Linkfluence: How to Buy Links with Maximum Juice & Minimum Risk How to Buy Links without “Buying...
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Transcript of Linkfluence: How to Buy Links with Maximum Juice & Minimum Risk How to Buy Links without “Buying...
Linkfluence: How to Buy Linkswith Maximum Juice & Minimum Risk
How to Buy Links without “Buying Links”
Event Sponsorships
Example
Process
• Locate events (geographic/industry relevant)• Get in touch; offer to sponsor them• Often, $1-500 = permanent link from a good page• Added benefits – networking, goodwill & branding
Charitable Donations
Example
Process
• Find Nonprofits/Charities Online• Locate their sponsorship page/links• Check that links pass juice; then get in touch• Don't use standard donation forms – make sure
to personally check about being listed on the page• Added benefits – goodwill, branding, helping people
Website Purchases
Example
Process
• Find Relevant Websites to Buy• Negotiate Ownership• Create Relevant Links that Help with Your Needs
• Sitewides – good for raw link juice (PR/mR)• Targeted – good for individual rankings
Content Buying
Example
www.onlywentworth.org to www.buddytv.com/wentworth-miller.aspx
Process
• Identify Valuable, Well-Linked-to Content• Negotiate Purchase• 301 to Your Site and Host (preferrably subdirectory)
Viral/Linkerati Traffic Buying
Example
Process
• Identify/Create Viral-Worthy Content on Your Site• Find Relevant Viral Traffic Sources
• StumbleUpon• Techmeme/Memeorandum/WeSmirch• Techcrunch (other niche blogs)
• Buy Traffic/Ads• Measure/Improve “link acquisition” Conversion Rate
Blogger Product Reviews
Example
Process
• Meet Bloggers in Person, through Contacts• Send Bloggers Free Stuff• Follow Up with Email• Don't Ask for a Link; Ask for a Review• The Smaller the Blogger and the Bigger your Brand,
the more likely you'll get the review
Content Partnerships
Example
Process
• Identify Sources that Could Use Your Feed/Content• Get in Touch and Offer to Power for Free• If You Really Want it, Offer to Pay for the Branding• Make Sure to Get Live Links
Blog Incubation
Example
Process
• Put Out Ads for Bloggers• Have Them Use Existing Sites or • Give them a Marketing Plan to Grow their New Blogs• Explain the Messaging/Marketing You Want• Turn 'em Lose
www.seomoz.org/dp/pubcon2008 (SEOmoz's Pubcon Slides) www.seomoz.org/blog/the-art-of-buying-links-under-the-radar
Helpful Resources:
Get in touch:[email protected]