LinkedIn LIVE Coaching Workshop Part 3

Part 3 Improving Your LinkedIn Profile

©2012 Nycletha McCarley All rights reserved. 1

  Headline

  Summary

  Unique URL

  Personal & Other Information

  Making Connections

  Recommendations

  Endorsements

  Dos & Don’ts

©2012 Nycletha McCarley All rights reserved.

2


3


4

Headline   Be descriptive & bold, so

people will find & remember you!

  Add certifications, advanced degrees

  Out: “Financial Advisor at”

  In: “Money Making Expert: Helping Individuals Become Financially Free”

  Transitioning? It’s ok!

-  State in your headline

-  Describe position you want


5

Example 1 “Success Starts with Meaningful

Communication! As a former Missile Flight Engineer turned

Management Catalyst (not a typical consultant), I use my expertise to understand, develop, & optimize complex businesses of all types…

My background encompasses working with individuals, entrepreneurs & organizations to solve challenges in many areas of business, which include:…

Roy Bell, Business Development, Marketing, Project Management www.linkedin.com/in/roybell

”


6

Summary   Be descriptive & bold

  Include key words from your industry

  Quick & fast: Use your resume profile

  More effective: Personalize, describe passions, key skills & strengths

  Include yrs of experience, specialties, areas of interests

  Communicate your ability to contribute value to an organization

  In transition, describe how your experience relates to the new career

Example 2 “I have been helping people for as long as I

can remember; it comes natural. When I studied Vocational Rehabilitation, I began gathering resources to help people find a career, especially after a debilitating accident. I gravitated toward helping students find a major that would lead to jobs during school & after graduating. Working with Be a Leader Foundation has been a dream come true for helping students in rural Arizona achieve college goals...

Socorro Galusha Luna, ★★★★★Helping people find jobs★★★★★ www.linkedin.com/in/socorrogalushaluna

”


7

Summary   Be descriptive & bold

  Include key words from your industry

  Quick & fast: Use your resume profile

  More effective: Personalize, describe passions, key skills & strengths

  Include yrs of experience, specialties, areas of interests

  Communicate your ability to contribute value to an organization

  In transition, describe how your experience relates to the new career

Unique URL   Customize your URL with your

name

  Or, use a keyword-based URL that will create traffic

  This allows you to brand yourself

  Also bumps you up on search results

  Add the URL to your email signature & other sites

  Whatever you decide, maintain it!


8


9


10


11


12


13


14


15


16


17


18


19

I don’t suggest completing this information


20


21


22

Completed!  Headline

 Summary

 Unique URL

 Personal & Other Information

Next on Deck….   Making Connections

  Recommendations

  Endorsements

  Do’s & Don’ts


23

Making Connections ©2012 Nycletha McCarley All rights reserved.

24

Three Ways   Use Imported Contacts   Invitations

  Invite someone to make a connection

  Be invited by someone to make a connection


25


26

  Upload Outlook, Yahoo, Hotmail, Gmail, etc email addresses   Download your full address book to invite people already on LinkedIn   When it asks for permission to access your address book, you accept


27


28

  Invitations are how you make connections on LinkedIn

  When one LinkedIn user sends an invitation to another person who then accepts the invitation, they become 1st-degree connections

  If the person receiving the invitation isn't a LinkedIn member, they'll be prompted to join LinkedIn in order to accept the invitation

  Each new connection can increase your access to thousands of professionals in your network

  You should only send invitations to people you know


29


30

LinkedIn will give you options for each one you select


31


32


33


34


35


36

It’s not who YOU know, it’s who your contacts know


37

How do I reach out to 2nd or 3rd degree contacts on LinkedIn?

Options   If you & the contact are members of the same group, connect by

choosing “Groups” when sending the invitation   If the contact is a 2nd degree contact, you can reach out to a 1st degree

contact through LinkedIn to ask to be introduced   If you have the contact’s email address, connect by choosing the “Other”

option when sending the invitation   With a LinkedIn Premium membership, you can send In Mail messages


38

Recommendations   A recommendation is a

comment written by a LinkedIn member that promotes a colleague, business partner, student, or service provider

  You can write recommendations for your connections & you can request recommendations from your connections

  People interested in hiring or doing business with someone often consider recommendations in making their decisions

Endorsements   An endorsement is a one-click

way for your connections to endorse the Skills & Expertise listed on your profile

  You can also endorse your connections this way

  There is no automatic way to request an endorsement

  A written recommendation is not included with this feature


39


40


41

1.  Suggest what your connection can recommend: your work ethic, your successful projects, or your particular skill set

2.  Return the favor; write your connection a recommendation

3.  Be sure to proofread recommendations; poor spelling/grammar will make a bad impression


42


43

1.  Don’t cut & paste your resume

2.  Borrow from the best marketers

3.  Write a personal tagline

4.  Put your elevator pitch to work

5.  Point out your skills

6.  Explain your experience

7.  Distinguish yourself from the crowd

8.  Ask & answer questions

9.  Improve your Google Page Rank

10. Build your connections

11. See who’s viewed your profile & connect with them

12. Post activity updates 1-2 times per week, if possible

13. Personalize the invitation to connect, don’t rely on the default wording

14. Likewise, personalize the recommendation request


44

Transitioning to a New Career?

  State target position in Headline

  State target position qualities, skills & ways to contribute in Summary

  Be creative! Make your experience align with target job descriptions

  Obtain the experience of the target job   Freelance, be a consultant in that target job: add to experience   Find a volunteer organization wherein you can practice the skills: add to

experience

  Create a document where you map your experience & skills to the target job; add this document to LI via LI applications


45


46


47


48

1.  Think about your audience:

  Employers, Customers, Partners, etc

  Understand their perspective

2.  Don’t use inflammatory statements or use risqué language

3.  Keep differences of opinions cordial

4.  Be respectful at all times

5.  PROOFREAD

  Poor spelling & profanity make a bad impression to a majority of recruiters

  54% of recruiters would react negatively if spelling/grammar errors were discovered while reviewing a candidate’s social network profile – Jobvite Social Recruiting Survey Results 2012

Remember, what you write could be in the public eye for a long time


49

LinkedIn LIVE Coaching Workshop Part 3

Career

Transcript of LinkedIn LIVE Coaching Workshop Part 3