Listening is the new way to do Business
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Transcript of Listening is the new way to do Business
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Dick Raman, CEO,
BrandReact, Inc.
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! Governments overthrown ! Every part of our life affected ! Not just for kids ! Fundamental Shift in Business
! Consumer Power ! B2C and B2B
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! Consumer always had a voice ! Consumer Advocate Groups ! TV Shows
! With Social Media ! The Masses can be mobilized ! Instantly
! Consumers can damage or break your Company
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! Companies need to Listen! ! Listen to what is said about their Brand ! And React appropriately!
! Engage in Meaningful Conversation ! Really Interact and Build
a relationship with: ! Customers ! Staff ! Prospects
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! Board Level Position ! Enforce Policy ! Top Level involvement
! Actively Promote ‘Listening’ ! Develop Social Media Policy
! Involving the whole company
! Implement Policy
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! Old methods are no longer effective ! Don’t Target and Convince ! Engage to drive preference and loyalty
! eMail is ‘out’ ! Print is disappearing (moving to the
iPad) ! Direct Mail is not ‘Green’ ! Coupon Clipping is online
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! Buyers are Empowered ! They know they can get the best deal ! The market is getting more transparent
! Buyers are Skeptical ! They only trust third-party advise
! Buyers are Frugal ! The want the lowest price ! And they want to know
the ROI and TCO
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! It used to be ‘Clicks or Bricks’ Now it is Mobile: ‘Clicks in Bricks’
! RedLaser ! Scan Barcode and instantly find all the
online prices
! QR-codes ! Scan the code and
go to a webpage
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! Retain Customers ! Acquire Customers ! Reputation Management ! Customer Service (in Public) ! Public Relations ! Exceed Expectations
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! Stream of Information (Real-Time) ! Dip in and Take what you want ! Great search capabilities ! Live event commenting
! Get your Username Now ! Enter Profile Info ! Upload an Avatar ! Customize Background ! Set Notifications
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! Business Networking (100m+ Users) ! Resumes + Accomplishments +
Skills + Recommendations ! Answers ! Company Profiles ! Groups (Discussions) ! Events
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! 3rd Largest Country ! 1st in knowing its Citizens ! No Democracy
! People are Narcissistic and Voyeurs ! Privacy or Transparency? ! National Social Networks
will fade away ! The web gets pulled in
! Social Logins ! ‘Like’ anything ! Comment on anything
! Great Targeted Ads
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! 93% of Americans believe a company should have a social media presence
! 85% believe a company should be active with customers in social media
! 56% feel a stronger connection with companies they interact with in social media
Cone Business, Sept 2008
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! Blockbuster did not see it coming? ! Borders? Fye? ! Retail as we know it is changing…
forever! ! Social Media speeds it up ! Don’t ignore it! ! Jump in!
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! Add Value ! Share ! Be Personal ! Ask ! Show your Expertise ! Be Transparent ! Listen ! Be Active
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