LinkedIn session at Walsh Open House - Nov 12, 2009

Social Media for Job Search and for Your Career

Are You On ?

Presented by: Brenda Meller Open House at Walsh College – Novi Campus

November 12, 2009http://www.linkedin.com/in/brendameller

www.walshcollege.edu/takechargeRevised November 12, 2009© 2009 Walsh College

WELCOME!

Log into your LinkedIn account NOW!

Or, sign up for your free account on www.linkedin.com

Why Use Social Media?

• Job Search, Career Development

• Getting Connected & Staying Connected

• Information and Insights

2© 2009 Walsh College

1. LinkedIn: required

2. Facebook: optional

Social Media for Business Professionals and Job Seekers

3. Twitter: optional


To learn about upcoming “Social Media for Job Seekers” sessions, visit: www.walshcollege.edu/takecharge . December session (3-week workshop) will be announced soon!

Times Change….

© 2009 Walsh College4

Window Signs

Want Ads Job Search Sites Social Media

Why Social Media for Job Search?

• Edge in your job search

• “Smart” searching

• Generate responses via relationships

• Avoid the bottomless pit…• Avoid the bottomless pit…


What is ?

• Professional networking site:

– 47 million members

– 200 countries

– 170 industries

– Every Fortune 500 company

• Networking Tool: a way to manage professional relationships

• “Connections”

http://www.linkedin.com/in/brendameller

Watch this video: http://press.linkedin.com/about


Why Should You Join LinkedIn?Professional “Website” Find a Job

EndorsementsQ&A – Your Expertise

Virtual Business Card HolderJoin “Groups”

Get Connected


Getting On ….

Create your account NOW if you aren’t on LinkedIn yet.


1. Use a “professionally appropriate” email. 2. Use your home email, even if you’re employed.

Navigating the LinkedIn Site (from the “HOME” page)

Logo = HOME

PEOPLESearch by Name,

Company, Industry

HELP:Great resource; I use it weekly


Click here to add connections Update your

STATUS frequently

The Basics

Current or Desired

Profession

Click here to CONNECT

Name, Photo

Your elevator pitch


1. Personalize your public profile URL. SIMPLIFY!

2. Add to your resume, business card, emails

Connections, Recommendations

Your Page

My suggested profile checklist

�Position desired: your current or targeted job title. Be specific.

�Status update (every 3-5 days)�Simplified URL�Recommendations from 2+ different positions�Groups�Summary statement: written similar as a job

description�>10 connections shows me you are active�Photo

�Professional (no baseball caps, sunglasses, etc)�Pleasant / smiling�Head & shoulders

�Achievements in past jobs

My Connections

Via Connections


Personalize your Invitations

1. Invite me to connect with you. Tell me what your favorite tip was from today’s class.

2. Invite your neighbor to connect with you.

Blah, blah, blah….Who??? Oh, a nice note from Brenda!


Searching for Jobs on LinkedIn


1. Do a basic search NOW for your zip code.2. Use the “Advanced” search feature too.

Using Your Network to Find PEOPLE


1. Use when applying for jobs – find connections that work there.2. Consider informational interviews.

Jobs in our Area – as of November 12, 2009

Use Your Connections


Offer Endorsements (aka Recommendations)

Give a Recommendation…. …and Receive a Recommendation

Remember Former Managers, Vendors, Clients, Co-workers, etc. etc.


1. Give someone in your network a recommendation.2. Request recommendations. Aim for 2-3 minimum.

Showcase Your Professional Affiliations

1. Join groups where you have professional memberships.

2. Join college, alumni groups, former

FormerEmployers

Associations

JOIN!

18

groups, former employers.

3. Join professional interest groups to network with like-minded professionals in your industry.

General Networking!

Associations

Ask Questions, Offer Answers, Build Credibility


1. Answer a question.2. Ask a question and

rank the top response.

Grow My Network?

How are You Spending Time on LinkedIn?


Building Your Profile……always a Work In Progress

TIP!


TIP!don’t worry

about 100%...

Growing Your Network

Step 1: Connect

Step 2: Review their Contacts

Step 3: Connect with “known” (and repeat)


HINT: it’s easier to connect with people already ON LinkedIn!!!

FAQs on LinkedIn

• LI Etiquette: Do’s and Don’ts

• You’re unemployed. Current employer?

• Status updates: status feeds, email

• How to (and Why?) use LinkedIn in your • How to (and Why?) use LinkedIn in your email signature and resume

• What about applications?

• How much time????

http://www.linkedin.com/in/brendameller

Etiquette on LinkedIn

• Standard invite

DON’T …but DO

Use the standard LinkedIn invite

Personalize your invitations

Be one-sided Help your connections

Be a Loner Join GROUPS

Wait for recommendations ASK for recommendations… or better yet, offer to exchange recommendations

Have a static profile Update your profile regularly (especially “Status” updates)

Select “I don’t know this person” (if you know them)

Accept --- or, “Archive” their invitation

Send your résumé to all your connections

Send your résumé ONLY when someone requests it

© 2009 Walsh College24http://www.linkedin.com/in/brendameller

Etiquette on LinkedIn

• Standard invite

DON’T …but DO

Feel obligated to connect Know others associate you with your connections

Only “sell” in your status updates

Share events, business needs, and let your network know how they can help you

Be afraid to connect Protect your network and your professional Be afraid to connect Protect your network and your professional reputation

Manage multiple accounts Manage a single account (home email is my recommendation)

Forget that LinkedIn is not about YOU

Remember that it’s about your relationships with your connection

Demand or tell… Request. Use “please” and “thank you.”Create positive karma!

Connect and forget Check in with your connections periodically (me, too!) Send me “The Note!”


As far as current employer - here is what LinkedIn suggests if you are in transition or unemployed:http://tinyurl.com/LIunemployed

• Mention your status in your summary statement, or in your status• Uncheck “I currently work here” for your last employer

Unemployed and on LinkedIn?Remember.. You are not alone!

Some people list their target job title and/or the company as "In Transition" or "Seeking Opportunities.“ See Kelly's profile as an example: http://www.linkedin.com/in/klabudde

Many other connections simply don't list anyone for their current employer, and clearly indicate that they are seeking employment in their status. Examples:http://www.linkedin.com/in/tomdouglasjrhttp://www.linkedin.com/in/mariemccarthy1

TIP: Update Your Status Frequently…

Your status; new: TWITTER!

© 2009 Walsh College

Read and respond to network updates

27http://www.linkedin.com/in/brendameller

1. Update your status NOW.2. Update your status once per week.

…and your network receives updates.


Use Your Email Signature to “Invite” Connections

HOW TO ADD LINK?


HOW TO ADD LINK?1. Go into your email and find the link to adjust your

account settings. Typically this is referred to as “Email Signature”

2. Add the logo with hyperlink to your LinkedIn URL –or simply the text. Ex: www.linkedin.com/in/brendameller

Enhance Your Profile with Applications


1. Review applications, especially “Events.”2. Add one application to your profile. My favorite: Reading List.

How Much Time?

• 15 minutes a day to start

• Everyday

• Don’t be overwhelmed

• Even when you’ve found your next job


Your Homework

1. Get on LinkedIn

2. Invite me to connect with you (hint: join Walsh College group first)

3. Personalize ALL invitations

4. Connect to at least one person from this class

5. Join 2+ groups on LinkedIn

6. Practice 4 words: ARE YOU ON LINKEDIN?6. Practice 4 words: ARE YOU ON LINKEDIN?

7. Ask and Answer 1 question

8. Request / give at least one recommendation

9. Add your LinkedIn address to your email and résumé

10. Keep me posted on your job search and send me “The Note.” I love success stories!

BONUS: register for Social Media for Job Seekers (Dec 2009) at www.walshcollege.edu/takecharge. Registration open soon!


Founded in 1922, Walsh College is the area’s only all-business college. The College offers upper‐division undergraduate and graduate business and technology degree and certificate programs to 4,600 students at campuses in Troy, Novi, Clinton Township, Harper Woods, and Port Huron, as well as online.

Our mission is to deliver a business education that integrates application and theory to prepare graduates for successful careers. The faculty are experienced professionals as well as being dedicated teachers, while the administrative staff ensures each student receives personalized service in a professional learning environment.

www.walshcollege.edu �� 800‐‐‐‐WALSH‐‐‐‐01 �� [email protected] � Novi � Clinton Township � Harper Woods � Port Huron � Online

About Walsh College

personalized service in a professional learning environment.

As a leader in our local business community, Walsh College partners with many local businesses and corporations to offer a variety of resources to our students and alumni. This includes exclusive access to career services tools and information, including our bi‐annual Career Fairs, Job Listings in our eRecruiting database, and individual career advising assistance.

Walsh College is accredited by The Higher Learning Commission of the North Central Association of Colleges and Schools and the International Assembly for Collegiate Business Education (IACBE).


Have You Heard About NO WORKER LEFT BEHIND?

Unemployed? Under‐‐‐‐employed?

The State of Michigan and Walsh College can help.

The No Worker Left Behind (NWLB) program can help you acquire the education or training needed to obtain a new job in a high‐demand field. Funded by the State of Michigan tuition assistance Michigan, NWLB provides career counseling and of up to $5,000 per year for two years to qualified Michigan residents. The NWLB program pays tuition directly to participating educational institutions so that your out‐of‐pocket costs are minimized. You may also be eligible for additional financial aid through the educational institution in which you enroll. All degree and certificate programs at Walsh College are approved by No Worker Left Behind (NWLB).

Eligibility. You may qualify for the No Worker Left Behind program if you meet the following criteria:

• You are a resident of the State of Michigan, and

• You are currently unemployed, or

• You have received a notice of termination or layoff from employment, or

• You are employed but your family income is $40,000 or less per year.

http://www.walshcollege.edu/NWLB

• You are employed but your family income is $40,000 or less per year.

Additionally, you must:

• Be at least 18 years old.

• NOT have graduated from high school in the last two years.

• We recommend you meet with a Walsh College academic advisor to discuss admissions requirements for your program of interest.

• Final eligibility is determined by your local Michigan Works! Service Center. Visit michiganworks.org or call 1‐800‐285‐WORK to find the location nearest to you.

No Worker Left Behind Process and Walsh College

1. Make an appointment with Walsh College to discussion admission into your program of interest. Email us at [email protected] or call 248‐823‐1610 to schedule an appointment at Walsh College.

2. Visit your local Michigan Works! Service Center to determine your eligibility in the program and to enroll.

3. Complete the orientation, career assessment, and counseling sessions as required by the NWLB program at your local Michigan Works! Service Center.

4. Obtain a referral to Walsh College, which is an eligible educational institution, from Michigan Works!

5. Schedule an appointment with Walsh College to complete your application and/or for course planning. Email us at [email protected] to schedule an appointment at Walsh College.


LinkedIn session at Walsh Open House - Nov 12, 2009

Documents

Transcript of LinkedIn session at Walsh Open House - Nov 12, 2009