Lipstic_Mascara.pdf

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Product: LIPSTIC MASCARA AND KAJAL PENCIL

Product Code: (Based on NIC -2004): for Lipstic: 24246

For eye make-up: 24246

Product Code: (Based on ASICC -2000) for Lipstic: 36214

For eye make-up: 36205

Production Capacity:Lipstick 50 kg. per day

Mascara 100 kg. per day

Kajal 50 kg per day

Valuing Rs.6,75,00,000/- per annum.

Month & Year of Preparation : April 2010

Prepared by:

Chemical Division

Branch MSME Development Institute

New Colony, RAAGADA-765001 (Odisha)

Phone/Fax: 06856-222268

Email: [email protected]


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PROJECT PROFILE ON

LIPSTIC MASCARA AND KAJAL PENCIL

INTRODUCTION: Thos Project Profile has been prepared aiming at

production of Lipstick Mascara and Kajal Pencil in a small scale unit.

These products are some important cosmetic products having enormous

demand every where. Lipstick used in lips by the ladies almost of all groups

for beautification and improvement of the face look. The mascara is used on

the eye lashes to attract the attention of the eyes and the kajal has been in use

from the very ancient days by the ladies kin their eye lids. Kajal is believed

to have dual objective i.e. to clean the eyes and make it cold in one hand and

in the other to improve eye look.

MARKET POTENTIAL: The colour cosmetic products in India has a

tremendous demand at the pace of urbanization, increasing awareness on

beauty consciousness, and living standards of people. Latest trend shows,

ladies specially dwelling in urban areas are very much concerned to take

care of their eyes and lips. It increases the demand of products like Lipstick,

Mascara and Kajal through out the country and abroad. Repeated

advertisements in various TV channels, News papers, Magazines, TV

serials, Cinemas and Theaters etc. have influenced the beauty and style

consciousness and the demand is quite visible throughout.

BASIS AND PRESUMPTION:

1. Working hour : Single shift of 8 hours, for 300 working days in a

year.

2. Capacity utilization : 60% during 1st

year

75% in 2nd

year

90% in 3rd

year and onwards.

3. Salary and wages : Monthly basis.4. Margin money : 35% of total capital investment.

5. Interest charges : 14% has been calculated on total capital

investment considering the opportunity cost of

margin money.

6. Power tarrif : Rs. 4.50 per unit.


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IMPLEMENTATION SCHEDULE:

The Project is estimated to commence production within one year from the

conception of the project.

The delivery of the machinery is expected within 2 months from the

placement of orders. The time taken for preparation of the project is 1

month.

The loan formalities will take about 6 months and one month will be taken

for installation and erection of machinery.

TECHNICAL ASPECTS:

Manufacturing Process: A variety of ingredients in different receipes

are used for making colour cosmetic products depending upon the properties

and the price of the end products and targeted markets segments. Some

typical formulations for manufacturing Lipstick, Mascara and Kajal Pencil

are given below:

Lipstick:

Bees Wax : 20-30%

Castor Oil : 60-70%

Isopropyl myristate : 5-7%

Lanolin or coco butter : 5-6%

Pigments : 3-7%

Preservatives : 0.2-0.5%

Flavours : 0.5-0.7%

Procedure:

The was is melted and added with the pigment and caster oil together

milled in triple roller mill for thorough mixing. The material is then pouredinto the moulds according to the specific size and shape. The moulds are

chilled to allow the moisture to solidify. Each of the item is removed from

the moulds and put into lipstick containers. The final product is flamed or

glazed for gloss and visual appeal. The product is then packed in paper

covers for dispatch.


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Mascara:Veegum : 01-1.2%

Glycery-Mono-Starate : 5-7%

Isopropyl myristate : 5-6%

Oleyl alcohol : 2-3%

Tri ethanolamine : 1%

Pigments : 02-5%

Preservative : 0.1-02%

Water to make : 100%

Procedure:

The pigment is ground well into the base material i.e. Glycery-Mono-Starate

the fine grinned mixture is then added with the other ingredients and watertogether and stirred well for cream formation then the cream is filled in the

tubes and sealed.

Kajal Stick:Carbon Black : 5-8%

Castor Oil : 70-75%

Bees Wax : 15-20%

Preservative : 0.1%

Procedure:

The Bees Wax is melted and added with other ingredients, mixed well in

three roller mixing machine for thorough and uniform mixing. The stock is

then filled in the moulds of specific diameter and shape followed by chilling.

The sticks are then released and put into the containers and packed suitably.

Quality Control and Standards:

The quality of these products are maintained as per the BIS

specification.

PRODUCTION CAPACITY PER ANNUM:

Lipstick 50 kg. per day

Mascara 100 kg. per day

Kajal 50 kg per day


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Valuing Rs.6,75,00,000/- per annum.

POLLUTION CONTROL: The units producing Lipstick, Mascara,

Kajal does not produce any toxic pollutants. However, the workers should

use mask and gloves during handling the chemicals in the factory.

FINANCIAL ASPECT:

I) Land and Building:a) Land 600 sq. mt. Rs.

5,00,000/-

b) Building

Built up floor area of 500 sq.mt.@ 4,000/- Rs.20,00,000/-

c) Other civil construction including

water connections: Rs. 1,00,000/-Total : Rs.26,00,000/-

II) Machinery & Equipment:

Sl.

No.

Name of Machine Qnty. Price Value

(Rs.)

01. S.S. Tripple Roller(12x 6) 2 1,00,000 2,00,000

02. S.S. Mixing Tank (200 kg) 1 75,000 75,000

03. Tube filling and ceiling machine (Semi

Automatic)04. Lipstick & Kajal filling machine 2 1,25,000 2,50,000

05. Heating Apparatus 1 25,000 25,000

06. Chilling Plant 2 50,000 1,00,000

07. Jacketed Vessel 3 20,000 60,000

08. Wax Heating Vessel 1 25,000 25,000

09. Moulds for lipstick 24 4,000 96,000

10. Moulds for Kajal 24 3,000 72,000

11. Errection and Electrification LS 1,00,000

Total: 13,75,000

III) Other Fixed Assets:

1 Tools and equipment 60,000

2. Working Table, Furniture and fixtures 1,00,000

3. Testing Equipments 1,00,000


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4. Office Equipments 1,00,000

Total: 3,60,000

IV) TOTAL PLANT AND MACHINERY

AND OTHER FIXED ASSETS (II+ III) 17,38,000

V) PRELIMINARY EXPENSES: 1,00,000

VI) TOTAL FIXED CAPITAL REQUIREMENT

= (I+IV+V)= 44,38,000

WORKING CAPITAL REQUIREMENT

I) PERSONNEL:

TECHNICALSl. No. Designation No(s) Salary Total

Salary (Rs.)

01. Production Manager 1 10,000 10,000

02. Production Supervisor &

Chemist

2 6,000 12,000

03. Skilled Worker 4 3,000 12,000

04. Semi Skilled Worker 4 2,500 10,000

05. Unskilled worker 3 2,000 6,000

06. Mechanic & Electrician 1 4,000 4,000Total 54,000

ADMINISTRATIVE

Sl. No. Designation No(s) Salary Total

Salary (Rs.)

01. Assistant Manager 1 8,000 8,000

02. Administrative Assistant 1 3,000 3,000

03. Accountant cum cashier 1 4,000 4,000

04. Store Keeper 2 3,000 6,000

05. Security/Watchman 2 2,000 4,000

Total: 25,000

Expected pay bill per month 79,000

Add 20% perquisites 16,000

Total: 95,000


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II) RAW MATERIAL (PM)

Raw Material requirement per day i.e. Lipstick-50 kg,

Mascara-100 kg and Kajal-50 kg.

Sl. No. Item Qnty. Rate

(Rs.)

Total

(Rs.)

Lipstick

01. Bees Wax 15 kg 500 7,500

02. Castor Oil 30 kg 100 3,000

03. Lanolin 2.5 kg 200 500

04. Isopropyl myristate 2.5 kg 200 500

05. Pigment 3 kg 500 1,500

06. Propyl P. Hydroxin Benzoate07. Flavours 0.5 kg 1,000 500

Mascara

08. Veegum 1 kg 600 600

09. GMS 5 kg 150 750

10. IPM 5 kg 200 1,000

11. Oleyl alcohol 2 kg 250 500

12. Tri ethanolamine 1 kg 150 150

13. Pigment 4 kg 300 1,200

14. Preservative 0.5 kg 400 200Kajal

15. Carbon Black 3 kg 400 1,200

16. Castor Oil 40 kg 100 4,000

17. Bees Wax 8 kg 500 4,000

Packing Material

18. Lipstick Container 10,000

pcs

5 50,000

19. Mascara Tube 5,000

pcs

3 15,000

20. Kajal Container 20,000

pcs

1 20,000

21. Corrugated PaperBox LS 50,000

Total: 1,62,500

Or say Rs.1,63,000


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Raw Material Requirement per month = Rs. 40,75,000/-

III) Utilities:

Electricity 600 units @ Rs. 4.50 27,000

IV) Other expenses (PM) :

i. Repairs & Maintenance 5,000

ii. Other Consumable Stores 3,000

iii. Insurance 3,000

iv. Travelling Expenses 10,000

v. Telephone / Fax / Telegram Exp. 5,000

vi. Printing & Stationery 2,000

vii. Advertising and publicity 10,000viii. Other expenses 2,000

Total : 40,000

V) Total recurring expenses per month 42,91,000

VI) Working capital requirement 1,28,73,000(3 months recurring expenses)

VII) TOTAL CAPITAL INVESTMENT:

i. Fixed Capital 44,38,000

ii. Working Capital for 3 months 1,28,73,000

Total: 1,73,11,000

VIII) COST OF PRODUCTION (PER ANNUM):

1. Recurring expenditure per annum 5,14,92,000

2. Depreciation on Plant & Machinery @ 10%

Building @ 5% 1,05,000Machinery @ 10% 1,38,000

Tools & Equipment @ 25% 40,000

Furniture and fixtures @ 20% 40,000 3,23,000

3. Interest on total capital investment @ 14% 24,24,000

Total : 5,42,39,000


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IX) EXPECTED SALES (PER ANNUM) :

Lipstick 30,00,000 pieces @ 12/- 3,60,00,000

Mascara 15,00,000 pieces @ 15/- 2,25,00,000

Kajal 60,00,000 pieces @ 1/- 60,00,000

Total: Rs. 6,45,00,000

X) Profitability cost of production Rs. 1,02,61,000

XI) PERCENTAGE OF PROFIT (ON NET SALES) 15.91%

XII) Rate of return 59%

XIII) Break Even Point:

Total fixed cost (per annum):

1. Insurance 36,000

2. Depreciation 3,23,000

3. Interest 24,24,000

4. 40% of salary & wages 4,56,000

5. 40% of other contingential expenses 3,07,000

Total: 35,46,000

XIV) Break Even Point (%) = Fixed Cost x 100 = 25.68%

Fixed Cost + Profit

LIST OF MACHINERY SUPPLIERS

BALL MILLS

1. HSP Engineering Company, C-179/1, Bulandshahar Road, Site No.1.

Ghaziabad (UP).

2. New Lahore Welding & Engineering Works, B 75, Mayapuri

Industrial Area, Phase-1, New Delhi 110 064.

3. Mechamico Manufacturing Engineers, 15,Okhla Industrial Estate,

Phase III, New Delhi 110 020.


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BOTTLE FILLING, SEALING AND WASHING MACHINE

1. Amar Mechanical Engineers, 6, Industrial Area, N 17, Faridabad 1.

2. Amar Enterprisers (India), F11, DSIDC Industrial Complex, Rohtak

Road, Nanglol, Delhi 110 041.

3. Bottling Machinery Company of India, B-280, Okhla Industrial Area,

Phase-1, New Delhi 110 020.

BOTTLE WASHING AND DRYING MACHINES

1. Amstrong Smith Limited, 106, Armenian Street, Madras -1.

2. Kiv Group Industries, Sunmill Compound, Lower Parel, Mumbai

400 013.

3. Kripson and Company (I), Ranade Road, Mumbai 400 028.4. Larson and Toubro Limited, L & T House, N. Morarji Marg, Balladr

Estate, Mumbai 400 001.

CAP SCREWING MACHINES

1. Amstrong Smith Limited, 106, Armenian Street, Madras 1.


400 013.

3. Rank and Company, A-95/2A, Wazirpur Industrial Estate, Delhi 110

052.

BOTTLE FILLING MACHINES

1. J.T. Jagtiani, Ntional House, 6-Tulloch Road, Apollo Bunder,

Mumbai 400 039.


400 013.

3. Kripson and Company (I), Ranade Road, Mumbai 400 028.

4. Rank and Company, A-95/2A, Wazirpur Industrial Estate, Delhi 110052.

COLLAPSIBLE TUBE FILLING MACHINES

1. Larson and Toubro Limited, L & T House, N. Morarji Marg, Balladr



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2. Rank and Company, A-95/2A, Wazirpur Industrial Estate, Delhi 110

052.

EMULSIFIERS AND STIRRERS


Mumbai 400 039.

2. Chemida (India), Maganlal Nagar, 347, Grant Road, Mumbai 400

007.

3. Frederick Herbert, No. 10, 2nd

Pasta Lane, Colaba, Mumbai 400

005.

4. Gladwyn & Co., 251, Naoroji Road, Fort, Mumbai 400 001.

FILTER PRESSES

1. Basp Industries, G.P. Industrial Area Complex, Thane.

2. Dashmesh Industries (India), WZ-470, M.S. Block, Hari Nagar,

New Delhi 110 064.

3. H.S. Engineering Works, 16/17, Singh Sabha, Guruduara, New Delhi

110 015.

4. R.P. Engineering Company, 7/8, Gali No.7, Anand Parbat, New Delhi

110 005.

GLASS BOTTLES CONTAINERS

1. Sun India Printing,B-193, Okhla Industrial Area, Phase-1, New Delhi-

110 020.

2. Universal Glasses, Plot No.17, Site No.IV, Industrial Area,

Sahibabad, Ghaziabad.

GRINDING MACHINES

1. Hindustan Metal Works, 17-B, Bhayandar Udyog Nagar, 9-GoddeoRoad, Bhayandar, Thane.

2. Yesco (India) Engineering Co., 21-A, Naraina Indl. Area, Phase-II,

New Delhi 110 028.

3. Water Well Engineers, 20/76, S. Bhagatsingh Road, Mumbai.

4. Tirupati Industries, 8, Nand Deep Indl. Estate, Kondivitta Road,

Mumbai


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400 059.

LABEL GUMMING AND APPLYING MACHINES


Mumbai 400 039.

MARKING AND PRINTING MACHINES

1. Modern Industries, Factory Plot No.98, Sector No.24, Faridabad 5.

MIXERS (PLANETARY MIXER) AND OTHER CHEMICAL

MACHINERY


007.

2. Process Machinery and Equipments, 144, Ashutosh Mukerjee Road,

Flat No.7, Kolkata 25.

3. Frederick Herbert, No.10, 2nd

Pasta Lane, Colaba, Mumbai 400 005.

PASTE FILLING AND CRUMPING MACHINES

1. Mather and Platt Limited, Hamilton House, 8, Graham Road, Ballard


POWER FILLING MACHINES


007.

2. Macneill and Barry Limited, 2, Fairlie Place, Kolkat 1.

3. Gladwyn & Company, 251, Naoroji Road, Fort, Mumbai 400 001.

4. Frederick Herbert, No.10, 2nd Pasta Lane, Colaba, Mumbai 400 005.

PULVERISING MACHINES

1. Batliboi Private Limited, Silver Jubilee Park Road, Bangalore 2.


007.


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3. Mechanico, 15, Okhla Industrial Estate, New Delhi 110 020.

RIBBON BLENDERS


007.

2. Macneill and Barry Limited, 2, Fairlie Place, Kolkat 1.

3. Crush Machinery Manufacturers, 3rd

Floor, 361, Dr. D.N. Road, Fort,

Mumbai 400 001.

SCIENTIFIC APPARATUS AND LAB EQUIPMENT


Mumbai 400 039.

2. Toshniwal Brothers Private Limited, 198, Jamshedji Tata Road,

Mumbai 400 001.

3. Valcun-Lavel Limited, Mustafa Building, 7-A, Sir P.M. Road,

Mumbai 400 001.

LIST OF MACHINERY SUPPLIERS AND PRODUCTION OF

COSMETIC PRODUCTS

1. Mamko Machine Fabricators Pvt. Ltd., 105, Heera Panna Indl. Estate,

Goregaon (E), Mumbai 400 063.

2. Square Pharma Machineries, Unit No.33, Arihant Indl. Estate,Behind

Ansa Estate, Off. Saki Vihar Road, Mumbai 400 072.

LIST OF RAW MATERIAL SUPPLIERS AND PRODUCTION OF

COSMETIC PRODUCTS

1. Galaxy surfactants Limited, C-49/2, TTC Indl. Area, Pawane, NaviMumbai 400 703.

2. Chemhouse Marketing, 42, 1st

Floor, Asiatic Commercial Arcade,

Vartak Nagar, Pokhran Road, Thane (W) 400 606.

3. International Flavours and Fragrances (I) Ltd., Delphi 501-503, C

Wing, Hiranandani Business Park, Powal, Mumbai 400 076.


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4. Yasham Bio-Science, 3B Nityanand Sadan, Bharadawadi, Andheri

(W), Mumbai 400 058.

5. WF Limited, 109 Sion (East), Mumbai 400 022.

6. Stan-Pack Industries, B/5, Mahalaxmi Industrial, Navghar, Vasai

Road (E), 401210, Dist. Thane.

7. Arofine Chemical Industries, 2/11, Arondekar Bhavan, 14 HF Society

Road, Jogeshwari (E), Mumbai 400 076.

8. Yasham Bioscience, 3/8, Nityanand Sadn, Bhardawadi JP Road,

Andheri (W), Mumbai 400 058.

9. Alpha Plastic Industries, Gala No.1, Navnandan Indl. Estate, Opp

P&T Colony, Mulund (W), Mumbai 400 080.

10. Koel Colours Pvt. Ltd., F-11, Nand-Jyot Ind. Premises, Andheri-Kurla

Road, Safed Pool, Sakinaka, Andheri (E), Mumbai 400 072.

11. Ultra International Limited, 304, AVG Bhawan, M-3, Connaught

Circus, New Delhi 110 001.12. Lucid Colloids Limited, 401A, Navbharat Estates, Zakaria Bunder

Road, Sewri West, Mumbai 400 015.

13. Vivimed Labs Limited, 2nd

Floor, Veerang Towers,Habsiguda,

Hyderabad 500 006.

14. RYM Expoorts, 23, Anuradha Society, Old Nagardas Road, Andheri

(E), Mumbai 400 069.

15. Sankhubaba International, 425 Milan Industrial Estate, Opp. T.J Road,

Cotton Green (West), Mumbai 400 033.

16. Gujarat Heavy Chemicals, 20 Community Centre, New Friends

Colony, New Delhi 110 065.

17. Evancil Cosmetics, 6/9, Kirthi Nagar, Ind. Area,New Delhi 110 005.

18. JBT Perfumes (P) Ltd., 9/405 Laxmi Plaza, Link Road, Andheri (W),

Mumbai 400 053.

19. Anglo American Colour and Chemical Industries, A-40, Gali No.6,

Anand Parbat Indl. Area, New Delhi 110 005.

20. Oriental Carbon and Chemicals Limited, 5th

Floor, 506, Dahyog

Building, 58, Nehru Place, New Delhi 110 001.

21. Wesix Chemicals, Marshal Building, 3rd

Floor, 20, Ballard Road,

Mumbai 400 038.


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