Lisa Baumander Face to Face Fundraising as a Trend
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LET’S GET PERSONAL: FACE TO FACE FUNDRAISING AS A TREND IN FUNDRAISING Presentation by: Lisa Baumander [email protected]
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Canadian face to face fundraising presentation for FUND 535 - Trends, Research and Advocacy, in Humber College's Fundraising Management graduate program.
Transcript of Lisa Baumander Face to Face Fundraising as a Trend
LET’S GET PERSONAL: FACE TO FACE FUNDRAISING AS A TREND IN FUNDRAISING
Presentation by: Lisa Baumander
Article:
• Mark Hrywna, “Can I Ask You a Question?” in The Nonprofit Times: The Leading Business Publication for Nonprofit Management. Published June 15, 2010
Lisa Baumander [email protected]
What is Face to Face Fundraising?• Face to face fundraising (f2f) is a way of soliciting
donations through face-to-face interaction with a potential donor.
• The most common methods are street canvassing, door to door and canvassing in public places (such as malls)
• Not all f2f interaction is done with a goal of monetary donation. Also done to record support for a campaign or cause.
Lisa Baumander [email protected]
Why It Works?
• Brand Awareness• Can have a direct conversation with donor• Donor can be persuaded• Donor’s can ask questions
But Caution…
• Initial start up fee can be expensive• Negative public attitudes towards your
organization
Lisa Baumander [email protected]
Who is using f2f in Canada?• Many Charities in Canada are now Using it!
Lisa Baumander [email protected]
How to Start an F2F Campaign in Canada?
• There are 3 major agencies that do F2F in Canada:
Option 1: Hire an Agency
Lisa Baumander [email protected]
How to Start an F2F Campaign in Canada?
• Benefit: Do not have to pay outside agency• Con: Expensive to start up
Option 2: In house
Lisa Baumander [email protected]
Success Stories• Canadian Red Cross
• Estimate they raised $9 million in gross revenue from f2f• Recruited ¾ of their 60,000 monthly donors
• Médecins sans Frontières (Doctors without Boarders)• Half of their 45,000 current monthly donors started giving “because
of a conversation they had with someone on the street or at their door.”
• Amnesty International• Since starting their f2f campaign in 2002 they have recruited more
than 10,000 monthly donors • Raised approximately $2 million a year. • Average monthly gift is $17.00
Lisa Baumander [email protected]
Lisa Baumander [email protected]
People Give to People!
• Last week (October 7- 13) was “Feed Tomorrow Week”• Campaign included students in TTC stations collecting
money, and informing the public about the organization’s nutrition programs.
• In 2012 the TTC campaign raised $8000 in one day• Goal was to raise awareness through the students own
experiences.
Toronto Foundation for Student Success
Lisa Baumander [email protected]
Discussion• 1. Can all charities and non-profits benefit from using face-to-
face fundraising?
• 2. What do you see as the benefits and limitations of using face-to-face fundraising?
• 3. What are some ways you could adapt the popular techniques of face-to-face fundraising (on streets, malls and door to door) to make it successful for a specific organization?
Lisa Baumander [email protected]
Sources• Bielsku, Zosia. “Canvassers Take Cause to the Street” The Globe and Mail.
Publisjed Nov. 1, 2011. • http://www.theglobeandmail.com/life/giving/canvassers-take-the-cause-to-th
e-street/article4200495/
• Fundraising Initiatives: http://www.fundraisinginitiatives.ca/• Gadeski, Janet, “Will face-to-face canvassing work for your charity?” Hilborn.
Published Nov. 30, 2011. • http://www.charityinfo.ca/articles/Will-face-to-face-canvassing-work-for-your-
charity• Hrywna , Mark “Can I ask you a Question?”, The Non Profit Times: The
Leading Business Publication for Nonprofit Management. Published June 15, 2010
• http://www.thenonprofittimes.com/news-articles/can-i-ask-you-a-question/• Minuk, Amanda. “Street Fundraising- annoying or effective” Brand of Good.
Published May 4, 2012. • http://brandofgood.com/street-fundraising-annoying-or-effective/• Public Outreach Canada: http://www.publicoutreachgroup.com/• Rovner, Mark “The Next Generation of Charity Giving: The Charitable Habits
of Generation X, Y, Baby Boomers and Civics” HJC Sept. 2013• TNI: http://www.tninetwork.com/
Sources• Images: • • http://www.slate.com/content/dam/slate/archive/2009/06/1_123125_2205821_2209028_2221792_09063
0_mg_illotn.jpg.CROP.original-original.jpg• • https://si0.twimg.com/profile_images/1681177363/POLOGOF.png• • https://si0.twimg.com/profile_images/2370171182/fil-sail_design_posterssmall.jpg• • http://developware.com/blog/wp-content/uploads/2013/01/inhouse-solutions.jpg• • http://www.407etr.com/images/SickKids-Foundation-logo.jpg• • http://www.environmental-watch.com/wp-content/uploads/2013/06/logo-GREENPEACE.jpg• • http://www.bonvoyagetravel.com/wp-content/uploads/2012/08/Red-Cross-logo.jpg• • https://plancanada.ca/image/logos/BIAAGstacked.jpg• • http://2.bp.blogspot.com/-qwX5zXkyLZE/UGAG5MrHINI/AAAAAAAAEss/S2wvH7ushYs/s1600/A14.jpg• • http://www.epacha.org/siteimages/SAVE%20THE%20CHILDREN%20LOGO%202.png• • http://ww1.prweb.com/prfiles/2013/07/02/10892167/wv2_color.jpg
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