LinkedIn Talent Pool Report EMEA

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EMEA Talent Pool Reports Where you can find top talent and more Talent Solutions
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Better understand the supply and demand for professionals from different industries across Europe. These Talent Pool Reports are based on data from LinkedIn's network of 259 million professionals and the results from a survey of over 100,000 LinkedIn members.

Transcript of LinkedIn Talent Pool Report EMEA

Page 1: LinkedIn Talent Pool Report EMEA

EMEA Talent Pool ReportsWhere you can find top talent and more

Talent Solutions

Page 2: LinkedIn Talent Pool Report EMEA

Table of Contents

Overview & Methodology

A world of insights can be gathered from LinkedIn’s 259 million members - the world’s largest professional network. Talent pools are defined by member skillsets, based on the skills and keywords listed in a member’s profile. Skillsets group similar and related skills that are critical to a certain profession or industry. Within each skillset, LinkedIn Recruiter activity and member characteristics are used to determine supply and demand for talent. A higher demand index means that the average professional in a region is interacting with recruiters more frequently than peers in other regions. Job consideration data comes from the LinkedIn talent drivers survey of over 100,000 members.

Why Skill Sets Matter

Over 70% of LinkedIn members say that the skillsets they possess are an important part of their professional identity. Skillsets – more than job titles and functions – tell the story of the value professionals bring and the breadth of their experience. LinkedIn members have tens of thousands of skills on their profiles, covering a range of professional expertise from Microsoft Office to Rocket Science. Analyzing skillsets helps to learn: what specific groups of professionals look for in a job, what universities they attended, and what industries they work in, to effectively find and attract top talent within those groups.

About LinkedIn Talent Solutions

LinkedIn is the world's largest professional network with more than 259 million members in over 200 countries and territories. More than 20,000 companies — including 90 of the Fortune 100 — and thousands of recruiters, HR professionals and hiring managers use LinkedIn Talent Solutions' products and services to find, engage and hire top talent across the globe.

For more Talent Pool Reports: lnkd.in/TalentDemand

Brand Strategy & Management

Corporate Finance

Corporate Law

Ecology & Environmental Science

Java Development

Non-Profit, Fundraising, and Grant Making

Renewable and Sustainable Energy

Page 3: LinkedIn Talent Pool Report EMEA

Talent Pool ReportBrand Strategy & Management

EMEA2013

By The Numbers

140,642 LinkedIn members

18,670 recent grads have joined the workforce

58% of branding professionals are manager or above

1 in 8 changed jobs in the past 12 months

Branding professionals in the UK are 3x more likely to be contacted by a recruiter than those in Italy

Overview & Methodology

A world of insights can be gathered from LinkedIn’s 259 million members - the world’s largest professional network. Talent pools are defined by member skillset, based on the skills and keywords on a member profile. Skillsets group similar and related skills that are critical to a certain profession or industry. Within each skillset LinkedIn Recruiter activity and member characteristics are used to determine supply and demand for talent. A higher demand index means that the average professional in a region is interacting with recruiters more frequently than peers in other regions. Data about job consideration comes from our semiannual talent drivers survey of over 100,000 members.

Where should you look for talent?

What skills and keywords should you look for?

HIGH-DEMAND

HIDDEN GEMS

SATURATED

# of LinkedIn Members

Dem

and

Ind

exLe

ss D

eman

dM

ore

Dem

and

France

United Arab Emirates

Belgium

Italy

2,000 3,000 7,000 10,000 15,000 20,000 30,000 40,000 50,0001,500

Ireland

Pakistan

SwitzerlandUnited Kingdom

Denmark

Netherlands

South Africa

Germany

Sweden

4,000 5,000

Russian Federation

AdvertisingCorporate IdentityCreative Direction

Brand Management

Corporate Branding

Digital Marketing

Marketing Management

Brand DevelopmentMarketing Communications

Graphic DesignMarketing Strategy

Marketing

Page 4: LinkedIn Talent Pool Report EMEA

Brand Strategy & Management

What do branding professionals look for in a job?

What schools do recent graduates come from?

Most popular LinkedIn groups

�� Chartered Institute of Marketing, UK

�� University of South Africa�� University of the Arts

London, UK�� Copenhagen Business

School, Denmark�� Berghs School of

Communication, Sweden

�� Brunel University, UK�� The Manchester

Metropolitan University, UK�� The Open University�� Leeds Metropolitan

University�� Istituto Europeo di Design,

Italy

�� Future Trends�� Social Media Marketing�� Digital Marketing�� E-Marketing Association Network�� Creative Design Pros

Which industries employ branding professionals?

How can you connect with branding professionals?

1. Leverage your Employees’ Networks The #1 activity on LinkedIn is viewing other members profiles. You can connect with priority talent whenever they visit an employee’s profile page using Work With Us ads.

2. Engage in Conversation through Status Updates Updates to your followers can be targeted (i.e. by function, by geography) to send relevant, timely updates to your priority talent pools. You can reach beyond your follower base using Sponsored Updates.

3. Tell a Relevant Talent Brand Story Share why your company is unique and use LinkedIn’s talent driver data to better understand what this talent pool cares most about. Premium career pages allow for segment-specific targeting to ensure priority talent sees the content most relevant to them.

4. Measure and Track your Progress Talk to your LinkedIn rep to measure the strength of your Talent Brand with this talent pool and to learn how you stack up against your competition.

Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail, are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.

Additional Talent Pool Reports: lnkd.in/TalentDemand Learn more about LinkedIn Talent Solutions: talent.linkedin.com

33%

40%

43%

47%

47%

49%

51%

40%

36%

26%

38%

55%

42%

35%

A GOOD RELATIONSHIPWITH YOUR COLLEAGUES

A COMPANY WITH A LONG-TERM STRATEGIC VISION

ABILITY TO MAKEAN IMPACT

A PLACE I WOULD BEPROUD TO WORK

CHALLENGINGWORK

EXCELLENT COMPENSATION& BENEFITS

CULTURE THAT FITSMY PERSONALITY

EMEA AverageBrandingProfessionals33%

30%STRONG CAREERPATH

2.6% 3.5% 3.6% 4.9% 6.3%

15.3% 18.8%

45.0%

MA

NA

GEM

ENT

CO

NSU

LTIN

G

RETA

IL

FOO

D &

BEV

ERA

GES

CO

NSU

MER

GO

OD

S

PR A

ND

CO

MM

UN

ICA

TIO

NS

GRA

PHIC

DES

IGN

DES

IGN

MA

RKET

ING

&A

DVE

RTIS

ING

50%

20%

10%

5%

2%

1%0%

Page 5: LinkedIn Talent Pool Report EMEA

Talent Pool ReportCorporate Finance

EMEA2013

By The Numbers

466,870 LinkedIn members

69,180 recent grads have joined the workforce

57% of corporate finance professionals are manager or above

1 in 9 changed jobs in the past 12 months

Corporate finance professionals in the UK are 3x more likely to be contacted by a recruiter than those in South Africa

Overview & Methodology

A world of insights can be gathered from LinkedIn’s 259 million members - the world’s largest professional network. Talent pools are defined by member skillset, based on the skills and keywords on a member profile. Skillsets group similar and related skills that are critical to a certain profession or industry. Within each skillset LinkedIn Recruiter activity and member characteristics are used to determine supply and demand for talent. A higher demand index means that the average professional in a region is interacting with recruiters more frequently than peers in other regions. Data about job consideration comes from our semiannual talent drivers survey of over 100,000 members.

Where should you look for talent?

What skills and keywords should you look for?

HIGH-DEMAND

HIDDEN GEMS

SATURATED

# of LinkedIn Members

Dem

and

Ind

exLe

ss D

eman

dM

ore

Dem

and

Ireland United Arab EmiratesBelgium

South Africa

10,000 15,000 20,000 30,000 40,000 50,000 70,000 100,0007,000

Russian Federation

Pakistan

Saudi Arabia

United Kingdom

Italy

France

Netherlands

Germany

Switzerland

Spain

Financial AccountingManagerial FinanceCorporate Finance

Internal Controls

Management

AccountingFinancial Reporting

Financial Analysis

FinanceRisk ManagementBusiness Strategy

Auditing

Page 6: LinkedIn Talent Pool Report EMEA

Corporate Finance

What do corporate finance professionals look for in a job?

What schools do recent graduates come from?

Most popular LinkedIn groups

�� University of South Africa�� Oxford Brookes University,

UK�� London Business School, UK�� Insead, France�� University of Karachi,

Pakistan�� University of Nairobi, Kenya

�� Copenhagen Business School, Denmark

�� Harvard Business School, US�� Nyenrode Business

University, Netherlands�� Vrije University Amsterdam,

Netherlands

�� Finance Club�� Finance Plus: Private Equity, Venture Capital and M&A News�� Chief Financial Officer (CFO) Network - The #1 Group for CFOs�� Big Four Accounting Consulting�� Private Equity and Venture Capital Groups

Which industries employ corporate finance professionals?

How can you connect with corporate finance professionals?

1. Leverage your Employees’ Networks The #1 activity on LinkedIn is viewing other members profiles. You can connect with priority talent whenever they visit an employee’s profile page using Work With Us ads.

2. Engage in Conversation through Status Updates Updates to your followers can be targeted (i.e. by function, by geography) to send relevant, timely updates to your priority talent pools. You can reach beyond your follower base using Sponsored Updates.

3. Tell a Relevant Talent Brand Story Share why your company is unique and use LinkedIn’s talent driver data to better understand what this talent pool cares most about. Premium career pages allow for segment-specific targeting to ensure priority talent sees the content most relevant to them.

4. Measure and Track your Progress Talk to your LinkedIn rep to measure the strength of your Talent Brand with this talent pool and to learn how you stack up against your competition.

Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail, are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.

Additional Talent Pool Reports: lnkd.in/TalentDemand Learn more about LinkedIn Talent Solutions: talent.linkedin.com

32%

32%

36%

39%

41%

47%

54%

30%

40%

38%

36%

35%

52%

42%

STRONG CAREER PATH

GOOD RELATIONSHIPWITH COLLEAGUES

A PLACE I WOULD BEPROUD TO WORK

A COMPANY WITH A LONG-TERM STRATEGIC VISION

CULTURE THAT FITSMY PERSONALITY

GOOD WORK/LIFE BALANCE

EXCELLENT COMPENSATION& BENEFITS

EMEA AverageCorporate FinanceProfessionals29%

31%STRONG EMPLOYEEDEVELOPMENT

3.6% 5.0% 5.1% 5.6%9.8%

18.5% 24.3% 28.1%

LAW

PRA

CTI

CE

IT &

SER

VIC

ES

INVE

STM

ENT

BA

NKI

NG

MA

NA

GEM

ENT

CO

NSU

LTIN

G

OIL

&EN

ERG

Y

BA

NKI

NG

AC

CO

UN

TIN

G

FIN

AN

CIA

LSE

RVIC

ES

50%

20%

10%

5%

2%

1%0%

Page 7: LinkedIn Talent Pool Report EMEA

Talent Pool ReportCorporate Law

EMEA2013

By The Numbers

63,760 LinkedIn members

11,690 recent grads have joined this talent pool

45% of corporate law professionals are manager or above

1 in 9 changed jobs in the past 12 months

Corporate law professionals in the UK are 2x more likely to be contacted by a recruiter than those in France

Overview & Methodology

A world of insights can be gathered from LinkedIn’s 259 million members - the world’s largest professional network. Talent pools are defined by member skillset, based on the skills and keywords on a member profile. Skillsets group similar and related skills that are critical to a certain profession or industry. Within each skillset LinkedIn Recruiter activity and member characteristics are used to determine supply and demand for talent. A higher demand index means that the average professional in a region is interacting with recruiters more frequently than peers in other regions. Data about job consideration comes from our semiannual talent drivers survey of over 100,000 members.

Where should you look for talent?

What skills and keywords should you look for?

HIGH-DEMAND

HIDDEN GEMS

SATURATED

# of LinkedIn Members

Dem

and

Ind

exLe

ss D

eman

dM

ore

Dem

and

Russian Federation

United Arab Emirates

Belgium South Africa

1,500 3,000 4,000 5,000 6,000 8,000 12,000 15,000800

SwitzerlandUnited Kingdom

Denmark

Ireland

Netherlands

Germany

Italy

2,0001,000 10,000

France

Spain

LitigationInternational LawIntellectual Property

Joint Ventures

Legal ResearchCorporate Governance

Commercial Litigation

Corporate LawDue Diligence

Dispute Resolution

Legal Advice

Mergers & Acquisitions

Page 8: LinkedIn Talent Pool Report EMEA

Corporate Law

What do corporate law professionals look for in a job?

What schools do recent graduates come from?

Most popular LinkedIn groups

�� BPP Law School, UK�� Law Society of Ireland�� Université Panthéon

Sorbonne, France�� Queen Mary University of

London, UK�� College of Law, UK�� King’s College London, UK

�� London School of Economics & Political Science, UK

�� University of Johannesburg, South Africa

�� Kenya School of Law�� University of the

Witwatersrand, South Africa

�� Corporate Lawyer Network�� Law Jobs Network - #1 Legal Careers Group�� E-Legal�� InHouse Legal�� Leadership for Lawyers

Which industries employ corporate law professionals?

How can you connect with corporate law professionals?

1. Leverage your Employees’ Networks The #1 activity on LinkedIn is viewing other members profiles. You can connect with priority talent whenever they visit an employee’s profile page using Work With Us ads.

2. Engage in Conversation through Status Updates Updates to your followers can be targeted (i.e. by function, by geography) to send relevant, timely updates to your priority talent pools. You can reach beyond your follower base using Sponsored Updates.

3. Tell a Relevant Talent Brand Story Share why your company is unique and use LinkedIn’s talent driver data to better understand what this talent pool cares most about. Premium career pages allow for segment-specific targeting to ensure priority talent sees the content most relevant to them.

4. Measure and Track your Progress Talk to your LinkedIn rep to measure the strength of your Talent Brand with this talent pool and to learn how you stack up against your competition.

Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail, are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.

Additional Talent Pool Reports: lnkd.in/TalentDemand Learn more about LinkedIn Talent Solutions: talent.linkedin.com

30%

39%

40%

42%

47%

48%

60%

36%

30%

35%

38%

40%

52%

42%

A COMPANY WITH A LONG-TERM STRATEGIC VISION

STRONG CAREERPATH

CULTURE THAT FITSMY PERSONALITY

A PLACE I WOULD BEPROUD TO WORK

A GOOD RELATIONSHIPWITH YOUR COLLEAGUES

GOOD WORK/LIFE BALANCE

EXCELLENT COMPENSATION& BENEFITS

EMEA AverageCorporate LawProfessionals19%

31%STRONG EMPLOYEEDEVELOPMENT

1.6% 1.6% 1.7%2.7%

4.9% 6.6%

33.1%47.8%

MA

NA

GEM

ENT

CO

NSU

LTIN

G

TELE

CO

MM

UN

ICA

TIO

NS

AC

CO

UN

TIN

G

BA

NKI

NG

OIL

& E

NER

GY

FIN

AN

CIA

LSE

RVIC

ES

LEG

AL

SERV

ICES

LAW

PRA

CTI

CE

50%

20%

10%

5%

2%

1%0%

Page 9: LinkedIn Talent Pool Report EMEA

Talent Pool ReportEcology and Environmental Science

EMEA2013

By The Numbers

126,220 LinkedIn members

26,010 recent grads have joined the workforce

31% of environmental professionals are manager or above

1 in 11 changed jobs in the past 12 months

Environmental professionals in the UK are 2x more likely to be contacted by a recruiter than those in the Netherlands

Overview & Methodology

A world of insights can be gathered from LinkedIn’s 259 million members - the world’s largest professional network. Talent pools are defined by member skillset, based on the skills and keywords on a member profile. Skillsets group similar and related skills that are critical to a certain profession or industry. Within each skillset LinkedIn Recruiter activity and member characteristics are used to determine supply and demand for talent. A higher demand index means that the average professional in a region is interacting with recruiters more frequently than peers in other regions. Data about job consideration comes from our semiannual talent drivers survey of over 100,000 members.

Where should you look for talent?

What skills and keywords should you look for?

HIGH-DEMAND

HIDDEN GEMS

SATURATED

# of LinkedIn Members

Dem

and

Ind

exLe

ss D

eman

dM

ore

Dem

and

France

United Arab Emirates

Norway

Italy

1,500 2,000 5,000 7,000 10,000 15,000 20,000 30,000 40,000

Ireland

Switzerland

United Kingdom

Denmark

Belgium

South AfricaGermany

Sweden

3,000 4,000

Netherlands

Spain

Climate ChangeEnvironmental Policy

Project Management

Sustainable Development

Environmental Impact Assessment

Environmental Science

Research

Environmental AwarenessEnvironmental Management Systems

Ecology

Sustainability

Water

Page 10: LinkedIn Talent Pool Report EMEA

Ecology and Environmental Science

What do environmental professionals look for in a job?

What schools do recent graduates come from?

Most popular LinkedIn groups

�� Wageningen Universiteit, Netherlands

�� Imperial College London, UK

�� University of Exeter, UK�� University of Leeds, UK�� The University of Edinburgh,

UK

�� The Open University�� University of Plymouth, UK�� University of Southampton,

UK�� University College London,

UK�� University of Pretoria, South

Africa

�� Sustainability Professionals�� Green�� Green Jobs & Career Network�� Environmental Consulting Professionals�� WaterPros

Which industries employ environmental professionals?

How can you connect with environmental professionals?

1. Leverage your Employees’ Networks The #1 activity on LinkedIn is viewing other members profiles. You can connect with priority talent whenever they visit an employee’s profile page using Work With Us ads.

2. Engage in Conversation through Status Updates Updates to your followers can be targeted (i.e. by function, by geography) to send relevant, timely updates to your priority talent pools. You can reach beyond your follower base using Sponsored Updates.

3. Tell a Relevant Talent Brand Story Share why your company is unique and use LinkedIn’s talent driver data to better understand what this talent pool cares most about. Premium career pages allow for segment-specific targeting to ensure priority talent sees the content most relevant to them.

4. Measure and Track your Progress Talk to your LinkedIn rep to measure the strength of your Talent Brand with this talent pool and to learn how you stack up against your competition.

Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail, are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.

Additional Talent Pool Reports: lnkd.in/TalentDemand Learn more about LinkedIn Talent Solutions: talent.linkedin.com

32%

34%

38%

41%

41%

42%

52%

42%

31%

26%

35%

40%

38%

52%

EXCELLENT COMPENSATION& BENEFITS

STRONG EMPLOYEEDEVELOPMENT

ABILITY TO MAKEAN IMPACT

CULTURE THAT FITSMY PERSONALITY

A GOOD RELATIONSHIPWITH YOUR COLLEAGUES

A PLACE I WOULD BEPROUD TO WORK

GOOD WORK/LIFE BALANCE

EMEA AverageEnvironmentalProfessionals31%

36%A COMPANY WITH A LONG-TERM STRATEGIC VISION

3.8% 4.3% 4.4%6.1%

9.0% 10.5% 14.8%

47.1%

OIL

&EN

ERG

Y

HIG

HER

EDU

CA

TIO

N

NO

N-P

ROFI

TO

RGA

NIZ

ATI

ON

CIV

ILEN

GIN

EERI

NG

GO

VERN

MEN

TA

DM

INIS

TRA

TIO

N

REN

EWA

BLE

S &

ENVI

RON

MEN

T

RESE

ARC

H

ENVI

RON

MEN

TAL

SERV

ICES

50%

20%

10%

5%

2%

1%0%

Page 11: LinkedIn Talent Pool Report EMEA

Talent Pool ReportJava Development

EMEA2013

By The Numbers

267,950 LinkedIn members

57,640 recent grads have joined the workforce

13% of developers are manager or above

1 in 6 changed jobs in the past 12 months

Developers in the UK are 3x more likely to be contacted by a recruiter than developers in Spain

Overview & Methodology

A world of insights can be gathered from LinkedIn’s 259 million members - the world’s largest professional network. Talent pools are defined by member skillset, based on the skills and keywords on a member profile. Skillsets group similar and related skills that are critical to a certain profession or industry. Within each skillset LinkedIn Recruiter activity and member characteristics are used to determine supply and demand for talent. A higher demand index means that the average professional in a region is interacting with recruiters more frequently than peers in other regions. Data about job consideration comes from our semiannual talent drivers survey of over 100,000 members.

Where should you look for talent?

What skills and keywords should you look for?

HIGH-DEMAND

HIDDEN GEMS

SATURATED

# of LinkedIn Members

Dem

and

Ind

exLe

ss D

eman

dM

ore

Dem

and

IrelandNetherlands

Belgium

Israel

5,000 6,000 7,000 8,000 10,000 15,00012,000 17,500 20,000 25,000 30,0004,000

Russian FederationSweden

Czech Republic

United Kingdom

Italy

Turkey

Germany

Poland

Spain

35,000

Ukraine

France

MySQL

Software Development

Web ServicesJava Enterprise Edition

XML LinuxEclipse

JavaHTML

UML

JavaScriptSQL

Page 12: LinkedIn Talent Pool Report EMEA

Java Development

What do java developers look for in a job?

What schools do recent graduates come from?

Most popular LinkedIn groups

�� Universidad Politécnica de Madrid, Spain

�� Universitat Politècnica de Catalunya, Spain

�� The Open University�� National University of

Computer and Emerging Sciences, Pakistan

�� Universidad de Sevilla, Spain

�� Universidad Nacional de Educación a Distancia, Spain

�� National Technical University of Ukraine

�� Politecnico di Milano, Italy�� Sofia University, Bulgaria�� Politecnico di Torino, Italy

�� Java Developers�� Java EE Professionals�� Google Android�� Android Developer Group�� .Net Developers

Which industries employ java developers?

How can you connect with java developers?

1. Leverage your Employees’ Networks The #1 activity on LinkedIn is viewing other members profiles. You can connect with priority talent whenever they visit an employee’s profile page using Work With Us ads.

2. Engage in Conversation through Status Updates Updates to your followers can be targeted (i.e. by function, by geography) to send relevant, timely updates to your priority talent pools. You can reach beyond your follower base using Sponsored Updates.

3. Tell a Relevant Talent Brand Story Share why your company is unique and use LinkedIn’s talent driver data to better understand what this talent pool cares most about. Premium career pages allow for segment-specific targeting to ensure priority talent sees the content most relevant to them.

4. Measure and Track your Progress Talk to your LinkedIn rep to measure the strength of your Talent Brand with this talent pool and to learn how you stack up against your competition.

Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail, are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.

Additional Talent Pool Reports: lnkd.in/TalentDemand Learn more about LinkedIn Talent Solutions: talent.linkedin.com

32%

32%

34%

34%

49%

49%

56%

26%

30%

31%

38%

40%

42%

55%

FLEXIBLE WORKARRANGMENTS

STRONG CAREERPATH

STRONG EMPLOYEEDEVELOPMENT

A PLACE I WOULD BEPROUD TO WORK

A GOOD RELATIONSHIPWITH YOUR COLLEAGUES

EXCELLENT COMPENSATION& BENEFITS

CHALLENGINGWORK

EMEAJava Developers29%

35%CULTURE THAT FITSMY PERSONALITY

1.5% 1.6% 1.6%2.9% 3.2%

4.9%

41.3% 42.9%

FIN

AN

CIA

LSE

RVIC

ES

RESE

ARC

H

BA

NKI

NG

INTE

RNET

PRO

GRA

MD

EVEL

OPM

ENT

TELE

CO

MM

UN

ICA

TIO

NS

CO

MPU

TER

SOFT

WA

RE

IT &

SER

VIC

ES

50%

20%

10%

5%

2%

1%0%

Page 13: LinkedIn Talent Pool Report EMEA

Talent Pool ReportNon-Profit, Fundraising, and Grant Making

EMEA2013

By The Numbers

141,250 LinkedIn members

25,670 recent grads have joined the workforce

42% of non-profit professionals are manager or above

1 in 10 changed jobs in the past 12 months

Non-Profit Professionals in the UK are 2x more likely to be contacted by a recruiter than those in the Netherlands

Overview & Methodology

A world of insights can be gathered from LinkedIn’s 259 million members - the world’s largest professional network. Talent pools are defined by member skillset, based on the skills and keywords on a member profile. Skillsets group similar and related skills that are critical to a certain profession or industry. Within each skillset LinkedIn Recruiter activity and member characteristics are used to determine supply and demand for talent. A higher demand index means that the average professional in a region is interacting with recruiters more frequently than peers in other regions. Data about job consideration comes from our semiannual talent drivers survey of over 100,000 members.

Where should you look for talent?

What skills and keywords should you look for?

HIGH-DEMAND

HIDDEN GEMS

SATURATED

# of LinkedIn Members

Dem

and

Ind

exLe

ss D

eman

dM

ore

Dem

and

NetherlandsBelgium

Israel

1,000 2,000 5,000 10,000 20,000 50,000500

Russian Federation

South Africa

Germany

United Kingdom

Italy

Pakistan

Ireland

Switzerland

France

Kenya

Event Management

Public Relations

Volunteer ManagementStrategic Planning

Research

Event PlanningPublic Speaking

Fundraising

Social MediaProject Management

Nonprofits

Non-profits

Page 14: LinkedIn Talent Pool Report EMEA

Non-Profit, Fundraising, and Grant Making

What do non-profit professionals look for in a job?

What schools do recent graduates come from?

Most popular LinkedIn groups

�� The Open University�� University College London,

UK�� London School of

Economics & Political Science, UK

�� University of Nairobi, Kenya�� University of Oxford, UK

�� The University of Manchester, UK

�� The University of Birmingham, UK

�� The University of Edinburgh, UK

�� University of Cambridge, UK�� University of Leeds, UK

�� Charity UK�� Institute of Fundraising�� Mojalink - Non Profit Network�� UK Fundraising�� International Development

Which industries employ non-profit professionals?

How can you connect with non-profit professionals?

1. Leverage your Employees’ Networks The #1 activity on LinkedIn is viewing other members profiles. You can connect with priority talent whenever they visit an employee’s profile page using Work With Us ads.

2. Engage in Conversation through Status Updates Updates to your followers can be targeted (i.e. by function, by geography) to send relevant, timely updates to your priority talent pools. You can reach beyond your follower base using Sponsored Updates.

3. Tell a Relevant Talent Brand Story Share why your company is unique and use LinkedIn’s talent driver data to better understand what this talent pool cares most about. Premium career pages allow for segment-specific targeting to ensure priority talent sees the content most relevant to them.

4. Measure and Track your Progress Talk to your LinkedIn rep to measure the strength of your Talent Brand with this talent pool and to learn how you stack up against your competition.

Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail, are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.

Additional Talent Pool Reports: lnkd.in/TalentDemand Learn more about LinkedIn Talent Solutions: talent.linkedin.com

30%

34%

40%

45%

47%

49%

50%

26%

25%

40%

55%

35%

26%

38%

FLEXIBLE WORKARRANGEMENTS

VALUES EMPLOYEECONTRIBUTIONS

A GOOD RELATIONSHIPWITH YOUR COLLEAGUES

CHALLENGINGWORK

CULTURE THAT FITSMY PERSONALITY

ABILITY TO MAKEAN IMPACT

A PLACE I WOULD BEPROUD TO WORK

EMEA AverageNon-profitProfessionals28%

36%A COMPANY WITH A LONG-TERM STRATEGIC VISION

4.2% 5.1% 5.3% 5.3%8.2% 8.7% 11.0%

52.3%

RELI

GIO

US

INST

ITU

TIO

NS

MA

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ING

&A

DVE

RTIS

ING

PR A

ND

CO

MM

UN

ICA

TIO

NS

FUN

DRA

ISIN

G

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50%

20%

10%

5%

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1%0%

Page 15: LinkedIn Talent Pool Report EMEA

Talent Pool ReportRenewable and Sustainable Energy

EMEA2013

By The Numbers

93,300 LinkedIn members

14,910 recent grads have joined the workforce

46% of energy professionals are manager or above

1 in 10 changed jobs in the past 12 months

Energy professionals in the UK are 2x more likely to be contacted by a recruiter than those in Spain

Overview & Methodology

A world of insights can be gathered from LinkedIn’s 259 million members - the world’s largest professional network. Talent pools are defined by member skillset, based on the skills and keywords on a member profile. Skillsets group similar and related skills that are critical to a certain profession or industry. Within each skillset LinkedIn Recruiter activity and member characteristics are used to determine supply and demand for talent. A higher demand index means that the average professional in a region is interacting with recruiters more frequently than peers in other regions. Data about job consideration comes from our semiannual talent drivers survey of over 100,000 members.

Where should you look for talent?

What skills and keywords should you look for?

HIGH-DEMAND

HIDDEN GEMS

SATURATED

# of LinkedIn Members

Dem

and

Ind

exLe

ss D

eman

dM

ore

Dem

and

France

United Arab Emirates

Ireland

1,000 1,500 4,000 5,000 7,000 10,000 15,000 20,000 30,000700

Norway

Greece

Switzerland

United Kingdom

DenmarkBelgiumGermany

South Africa

Spain

2,000 3,000

Netherlands

Italy

PhotovoltaicsSustainability

Wind

EngineeringEnergy Management

Energy

Energy Efficiency

Renewable EnergyProject Management

Sustainable Energy

Solar Energy

Business Strategy

Page 16: LinkedIn Talent Pool Report EMEA

Renewable and Sustainable Energy

What do energy professionals look for in a job?

What schools do recent graduates come from?

Most popular LinkedIn groups

�� Imperial College London, UK

�� Universidad Politécnica de Madrid, Spain

�� Heriot-Watt University, UK�� Politecnico di Milano, Italy�� The Open University�� Universitat Politècnica de

Catalunya, Spain

�� Loughborough University, UK

�� Technische Universiteit Delft, Netherlands

�� The University of Edinburgh, UK

�� National Technical University of Athens, Greece

�� Linked: Energy (Energy Industry Expertise)�� Wind Energy Professionals�� Solar Energy Professionals - PV & Thermal�� Solar Energy Network�� Energy & Utlities Network

Which industries employ energy professionals?

How can you connect with energy professionals?

1. Leverage your Employees’ Networks The #1 activity on LinkedIn is viewing other members profiles. You can connect with priority talent whenever they visit an employee’s profile page using Work With Us ads.

2. Engage in Conversation through Status Updates Updates to your followers can be targeted (i.e. by function, by geography) to send relevant, timely updates to your priority talent pools. You can reach beyond your follower base using Sponsored Updates.

3. Tell a Relevant Talent Brand Story Share why your company is unique and use LinkedIn’s talent driver data to better understand what this talent pool cares most about. Premium career pages allow for segment-specific targeting to ensure priority talent sees the content most relevant to them.

4. Measure and Track your Progress Talk to your LinkedIn rep to measure the strength of your Talent Brand with this talent pool and to learn how you stack up against your competition.

Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail, are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.

Additional Talent Pool Reports: lnkd.in/TalentDemand Learn more about LinkedIn Talent Solutions: talent.linkedin.com

35%

36%

36%

39%

41%

45%

47%

30%

35%

40%

36%

38%

42%

52%

STRONG CAREERPATH

CULTURE THAT FITSMY PERSONALITY

A GOOD RELATIONSHIPWITH YOUR COLLEAGUES

A COMPANY WITH A LONG-TERM STRATEGIC VISION

A PLACE I WOULD BEPROUD TO WORK

EXCELLENT COMPENSATION& BENEFITS

GOOD WORK/LIFE BALANCE

EMEA AverageEnergyProfessionals31%

31%STRONG EMPLOYEEDEVELOPMENT

3.8% 4.7% 4.8% 5.5% 7.3% 8.5%13.2%

52.2%

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50%

20%

10%

5%

2%

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