LinkedIn Social Spotlight
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Transcript of LinkedIn Social Spotlight
nick westergaard | branddrivendigital.com | 2015
social spotlight
BRAND DRIVEN digital
LinkedInMaking the Most of the Social Network That Means Business
Photo via Flickr user The Suss-Man (Mike)
Remember These?
Photo via Flickr user TOKY Branding and Design
LinkedIn: Social Spotlight
‣ By the Numbers
‣ How Brands Engage
‣ Things to Remember
1
LinkedIn by the Numbers
347 millionmember professionals — smaller, yes. but the name says it all (not just ‘users’)
Source: LinkedIn Press About Page
39 millionstudents and recent college graduates on linkedin — they are the fastest growing demographic
Source: LinkedIn Press About Page
2 per secondrate at which new members sign up
Source: TechCrunch
2.1 millionlinkedin groups exist and share content
Source: Mashable
8,000 groupsare created on linkedin every day
40% of userscheck linkedin daily
Interaction Less Frequent
17 minutesper month are dedicated to linkedin use
22% mobilearrive at the site via mobile devices
Photo via Flickr user mariosundar
Launched in 2003, It’s One of the Oldest ...
Gated Approach
Photo via Flickr user macinate
Have You Ever Heard of …?
Not a Bad Showing
Not Literally ‘the Oldest’
But Clearly the Most Educated
A verage User = Male, 25-54 years
3 millionbusinesses have pages on linkedin
Most Used by B2B Marketers
2
How Brands Engage
Photo via Flickr user smi23le
Recent Updates = A New LinkedIn
LinkedIn Engagement
‣ Personal Brand Strategy
‣ Company Brand Strategy
‣ Career/Recruiting Strategy
‣ Community Building Strategy
Personal Brand Strategy
Public Profile
Company Page – OLD
Company Page – NEW
Career/Recruiting Strategy
Showcase Pages
Insights Too
Community-Building Strategy
Groups Take This Further
Photo via Flickr user Ricky Justus
Great Fit for B2B
Photo via Flickr user TheSeafarer
4x Better for Lead Gen
PPC Ad Network
3
Things to Remember About LinkedIn
Acquisitions
Pulse = Visual News
Visual News Served Fresh
10 Most Followed Companies‣ IBM
‣ Hewlett-Packard
‣ Microsoft
‣ Accenture
‣ Oracle
‣ Deloitte
‣ Apple
‣ Cisco Systems
‣ Dell
LinkedIn.com/InDemand
Measurement‣ Depends on personal strategy vs. business strategy
‣ Connections vs. company page followers
‣ Company page views
‣ Unique visitors
‣ Page clicks
‣ Referring links on site
Demographics Too!
LinkedIn Reminders
‣ Changes Are Impacting Use
‣ B2B Fit (vs. Small Business)
‣ Define Your Strategy — Personal/Company/Recruiting
‣ Consider PPC Ads
‣ Don’t Forget About the “LI Family” — SlideShare, etc.
Which Brands Do You Follow?
nick westergaard | branddrivendigital.com | 2015
BRAND DRIVEN digital
Questions?blog: branddrivendigital.com podcast: onbrandpodcast.comtwitter: @nickwestergaard