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ii) Engaging their students by giving them the necessary tools
There is currently no updates on MTA LinkedIn news feed
Dalhousie utilizes their news feed to show how students can get volunteering positions
iii) Keep students informed about what is going on around campus
There is currently no updates on MTA LinkedIn news feed
Acadia utilizes their news feed to let students know what activities are happening on campus
Who is doing it best in Canada/US?
Yale University
Followers – 102,581Notable Alumni – 50Cover Photo – Multiple photos (gallery)News Feed – Very active with over 4+ posts per week. The content is quite broad with activities for alumni, activities on campus for current students, and lots of information for prospective students.
Who is doing it best in Canada/US?
University of Calgary
Followers - 106,641Notable Alumni – 33 Cover Photo – Multiple photos (gallery)News Feed – Active with on average 2 posts per week. The content is mostly focused towards alumni and current students.
How are we doing it?
Mount Allison University
Followers - 8,594 followersNotable Alumni – 2Cover Photo – Only one photo (no gallery)News Feed – There has not been a single post from Mount Allison.
What does this all mean?
Interesting notable alumniColorful galleries of photosEngaging news feed
Notable Alumni = Take advantage of our graduates
Cover photo = Utilize our existing bank of photos
News Feed = The reason for re-occurrence
Successful LinkedIn profile
Notable alumni
Where will you go? Well, that is entirely up to you. A Mount Allison degree can take you pretty much anywhere.
Bridget Arsenault BA ’08 (English) — editorial assistant, Vanity Fair (UK Office)
David Myles BA ’03 (Political science) — award-winning musician, East Coast Music Awards
Sean Martell BFA ’00 —principal visual designer at Mozilla
Gary Meagher BA ’80 (English/history) — senior vice-president, communications, NHL
Matthew Stanley BComm ’04 — sustainability innovation associate, IKEA Group (Sweden)
David Byrne BComm ’04 (Economics) — assistant professor, University of Melbourne
Jiashu (Olivia) Fang BA ’07 (Philosophy) — national knowledge manager Ogilvy Public Relations Worldwide, China
Dr. Vianne Timmons BA ’79 (Psychology/English) — President and Vice-Chancellor, University of Regina
General Information – Let’s be different
General Information A:
(The University), in (Area), has long been recognized as one of Canada's premier primarily undergraduate institutions. With its nationally and internationally recognized research initiatives, small classes, and technology-rich teaching and learning environment, (The University) offers students an experience that includes academic achievement combined with personal growth and development.
General Information B:
One of Canada's leading universities, (The University) is widely recognized for outstanding academic quality and teaching, and a broad range of educational and research opportunities. Located in (area), (area) since (date), (The University) attracts students from around the world. We inspire students, faculty, staff, and graduates to make significant contributions to our region, Canada, and the world. General Information C:
Students become part of a supportive community where their ideas and interests blossom. Visit our campus or experience (The University) online to find out more about what makes us unique.
General Information - Continued
Answers A) AcadiaB) DalhousieC) Mount A
Replace the name = Not personalized
Solution
Lets talk about the top 5 things that makes us different:
Having your name known: 17:1 Student-Faculty ratio
Swans: Hebert and Muriel
Rhode Scholars: Most per capita
First Time’s: Annie Lockhart with B.SC, 1875
Peter Mansbridge: Our chancellor
To learn more about us, visit our social media pages: https://www.facebook.com/mountallisonhttps://twitter.com/MountAllison
Accessibility/Presence
Un-necessarily reducing the amount of followers and traffic we could be generating
Best Practices for our page
Everything is complete:
• Provide as must content as possible• Make the page look as complete as possible
Best Practices for our page
Regular updates:
• Existing followers engaged, incentive for new followers
• Crucial informative tool for students, parents, alumni
Best Practices for our page
Targeting options:
Targeted updates for key demographics
Example: Orientation week – StudentsReunion weekend for class of ‘67 - Alumni