Arshdeep Singh (CEO)Kritika Vashist (VP)

Amrit Kumar Deepak(MD)Mohd. Tuffail(MD)

Himanshu ShekhawatAbhishek Kumar

Manisha RaniSaurabh Meena

FEEL THE TASTE FIRST

Marketing Maestro

Some questions have in our mind when we go out for survey?

1 Cultural and economic diversity.2 what kind of product based strategies are required to succeed in the Indian market?3 How should various pricing strategies be adopted to the Indian context?4 What kinds of factors influence the selection at retail outlets when a

SURVEY OUTSIDE CAMPUS

Solution –Our survey team report suggested these are the solution for Lipton ice tea to achieve more market share in the Indian market.1 Focus on cultural dimensions. 2 Importance of timing- critical factor in Indian market. 3 Price discounting and sales promotion4 New concepts of products.5 Importance of differentiation.6 Touch to digital media.7 Customer satisfaction ,loyalty and migration.

•

QUESTIONS THANK YOU????