Lisa HillBrian PerryJenni Aaker

“I created Gap with a simple idea: to

make it easier to find a pair of jeans.

We remain committed to that basic principle.”

• Don Fisher, Gap Inc. Founder and Chairman Emeritus

Expressing Personal Style

Show who you are through what you wear

GAP Advertising uses Stars to emphasize this point

They are artists, athletes, musicians: famous for what they do, who they are.

They are individuals, and like them, we should let who we are shine as well.

GAP clothing helps us do just that

Fall into the Gap

-Casual clothing and accessories--Some Lotions, Chapsticks, Candles, etc.-

“Gap offers iconic

American style to

customers of all ages.”

Who falls into the Gap?

• Middle income

• Children, Babies, Men, Women

• People having classic, casual style

• People who like to shopTerrence Howard Does

Gap Inc. Brands

History• 1969 Founders Doris and Don Fisher open the first

Gap store in San Francisco, Calif.

• 1976 Gap goes public, offering 1.2 million shares of stock on the New York and Pacific Stock Exchanges.

• 1983 Gap Inc. acquires Banana Republic — then a two-store safari and travel clothing company.

• 1986 The first GapKids store opens in San Mateo, Calif.

• 1987 The first Gap store outside the United States opens in London, England, on George Street.Gap Inc.

History• 1990 The babyGap line is born, debuting in

the GapKids store in San Francisco, Calif.

• 1994 Old Navy opens its first store in Colma, Calif.

• 1997 Gap opens its Online Store at gap.com.

• 2006 Gap Inc. launches its first online-only brand, Piperlime, offering a fresh shoe shopping experience.

Sustainable Design• Sustainable Products

• Cotton– Better Cotton Initiative– Organic Cotton

• Packaging

• Store Fixtures

• Buildings

Strengths• Very recognizable brand

name• Diverse selection• Easy online shopping• Very involved with public• Located all around the

world• Strong celebrity

endorsements

Weaknesses

• Located at malls or large outlets

• Basic, Repetitive pieces

• Competition with sister brands

• Competitors• American Eagle,

Abercrombie, and J. Crew

• Becoming too basic

Threats

Opportunities

• Taking part in the product (RED) campaign

• Online expansion

• Sustainable business practices

Locations

• Malls• Strip Malls• Outlets• Over 3,000 Worldwide• Closest in Woodburn and Eugene (Old

Navy in Albany)

Referenceswww.gapinc.com

www.gap.com

www.imediaconnection.com/content/2024.asp

Images found on various websites using google images

Videos from youtube.com

Thank You.