LinkedIn®Transform Your Business

10/15/2013Catherine Buck Morgan

What is LinkedIn®? “The de facto tool for professional

networking” ◦ TechRepublic, 5/2011

“An ideal way for professionals to present an online profile of themselves”◦ Evening Echo, 5/9/2011

“The most advantageous social networking tool available to job seekers and business professionals today”◦ Forbes, 7/6/2012

More than 238 million registered users (8/2013)◦ LinkedIn hit the 200 million mark in January 2013

Used in 200 countries and territories More than 3 million company pages (6/2013) More than 2 million LinkedIn groups (8/2013)

The world’s largest social network for professionals

39% of LinkedIn members are decision makers:◦ Manager◦ Director◦ Owner◦ Chief Officer◦ Vice President

Who uses LinkedIn?

US demographics

https://www.quantcast.com/linkedin.com

For members: ◦ Identity: connect, find, & be found◦ Insights: be great at what you do◦ Everywhere: Work wherever our members work

For the customer: ◦ Hire: enable passive recruiting at massive scale◦ Market: identify and engage professionals with

relevant content◦ Sell: transform cold calls into warm prospects

LinkedIn’s value proposition

Increase your market reach Increase product awareness Generate leads Increase your company visibility across

the web Grow your network

What can LinkedIn do for me?

The LinkedIn profile is the new business card

Your profile provides credibility – when it is fully developed◦ Incomplete, poorly developed profiles reduce

credibility Recommendations from your satisfied

customers increase your credibility◦ Recommendations are not to be confused with

LinkedIn’s endorsement system Create confidence in your target audience

The business card with oomph!

Use LinkedIn to: ◦Pre-qualify leads◦Obtain referrals from your connections to

make new connections (warm leads) ◦Provide information about your industry◦Engage with thought leaders in your

industry

Passive lead generation

LinkedIn is full of people who have problems that can be solved

Use LinkedIn to find the people who need your solution

Find and engage buyers Identify decision makers

Active lead generation

Create your LinkedIn profile Create meaningful connections Develop your Company page Find Groups in your industry

◦ Or create your own Group Share, mentor, be mentored, connect

Next steps

My contact info:

Thank you for your time

Catherine Buck MorganDP Professionalscatherine@dppit.com803.738.0066 x41