1. Corporate responsibility and consumer product health and safety:Best practice and emerging issues Toby Webb, Founder/Chairman, Ethical Corporation, Co-Founder, Stakeholder Intelligence

2. Is product safety a corporate responsibility issue?

At the heart of a companys basic promise to consumers

Heavily regulated

Corporate responsibility is about integration: social with environmental and economic

Benefits across the different pillars from a joined-up approach

3. Research structure

Survey of Ethical Corporations readership about product safety issues

Development of assessment methodology covering Research &Development, Processes and Management, Health and SafetyStandards, and Communications

Review of 15 leading consumer brands, benchmarking publicallyavailable information against our methodology

Interviews with a selection of companies and industry experts

4. Reader survey: results 5. Reader survey: results 6. Reader survey: results 7. Reader survey: results 8. Reader survey: results 9. Companies and brands benchmarked 10. Findings: Research & DevelopmentR&D leads the way strongest results in this criterion

Consumer safety occupies a strong position in companies earliest efforts to design and develop their products

Leading companies from our benchmarking

• BMW

• Campbell Soup

• Ikea

• Johnson & Johnson

• LOral

• Mattel

• Motorola

• Novo Nordisk

• Pirelli

• Toyota

11. Findings: Processes and Management Health and safety processes a top priority

Strong results in this area as brands have taken clear steps to integrate consumer health and safety into everyday corporate responsibility activities

Leading companies from our benchmarking

BMW

Campbell Soup

Ikea

Johnson & Johnson

• LOral

• Mattel

• Pirelli

• Toyota

12. Findings: Health and Safety Standards Standards an emerging property

Internal and external standards, and how they are used and developed, ground corporate approach to consumer safety

Achieved lowest overall marks in benchmarking

Leading companies from our benchmarking

• BMW

• Toyota

13. Findings: Communications Consumer engagement a strong support role

Dialogue with consumers and other stakeholders about product safety factors demonstrates recognition of how important this for many audiences

Leading companies from our benchmarking

• Campbell Soup

• Ikea

• Johnson & Johnson

• LOral

• Mattel

• Novo Nordisk

• Pirelli

14. Conclusions Top lessons and trends: Research & Development

Product safety lifecycle assessment is a basic part of the designprocess

Analyze health and safety product profile in conjunction withenvironmental and social factors, not in isolation

Processes and Management

Leave nothing to chance. Product safety demands a rigorous internalmanagement approach, with clear management responsibilities.

Follow-up processes especially after-sales monitoring must berobust and part of on-going communications.

15. Conclusions

Collaboration with competitors in the supply chain can powerfullyidentify and address product safety issues

Advocate for higher standards voluntary or mandatory andimprove ability to meet consumer expectations

Standards

Use one and two way communication tools to convey product safetyinformation so consumers can find the information they need, whenthey need it

Be aware of the needs of different groups of consumers and of howthey interact with products

Communications 16. Thank you. Questions?Contact me: Toby.Webb@ethicalcorp.com www.ethicalcorp.com www.stakeholderintel.com tobywebb.blogspot.com