Jon WilliamsGlobal Marketing Solutionsjawilliams@linkedin.com

Definitive Professional Publishing Platform

Our Mission.Connect the world’s professionals to make them more productive and successful.

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The world of work has changed

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1960s Today

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OccupationSales

FunctionMarketing Solutions

StandardizedJob TitlesSr. Director

NameJon Williams

DemographicsMale

GeoNew York

Connections1.5k

GroupsMarketingInnovation

with LinkedInB2B Online

Cannes Lions

IndustryTechnology

Size5000+

CompanyLinkedIn

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Influencers

Content is our core

6Xmore engagement

with content vs. jobs

JOBS

CONTENT

8

Mobile is accelerating this content consumption

41%of unique visiting members came through mobile appsin Q4 2013

Smartphone consumption is always-on

9pm6pm3pm12pm9am6am

Trending Content

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Time period

Pop

ular

ity

Defining content strategy

Catching trending topics

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Content Marketing Score

Provide recommendations to increase influence3

Highlight typesof content consumed1

Quantify current brand content influence on audience

2

Company Pages: Gateway to the newsfeed

Linkedin.com/Company/Citi

Showcase Pages help you connect with specific audiences on LinkedIn

Launch business units to attentive audience…

16

Amex Open Forum – Powered by LinkedIn

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Nearly half of the professionals

on the planet are LinkedIn