LinkedIn Presentation
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Transcript of LinkedIn Presentation
Maximizing Your LinkedIn Account
Agenda
Introduction
Why?
How?
Q&A
Introduction
Introduction Why? How? Q&A
What is LinkedIn?
LinkedIn is the world’s most powerful professional network
• 55 million members• Built upon trusted professional
relationships and connections• Business-focused• Provides access to people, jobs and
opportunities• Helps professionals be more
productive
Introduction Why? How? Q&A
Social Networking Positioning
Friday and Saturday nights
Weekends
Mon-Fri, 9am-5pm
How? Q&AIntroduction Why?
The LinkedIn Professional
Average Age 43Household Income $107,520Male 53%
CompHHI $100K+ 52%College Grad/Post Grad 80%Manager & Above 36%Business Decision Maker 45%
Frequent Business Flyers 37%
How? Q&AIntroduction Why?
Who is on LinkedIn?
28%
22%29%
21%
Exploring OptionsThese members are mostly looking for jobs. Some 70% are employed full-time but looking, and the majority of their LinkedIn settings focus on positions or career.
Savvy NetworkersThe name says it all. This group is all about networking. They have an average of 61 connections and rank “great” in social network influence.
Senior ExecutivesThis group of LinkedIn users has the highest income, with a mean salary
of $104,100 and the highest purchasing power at work, at
$99,000. More senior executives joined for business-contact
networking than the other groups. They are also the most happily
employed group: 81% are employed full-time and not looking for another job. The oldest age group, they skew
more highly male at 64%.
Late AdoptersLate to the party, this group joined
overwhelmingly because friends asked them. Networking and making
contacts are not priorities for these members. Not surprisingly, their
social-networking influence is also low, at an average of 23 connections, well below the overall average of 38.
How? Q&AIntroduction Why?
Tip 1: Your Profile
Build your personal brand
• Keep your profile current • Summarize accomplishments• Add full career history• Feature headshot• Links your website or blog• Make it public
Introduction Why? How? Q&A
Tip 2: Recommendations
Introduction Why? How? Q&A
Tip 3: Get The Word Out
Introduction Why? How? Q&A
Tip 4: Twitter
Introduction Why? How? Q&A
Tip 5: LinkedIn Job Search
Introduction Why? How? Q&A
Tip 6: Company Pages
Introduction Why? How? Q&A
Tip 7: Groups
Introduction Why? How? Q&A
Tip 8: Applications
Introduction Why? How? Q&A
Tip 9: Upgrade Account
Introduction Why? How? Q&A
Tip 10: Advanced Search
Introduction Why? How? Q&A
Q&A
Introduction Why? How? Q&A