listed

NOW! SPOTLIGHT WE GET IT GOT IT DESIGN HIP COOL VERRAZZANO LOVE SLEEK CLASSIC BUSINESS DEL SUR OUT-AND-ABOUT GORGEOUS PEOPLE LUXURY VENDORS CULTURE SPARK INSIGHT REAL ESTATE SCOOP WHAT’S THE MARKET DOING? SANTA MONICA TOMORROW LUXURY PREMIERE MARKETING SOLD THE ULTIMATE SANTALUZ MARKETER X-CESS VIP ACCESS MICRO MARKET UPDATE THE CROSBY ESTATES NEIGHBORHOOD SCOOP BE IN THE KNOW SOLD YOUR REAL ESTATE CONNECTION EXPOSED! SEXY HOMES GOSSIP COUTURE WHAT’S SELLING? CLASSIC STRATEGIES SUCCESS HIP ULTIMATE DRAMA THE LAKES INSIDE EDITION IVY GATE INSIGHT TO CAMINO DEL SUR REAL ESTATE MODERN HOME ARCHITECTURAL STYLES OUR LUXURY VENDORS MIRASOL WHAT WE’RE REALLY UP TO DANGER DELUXE ART AVARON SLEEK DESIGN PREMIER LISTINGS

LISTEDApril/May 2011 Issue

p. 2 | April / May 2011

HOMESBYKATHARINA.cOM

PAgE4

PAgE5 PAgE6

PAgE6

Dear Friends,

We celebrate the season and enter a new year with things in sharp focus! As we are all in this new economy together, I can share with you that the real estate market has become more complex and challenging and we are here to stay and outperform! I was very proud to be a part of our success in 2010, a real movement for us with an active team and a positive plan, ultimately selling our listings for top dollar, in record times and with phenomenal results! With an in depth look at how we can help in some way, our focus remains keen. We offer exceptional branding solutions, which are catalysts for improved performance.

As the market leader in promoting properties, I understand the power and possibilities of marketing.In this issue I categorize January, February, and March sales in the individual neighborhoods. I also share with you how I sold our most recent listing in 2 weeks. From there, get to know our luxury vendors and how we define our close relationships with them. I also share with you a few of my favorite new listings, and showcase some of my recent solds. Find out why our listing to sale time was the shortest on the market for the 92127 zipcode in 2010, or why we consistently represent the highest sales in your neighborhood!

I hope you enjoy this edition of our magazine!

xo,Katharina

DRE#01301506

Realtor Associate & Estate Marketing Specialist

[email protected]

p. 3 | LISTED

Table of ConTenTs

lIsTeD

WHO WE AREMY STORY | 3

STAY CURRENT UPDATES IN YOUR MARKETPLAcE | 4-5

FEATURED PROPERTIES JUST LISTED / JUST SOLD | 6-7

REFERENCESMY LUXURY VENDORS | 8

FEATURED ARTIClESOLD - IN LESS THAN 2 wEEKS! | 8

A P R I L / M A Y 2 0 1 1 | V O L U M E 1 | I S S U E N O . 1

7678 VIA VIVALDI January - MarchMarket Update

Staying currentIn Your Marketplace

p. 4 | April / May 2011 p. 5 | LISTED

Quartiles

real-tiMe MarKet PrOFile

eaCH Quartile is 25% OF HOMes OrDereD BY PriCesOlD BY KatHarina

The median lisT price in san dieGO, ca 92127 This week is $759,495. 204 prOperTies haVe Been On The markeT FOr an aVeraGe OF 136

daYs. hOme sales haVe Been eXceedinG new inVenTOrY FOr seVeral weeks. prices are nOT YeT mOVinG hiGher, as eXcess inVenTOrY is cOnsUmed. hOweVer, as The sUpplY and demand Trends cOnTinUe, The markeT mOVes inTO The seller ZOne, and we are likelY TO see

Upward pressUre On pricinG.

CaLL KaTharIna ThInnES aT 858.922.7355 for marKET TrEnDS In SpECIfIC nEIghborhooDS!

Del sur

avarOn santaluz

tHe CrOsBY

ivY Gate

tHe laKes

verrazzanO

santa MOniCa

MirasOl

ADDRESS Sq. FT. BED/BATH SALE AMOUNT SALE DATE15752 cONcORD RIDgE TERR. 1,929 3/3.5 $589,000 01/06/118412 REAgAN gLEN 1,930 3/2.5 $480,000 01/21/118373 PARKSIDE cREScENT 1,961 4/2.5 $484,000 01/31/1115639 VIA MONTEcRISTO 2,861 3/2.5 $665,000 01/28/118495 BLAcKBURN LANE 2,047 3/2.5 $523,500 01/11/1115675 PASEO MONTENERO 2,047 3/2.5 $500,000 01/31/11 15665 VIA MONTEcRISTO 2,613 4/3 $565,000 02/02/1115482 NEw PARK TERRAcE 2,478 3/2.5 $665,000 03/16/1115658 VIA MONTEcRISTO 2,478 4/3 $584,000 03/08/1115499 BRISTOL RIDgE TERRAcE 1,702 3/2.5 $479,569 03/25/118488 SPREcKELS LANE 2,047 3/3 $528,990 03/25/11 ADDRESS Sq. FT. BED/BATH SALE AMOUNT SALE DATE15579 RISINg RIVER PLAcE SO. 4,699 5/4.5 $975,000 01/07/11

ADDRESS Sq. FT. BED/BATH SALE AMOUNT SALE DATE8170 DOUg HILL 7,645 5/6 $2,725,000 01/14/1114570 cAMINITO LAzANJA 2,732 3/3 $833,000 01/20/11 8137 SANTALUz VILLAgE gREEN SO. 2,900 3+2/3.5 $948,000 02/01/117555 PLEIN AIRE 6,019 5/5+2 HALF’S $2,200,000 02/24/118404 RUN OF THE KNOLLS 5,999 5/6 $2,530,000 02/25/117908 ENTRADA DE LUz EAST 9,551 6/7.5 $3,400,000 02/25/117968 PURPLE SAgE 3,990 4/4 $1,050,000 03/09/118063 RUN OF THE KNOLLS 3,706 3/4 $1,100,000 03/23/117627 ILLUMINADO 5,329 4/5 $1,400,000 03/22/118304 SANTALUz POINTE 6,968 5/7 $2,800,000 03/11/118037 ENTRADA DE LUz EAST 7,000 5/7 $4,000,000 03/18/11 ADDRESS Sq. FT. BED/BATH SALE AMOUNT SALE DATE7962 NATHANIEL cT 5,207 5/5.5 $1,300,000 01/13/1117074 SAN ANTONIO ROSE cT 3,704 5/4.5 $1,255,000 01/20/1117024 BLUE SHADOwS LN 3,387 2/2.5 $790,000 01/31/11 17038 SAN ANTONIO ROSE cOURT 3,605 3+1/4.5 $1,155,000 02/09/118141 LAMOUR LANE 5,458 55.5 $1,275,000 02/04/118133 LAMOUR LANE 4,018 3/4 $1,200,000 03/17/1117239 TURF cLUB DRIVE 3,102 4/4 $789,900 03/15/1117129 SAN ANTONIO ROSE cOURT 3,705 5/5 $835,000 03/22/118020 ST. MARY’S cT 5,207 5/6 $1,695,000 03/30/117618 ROAD TO SINgAPORE 7,014 5/6 $2,100,000 03/10/118144 TOP O THE MORNINg wAY 5,046 5/5.5 $1,285,000 03/17/11 ADDRESS Sq. FT. BED/BATH SALE AMOUNT SALE DATE10212 wINEcREEK cOURT 3,819 4/3.5 $1,235,000 3/17/11 ADDRESS Sq. FT. BED/BATH SALE AMOUNT SALE DATE ADDRESS Sq. FT. BED/BATH SALE AMOUNT SALE DATE7579 cREScENDO LANE 2,696 4/4 $785,000 3/16/2011 ADDRESS Sq. FT. BED/BATH SALE AMOUNT SALE DATE14615 RIO RANcHO 5,481 4+2/4.5 $1,250,000 3/16/1114664 RIO RANcHO 4,104 4/5 $1,120,000 3/7/11 ADDRESS Sq. FT. BED/BATH SALE AMOUNT SALE DATE7410 RANcHO cABRILLO TRAIL 3,975 4/3.5 $1,070,000 01/27/11

*All sales were from the Multiple Listing Service and or compiled from local knowledge.

7667 VIA cORTONA

7685 cANTATA LANE

JanuarY - MarCH sales

5 45190

983.0 5

3.0

6

133

4.0 51

155

7

3

1.0 - 2.5acres

8

$ 679,800

3

3

51

5.0

6,501 -8,000 sqft

34.0

1809 4,501 -6,500 sqft

51

$ 475,000

4.0

158

0.25 - 0.50acre$ 874,900

5.0$ 1,995,000

6

2

3570

Again this week in this zip code we see a downward notch forprices. Pricing has been weak in recent weeks and versus theirabsolute-high level. At this point, we will be looking for apersistent upward shift in the Market Action Index as a leadingindicator for a trough in prices.

The market has been consistently cool for several weeks. Demandlevel are low relative to the available inventory. It's a Buyer'smarket and prices continue to fall. Look for a persistent shift inMarket Action before prices plateau or begin to rise again.

The Market Action Index has been trending down lately, whileinventory and days-on-market are climbing. The trends imply aweakening market.

SAN DIEGO, CA 92127 -Windermere MarketTrend Report ExecutiveSummary

51

3000

3.0

Monday February 7, 2011

The median list price in SAN DIEGO, CA 92127 - Rancho Bernardothis week is $759,495.

Investigate the market in quartiles -where each quartile is 25% of homesordered by price.

Most expensive 25% of properties

Upper-middle 25% of properties

Lower-middle 25% of properties

Least expensive 25% of properties

Quartile Median Price Lot Size Beds Baths Age Inventory New Absorbed DOMSq. Ft.

Windermere Exclusive Properties | Windermere Exclusive Properties | 1-877-433-9469

No change Strong upward trend Strong downward trend

Slight upward trend Slight downward trend±+ == ≠≠

≠=

Powered by Altos Research LLC | www.altosresearch.com | Copyright ©2010 Altos Research LLC

Single Family Homes

Median Lot Size

17.1

Percent Relisted (reset DOM)

3117

4.0

9 %

Median Number of Bathrooms

136

Median List Price

Average Days on Market (DOM)$ 270

Percent Flip (price increased)

0.25 - 0.50 acreMedian House Size (sq ft)

$ 759,495

37 %

4.0

Market Action Index

Median Number of Bedrooms

Asking Price Per Square Foot

14 %Percent of Properties with Price Decrease

Strong Buyer's

≠≠

±+

==

≠≠

Bottom/Fourth

Lower/Third

Upper/Second

Top/First

This Week

Supply and Demand

Real-Time Market Profile Trend

Price

Price Trends

Market Action Index

The Market Action Index answers the question "How's theMarket?" by measuring the current rate of sale versus theamount of the inventory. Index above 30 implies Seller'sMarket conditions. Below 30, conditions favor the buyer.

QuartilesCharacteristics per Quartile

7-Day Rolling Average 90-Day Rolling Average Buyer/Seller Cutoff

7-Day Rolling Average 90-Day Rolling Average

5 45190

983.0 5

3.0

6

133

4.0 51

155

7

3

1.0 - 2.5acres

8

$ 679,800

3

3

51

5.0

6,501 -8,000 sqft

34.0

1809 4,501 -6,500 sqft

51

$ 475,000

4.0

158

0.25 - 0.50acre$ 874,900

5.0$ 1,995,000

6

2

3570





51

3000

3.0












≠=


Single Family Homes

Median Lot Size

17.1


3117

4.0

9 %


136

Median List Price




$ 759,495

37 %

4.0

Market Action Index




Strong Buyer's

≠≠

±+

==

≠≠

Bottom/Fourth

Lower/Third

Upper/Second

Top/First

This Week

Supply and Demand


Price

Price Trends

Market Action Index





5 45190

983.0 5

3.0

6

133

4.0 51

155

7

3

1.0 - 2.5acres

8

$ 679,800

3

3

51

5.0

6,501 -8,000 sqft

34.0

1809 4,501 -6,500 sqft

51

$ 475,000

4.0

158

0.25 - 0.50acre$ 874,900

5.0$ 1,995,000

6

2

3570





51

3000

3.0












≠=


Single Family Homes

Median Lot Size

17.1


3117

4.0

9 %


136

Median List Price




$ 759,495

37 %

4.0

Market Action Index




Strong Buyer's

≠≠

±+

==

≠≠

Bottom/Fourth

Lower/Third

Upper/Second

Top/First

This Week

Supply and Demand


Price

Price Trends

Market Action Index





sOlD BY KatHarina

sOlD BY KatHarina

My collection of listings are the luxury face

of real estate today. These aren’t just pretty

photos. Preparation is key to selling! All of

my listings are expertly staged and presented

and I personally run each photoshoot. Let us

know how we can guide you through your next

buying or selling experience?

8282 TOP O’ THE MORNINg wAYTHE cROSBY ESTATES

$1,499,000

14227 VIA MIcHELANgELOVILLAgIO

STAgED & SOLD BY KATHARINA7685 cANTATA LANE

$999,000-$1,099,000

$960,000

STAgED & SOLD BY KATHARINA7446 LOS BRAzOS

STAgED & SOLD BY KATHARINA10212 wINEcREEK

IVY gATE 4S RANcH$1,235,000

$1,075,000

Yes. It’s A Popularity Contest.Call If You Want to Win.

SAmUEl SCOTT FINANCIAl SERvICESMortgage, RUSS ScHREIER 858.945.6790

REAl lIvINg lIFESTYlESreal estate, steve rodgers 858.756.2865

CENTENNIAl ESCROW SERvICES escrow services, Yvonne walton 760.697.1250

PICkFORD ESCROW SERvICESEScROw SERVIcES, shanna deMpseY 858.551.7259

JBl INSURANCEinsurance services, jason dobson 760.466.1588

TERRA BEllA lANDSCAPINg landscaping services, jason jarvis 858.335.8151

kENNETH A. FRANklIN, CFP®, CRPC®

aMeriprise Financial services, inc., Financial planning, 949.244.0840

PINk FROCkcloset design & personal shopper, aMber hale, 858.735.8154

BON BONinterior design, ROSEMARY HOUSTON 858.792.1668

OTHER lUXURY vENDORS BEINg ADDED SHORTlY!to have Your business Featured in listed Magazine, call 858.922.7355

Standard PresortU.S. Postage

PAIDOne Step Services92677

Independently owned and operated. Windermere Real Estate does not guarantee the accuracy of square footage, lot size or other information concerning the condition or features of property provided by the seller or obtained from public records or other sources, and the buyer is advised to independently verify the accuracy of that information through personal inspection and with appropriate professionals.

Marketing by One Step Services, 1-888-587-5301.

FairBanks VillaGe plaZa16236 san dieGUiTO rOad, BUildinG 3ranchO sanTa Fe, ca. 92067

[email protected]

Realtor Associate & Estate Marketing Specialist

This is a personal introduction to our hand selected luxury vendors. Please stay in touch with us regarding any specials, promotions and information they are sharing!

Get to Know Some of Our Luxury Vendors

What Made My Latest Listing Sell in Less Than Two Weeks?It was a gorgeous home at 10212 Winecreek Court in the bustling city of San Diego. And in fewer than two weeks on the active market, we presented the sellers with multiple offers and sold it to a very qualified and happy buyer. How did we move this luxury property so quickly? The key to this accomplishment is what sets Homes By Katharina apart from all the others – PREPARATION. In this case, three weeks of in-depth staging to get the property looking fantastically irresistible. We wanted potential buyers drooling.

Our Staging Strategy:

• Workedwithowner’sfurniturespecificallyandthensupplementedandreconfiguredthediningroom,the master bedroom, and the living room with additional furniture pieces we brought in.• Accessorizedandworkedwiththecontemporaryinfluencealreadypresentinthehouse,inordertomeshwitha rustic style.• Maximizedcurbappealwithadditionalplantings,freshbark,colorfulumbrellas,andfresh,newdoormats.• Workedwithseveralspacesthatwerekeysellingelementsofthehouse,butnotyetplayedup.Forinstance, the front courtyard area had an existing fireplace, but no substantial furniture. We added what was needed. In the back pool area, we also repositioned furniture and added plantings, umbrellas, and accessories.• Enhancedtheviewfromthetopofthelotbyhighlightingtheareawithabenchandcolorfulpillowsto create an inviting feel. We also added lanterns along walking portions of the exterior for ambiance during evening showings.

Three weeks later our home was a stunning showcase that was impossible to resist. Find out why I sell more homes in your area than any other agent. For a confidential appointment, please contact me at 858.922.7355 or [email protected].

To read the complete article on this exceptional sale visit our website and blog, www.homesbykatharina.com/news.

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