Lisa Woolery, MA, APRCommunications ManagerCity of Tustin

Modern Media Technology for Cities

Tustin’s Social Media Story

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Lisa Woolery, MA, APRCommunications ManagerCity of Tustin

Why Social Media?

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Lisa Woolery, MA, APRCommunications ManagerCity of Tustin

In 2011 there are 500,000,000 active facebook users. 1 in every 13 people on earth are on facebook.

Half of them are logged in on any given day.

48% of 18 to 34 year olds check facebook first thing when they wake up.

28% of those 18 to 34 year olds check facebook just before going to bed.

facebook

How many of these people live in your town?

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Lisa Woolery, MA, APRCommunications ManagerCity of Tustin

Why did Tustin create a facebook page?

Less coverage from Tustin News.Fewer pages in the OC Register.No OC television news.Fewer people receiving traditional media.

I like controlling the message!

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Lisa Woolery, MA, APRCommunications ManagerCity of Tustin

www.facebook.com/cityoftustin

Where to start:

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Lisa Woolery, MA, APRCommunications ManagerCity of Tustin

Most popular posts in Tustin: Topic Likes CommentsSex Offender Re-arrest 40 175 Guys Burgers is coming to town

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Rain/Storm Updates 24 11Tomo: Oldest City Hall Employee

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Quiet Zone Unbagging 20 9Tustin High Band Uniform Donation

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Santa’s Sleigh Schedule 19 2Quiet Zone Unbagging Video

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Who’s Going to the Chili Cookoff

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Lisa Woolery, MA, APRCommunications ManagerCity of Tustin

But what about the NIMBYs? Will they ruin my social media page?

Jason Anderson

One of the most powerful things about Social Media is that you can respond and no one can hide that response.

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Lisa Woolery, MA, APRCommunications ManagerCity of Tustin

After a while I felt brave….

…And then came Twitter

http://www.twitter.com/cityoftustin

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Lisa Woolery, MA, APRCommunications ManagerCity of Tustin

Just when I thought I was controlling the message, I did a search on YouTube!

Tustin Councilmen Disrespect Councilwoman

Mayor Violates Brown Act

Tustin Mayor Bullying Citizen

More Issues with Investment Policies

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Lisa Woolery, MA, APRCommunications ManagerCity of Tustin

And since…You Tube is the second most searched search engine, I thought I should do something about it.

YouTube - CityofTustin's Channel

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Lisa Woolery, MA, APRCommunications ManagerCity of Tustin

PS Don’t forget about Flickr!…and YELP!…and FourSquare…and DIGG

City of Tustin

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Lisa Woolery, MA, APRCommunications ManagerCity of Tustin

Tips:Use the same “handle” for all social media

If you have a page, keep it current

Social Media is social, interact

Don’t be afraid to try it… You can always shut your site down

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