1. SWOT ANALYSIS

2. OBJECTIVEStudy and Understand The Strengths, Weaknesses, Opportunitiesand Threats of Linkedin 3. SWOT ANALYSISMATRIXS WStrengths WeaknessSWOTAnalysisO TOpportunities Threats 4. SWOT ANALYSISSTRENGTHSSS WO TSTRENGTHS Credible professional accounts Popular brand amongst corporates givinghuge potential for connections Features help in effective filtering ofsearches Detailing of profile is very effective Professionals looking for career growthseem to be an active part Useful, and powerful, tool to promoteyour brand Highlights your professionalism & trustedprofessional site 5. SWOT ANALYSISSTRENGTHSS STRENGTHS Revenue Model: Linkedin has a solid business modelwith revenues flowing in from three differentstreams, including Premium subscriptions, Marketingsolutions and Talent solutions. However, LinkedInlargely remains a recruitment portal with its hiringsolutions business, which makes up more than half ofthe revenues for the company. And LinkedIn hasbeen growing its revenues rapidly by taking awaymore recruitment dollars from competitors likeCareerbuilder and Monster. LinkedIn grew its top-linerevenues by 72% Y/Y, and has been eatingMonster's lunch. In the last quarter, Monster'srevenues declined 9% Y/Y and its bottom-linedecreased 24% on a Y/Y basis 6. SWOT ANALYSISWWEAKNESSESS WO TWEAKNESS Difficult options for communicating directly Prone to unverified or fake profiles Very low user engagement on the platform Heavy dependency on online recruitment forincome 7. OSWOT ANALYSISOPPORTUNITIESS WO TOPPORTUNITIES The advertising is set to increase with corporatesrealizing the B2B reach of Linkedin. Expanding globally specially in the emergingeconomies Integrate with IM/Skype to provide bettercommunication Integrate with telephone operators to increase reach 8. TSWOT ANALYSISTHREATSS WO TTHREATS Government regulations for maintaining privacy. New upcoming professional networkingwebsites. Facebook which is on a acquiring spree may infuture come up with a strong competition brand. Fake accounts and hacking instances. 9. CONCLUSIONLinkedIn has been growing rapidly across the board, but competition in thesocial media space is rampant. And other competitors like Monster are stillsticking around to keep the online recruitment business more competitive.LinkedIn's ability to grow users across the globe, and stimulate those users,will be crucial for the company's long-term prospects.However, in the near future there is no visible threat to the dominance ofLinkedin as the preferred professional connection platform. 10. THANK YOU