Linking customers to the design process mit sloan 2012
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Transcript of Linking customers to the design process mit sloan 2012
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Linking
Laura Weiss ‘97 | MIT Sloan | 02.29.12
Customers
(and Related Topics)
to the Design Process
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Human (desirability)
Are you producing a
product or service that
people will want to
buy?
Business (viability)
Can you produce this
product or service in a
way that makes
“business” sense?
Technical (feasibility)
Do you have the
means to deliver this
product or service in a
way that “works” for all
stakeholders?
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4 practices 4 modules,
Opportunity Identification Product Design Testing Launch + Lifecycle Management
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Be inspired
by people.
Opportunity Identification
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Design in
context. Product Design
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An invention ''bigger than
pantyhose,'' ''bigger than
the Internet'' and ''almost
as big as cold fusion would
have been.”
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Get tangible,
fast.
Testing
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Rough •just good enough – it’s a
tool for learning, not the solution
•any materials will do
•less emotional attachment
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• can iterate many options quickly
• is efficient and cheap
• offers immediate feedback
Rapid
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Right • be clear about what you
want to learn
•focus on high risk areas first
•build only what you need to build
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The “chair of death” Herman Miller ‘Aeron’ Chair, 1992
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Tell a compelling
story. Launch + Lifecycle Management
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Be inspired by people.
Design in context.
Get tangible, fast.
Tell a compelling
story.
![Page 32: Linking customers to the design process mit sloan 2012](https://reader030.fdocuments.in/reader030/viewer/2022032714/55ac037e1a28abb1388b45ee/html5/thumbnails/32.jpg)