LinkedIn Workshop for International PhD researchers at Utrecht University
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Transcript of LinkedIn Workshop for International PhD researchers at Utrecht University
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petrafisher.com | [email protected] | @petrafisher
LINKEDIN: TRAINING
& NETWERKENLive LinkedIn Event Amsterdam
PHD LINKEDIN
TRAINING
Utrecht University 2015
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petrafisher.com | [email protected] | @petrafisher
Tall, dark and handsome
Keep asking questions
Solving puzzles to get results
SEE THE RESEMBLACE?
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petrafisher.com | [email protected] | @petrafisher
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petrafisher.com | [email protected] | @petrafisher
BACKGROUND CHECK
Who’s got a LinkedIn Profile?
Who checks it more than twice a week?
Who actively posts to LinkedIn?
Who is happy with their profile?
Who’s got 500+ connections?
Who’s on Facebook?
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WHAT IS LINKEDIN?PROFESSIONAL NETWORK
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"They thi k it’s a pla e they keep their CV o li e a d ay e have some connections with people they know professionally.”
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petrafisher.com | [email protected] | @petrafisher
THEY DON’T THINK OF IT AS A PLACE:
To get business intelligence
To research problems
To establish an online presence where other
people in the network can find them
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WHAT CAN YOU DO WITH LINKEDIN?
Inbound marketing: being found
Share knowledge, yours
and other’s (yes true ;-)
Find others (clients, empoyers, partners,
strategic connections)
Professional development
Become a thoughtleader in your niche
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petrafisher.com | [email protected] | @petrafisherYou need three things ...
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An optimised
LinkedIn PROFILE
You can’t redo a 1st impression
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Your netwerk:
at least 200
connections
The power lies
in the 2e degree
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petrafisher.com | [email protected] | @petrafisher
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Strategy,
motivation and
dedication
LinkedIn is a
network, networking
is a verb
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linkedin profile
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YOU ONLY GET ONE SHOT AT
MAKING A 1ST IMPRESSION
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petrafisher.com | [email protected] | @petrafisher
YOUR PROFILE
Headshot, name, headline
Work experience
Education
Summary
Skills
Recommendations
Additional sections
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WO
RK
ING
OU
R W
AY
UP
1
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What would you
leave out?
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NOT RELEVANT…
DOESN’T EXIST!
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EXPERIENCE
Formal work experience
Internships, research projects
Show me HOW you became the professional you are today.
This is YOUR profile, you decide
what is important enough to show
the world in this section.
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trainer
BE SPECIFIC WITH YOUR TITLE
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petrafisher.com | [email protected] | @petrafisher
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VALIDATE!
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petrafisher.com | [email protected] | @petrafisher
PLEASE DON’T TALK ABOUT YOURSELF: In the third person
In general terms
Without personallity
Without showing what makes you different
Without showing the difference you make
LINKEDIN SUMMARY2000 CHARACTERS INCLUDING SPACE
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Break time!10 minutes only
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petrafisher.com | [email protected] | @petrafisher
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petrafisher.com | [email protected] | @petrafisher
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petrafisher.com | [email protected] | @petrafisher
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STAND OUT FROM THE CROWD
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LET YOUR READER KNOW:
What you do
Who you do it for
What problem you solve
The value you add
Use a full sentence, keywords or a
combination.
PROFESSIONAL HEADLINE120 CHARACTERS INCLUDING SPACE
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linkedin network
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Because Lena connects, “Henry Hoogenboom” gets exposure as he is visible with photo, name and
headline to ALL Lena’s connections.
Connect with me and MY WHOLE network might see
you! You better make sure you have a brilliant
headline & mugshot!
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petrafisher.com | [email protected] | @petrafisher
200 CONNECTIONS
Each relative that is on LinkedIn
Who do you remember from school?
Sports, clubs, societies…
People you worked with
Everybody in this room!
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2ND DEGREE1st
1st
2nd
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linkedin strategy
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petrafisher.com | [email protected] | @petrafisher(c) launchyourselfnow.com/personal-branding-101-know-like-and-trust
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petrafisher.com | [email protected] | @petrafisherSTAND OUT FROM THE CROWD
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KNOW
Post updates from your
personal profile
Like updates
(consciously)
Participate in
groups
Post updates from
company page
Endorse people
Comment on updates
Recommend a
person
Share
updatesEVERY DAY!
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petrafisher.com | [email protected] | @petrafisher
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LIKE
Share knowledgeLike updates
(consciously)
Useful tools
Your company’s knowledge
Interesting
seminars
Offline
information
Publications
Your
knowledge EVERY DAY!
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petrafisher.com | [email protected] | @petrafisher
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TRUST
Fact or opinion?Don’t bag people, stay constructive
Give unconditionally
Be accurate
Show an
interest
Ask for help or
expertise.
Name your
source
Be honest ALWAYS!
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And who is gonna see
that then?
Daily updates, comments,
likes, I’ll drive people mad!
My connections
know me, so they
also know what I
do.
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petrafisher.com | [email protected] | @petrafisher
Post an update (5 min)
Scan homepage, like, comment (10 min)
Scan 2 groups and respond (10 min)
Endorse or recommend (5 min)
30 MINUTES A DAY
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petrafisher.com | [email protected] | @petrafisher
IN SUMMARY
Your profile needs to show your
skills, expertise, personality and
how you got where you are now.
The strength of your network lies
in the 2nd degree.
Networking is a verb, a ‘doing’ word. Practise makes perfect.
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DON’T HOLD BACK ;-)
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Your Personal LinkedIn Profile Workbook
The best time to start that make-over is now!
Click HERE to grab your free copy
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64
That’s me in a
nutshell.
Just my
love for
crochet and
mini-me are
missing.
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