LinkedIn Market OpportunityApril 2015

Market expansion through long-term investment

LinkedIn market opportunity

~$115B

Today2011 IPO

~$50B

Current addressable markets

LinkedIn market opportunity by business

~$15B

~$27B

~$30B

~$45B

~$115B

Talent solutions

Sales solutions

Learning & development

Marketing solutions

LinkedIn

SaaS based Consumer web based

Defining the social selling market

Sales solutions opportunity

4

$114m

~$8B+

~$15B1

Visible pipeline on LI today Go-to-market pipeline based on 350m members, current product at current prices

Sales solutions business 2014

1 LinkedIn estimates

Global opportunity for sales solutions Based on global sales professionals, current product at current prices

1

Expanding visibility into global hiring

Talent solutions opportunity

5

$1.3B

~$12B

~$27B

2

Visible pipeline on LI today Go-to-market pipeline based on 350m members, current products at current prices

1 IDC & LinkedIn estimates | 2 LinkedIn estimates

Full-time hiring addressed by LI products

Talent solutions revenue 2014

1

Marketing to professionals

Marketing solutions opportunity

6

$455m

~$45B

Marketing solutions revenue 2014

1 Outsell research 2015, IDC & LinkedIn estimates

Global opportunity for marketing solutions Combining relevant digital spend in B2B + high consideration B2C addressable by LI products

1

Advancing professional development & e-learning

Learning & development opportunity

7

$149m

~$30B1

1 LinkedIn estimates & IDC

Global L&D opportunity relevant to current lynda.com business

lynda.com stand-alone revenue 2014