

Order the HOA documents including the CC&Rs, budgets, by-laws and minutes of board meetings.•

Provide updated preliminary closing statements for your review.•

Stay on top of all other matters to be sure your real estate transaction closes on time. •

Service After the SaleHelp arrange to wire your net proceeds into your bank account.•

Review the final closing statement to ensure accuracy.•

Be available for any questions, comments or concerns.•

Sale Management

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Why choose us?Team Blair TahoeWith our combined knowledge of the housing market, the North Lake Tahoe area, and real estate law we will navigate you towards your optimal goal with ease.

We value our clients as business partners and friends. We hope to be celebrating with you at our next client appreciation party at the North Lake Tahoe Yacht Club.

For client reviews of Team Blair Tahoe please visit Yelp.com

Team Blair Tahoe845 North Lake Boulevard | Tahoe City, CA | (530) 277-8654

[email protected]@teamblairtahoe.comwww.TeamBlairTahoe.com

TEAMBLAIRTAH Ereal estate group