LinkedIn HowToUseLinkedInto build!a!Nonprofit!Profile!+ … · 2016-02-07 ·...
Transcript of LinkedIn HowToUseLinkedInto build!a!Nonprofit!Profile!+ … · 2016-02-07 ·...
Colleen McKenna | Intero Advisory13 October13 2013 | copy2013 Intero Advisory | All Rights Reserved
LinkedIn⎯13 How13 To13 Use13 LinkedIn13 to13 build13 a13 Nonprofit13 Profile13 +13 Company13 Page13 to13 find13 new13 members13 donors13 +13 board13 members13 13
colleeninteroadvisorycom13 13 |13 colleenintero13 |13 410458696013 201313 All13 Rights13 Reserved
During this nonprofit training webinar you will get answers to these questions
bull How do I set up my privacy settings and create the right LinkedIn experience for myself
bull What information and content is necessary important and extra (video portfolio etc)
bull How do I know I have the right keywords
bull How do I know who is looking at my Profile
bull Who has viewed content I have posted on my LinkedIn Profile
bull How do I create a LinkedIn strategy
bull How do I know who to connect with
bull Do I connect with everyone or just people I know
bull How do I take people out of my network
bull Is it best to have an open or closed network
bull Why are 2nd level connections so important in LinkedIn
bull How do I save my searches
bull How do I find potential board members volunteers donors and staff
bull What is LinkedIn Board Connect
bull What can I do with all my LinkedIn Connections
bull How do I look at my network from different vantage points and find influencers
bull Whatrsquos LinkedIn for Good all about
Agenda
7
Itrsquos not social media its business 13 and its smarter than you and I
LinkedIn is an organizational tool
LinkedIn is hyper-local and global
LinkedIn is a publishing channel and enables you and your organization to be a publisher and content-collaborator
LinkedIn turns each of us into a brand
Itrsquos not social media 13its a way of connecting+managing 13
+ building better relationships
93 13 Fortune 100 Companies use LinkedIn to hire13
gt3M 13 Company Pages13
~53B13 people searches in 201213
~42B 13 people searches in 2011 13
~2B 13 people searches in 2010|13 as of Dec 31 2011
The13 LinkedIn13 Professional13 Network13 Its13 Everyone
According13 to13 the13 Taproot13 FoundaDon13 an13 esDmated13 8713 of13 human13 13 resources13 professionals13 and13 9213 of13 markeDng13 professionals13 are13 13 interested13 in13 board13 service13 but13 far13 fewer13 actually13 serve13 on13 boards
Do13 You13 Need13 LinkedIn
The13 people13 connected13 to13 my13 staff13 board13 and13 supporter13 are13 criPcal13 to13 the13 success13 of13 my13 organizaPon
I13 spend13 a13 lot13 of13 Pme13 asking13 my13 board13 and13 staff13 13 ldquoWho13 do13 you13 knowrdquo
I13 oVen13 know13 who13 Irsquom13 looking13 for13 but13 donrsquot13 always13 know13 13 how13 to13 find13 them13 quickly13 or13 efficiently
x
x
x
Contact13 Major13 Donors
Exchange13 Ideas
Find13 a13 Board13 Member
Promote13 an13 Event
Phase 1―Build A Individual LinkedIn Strategy
Develop your professional13
brand13Build your profile out completely
Be strategic13 Understand who should be in your
network
Connect + Stay In Touch with key professionals
online and offline 13
Measure 13+13
Be Accountable 13
Step13 1
Step13 2Step13 3
Step13 4
Personalize Your LinkedIn Experience for Greater Results
Step13 1―Build13 Your13 Professional13 Brand
Develop your professional13
brand13Build your profile out completely
bull Increase opportunities by 40x13
bull Optimize your profile with keywords13
bull Add video and Slideshare
Step13 1
You are 40X more likely to receive opportunities 13
through LinkedIn if your profile is 10013 13 bull An up-to-date Current Position (with a
description)13 bull Two Past Positions13 bull Your Education13 bull Your Skills (minimum of 3)13 bull A Profile Photo13 bull At least 50 Connections
Step13 2―Understand13 Your13 Network
Be strategic13 Understand who should be in your
network
1 Members
2 Donors
3 Board Members
4 Staff
5 Volunteers
6 Sponsors
7 Alum
8 Colleagues
9 Others
Step13 2
Go13 from13 ldquoIrdquo13 to13 the13 ldquoWerdquo13 1 Reach out and connect strategically
with key audiences
2 Try to build an diverse external
network
3 You may not need to connect with
everyone within the organization
4 Be a connector introduce others
5 Look for 2nd level connections
6 Go to a connectionrsquos Profile and
scroll down on the right to ldquoPeople
Also Viewedrdquo see if there are others
who might be potential connections
What is the true value of 13your LinkedIn network13
The true measure of your
network is not only who you know but who they13
know Its also about what 13 you know about them13
How do you turn your network
into your best brand ambassadors
Step13 2―Understand13 Your13 Network
YOU
Volunteers
Think13 of13 your13 network13 as13 a13 bridge13
1 Make sure you are connected to everyone on your board
2 Identify who you are looking for
1 Board Member
2 Donor
3 Talent
4 Volunteer
3 Do a search see how you are connected
4 Ask for introductions to 2nd level people you are only
one person away
5 Make sure you are connected to everyone on your board
6 Look at your network go-to LinkedIn Labs and run your
inMap look at your network visually and look for the
connections with the largest circlesmdashthey are the
influencers in your network
7 Identify your influencers and keep in touch with them
they are natural connectors and will help you promote
your mission
Step 2―Understand Your Network
Step13 3―Connect13 with13 Key13 Professionals13 Online13 and13 Offline
Connect with key
professionals online and offline 13
1 Follow Up all meetings through LinkedIn13
2 Personalize 95 of your invitations + messages13
3 Send a thank you message after connecting13
4 Stay in touch with quick message likes comments + shares
Go13 from13 ldquoIrdquo13 to13 the13 ldquoWerdquo13
1 Look for opportunities to invite new people into your
network expanding your network allows you to reach
and see more people
2 Talk with other departments in your organization and
make sure all key audiences are being reached out to
3 As a department research who knows who and consider
how you can strengthen your relationships
4 Weave LinkedIn into your conversations early on and ask
people if they are on LinkedIn if so ask if they would like
to connect
Step13 3
4
Contacts Area 1 Manage the relationship
with your Connections 2 Take notes 3 Set reminders 4 Tag by category
Step 3―How Do I Stay In Touch
Click on Advanced Settings to Export your LinkedIn connections
Click on ldquoMorerdquoto Remove a Connection
Click on Sort or Filter to see your network from various perspectives
Step 3―How Do I Stay In Touch + Manage My Network
Step 4mdashMeasure + Be Accountable
Go13 from13 ldquoIrdquo13 to13 ldquoWerdquo13
1 Look for opportunities to connect start a conversation
create a connect-the-dot moment
2 Are you growing your network
3 Check out their Company Page
4 Share like comment on their content
5 Notice their Groups it may be a good source of ideas
Measure 13+13
Be Accountable 13
Step13 4
The Importance of A LinkedIn Company Page
Phase13 2―Build13 A13 LinkedIn13 Company13 Page13 Strategy
Determine what you want to accomplish
Consistently Post Relevant Content 13
Encourage Your
Audiences to Follow Your Company Page
Amplify Your
Messages 13
Step13 1
Step13 3Step13 4
Step13 5
Build Your Communities + Increase Followers
+ Engagement
Measure Use LinkedInrsquos
Analytics
Build out your organizationrsquos
LinkedIn Company Page
Step13 2
Step13 6
Step13 1―13 Build13 Out13 Your13 Company13 Page
1 Showcase your organizational brand 2 Highlight your organizationrsquos mission employees events services
products 3 Build a community with a highly-engaged affluent audience 4 Post and share original and third party updates and information
Determine what you want to accomplish
Step13 1
Step13 2―Build13 Out13 Your13 Company13 Page
1 Adding a video in your company page update can result in a 75 higher chance of that update being shared by your followers
2 Add images contact information 3 Ask your members donors board members to recommend your products and
services 4 Consider Showcase Pagesmdashthey are pages that allow you to feature something
specific itrsquos built as a child page
Build out your organizationrsquos
LinkedIn Company Page
Step13 2
Step13 3―Consistently13 Post13 Relevant13 Content
1 Use images ndash According to LinkedIn posts
with images have a 98 higher comment
rate
2 Include links ndash Posts with links to other
content have twice the engagement rate
than posts without
3 Post frequently ndash Companies that post 20
times per month reach at least 60 of their
audience
4 Pose questions ndash Ask your followers
questions about information you post to
get them to engage with you
5 Post original industry and other third party
content
Step13 3
Consistently Post Relevant
Content 13
Step13 4―Encourage13 Your13 Audiences13 to13 Follow13 Your13 Company13 Page
Step13 4
Encourage Your Audiences to Follow Your Company Page
1 Invite your members donors board
members staff and volunteers to follow
your Company Page
2 Follow the Company Pages of members
donors and board members it may
encourage them to follow you
3 Make sure you have a LinkedIn social
icon + address on your website
business cards etc that directs people
to your Company Page
4 Share your Company Page content with
your Groups and encourage people to
follow you
Step13 5―Amplify13 Your13 Message
Step13 5
1 Encourage your employees to like
comment andor share your status
updates with their networks
2 Ask open-ended questions to encourage
your followers to comment and share
3 Make sure your content has value to
your various audiences
4 Post consistently
5 Test your postsmdashshare some with your
entire network of followers and target
some to specific audiences based on
geography industry seniority
Amplify Your
Messages 13
Step13 6―Measure13 with13 LinkedIn13 AnalyDcs
Step13 6
1 The administrator can click on Analytics
and see
1 Follower Insights
2 Reach impressions
engagement
3 Competitive Comparison
2 Click on your Followers and see who is
following you do you know them
3 If not reach out and thank them for
following your organization
4 Start a conversation
Measure Use LinkedInrsquos
Analytics
How Do You Keep Track
SEARCH13
Identify your customer13 Begin your search13 Filter your search13 Save your search13
Get weekly updates13 Do it again you have at least 3
How Do I Search for People Letrsquos Take A Look
How13 Do13 I13 Search13 Letrsquos13 Take13 A13 Look
1 Click on Advanced at the top of the page 2 Select ldquoPeoplerdquo top left search and add keywords to find the type of people you are looking for 3 Note ldquoboard memberrdquo in the search box above and note the smaller box ldquoboard memberrdquo AND ldquoCFOrdquo 4 Use the filters on the left side to detail your search even more 5 Start with 2nd level connections 6 Filter your search by additional selections ie company industry etc
bull Complete Your Profile and optimize
for the keywords that best describe who you are and what you do13
bull Connect with the right people and nurture your network strengthen your relationships13
bull Acknowledge others on LinkedIn Like comment and share their status updates13
bull Build out a LinkedIn Company Page and post content13
bull Create content or share 3rd party content with your network and Groups13
bull Join a variety of Groups alumni industry and customer-centered Groups13
bull Be an active networker every day13
LinkedIn ResourcesLinkedIn13 Board13 Connectmdashh^plinkdinJT5bxV13 h^pnonprofitslinkedincom13
How13 To13 Build13 Your13 LinkedIn13 Company13 Page13
Bryan13 BreckenridgemdashNonprofit13 Success13 Enabler13 at13 LinkedIn13 13 wwwlinkedincominbryanbreckenridge
LinkedIn13 for13 GoodmdashLinkedInrsquos13 nonprofit13 blog13 13 h^pbloglinkedincomtopiclinkedin-shy‐for-shy‐good13
Intero13 Advisorymdashh^pwwwinteroadvisorycomblog13
Intero13 Advisorymdashh^pwwwinteroadvisorycomlinkedin-shy‐free-shy‐resources13
Colleen13 McKenna13 on13 LinkedInmdashh^pwwwlinkedincomcolleenmckenna13
LinkedIn Extras
The following slides are a template for how to build a complete and optimized LinkedIn individual profile
Step 1mdashHow Do I Set Up A Great LinkedIn Profile
1 All the information in Kimrsquos headline is relevant and specific 2 You have 120 characters for a headline use them all 3 Start weaving your keywords into your headline 4 A great professional photo is absolutely NECESSARY
1 Include a Summary a synopsis of your who you are and what you have done 2 Consider writing in the 1st person itrsquos approachable and friendly 3 Weave your keywords into your Summary 4 Have a story Share it here itrsquos can be a great way to connect 5 Letrsquos your personality come out itrsquos a good thing
1 Several of Kimrsquos experiences have a description good idea 2 Weave your keywords in to each description if it is appropriate
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A LookInclude13 as13 many13 opDonal13 SecDons13 as13 possible13
(find13 on13 Profile13 Edit13 Profile13 on13 right13 hand13 side)13 showcase13 experDse13
interests13 work13 and13 volunteering13
Include13 your13 Volunteer13 work13 13
Encourage13 all13 your13 board13 members13 donors13 and13 other13 audiences13 13
to13 add13 your13 nonprofit13 to13 their13 LinkedIn13 Profiles13 turn13 them13 into13 advocates13
CerDficaDons13 whether13 for13 your13 current13 or13 past13 role13 shows13 the13 depth13 and13 breadth13 of13 your13 experience
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 You can add up to 50 skills to your Profile
2 LinkedIn orders your Skills according to the number of endorsements you
have for that particular skill
3 The more endorsements you have the higher your ranking in LinkedIn related
to that skill
1 Education is important and Linked loves your alumni affiliation 2 Add all your schools in to your Profile 3 Did you go to a high school that has a strong alumni following 4 If so add that in too
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Your Honors + Awards also provide insight into you and your accomplishments
Organizations often includes the professional groups you are a part of often a great source of potential connections
Recommendations are important and should be considered carefully Recommend people in your network without them asking for it What a great surprise for them and I am sure much appreciated
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Note the common connections you have with your connections
2 Note the magnifying glass next to Shared click and it opens a box
3 What types of people are you looking to find
1 Enter that keyword in the box and hit enter
2 You will see all the people who have that
3 keyword in their Profile
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Groups13 are13 a13 great13 source13 of13 informaDon13 related13 to13 people13 and13 informaDon13 13
2 You13 can13 join13 up13 to13 5013 Groups13
3 Consider13 these13 types13 of13 Groups13 13
1 alumni13 2 industry13 3 topic13 4 mission13 specific13 5 Groups13 where13 you13 will13 find13 the13 13 6 people13 you13 are13 looking13 to13 build13 relaDonships13 with
Customize13 your13 LinkedIn13 newsfeed13 so13 you13 receive13 arDcles13 and13 news13 that13 you13 can13 share13 with13 your13 network13 and13 add13 subject13 13 majer13 experDse13 and13 insight13 Follow13 Companies13 and13 receive13 the13 informaDon13 they13 post13 to13 LinkedIn13 Check13 and13 see13 if13 your13 board13 members13 donors13 have13 Company13 Pages13
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Follow your schoolrsquos University Pages and see where your fellow alumni donors staff etc are now
How Do I Manage My Settings Letrsquos Take A Look
1 Click on your Profile photo top right corner 2 Click on Privacy amp Settings
Click13 on13
1 Turn onoff your activity broadcasts Turn off while updating your profile 2 Select who can see your activity feed While working on your profile choose Only You 3 Select what others see when yoursquove view their Profile if you have a Basic membership and want to see who viewed your profile choose
the recommended button If you want to be under the radar you can choose anonymous 4 Select who can see your connections if you choose your connections they can see everyone in your network If you choose only you
your connections can only see your shared connections What works best for you Depends what you do who is in your network and how comfortable you are with be transparent
5 Edit your public profile see what others see who are NOT connected to you Make sure your photo is checked so people can see you Click on customize your public profile url and add in your name (all lower case one word if your name is already taken you will be offered an alternative choose one)
6 Spend 15 minutes and review all other Settings tabs and each selection so you set up LinkedIn the way you want13
How Do I Manage My Settings Letrsquos Take A Look
34
Lets13 Stay13 Connected13 13
Interos13 13 LEADS13 blog13 Intero13 Resources13
Follow Intero Advisory on LinkedIn 13
colleeninteroadvisorycom | 4104586960 | colleenintero13copy2014 | All Rights Reserved13
During this nonprofit training webinar you will get answers to these questions
bull How do I set up my privacy settings and create the right LinkedIn experience for myself
bull What information and content is necessary important and extra (video portfolio etc)
bull How do I know I have the right keywords
bull How do I know who is looking at my Profile
bull Who has viewed content I have posted on my LinkedIn Profile
bull How do I create a LinkedIn strategy
bull How do I know who to connect with
bull Do I connect with everyone or just people I know
bull How do I take people out of my network
bull Is it best to have an open or closed network
bull Why are 2nd level connections so important in LinkedIn
bull How do I save my searches
bull How do I find potential board members volunteers donors and staff
bull What is LinkedIn Board Connect
bull What can I do with all my LinkedIn Connections
bull How do I look at my network from different vantage points and find influencers
bull Whatrsquos LinkedIn for Good all about
Agenda
7
Itrsquos not social media its business 13 and its smarter than you and I
LinkedIn is an organizational tool
LinkedIn is hyper-local and global
LinkedIn is a publishing channel and enables you and your organization to be a publisher and content-collaborator
LinkedIn turns each of us into a brand
Itrsquos not social media 13its a way of connecting+managing 13
+ building better relationships
93 13 Fortune 100 Companies use LinkedIn to hire13
gt3M 13 Company Pages13
~53B13 people searches in 201213
~42B 13 people searches in 2011 13
~2B 13 people searches in 2010|13 as of Dec 31 2011
The13 LinkedIn13 Professional13 Network13 Its13 Everyone
According13 to13 the13 Taproot13 FoundaDon13 an13 esDmated13 8713 of13 human13 13 resources13 professionals13 and13 9213 of13 markeDng13 professionals13 are13 13 interested13 in13 board13 service13 but13 far13 fewer13 actually13 serve13 on13 boards
Do13 You13 Need13 LinkedIn
The13 people13 connected13 to13 my13 staff13 board13 and13 supporter13 are13 criPcal13 to13 the13 success13 of13 my13 organizaPon
I13 spend13 a13 lot13 of13 Pme13 asking13 my13 board13 and13 staff13 13 ldquoWho13 do13 you13 knowrdquo
I13 oVen13 know13 who13 Irsquom13 looking13 for13 but13 donrsquot13 always13 know13 13 how13 to13 find13 them13 quickly13 or13 efficiently
x
x
x
Contact13 Major13 Donors
Exchange13 Ideas
Find13 a13 Board13 Member
Promote13 an13 Event
Phase 1―Build A Individual LinkedIn Strategy
Develop your professional13
brand13Build your profile out completely
Be strategic13 Understand who should be in your
network
Connect + Stay In Touch with key professionals
online and offline 13
Measure 13+13
Be Accountable 13
Step13 1
Step13 2Step13 3
Step13 4
Personalize Your LinkedIn Experience for Greater Results
Step13 1―Build13 Your13 Professional13 Brand
Develop your professional13
brand13Build your profile out completely
bull Increase opportunities by 40x13
bull Optimize your profile with keywords13
bull Add video and Slideshare
Step13 1
You are 40X more likely to receive opportunities 13
through LinkedIn if your profile is 10013 13 bull An up-to-date Current Position (with a
description)13 bull Two Past Positions13 bull Your Education13 bull Your Skills (minimum of 3)13 bull A Profile Photo13 bull At least 50 Connections
Step13 2―Understand13 Your13 Network
Be strategic13 Understand who should be in your
network
1 Members
2 Donors
3 Board Members
4 Staff
5 Volunteers
6 Sponsors
7 Alum
8 Colleagues
9 Others
Step13 2
Go13 from13 ldquoIrdquo13 to13 the13 ldquoWerdquo13 1 Reach out and connect strategically
with key audiences
2 Try to build an diverse external
network
3 You may not need to connect with
everyone within the organization
4 Be a connector introduce others
5 Look for 2nd level connections
6 Go to a connectionrsquos Profile and
scroll down on the right to ldquoPeople
Also Viewedrdquo see if there are others
who might be potential connections
What is the true value of 13your LinkedIn network13
The true measure of your
network is not only who you know but who they13
know Its also about what 13 you know about them13
How do you turn your network
into your best brand ambassadors
Step13 2―Understand13 Your13 Network
YOU
Volunteers
Think13 of13 your13 network13 as13 a13 bridge13
1 Make sure you are connected to everyone on your board
2 Identify who you are looking for
1 Board Member
2 Donor
3 Talent
4 Volunteer
3 Do a search see how you are connected
4 Ask for introductions to 2nd level people you are only
one person away
5 Make sure you are connected to everyone on your board
6 Look at your network go-to LinkedIn Labs and run your
inMap look at your network visually and look for the
connections with the largest circlesmdashthey are the
influencers in your network
7 Identify your influencers and keep in touch with them
they are natural connectors and will help you promote
your mission
Step 2―Understand Your Network
Step13 3―Connect13 with13 Key13 Professionals13 Online13 and13 Offline
Connect with key
professionals online and offline 13
1 Follow Up all meetings through LinkedIn13
2 Personalize 95 of your invitations + messages13
3 Send a thank you message after connecting13
4 Stay in touch with quick message likes comments + shares
Go13 from13 ldquoIrdquo13 to13 the13 ldquoWerdquo13
1 Look for opportunities to invite new people into your
network expanding your network allows you to reach
and see more people
2 Talk with other departments in your organization and
make sure all key audiences are being reached out to
3 As a department research who knows who and consider
how you can strengthen your relationships
4 Weave LinkedIn into your conversations early on and ask
people if they are on LinkedIn if so ask if they would like
to connect
Step13 3
4
Contacts Area 1 Manage the relationship
with your Connections 2 Take notes 3 Set reminders 4 Tag by category
Step 3―How Do I Stay In Touch
Click on Advanced Settings to Export your LinkedIn connections
Click on ldquoMorerdquoto Remove a Connection
Click on Sort or Filter to see your network from various perspectives
Step 3―How Do I Stay In Touch + Manage My Network
Step 4mdashMeasure + Be Accountable
Go13 from13 ldquoIrdquo13 to13 ldquoWerdquo13
1 Look for opportunities to connect start a conversation
create a connect-the-dot moment
2 Are you growing your network
3 Check out their Company Page
4 Share like comment on their content
5 Notice their Groups it may be a good source of ideas
Measure 13+13
Be Accountable 13
Step13 4
The Importance of A LinkedIn Company Page
Phase13 2―Build13 A13 LinkedIn13 Company13 Page13 Strategy
Determine what you want to accomplish
Consistently Post Relevant Content 13
Encourage Your
Audiences to Follow Your Company Page
Amplify Your
Messages 13
Step13 1
Step13 3Step13 4
Step13 5
Build Your Communities + Increase Followers
+ Engagement
Measure Use LinkedInrsquos
Analytics
Build out your organizationrsquos
LinkedIn Company Page
Step13 2
Step13 6
Step13 1―13 Build13 Out13 Your13 Company13 Page
1 Showcase your organizational brand 2 Highlight your organizationrsquos mission employees events services
products 3 Build a community with a highly-engaged affluent audience 4 Post and share original and third party updates and information
Determine what you want to accomplish
Step13 1
Step13 2―Build13 Out13 Your13 Company13 Page
1 Adding a video in your company page update can result in a 75 higher chance of that update being shared by your followers
2 Add images contact information 3 Ask your members donors board members to recommend your products and
services 4 Consider Showcase Pagesmdashthey are pages that allow you to feature something
specific itrsquos built as a child page
Build out your organizationrsquos
LinkedIn Company Page
Step13 2
Step13 3―Consistently13 Post13 Relevant13 Content
1 Use images ndash According to LinkedIn posts
with images have a 98 higher comment
rate
2 Include links ndash Posts with links to other
content have twice the engagement rate
than posts without
3 Post frequently ndash Companies that post 20
times per month reach at least 60 of their
audience
4 Pose questions ndash Ask your followers
questions about information you post to
get them to engage with you
5 Post original industry and other third party
content
Step13 3
Consistently Post Relevant
Content 13
Step13 4―Encourage13 Your13 Audiences13 to13 Follow13 Your13 Company13 Page
Step13 4
Encourage Your Audiences to Follow Your Company Page
1 Invite your members donors board
members staff and volunteers to follow
your Company Page
2 Follow the Company Pages of members
donors and board members it may
encourage them to follow you
3 Make sure you have a LinkedIn social
icon + address on your website
business cards etc that directs people
to your Company Page
4 Share your Company Page content with
your Groups and encourage people to
follow you
Step13 5―Amplify13 Your13 Message
Step13 5
1 Encourage your employees to like
comment andor share your status
updates with their networks
2 Ask open-ended questions to encourage
your followers to comment and share
3 Make sure your content has value to
your various audiences
4 Post consistently
5 Test your postsmdashshare some with your
entire network of followers and target
some to specific audiences based on
geography industry seniority
Amplify Your
Messages 13
Step13 6―Measure13 with13 LinkedIn13 AnalyDcs
Step13 6
1 The administrator can click on Analytics
and see
1 Follower Insights
2 Reach impressions
engagement
3 Competitive Comparison
2 Click on your Followers and see who is
following you do you know them
3 If not reach out and thank them for
following your organization
4 Start a conversation
Measure Use LinkedInrsquos
Analytics
How Do You Keep Track
SEARCH13
Identify your customer13 Begin your search13 Filter your search13 Save your search13
Get weekly updates13 Do it again you have at least 3
How Do I Search for People Letrsquos Take A Look
How13 Do13 I13 Search13 Letrsquos13 Take13 A13 Look
1 Click on Advanced at the top of the page 2 Select ldquoPeoplerdquo top left search and add keywords to find the type of people you are looking for 3 Note ldquoboard memberrdquo in the search box above and note the smaller box ldquoboard memberrdquo AND ldquoCFOrdquo 4 Use the filters on the left side to detail your search even more 5 Start with 2nd level connections 6 Filter your search by additional selections ie company industry etc
bull Complete Your Profile and optimize
for the keywords that best describe who you are and what you do13
bull Connect with the right people and nurture your network strengthen your relationships13
bull Acknowledge others on LinkedIn Like comment and share their status updates13
bull Build out a LinkedIn Company Page and post content13
bull Create content or share 3rd party content with your network and Groups13
bull Join a variety of Groups alumni industry and customer-centered Groups13
bull Be an active networker every day13
LinkedIn ResourcesLinkedIn13 Board13 Connectmdashh^plinkdinJT5bxV13 h^pnonprofitslinkedincom13
How13 To13 Build13 Your13 LinkedIn13 Company13 Page13
Bryan13 BreckenridgemdashNonprofit13 Success13 Enabler13 at13 LinkedIn13 13 wwwlinkedincominbryanbreckenridge
LinkedIn13 for13 GoodmdashLinkedInrsquos13 nonprofit13 blog13 13 h^pbloglinkedincomtopiclinkedin-shy‐for-shy‐good13
Intero13 Advisorymdashh^pwwwinteroadvisorycomblog13
Intero13 Advisorymdashh^pwwwinteroadvisorycomlinkedin-shy‐free-shy‐resources13
Colleen13 McKenna13 on13 LinkedInmdashh^pwwwlinkedincomcolleenmckenna13
LinkedIn Extras
The following slides are a template for how to build a complete and optimized LinkedIn individual profile
Step 1mdashHow Do I Set Up A Great LinkedIn Profile
1 All the information in Kimrsquos headline is relevant and specific 2 You have 120 characters for a headline use them all 3 Start weaving your keywords into your headline 4 A great professional photo is absolutely NECESSARY
1 Include a Summary a synopsis of your who you are and what you have done 2 Consider writing in the 1st person itrsquos approachable and friendly 3 Weave your keywords into your Summary 4 Have a story Share it here itrsquos can be a great way to connect 5 Letrsquos your personality come out itrsquos a good thing
1 Several of Kimrsquos experiences have a description good idea 2 Weave your keywords in to each description if it is appropriate
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A LookInclude13 as13 many13 opDonal13 SecDons13 as13 possible13
(find13 on13 Profile13 Edit13 Profile13 on13 right13 hand13 side)13 showcase13 experDse13
interests13 work13 and13 volunteering13
Include13 your13 Volunteer13 work13 13
Encourage13 all13 your13 board13 members13 donors13 and13 other13 audiences13 13
to13 add13 your13 nonprofit13 to13 their13 LinkedIn13 Profiles13 turn13 them13 into13 advocates13
CerDficaDons13 whether13 for13 your13 current13 or13 past13 role13 shows13 the13 depth13 and13 breadth13 of13 your13 experience
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 You can add up to 50 skills to your Profile
2 LinkedIn orders your Skills according to the number of endorsements you
have for that particular skill
3 The more endorsements you have the higher your ranking in LinkedIn related
to that skill
1 Education is important and Linked loves your alumni affiliation 2 Add all your schools in to your Profile 3 Did you go to a high school that has a strong alumni following 4 If so add that in too
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Your Honors + Awards also provide insight into you and your accomplishments
Organizations often includes the professional groups you are a part of often a great source of potential connections
Recommendations are important and should be considered carefully Recommend people in your network without them asking for it What a great surprise for them and I am sure much appreciated
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Note the common connections you have with your connections
2 Note the magnifying glass next to Shared click and it opens a box
3 What types of people are you looking to find
1 Enter that keyword in the box and hit enter
2 You will see all the people who have that
3 keyword in their Profile
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Groups13 are13 a13 great13 source13 of13 informaDon13 related13 to13 people13 and13 informaDon13 13
2 You13 can13 join13 up13 to13 5013 Groups13
3 Consider13 these13 types13 of13 Groups13 13
1 alumni13 2 industry13 3 topic13 4 mission13 specific13 5 Groups13 where13 you13 will13 find13 the13 13 6 people13 you13 are13 looking13 to13 build13 relaDonships13 with
Customize13 your13 LinkedIn13 newsfeed13 so13 you13 receive13 arDcles13 and13 news13 that13 you13 can13 share13 with13 your13 network13 and13 add13 subject13 13 majer13 experDse13 and13 insight13 Follow13 Companies13 and13 receive13 the13 informaDon13 they13 post13 to13 LinkedIn13 Check13 and13 see13 if13 your13 board13 members13 donors13 have13 Company13 Pages13
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Follow your schoolrsquos University Pages and see where your fellow alumni donors staff etc are now
How Do I Manage My Settings Letrsquos Take A Look
1 Click on your Profile photo top right corner 2 Click on Privacy amp Settings
Click13 on13
1 Turn onoff your activity broadcasts Turn off while updating your profile 2 Select who can see your activity feed While working on your profile choose Only You 3 Select what others see when yoursquove view their Profile if you have a Basic membership and want to see who viewed your profile choose
the recommended button If you want to be under the radar you can choose anonymous 4 Select who can see your connections if you choose your connections they can see everyone in your network If you choose only you
your connections can only see your shared connections What works best for you Depends what you do who is in your network and how comfortable you are with be transparent
5 Edit your public profile see what others see who are NOT connected to you Make sure your photo is checked so people can see you Click on customize your public profile url and add in your name (all lower case one word if your name is already taken you will be offered an alternative choose one)
6 Spend 15 minutes and review all other Settings tabs and each selection so you set up LinkedIn the way you want13
How Do I Manage My Settings Letrsquos Take A Look
34
Lets13 Stay13 Connected13 13
Interos13 13 LEADS13 blog13 Intero13 Resources13
Follow Intero Advisory on LinkedIn 13
colleeninteroadvisorycom | 4104586960 | colleenintero13copy2014 | All Rights Reserved13
7
Itrsquos not social media its business 13 and its smarter than you and I
LinkedIn is an organizational tool
LinkedIn is hyper-local and global
LinkedIn is a publishing channel and enables you and your organization to be a publisher and content-collaborator
LinkedIn turns each of us into a brand
Itrsquos not social media 13its a way of connecting+managing 13
+ building better relationships
93 13 Fortune 100 Companies use LinkedIn to hire13
gt3M 13 Company Pages13
~53B13 people searches in 201213
~42B 13 people searches in 2011 13
~2B 13 people searches in 2010|13 as of Dec 31 2011
The13 LinkedIn13 Professional13 Network13 Its13 Everyone
According13 to13 the13 Taproot13 FoundaDon13 an13 esDmated13 8713 of13 human13 13 resources13 professionals13 and13 9213 of13 markeDng13 professionals13 are13 13 interested13 in13 board13 service13 but13 far13 fewer13 actually13 serve13 on13 boards
Do13 You13 Need13 LinkedIn
The13 people13 connected13 to13 my13 staff13 board13 and13 supporter13 are13 criPcal13 to13 the13 success13 of13 my13 organizaPon
I13 spend13 a13 lot13 of13 Pme13 asking13 my13 board13 and13 staff13 13 ldquoWho13 do13 you13 knowrdquo
I13 oVen13 know13 who13 Irsquom13 looking13 for13 but13 donrsquot13 always13 know13 13 how13 to13 find13 them13 quickly13 or13 efficiently
x
x
x
Contact13 Major13 Donors
Exchange13 Ideas
Find13 a13 Board13 Member
Promote13 an13 Event
Phase 1―Build A Individual LinkedIn Strategy
Develop your professional13
brand13Build your profile out completely
Be strategic13 Understand who should be in your
network
Connect + Stay In Touch with key professionals
online and offline 13
Measure 13+13
Be Accountable 13
Step13 1
Step13 2Step13 3
Step13 4
Personalize Your LinkedIn Experience for Greater Results
Step13 1―Build13 Your13 Professional13 Brand
Develop your professional13
brand13Build your profile out completely
bull Increase opportunities by 40x13
bull Optimize your profile with keywords13
bull Add video and Slideshare
Step13 1
You are 40X more likely to receive opportunities 13
through LinkedIn if your profile is 10013 13 bull An up-to-date Current Position (with a
description)13 bull Two Past Positions13 bull Your Education13 bull Your Skills (minimum of 3)13 bull A Profile Photo13 bull At least 50 Connections
Step13 2―Understand13 Your13 Network
Be strategic13 Understand who should be in your
network
1 Members
2 Donors
3 Board Members
4 Staff
5 Volunteers
6 Sponsors
7 Alum
8 Colleagues
9 Others
Step13 2
Go13 from13 ldquoIrdquo13 to13 the13 ldquoWerdquo13 1 Reach out and connect strategically
with key audiences
2 Try to build an diverse external
network
3 You may not need to connect with
everyone within the organization
4 Be a connector introduce others
5 Look for 2nd level connections
6 Go to a connectionrsquos Profile and
scroll down on the right to ldquoPeople
Also Viewedrdquo see if there are others
who might be potential connections
What is the true value of 13your LinkedIn network13
The true measure of your
network is not only who you know but who they13
know Its also about what 13 you know about them13
How do you turn your network
into your best brand ambassadors
Step13 2―Understand13 Your13 Network
YOU
Volunteers
Think13 of13 your13 network13 as13 a13 bridge13
1 Make sure you are connected to everyone on your board
2 Identify who you are looking for
1 Board Member
2 Donor
3 Talent
4 Volunteer
3 Do a search see how you are connected
4 Ask for introductions to 2nd level people you are only
one person away
5 Make sure you are connected to everyone on your board
6 Look at your network go-to LinkedIn Labs and run your
inMap look at your network visually and look for the
connections with the largest circlesmdashthey are the
influencers in your network
7 Identify your influencers and keep in touch with them
they are natural connectors and will help you promote
your mission
Step 2―Understand Your Network
Step13 3―Connect13 with13 Key13 Professionals13 Online13 and13 Offline
Connect with key
professionals online and offline 13
1 Follow Up all meetings through LinkedIn13
2 Personalize 95 of your invitations + messages13
3 Send a thank you message after connecting13
4 Stay in touch with quick message likes comments + shares
Go13 from13 ldquoIrdquo13 to13 the13 ldquoWerdquo13
1 Look for opportunities to invite new people into your
network expanding your network allows you to reach
and see more people
2 Talk with other departments in your organization and
make sure all key audiences are being reached out to
3 As a department research who knows who and consider
how you can strengthen your relationships
4 Weave LinkedIn into your conversations early on and ask
people if they are on LinkedIn if so ask if they would like
to connect
Step13 3
4
Contacts Area 1 Manage the relationship
with your Connections 2 Take notes 3 Set reminders 4 Tag by category
Step 3―How Do I Stay In Touch
Click on Advanced Settings to Export your LinkedIn connections
Click on ldquoMorerdquoto Remove a Connection
Click on Sort or Filter to see your network from various perspectives
Step 3―How Do I Stay In Touch + Manage My Network
Step 4mdashMeasure + Be Accountable
Go13 from13 ldquoIrdquo13 to13 ldquoWerdquo13
1 Look for opportunities to connect start a conversation
create a connect-the-dot moment
2 Are you growing your network
3 Check out their Company Page
4 Share like comment on their content
5 Notice their Groups it may be a good source of ideas
Measure 13+13
Be Accountable 13
Step13 4
The Importance of A LinkedIn Company Page
Phase13 2―Build13 A13 LinkedIn13 Company13 Page13 Strategy
Determine what you want to accomplish
Consistently Post Relevant Content 13
Encourage Your
Audiences to Follow Your Company Page
Amplify Your
Messages 13
Step13 1
Step13 3Step13 4
Step13 5
Build Your Communities + Increase Followers
+ Engagement
Measure Use LinkedInrsquos
Analytics
Build out your organizationrsquos
LinkedIn Company Page
Step13 2
Step13 6
Step13 1―13 Build13 Out13 Your13 Company13 Page
1 Showcase your organizational brand 2 Highlight your organizationrsquos mission employees events services
products 3 Build a community with a highly-engaged affluent audience 4 Post and share original and third party updates and information
Determine what you want to accomplish
Step13 1
Step13 2―Build13 Out13 Your13 Company13 Page
1 Adding a video in your company page update can result in a 75 higher chance of that update being shared by your followers
2 Add images contact information 3 Ask your members donors board members to recommend your products and
services 4 Consider Showcase Pagesmdashthey are pages that allow you to feature something
specific itrsquos built as a child page
Build out your organizationrsquos
LinkedIn Company Page
Step13 2
Step13 3―Consistently13 Post13 Relevant13 Content
1 Use images ndash According to LinkedIn posts
with images have a 98 higher comment
rate
2 Include links ndash Posts with links to other
content have twice the engagement rate
than posts without
3 Post frequently ndash Companies that post 20
times per month reach at least 60 of their
audience
4 Pose questions ndash Ask your followers
questions about information you post to
get them to engage with you
5 Post original industry and other third party
content
Step13 3
Consistently Post Relevant
Content 13
Step13 4―Encourage13 Your13 Audiences13 to13 Follow13 Your13 Company13 Page
Step13 4
Encourage Your Audiences to Follow Your Company Page
1 Invite your members donors board
members staff and volunteers to follow
your Company Page
2 Follow the Company Pages of members
donors and board members it may
encourage them to follow you
3 Make sure you have a LinkedIn social
icon + address on your website
business cards etc that directs people
to your Company Page
4 Share your Company Page content with
your Groups and encourage people to
follow you
Step13 5―Amplify13 Your13 Message
Step13 5
1 Encourage your employees to like
comment andor share your status
updates with their networks
2 Ask open-ended questions to encourage
your followers to comment and share
3 Make sure your content has value to
your various audiences
4 Post consistently
5 Test your postsmdashshare some with your
entire network of followers and target
some to specific audiences based on
geography industry seniority
Amplify Your
Messages 13
Step13 6―Measure13 with13 LinkedIn13 AnalyDcs
Step13 6
1 The administrator can click on Analytics
and see
1 Follower Insights
2 Reach impressions
engagement
3 Competitive Comparison
2 Click on your Followers and see who is
following you do you know them
3 If not reach out and thank them for
following your organization
4 Start a conversation
Measure Use LinkedInrsquos
Analytics
How Do You Keep Track
SEARCH13
Identify your customer13 Begin your search13 Filter your search13 Save your search13
Get weekly updates13 Do it again you have at least 3
How Do I Search for People Letrsquos Take A Look
How13 Do13 I13 Search13 Letrsquos13 Take13 A13 Look
1 Click on Advanced at the top of the page 2 Select ldquoPeoplerdquo top left search and add keywords to find the type of people you are looking for 3 Note ldquoboard memberrdquo in the search box above and note the smaller box ldquoboard memberrdquo AND ldquoCFOrdquo 4 Use the filters on the left side to detail your search even more 5 Start with 2nd level connections 6 Filter your search by additional selections ie company industry etc
bull Complete Your Profile and optimize
for the keywords that best describe who you are and what you do13
bull Connect with the right people and nurture your network strengthen your relationships13
bull Acknowledge others on LinkedIn Like comment and share their status updates13
bull Build out a LinkedIn Company Page and post content13
bull Create content or share 3rd party content with your network and Groups13
bull Join a variety of Groups alumni industry and customer-centered Groups13
bull Be an active networker every day13
LinkedIn ResourcesLinkedIn13 Board13 Connectmdashh^plinkdinJT5bxV13 h^pnonprofitslinkedincom13
How13 To13 Build13 Your13 LinkedIn13 Company13 Page13
Bryan13 BreckenridgemdashNonprofit13 Success13 Enabler13 at13 LinkedIn13 13 wwwlinkedincominbryanbreckenridge
LinkedIn13 for13 GoodmdashLinkedInrsquos13 nonprofit13 blog13 13 h^pbloglinkedincomtopiclinkedin-shy‐for-shy‐good13
Intero13 Advisorymdashh^pwwwinteroadvisorycomblog13
Intero13 Advisorymdashh^pwwwinteroadvisorycomlinkedin-shy‐free-shy‐resources13
Colleen13 McKenna13 on13 LinkedInmdashh^pwwwlinkedincomcolleenmckenna13
LinkedIn Extras
The following slides are a template for how to build a complete and optimized LinkedIn individual profile
Step 1mdashHow Do I Set Up A Great LinkedIn Profile
1 All the information in Kimrsquos headline is relevant and specific 2 You have 120 characters for a headline use them all 3 Start weaving your keywords into your headline 4 A great professional photo is absolutely NECESSARY
1 Include a Summary a synopsis of your who you are and what you have done 2 Consider writing in the 1st person itrsquos approachable and friendly 3 Weave your keywords into your Summary 4 Have a story Share it here itrsquos can be a great way to connect 5 Letrsquos your personality come out itrsquos a good thing
1 Several of Kimrsquos experiences have a description good idea 2 Weave your keywords in to each description if it is appropriate
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A LookInclude13 as13 many13 opDonal13 SecDons13 as13 possible13
(find13 on13 Profile13 Edit13 Profile13 on13 right13 hand13 side)13 showcase13 experDse13
interests13 work13 and13 volunteering13
Include13 your13 Volunteer13 work13 13
Encourage13 all13 your13 board13 members13 donors13 and13 other13 audiences13 13
to13 add13 your13 nonprofit13 to13 their13 LinkedIn13 Profiles13 turn13 them13 into13 advocates13
CerDficaDons13 whether13 for13 your13 current13 or13 past13 role13 shows13 the13 depth13 and13 breadth13 of13 your13 experience
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 You can add up to 50 skills to your Profile
2 LinkedIn orders your Skills according to the number of endorsements you
have for that particular skill
3 The more endorsements you have the higher your ranking in LinkedIn related
to that skill
1 Education is important and Linked loves your alumni affiliation 2 Add all your schools in to your Profile 3 Did you go to a high school that has a strong alumni following 4 If so add that in too
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Your Honors + Awards also provide insight into you and your accomplishments
Organizations often includes the professional groups you are a part of often a great source of potential connections
Recommendations are important and should be considered carefully Recommend people in your network without them asking for it What a great surprise for them and I am sure much appreciated
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Note the common connections you have with your connections
2 Note the magnifying glass next to Shared click and it opens a box
3 What types of people are you looking to find
1 Enter that keyword in the box and hit enter
2 You will see all the people who have that
3 keyword in their Profile
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Groups13 are13 a13 great13 source13 of13 informaDon13 related13 to13 people13 and13 informaDon13 13
2 You13 can13 join13 up13 to13 5013 Groups13
3 Consider13 these13 types13 of13 Groups13 13
1 alumni13 2 industry13 3 topic13 4 mission13 specific13 5 Groups13 where13 you13 will13 find13 the13 13 6 people13 you13 are13 looking13 to13 build13 relaDonships13 with
Customize13 your13 LinkedIn13 newsfeed13 so13 you13 receive13 arDcles13 and13 news13 that13 you13 can13 share13 with13 your13 network13 and13 add13 subject13 13 majer13 experDse13 and13 insight13 Follow13 Companies13 and13 receive13 the13 informaDon13 they13 post13 to13 LinkedIn13 Check13 and13 see13 if13 your13 board13 members13 donors13 have13 Company13 Pages13
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Follow your schoolrsquos University Pages and see where your fellow alumni donors staff etc are now
How Do I Manage My Settings Letrsquos Take A Look
1 Click on your Profile photo top right corner 2 Click on Privacy amp Settings
Click13 on13
1 Turn onoff your activity broadcasts Turn off while updating your profile 2 Select who can see your activity feed While working on your profile choose Only You 3 Select what others see when yoursquove view their Profile if you have a Basic membership and want to see who viewed your profile choose
the recommended button If you want to be under the radar you can choose anonymous 4 Select who can see your connections if you choose your connections they can see everyone in your network If you choose only you
your connections can only see your shared connections What works best for you Depends what you do who is in your network and how comfortable you are with be transparent
5 Edit your public profile see what others see who are NOT connected to you Make sure your photo is checked so people can see you Click on customize your public profile url and add in your name (all lower case one word if your name is already taken you will be offered an alternative choose one)
6 Spend 15 minutes and review all other Settings tabs and each selection so you set up LinkedIn the way you want13
How Do I Manage My Settings Letrsquos Take A Look
34
Lets13 Stay13 Connected13 13
Interos13 13 LEADS13 blog13 Intero13 Resources13
Follow Intero Advisory on LinkedIn 13
colleeninteroadvisorycom | 4104586960 | colleenintero13copy2014 | All Rights Reserved13
93 13 Fortune 100 Companies use LinkedIn to hire13
gt3M 13 Company Pages13
~53B13 people searches in 201213
~42B 13 people searches in 2011 13
~2B 13 people searches in 2010|13 as of Dec 31 2011
The13 LinkedIn13 Professional13 Network13 Its13 Everyone
According13 to13 the13 Taproot13 FoundaDon13 an13 esDmated13 8713 of13 human13 13 resources13 professionals13 and13 9213 of13 markeDng13 professionals13 are13 13 interested13 in13 board13 service13 but13 far13 fewer13 actually13 serve13 on13 boards
Do13 You13 Need13 LinkedIn
The13 people13 connected13 to13 my13 staff13 board13 and13 supporter13 are13 criPcal13 to13 the13 success13 of13 my13 organizaPon
I13 spend13 a13 lot13 of13 Pme13 asking13 my13 board13 and13 staff13 13 ldquoWho13 do13 you13 knowrdquo
I13 oVen13 know13 who13 Irsquom13 looking13 for13 but13 donrsquot13 always13 know13 13 how13 to13 find13 them13 quickly13 or13 efficiently
x
x
x
Contact13 Major13 Donors
Exchange13 Ideas
Find13 a13 Board13 Member
Promote13 an13 Event
Phase 1―Build A Individual LinkedIn Strategy
Develop your professional13
brand13Build your profile out completely
Be strategic13 Understand who should be in your
network
Connect + Stay In Touch with key professionals
online and offline 13
Measure 13+13
Be Accountable 13
Step13 1
Step13 2Step13 3
Step13 4
Personalize Your LinkedIn Experience for Greater Results
Step13 1―Build13 Your13 Professional13 Brand
Develop your professional13
brand13Build your profile out completely
bull Increase opportunities by 40x13
bull Optimize your profile with keywords13
bull Add video and Slideshare
Step13 1
You are 40X more likely to receive opportunities 13
through LinkedIn if your profile is 10013 13 bull An up-to-date Current Position (with a
description)13 bull Two Past Positions13 bull Your Education13 bull Your Skills (minimum of 3)13 bull A Profile Photo13 bull At least 50 Connections
Step13 2―Understand13 Your13 Network
Be strategic13 Understand who should be in your
network
1 Members
2 Donors
3 Board Members
4 Staff
5 Volunteers
6 Sponsors
7 Alum
8 Colleagues
9 Others
Step13 2
Go13 from13 ldquoIrdquo13 to13 the13 ldquoWerdquo13 1 Reach out and connect strategically
with key audiences
2 Try to build an diverse external
network
3 You may not need to connect with
everyone within the organization
4 Be a connector introduce others
5 Look for 2nd level connections
6 Go to a connectionrsquos Profile and
scroll down on the right to ldquoPeople
Also Viewedrdquo see if there are others
who might be potential connections
What is the true value of 13your LinkedIn network13
The true measure of your
network is not only who you know but who they13
know Its also about what 13 you know about them13
How do you turn your network
into your best brand ambassadors
Step13 2―Understand13 Your13 Network
YOU
Volunteers
Think13 of13 your13 network13 as13 a13 bridge13
1 Make sure you are connected to everyone on your board
2 Identify who you are looking for
1 Board Member
2 Donor
3 Talent
4 Volunteer
3 Do a search see how you are connected
4 Ask for introductions to 2nd level people you are only
one person away
5 Make sure you are connected to everyone on your board
6 Look at your network go-to LinkedIn Labs and run your
inMap look at your network visually and look for the
connections with the largest circlesmdashthey are the
influencers in your network
7 Identify your influencers and keep in touch with them
they are natural connectors and will help you promote
your mission
Step 2―Understand Your Network
Step13 3―Connect13 with13 Key13 Professionals13 Online13 and13 Offline
Connect with key
professionals online and offline 13
1 Follow Up all meetings through LinkedIn13
2 Personalize 95 of your invitations + messages13
3 Send a thank you message after connecting13
4 Stay in touch with quick message likes comments + shares
Go13 from13 ldquoIrdquo13 to13 the13 ldquoWerdquo13
1 Look for opportunities to invite new people into your
network expanding your network allows you to reach
and see more people
2 Talk with other departments in your organization and
make sure all key audiences are being reached out to
3 As a department research who knows who and consider
how you can strengthen your relationships
4 Weave LinkedIn into your conversations early on and ask
people if they are on LinkedIn if so ask if they would like
to connect
Step13 3
4
Contacts Area 1 Manage the relationship
with your Connections 2 Take notes 3 Set reminders 4 Tag by category
Step 3―How Do I Stay In Touch
Click on Advanced Settings to Export your LinkedIn connections
Click on ldquoMorerdquoto Remove a Connection
Click on Sort or Filter to see your network from various perspectives
Step 3―How Do I Stay In Touch + Manage My Network
Step 4mdashMeasure + Be Accountable
Go13 from13 ldquoIrdquo13 to13 ldquoWerdquo13
1 Look for opportunities to connect start a conversation
create a connect-the-dot moment
2 Are you growing your network
3 Check out their Company Page
4 Share like comment on their content
5 Notice their Groups it may be a good source of ideas
Measure 13+13
Be Accountable 13
Step13 4
The Importance of A LinkedIn Company Page
Phase13 2―Build13 A13 LinkedIn13 Company13 Page13 Strategy
Determine what you want to accomplish
Consistently Post Relevant Content 13
Encourage Your
Audiences to Follow Your Company Page
Amplify Your
Messages 13
Step13 1
Step13 3Step13 4
Step13 5
Build Your Communities + Increase Followers
+ Engagement
Measure Use LinkedInrsquos
Analytics
Build out your organizationrsquos
LinkedIn Company Page
Step13 2
Step13 6
Step13 1―13 Build13 Out13 Your13 Company13 Page
1 Showcase your organizational brand 2 Highlight your organizationrsquos mission employees events services
products 3 Build a community with a highly-engaged affluent audience 4 Post and share original and third party updates and information
Determine what you want to accomplish
Step13 1
Step13 2―Build13 Out13 Your13 Company13 Page
1 Adding a video in your company page update can result in a 75 higher chance of that update being shared by your followers
2 Add images contact information 3 Ask your members donors board members to recommend your products and
services 4 Consider Showcase Pagesmdashthey are pages that allow you to feature something
specific itrsquos built as a child page
Build out your organizationrsquos
LinkedIn Company Page
Step13 2
Step13 3―Consistently13 Post13 Relevant13 Content
1 Use images ndash According to LinkedIn posts
with images have a 98 higher comment
rate
2 Include links ndash Posts with links to other
content have twice the engagement rate
than posts without
3 Post frequently ndash Companies that post 20
times per month reach at least 60 of their
audience
4 Pose questions ndash Ask your followers
questions about information you post to
get them to engage with you
5 Post original industry and other third party
content
Step13 3
Consistently Post Relevant
Content 13
Step13 4―Encourage13 Your13 Audiences13 to13 Follow13 Your13 Company13 Page
Step13 4
Encourage Your Audiences to Follow Your Company Page
1 Invite your members donors board
members staff and volunteers to follow
your Company Page
2 Follow the Company Pages of members
donors and board members it may
encourage them to follow you
3 Make sure you have a LinkedIn social
icon + address on your website
business cards etc that directs people
to your Company Page
4 Share your Company Page content with
your Groups and encourage people to
follow you
Step13 5―Amplify13 Your13 Message
Step13 5
1 Encourage your employees to like
comment andor share your status
updates with their networks
2 Ask open-ended questions to encourage
your followers to comment and share
3 Make sure your content has value to
your various audiences
4 Post consistently
5 Test your postsmdashshare some with your
entire network of followers and target
some to specific audiences based on
geography industry seniority
Amplify Your
Messages 13
Step13 6―Measure13 with13 LinkedIn13 AnalyDcs
Step13 6
1 The administrator can click on Analytics
and see
1 Follower Insights
2 Reach impressions
engagement
3 Competitive Comparison
2 Click on your Followers and see who is
following you do you know them
3 If not reach out and thank them for
following your organization
4 Start a conversation
Measure Use LinkedInrsquos
Analytics
How Do You Keep Track
SEARCH13
Identify your customer13 Begin your search13 Filter your search13 Save your search13
Get weekly updates13 Do it again you have at least 3
How Do I Search for People Letrsquos Take A Look
How13 Do13 I13 Search13 Letrsquos13 Take13 A13 Look
1 Click on Advanced at the top of the page 2 Select ldquoPeoplerdquo top left search and add keywords to find the type of people you are looking for 3 Note ldquoboard memberrdquo in the search box above and note the smaller box ldquoboard memberrdquo AND ldquoCFOrdquo 4 Use the filters on the left side to detail your search even more 5 Start with 2nd level connections 6 Filter your search by additional selections ie company industry etc
bull Complete Your Profile and optimize
for the keywords that best describe who you are and what you do13
bull Connect with the right people and nurture your network strengthen your relationships13
bull Acknowledge others on LinkedIn Like comment and share their status updates13
bull Build out a LinkedIn Company Page and post content13
bull Create content or share 3rd party content with your network and Groups13
bull Join a variety of Groups alumni industry and customer-centered Groups13
bull Be an active networker every day13
LinkedIn ResourcesLinkedIn13 Board13 Connectmdashh^plinkdinJT5bxV13 h^pnonprofitslinkedincom13
How13 To13 Build13 Your13 LinkedIn13 Company13 Page13
Bryan13 BreckenridgemdashNonprofit13 Success13 Enabler13 at13 LinkedIn13 13 wwwlinkedincominbryanbreckenridge
LinkedIn13 for13 GoodmdashLinkedInrsquos13 nonprofit13 blog13 13 h^pbloglinkedincomtopiclinkedin-shy‐for-shy‐good13
Intero13 Advisorymdashh^pwwwinteroadvisorycomblog13
Intero13 Advisorymdashh^pwwwinteroadvisorycomlinkedin-shy‐free-shy‐resources13
Colleen13 McKenna13 on13 LinkedInmdashh^pwwwlinkedincomcolleenmckenna13
LinkedIn Extras
The following slides are a template for how to build a complete and optimized LinkedIn individual profile
Step 1mdashHow Do I Set Up A Great LinkedIn Profile
1 All the information in Kimrsquos headline is relevant and specific 2 You have 120 characters for a headline use them all 3 Start weaving your keywords into your headline 4 A great professional photo is absolutely NECESSARY
1 Include a Summary a synopsis of your who you are and what you have done 2 Consider writing in the 1st person itrsquos approachable and friendly 3 Weave your keywords into your Summary 4 Have a story Share it here itrsquos can be a great way to connect 5 Letrsquos your personality come out itrsquos a good thing
1 Several of Kimrsquos experiences have a description good idea 2 Weave your keywords in to each description if it is appropriate
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A LookInclude13 as13 many13 opDonal13 SecDons13 as13 possible13
(find13 on13 Profile13 Edit13 Profile13 on13 right13 hand13 side)13 showcase13 experDse13
interests13 work13 and13 volunteering13
Include13 your13 Volunteer13 work13 13
Encourage13 all13 your13 board13 members13 donors13 and13 other13 audiences13 13
to13 add13 your13 nonprofit13 to13 their13 LinkedIn13 Profiles13 turn13 them13 into13 advocates13
CerDficaDons13 whether13 for13 your13 current13 or13 past13 role13 shows13 the13 depth13 and13 breadth13 of13 your13 experience
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 You can add up to 50 skills to your Profile
2 LinkedIn orders your Skills according to the number of endorsements you
have for that particular skill
3 The more endorsements you have the higher your ranking in LinkedIn related
to that skill
1 Education is important and Linked loves your alumni affiliation 2 Add all your schools in to your Profile 3 Did you go to a high school that has a strong alumni following 4 If so add that in too
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Your Honors + Awards also provide insight into you and your accomplishments
Organizations often includes the professional groups you are a part of often a great source of potential connections
Recommendations are important and should be considered carefully Recommend people in your network without them asking for it What a great surprise for them and I am sure much appreciated
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Note the common connections you have with your connections
2 Note the magnifying glass next to Shared click and it opens a box
3 What types of people are you looking to find
1 Enter that keyword in the box and hit enter
2 You will see all the people who have that
3 keyword in their Profile
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Groups13 are13 a13 great13 source13 of13 informaDon13 related13 to13 people13 and13 informaDon13 13
2 You13 can13 join13 up13 to13 5013 Groups13
3 Consider13 these13 types13 of13 Groups13 13
1 alumni13 2 industry13 3 topic13 4 mission13 specific13 5 Groups13 where13 you13 will13 find13 the13 13 6 people13 you13 are13 looking13 to13 build13 relaDonships13 with
Customize13 your13 LinkedIn13 newsfeed13 so13 you13 receive13 arDcles13 and13 news13 that13 you13 can13 share13 with13 your13 network13 and13 add13 subject13 13 majer13 experDse13 and13 insight13 Follow13 Companies13 and13 receive13 the13 informaDon13 they13 post13 to13 LinkedIn13 Check13 and13 see13 if13 your13 board13 members13 donors13 have13 Company13 Pages13
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Follow your schoolrsquos University Pages and see where your fellow alumni donors staff etc are now
How Do I Manage My Settings Letrsquos Take A Look
1 Click on your Profile photo top right corner 2 Click on Privacy amp Settings
Click13 on13
1 Turn onoff your activity broadcasts Turn off while updating your profile 2 Select who can see your activity feed While working on your profile choose Only You 3 Select what others see when yoursquove view their Profile if you have a Basic membership and want to see who viewed your profile choose
the recommended button If you want to be under the radar you can choose anonymous 4 Select who can see your connections if you choose your connections they can see everyone in your network If you choose only you
your connections can only see your shared connections What works best for you Depends what you do who is in your network and how comfortable you are with be transparent
5 Edit your public profile see what others see who are NOT connected to you Make sure your photo is checked so people can see you Click on customize your public profile url and add in your name (all lower case one word if your name is already taken you will be offered an alternative choose one)
6 Spend 15 minutes and review all other Settings tabs and each selection so you set up LinkedIn the way you want13
How Do I Manage My Settings Letrsquos Take A Look
34
Lets13 Stay13 Connected13 13
Interos13 13 LEADS13 blog13 Intero13 Resources13
Follow Intero Advisory on LinkedIn 13
colleeninteroadvisorycom | 4104586960 | colleenintero13copy2014 | All Rights Reserved13
Do13 You13 Need13 LinkedIn
The13 people13 connected13 to13 my13 staff13 board13 and13 supporter13 are13 criPcal13 to13 the13 success13 of13 my13 organizaPon
I13 spend13 a13 lot13 of13 Pme13 asking13 my13 board13 and13 staff13 13 ldquoWho13 do13 you13 knowrdquo
I13 oVen13 know13 who13 Irsquom13 looking13 for13 but13 donrsquot13 always13 know13 13 how13 to13 find13 them13 quickly13 or13 efficiently
x
x
x
Contact13 Major13 Donors
Exchange13 Ideas
Find13 a13 Board13 Member
Promote13 an13 Event
Phase 1―Build A Individual LinkedIn Strategy
Develop your professional13
brand13Build your profile out completely
Be strategic13 Understand who should be in your
network
Connect + Stay In Touch with key professionals
online and offline 13
Measure 13+13
Be Accountable 13
Step13 1
Step13 2Step13 3
Step13 4
Personalize Your LinkedIn Experience for Greater Results
Step13 1―Build13 Your13 Professional13 Brand
Develop your professional13
brand13Build your profile out completely
bull Increase opportunities by 40x13
bull Optimize your profile with keywords13
bull Add video and Slideshare
Step13 1
You are 40X more likely to receive opportunities 13
through LinkedIn if your profile is 10013 13 bull An up-to-date Current Position (with a
description)13 bull Two Past Positions13 bull Your Education13 bull Your Skills (minimum of 3)13 bull A Profile Photo13 bull At least 50 Connections
Step13 2―Understand13 Your13 Network
Be strategic13 Understand who should be in your
network
1 Members
2 Donors
3 Board Members
4 Staff
5 Volunteers
6 Sponsors
7 Alum
8 Colleagues
9 Others
Step13 2
Go13 from13 ldquoIrdquo13 to13 the13 ldquoWerdquo13 1 Reach out and connect strategically
with key audiences
2 Try to build an diverse external
network
3 You may not need to connect with
everyone within the organization
4 Be a connector introduce others
5 Look for 2nd level connections
6 Go to a connectionrsquos Profile and
scroll down on the right to ldquoPeople
Also Viewedrdquo see if there are others
who might be potential connections
What is the true value of 13your LinkedIn network13
The true measure of your
network is not only who you know but who they13
know Its also about what 13 you know about them13
How do you turn your network
into your best brand ambassadors
Step13 2―Understand13 Your13 Network
YOU
Volunteers
Think13 of13 your13 network13 as13 a13 bridge13
1 Make sure you are connected to everyone on your board
2 Identify who you are looking for
1 Board Member
2 Donor
3 Talent
4 Volunteer
3 Do a search see how you are connected
4 Ask for introductions to 2nd level people you are only
one person away
5 Make sure you are connected to everyone on your board
6 Look at your network go-to LinkedIn Labs and run your
inMap look at your network visually and look for the
connections with the largest circlesmdashthey are the
influencers in your network
7 Identify your influencers and keep in touch with them
they are natural connectors and will help you promote
your mission
Step 2―Understand Your Network
Step13 3―Connect13 with13 Key13 Professionals13 Online13 and13 Offline
Connect with key
professionals online and offline 13
1 Follow Up all meetings through LinkedIn13
2 Personalize 95 of your invitations + messages13
3 Send a thank you message after connecting13
4 Stay in touch with quick message likes comments + shares
Go13 from13 ldquoIrdquo13 to13 the13 ldquoWerdquo13
1 Look for opportunities to invite new people into your
network expanding your network allows you to reach
and see more people
2 Talk with other departments in your organization and
make sure all key audiences are being reached out to
3 As a department research who knows who and consider
how you can strengthen your relationships
4 Weave LinkedIn into your conversations early on and ask
people if they are on LinkedIn if so ask if they would like
to connect
Step13 3
4
Contacts Area 1 Manage the relationship
with your Connections 2 Take notes 3 Set reminders 4 Tag by category
Step 3―How Do I Stay In Touch
Click on Advanced Settings to Export your LinkedIn connections
Click on ldquoMorerdquoto Remove a Connection
Click on Sort or Filter to see your network from various perspectives
Step 3―How Do I Stay In Touch + Manage My Network
Step 4mdashMeasure + Be Accountable
Go13 from13 ldquoIrdquo13 to13 ldquoWerdquo13
1 Look for opportunities to connect start a conversation
create a connect-the-dot moment
2 Are you growing your network
3 Check out their Company Page
4 Share like comment on their content
5 Notice their Groups it may be a good source of ideas
Measure 13+13
Be Accountable 13
Step13 4
The Importance of A LinkedIn Company Page
Phase13 2―Build13 A13 LinkedIn13 Company13 Page13 Strategy
Determine what you want to accomplish
Consistently Post Relevant Content 13
Encourage Your
Audiences to Follow Your Company Page
Amplify Your
Messages 13
Step13 1
Step13 3Step13 4
Step13 5
Build Your Communities + Increase Followers
+ Engagement
Measure Use LinkedInrsquos
Analytics
Build out your organizationrsquos
LinkedIn Company Page
Step13 2
Step13 6
Step13 1―13 Build13 Out13 Your13 Company13 Page
1 Showcase your organizational brand 2 Highlight your organizationrsquos mission employees events services
products 3 Build a community with a highly-engaged affluent audience 4 Post and share original and third party updates and information
Determine what you want to accomplish
Step13 1
Step13 2―Build13 Out13 Your13 Company13 Page
1 Adding a video in your company page update can result in a 75 higher chance of that update being shared by your followers
2 Add images contact information 3 Ask your members donors board members to recommend your products and
services 4 Consider Showcase Pagesmdashthey are pages that allow you to feature something
specific itrsquos built as a child page
Build out your organizationrsquos
LinkedIn Company Page
Step13 2
Step13 3―Consistently13 Post13 Relevant13 Content
1 Use images ndash According to LinkedIn posts
with images have a 98 higher comment
rate
2 Include links ndash Posts with links to other
content have twice the engagement rate
than posts without
3 Post frequently ndash Companies that post 20
times per month reach at least 60 of their
audience
4 Pose questions ndash Ask your followers
questions about information you post to
get them to engage with you
5 Post original industry and other third party
content
Step13 3
Consistently Post Relevant
Content 13
Step13 4―Encourage13 Your13 Audiences13 to13 Follow13 Your13 Company13 Page
Step13 4
Encourage Your Audiences to Follow Your Company Page
1 Invite your members donors board
members staff and volunteers to follow
your Company Page
2 Follow the Company Pages of members
donors and board members it may
encourage them to follow you
3 Make sure you have a LinkedIn social
icon + address on your website
business cards etc that directs people
to your Company Page
4 Share your Company Page content with
your Groups and encourage people to
follow you
Step13 5―Amplify13 Your13 Message
Step13 5
1 Encourage your employees to like
comment andor share your status
updates with their networks
2 Ask open-ended questions to encourage
your followers to comment and share
3 Make sure your content has value to
your various audiences
4 Post consistently
5 Test your postsmdashshare some with your
entire network of followers and target
some to specific audiences based on
geography industry seniority
Amplify Your
Messages 13
Step13 6―Measure13 with13 LinkedIn13 AnalyDcs
Step13 6
1 The administrator can click on Analytics
and see
1 Follower Insights
2 Reach impressions
engagement
3 Competitive Comparison
2 Click on your Followers and see who is
following you do you know them
3 If not reach out and thank them for
following your organization
4 Start a conversation
Measure Use LinkedInrsquos
Analytics
How Do You Keep Track
SEARCH13
Identify your customer13 Begin your search13 Filter your search13 Save your search13
Get weekly updates13 Do it again you have at least 3
How Do I Search for People Letrsquos Take A Look
How13 Do13 I13 Search13 Letrsquos13 Take13 A13 Look
1 Click on Advanced at the top of the page 2 Select ldquoPeoplerdquo top left search and add keywords to find the type of people you are looking for 3 Note ldquoboard memberrdquo in the search box above and note the smaller box ldquoboard memberrdquo AND ldquoCFOrdquo 4 Use the filters on the left side to detail your search even more 5 Start with 2nd level connections 6 Filter your search by additional selections ie company industry etc
bull Complete Your Profile and optimize
for the keywords that best describe who you are and what you do13
bull Connect with the right people and nurture your network strengthen your relationships13
bull Acknowledge others on LinkedIn Like comment and share their status updates13
bull Build out a LinkedIn Company Page and post content13
bull Create content or share 3rd party content with your network and Groups13
bull Join a variety of Groups alumni industry and customer-centered Groups13
bull Be an active networker every day13
LinkedIn ResourcesLinkedIn13 Board13 Connectmdashh^plinkdinJT5bxV13 h^pnonprofitslinkedincom13
How13 To13 Build13 Your13 LinkedIn13 Company13 Page13
Bryan13 BreckenridgemdashNonprofit13 Success13 Enabler13 at13 LinkedIn13 13 wwwlinkedincominbryanbreckenridge
LinkedIn13 for13 GoodmdashLinkedInrsquos13 nonprofit13 blog13 13 h^pbloglinkedincomtopiclinkedin-shy‐for-shy‐good13
Intero13 Advisorymdashh^pwwwinteroadvisorycomblog13
Intero13 Advisorymdashh^pwwwinteroadvisorycomlinkedin-shy‐free-shy‐resources13
Colleen13 McKenna13 on13 LinkedInmdashh^pwwwlinkedincomcolleenmckenna13
LinkedIn Extras
The following slides are a template for how to build a complete and optimized LinkedIn individual profile
Step 1mdashHow Do I Set Up A Great LinkedIn Profile
1 All the information in Kimrsquos headline is relevant and specific 2 You have 120 characters for a headline use them all 3 Start weaving your keywords into your headline 4 A great professional photo is absolutely NECESSARY
1 Include a Summary a synopsis of your who you are and what you have done 2 Consider writing in the 1st person itrsquos approachable and friendly 3 Weave your keywords into your Summary 4 Have a story Share it here itrsquos can be a great way to connect 5 Letrsquos your personality come out itrsquos a good thing
1 Several of Kimrsquos experiences have a description good idea 2 Weave your keywords in to each description if it is appropriate
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A LookInclude13 as13 many13 opDonal13 SecDons13 as13 possible13
(find13 on13 Profile13 Edit13 Profile13 on13 right13 hand13 side)13 showcase13 experDse13
interests13 work13 and13 volunteering13
Include13 your13 Volunteer13 work13 13
Encourage13 all13 your13 board13 members13 donors13 and13 other13 audiences13 13
to13 add13 your13 nonprofit13 to13 their13 LinkedIn13 Profiles13 turn13 them13 into13 advocates13
CerDficaDons13 whether13 for13 your13 current13 or13 past13 role13 shows13 the13 depth13 and13 breadth13 of13 your13 experience
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 You can add up to 50 skills to your Profile
2 LinkedIn orders your Skills according to the number of endorsements you
have for that particular skill
3 The more endorsements you have the higher your ranking in LinkedIn related
to that skill
1 Education is important and Linked loves your alumni affiliation 2 Add all your schools in to your Profile 3 Did you go to a high school that has a strong alumni following 4 If so add that in too
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Your Honors + Awards also provide insight into you and your accomplishments
Organizations often includes the professional groups you are a part of often a great source of potential connections
Recommendations are important and should be considered carefully Recommend people in your network without them asking for it What a great surprise for them and I am sure much appreciated
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Note the common connections you have with your connections
2 Note the magnifying glass next to Shared click and it opens a box
3 What types of people are you looking to find
1 Enter that keyword in the box and hit enter
2 You will see all the people who have that
3 keyword in their Profile
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Groups13 are13 a13 great13 source13 of13 informaDon13 related13 to13 people13 and13 informaDon13 13
2 You13 can13 join13 up13 to13 5013 Groups13
3 Consider13 these13 types13 of13 Groups13 13
1 alumni13 2 industry13 3 topic13 4 mission13 specific13 5 Groups13 where13 you13 will13 find13 the13 13 6 people13 you13 are13 looking13 to13 build13 relaDonships13 with
Customize13 your13 LinkedIn13 newsfeed13 so13 you13 receive13 arDcles13 and13 news13 that13 you13 can13 share13 with13 your13 network13 and13 add13 subject13 13 majer13 experDse13 and13 insight13 Follow13 Companies13 and13 receive13 the13 informaDon13 they13 post13 to13 LinkedIn13 Check13 and13 see13 if13 your13 board13 members13 donors13 have13 Company13 Pages13
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Follow your schoolrsquos University Pages and see where your fellow alumni donors staff etc are now
How Do I Manage My Settings Letrsquos Take A Look
1 Click on your Profile photo top right corner 2 Click on Privacy amp Settings
Click13 on13
1 Turn onoff your activity broadcasts Turn off while updating your profile 2 Select who can see your activity feed While working on your profile choose Only You 3 Select what others see when yoursquove view their Profile if you have a Basic membership and want to see who viewed your profile choose
the recommended button If you want to be under the radar you can choose anonymous 4 Select who can see your connections if you choose your connections they can see everyone in your network If you choose only you
your connections can only see your shared connections What works best for you Depends what you do who is in your network and how comfortable you are with be transparent
5 Edit your public profile see what others see who are NOT connected to you Make sure your photo is checked so people can see you Click on customize your public profile url and add in your name (all lower case one word if your name is already taken you will be offered an alternative choose one)
6 Spend 15 minutes and review all other Settings tabs and each selection so you set up LinkedIn the way you want13
How Do I Manage My Settings Letrsquos Take A Look
34
Lets13 Stay13 Connected13 13
Interos13 13 LEADS13 blog13 Intero13 Resources13
Follow Intero Advisory on LinkedIn 13
colleeninteroadvisorycom | 4104586960 | colleenintero13copy2014 | All Rights Reserved13
Contact13 Major13 Donors
Exchange13 Ideas
Find13 a13 Board13 Member
Promote13 an13 Event
Phase 1―Build A Individual LinkedIn Strategy
Develop your professional13
brand13Build your profile out completely
Be strategic13 Understand who should be in your
network
Connect + Stay In Touch with key professionals
online and offline 13
Measure 13+13
Be Accountable 13
Step13 1
Step13 2Step13 3
Step13 4
Personalize Your LinkedIn Experience for Greater Results
Step13 1―Build13 Your13 Professional13 Brand
Develop your professional13
brand13Build your profile out completely
bull Increase opportunities by 40x13
bull Optimize your profile with keywords13
bull Add video and Slideshare
Step13 1
You are 40X more likely to receive opportunities 13
through LinkedIn if your profile is 10013 13 bull An up-to-date Current Position (with a
description)13 bull Two Past Positions13 bull Your Education13 bull Your Skills (minimum of 3)13 bull A Profile Photo13 bull At least 50 Connections
Step13 2―Understand13 Your13 Network
Be strategic13 Understand who should be in your
network
1 Members
2 Donors
3 Board Members
4 Staff
5 Volunteers
6 Sponsors
7 Alum
8 Colleagues
9 Others
Step13 2
Go13 from13 ldquoIrdquo13 to13 the13 ldquoWerdquo13 1 Reach out and connect strategically
with key audiences
2 Try to build an diverse external
network
3 You may not need to connect with
everyone within the organization
4 Be a connector introduce others
5 Look for 2nd level connections
6 Go to a connectionrsquos Profile and
scroll down on the right to ldquoPeople
Also Viewedrdquo see if there are others
who might be potential connections
What is the true value of 13your LinkedIn network13
The true measure of your
network is not only who you know but who they13
know Its also about what 13 you know about them13
How do you turn your network
into your best brand ambassadors
Step13 2―Understand13 Your13 Network
YOU
Volunteers
Think13 of13 your13 network13 as13 a13 bridge13
1 Make sure you are connected to everyone on your board
2 Identify who you are looking for
1 Board Member
2 Donor
3 Talent
4 Volunteer
3 Do a search see how you are connected
4 Ask for introductions to 2nd level people you are only
one person away
5 Make sure you are connected to everyone on your board
6 Look at your network go-to LinkedIn Labs and run your
inMap look at your network visually and look for the
connections with the largest circlesmdashthey are the
influencers in your network
7 Identify your influencers and keep in touch with them
they are natural connectors and will help you promote
your mission
Step 2―Understand Your Network
Step13 3―Connect13 with13 Key13 Professionals13 Online13 and13 Offline
Connect with key
professionals online and offline 13
1 Follow Up all meetings through LinkedIn13
2 Personalize 95 of your invitations + messages13
3 Send a thank you message after connecting13
4 Stay in touch with quick message likes comments + shares
Go13 from13 ldquoIrdquo13 to13 the13 ldquoWerdquo13
1 Look for opportunities to invite new people into your
network expanding your network allows you to reach
and see more people
2 Talk with other departments in your organization and
make sure all key audiences are being reached out to
3 As a department research who knows who and consider
how you can strengthen your relationships
4 Weave LinkedIn into your conversations early on and ask
people if they are on LinkedIn if so ask if they would like
to connect
Step13 3
4
Contacts Area 1 Manage the relationship
with your Connections 2 Take notes 3 Set reminders 4 Tag by category
Step 3―How Do I Stay In Touch
Click on Advanced Settings to Export your LinkedIn connections
Click on ldquoMorerdquoto Remove a Connection
Click on Sort or Filter to see your network from various perspectives
Step 3―How Do I Stay In Touch + Manage My Network
Step 4mdashMeasure + Be Accountable
Go13 from13 ldquoIrdquo13 to13 ldquoWerdquo13
1 Look for opportunities to connect start a conversation
create a connect-the-dot moment
2 Are you growing your network
3 Check out their Company Page
4 Share like comment on their content
5 Notice their Groups it may be a good source of ideas
Measure 13+13
Be Accountable 13
Step13 4
The Importance of A LinkedIn Company Page
Phase13 2―Build13 A13 LinkedIn13 Company13 Page13 Strategy
Determine what you want to accomplish
Consistently Post Relevant Content 13
Encourage Your
Audiences to Follow Your Company Page
Amplify Your
Messages 13
Step13 1
Step13 3Step13 4
Step13 5
Build Your Communities + Increase Followers
+ Engagement
Measure Use LinkedInrsquos
Analytics
Build out your organizationrsquos
LinkedIn Company Page
Step13 2
Step13 6
Step13 1―13 Build13 Out13 Your13 Company13 Page
1 Showcase your organizational brand 2 Highlight your organizationrsquos mission employees events services
products 3 Build a community with a highly-engaged affluent audience 4 Post and share original and third party updates and information
Determine what you want to accomplish
Step13 1
Step13 2―Build13 Out13 Your13 Company13 Page
1 Adding a video in your company page update can result in a 75 higher chance of that update being shared by your followers
2 Add images contact information 3 Ask your members donors board members to recommend your products and
services 4 Consider Showcase Pagesmdashthey are pages that allow you to feature something
specific itrsquos built as a child page
Build out your organizationrsquos
LinkedIn Company Page
Step13 2
Step13 3―Consistently13 Post13 Relevant13 Content
1 Use images ndash According to LinkedIn posts
with images have a 98 higher comment
rate
2 Include links ndash Posts with links to other
content have twice the engagement rate
than posts without
3 Post frequently ndash Companies that post 20
times per month reach at least 60 of their
audience
4 Pose questions ndash Ask your followers
questions about information you post to
get them to engage with you
5 Post original industry and other third party
content
Step13 3
Consistently Post Relevant
Content 13
Step13 4―Encourage13 Your13 Audiences13 to13 Follow13 Your13 Company13 Page
Step13 4
Encourage Your Audiences to Follow Your Company Page
1 Invite your members donors board
members staff and volunteers to follow
your Company Page
2 Follow the Company Pages of members
donors and board members it may
encourage them to follow you
3 Make sure you have a LinkedIn social
icon + address on your website
business cards etc that directs people
to your Company Page
4 Share your Company Page content with
your Groups and encourage people to
follow you
Step13 5―Amplify13 Your13 Message
Step13 5
1 Encourage your employees to like
comment andor share your status
updates with their networks
2 Ask open-ended questions to encourage
your followers to comment and share
3 Make sure your content has value to
your various audiences
4 Post consistently
5 Test your postsmdashshare some with your
entire network of followers and target
some to specific audiences based on
geography industry seniority
Amplify Your
Messages 13
Step13 6―Measure13 with13 LinkedIn13 AnalyDcs
Step13 6
1 The administrator can click on Analytics
and see
1 Follower Insights
2 Reach impressions
engagement
3 Competitive Comparison
2 Click on your Followers and see who is
following you do you know them
3 If not reach out and thank them for
following your organization
4 Start a conversation
Measure Use LinkedInrsquos
Analytics
How Do You Keep Track
SEARCH13
Identify your customer13 Begin your search13 Filter your search13 Save your search13
Get weekly updates13 Do it again you have at least 3
How Do I Search for People Letrsquos Take A Look
How13 Do13 I13 Search13 Letrsquos13 Take13 A13 Look
1 Click on Advanced at the top of the page 2 Select ldquoPeoplerdquo top left search and add keywords to find the type of people you are looking for 3 Note ldquoboard memberrdquo in the search box above and note the smaller box ldquoboard memberrdquo AND ldquoCFOrdquo 4 Use the filters on the left side to detail your search even more 5 Start with 2nd level connections 6 Filter your search by additional selections ie company industry etc
bull Complete Your Profile and optimize
for the keywords that best describe who you are and what you do13
bull Connect with the right people and nurture your network strengthen your relationships13
bull Acknowledge others on LinkedIn Like comment and share their status updates13
bull Build out a LinkedIn Company Page and post content13
bull Create content or share 3rd party content with your network and Groups13
bull Join a variety of Groups alumni industry and customer-centered Groups13
bull Be an active networker every day13
LinkedIn ResourcesLinkedIn13 Board13 Connectmdashh^plinkdinJT5bxV13 h^pnonprofitslinkedincom13
How13 To13 Build13 Your13 LinkedIn13 Company13 Page13
Bryan13 BreckenridgemdashNonprofit13 Success13 Enabler13 at13 LinkedIn13 13 wwwlinkedincominbryanbreckenridge
LinkedIn13 for13 GoodmdashLinkedInrsquos13 nonprofit13 blog13 13 h^pbloglinkedincomtopiclinkedin-shy‐for-shy‐good13
Intero13 Advisorymdashh^pwwwinteroadvisorycomblog13
Intero13 Advisorymdashh^pwwwinteroadvisorycomlinkedin-shy‐free-shy‐resources13
Colleen13 McKenna13 on13 LinkedInmdashh^pwwwlinkedincomcolleenmckenna13
LinkedIn Extras
The following slides are a template for how to build a complete and optimized LinkedIn individual profile
Step 1mdashHow Do I Set Up A Great LinkedIn Profile
1 All the information in Kimrsquos headline is relevant and specific 2 You have 120 characters for a headline use them all 3 Start weaving your keywords into your headline 4 A great professional photo is absolutely NECESSARY
1 Include a Summary a synopsis of your who you are and what you have done 2 Consider writing in the 1st person itrsquos approachable and friendly 3 Weave your keywords into your Summary 4 Have a story Share it here itrsquos can be a great way to connect 5 Letrsquos your personality come out itrsquos a good thing
1 Several of Kimrsquos experiences have a description good idea 2 Weave your keywords in to each description if it is appropriate
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A LookInclude13 as13 many13 opDonal13 SecDons13 as13 possible13
(find13 on13 Profile13 Edit13 Profile13 on13 right13 hand13 side)13 showcase13 experDse13
interests13 work13 and13 volunteering13
Include13 your13 Volunteer13 work13 13
Encourage13 all13 your13 board13 members13 donors13 and13 other13 audiences13 13
to13 add13 your13 nonprofit13 to13 their13 LinkedIn13 Profiles13 turn13 them13 into13 advocates13
CerDficaDons13 whether13 for13 your13 current13 or13 past13 role13 shows13 the13 depth13 and13 breadth13 of13 your13 experience
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 You can add up to 50 skills to your Profile
2 LinkedIn orders your Skills according to the number of endorsements you
have for that particular skill
3 The more endorsements you have the higher your ranking in LinkedIn related
to that skill
1 Education is important and Linked loves your alumni affiliation 2 Add all your schools in to your Profile 3 Did you go to a high school that has a strong alumni following 4 If so add that in too
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Your Honors + Awards also provide insight into you and your accomplishments
Organizations often includes the professional groups you are a part of often a great source of potential connections
Recommendations are important and should be considered carefully Recommend people in your network without them asking for it What a great surprise for them and I am sure much appreciated
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Note the common connections you have with your connections
2 Note the magnifying glass next to Shared click and it opens a box
3 What types of people are you looking to find
1 Enter that keyword in the box and hit enter
2 You will see all the people who have that
3 keyword in their Profile
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Groups13 are13 a13 great13 source13 of13 informaDon13 related13 to13 people13 and13 informaDon13 13
2 You13 can13 join13 up13 to13 5013 Groups13
3 Consider13 these13 types13 of13 Groups13 13
1 alumni13 2 industry13 3 topic13 4 mission13 specific13 5 Groups13 where13 you13 will13 find13 the13 13 6 people13 you13 are13 looking13 to13 build13 relaDonships13 with
Customize13 your13 LinkedIn13 newsfeed13 so13 you13 receive13 arDcles13 and13 news13 that13 you13 can13 share13 with13 your13 network13 and13 add13 subject13 13 majer13 experDse13 and13 insight13 Follow13 Companies13 and13 receive13 the13 informaDon13 they13 post13 to13 LinkedIn13 Check13 and13 see13 if13 your13 board13 members13 donors13 have13 Company13 Pages13
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Follow your schoolrsquos University Pages and see where your fellow alumni donors staff etc are now
How Do I Manage My Settings Letrsquos Take A Look
1 Click on your Profile photo top right corner 2 Click on Privacy amp Settings
Click13 on13
1 Turn onoff your activity broadcasts Turn off while updating your profile 2 Select who can see your activity feed While working on your profile choose Only You 3 Select what others see when yoursquove view their Profile if you have a Basic membership and want to see who viewed your profile choose
the recommended button If you want to be under the radar you can choose anonymous 4 Select who can see your connections if you choose your connections they can see everyone in your network If you choose only you
your connections can only see your shared connections What works best for you Depends what you do who is in your network and how comfortable you are with be transparent
5 Edit your public profile see what others see who are NOT connected to you Make sure your photo is checked so people can see you Click on customize your public profile url and add in your name (all lower case one word if your name is already taken you will be offered an alternative choose one)
6 Spend 15 minutes and review all other Settings tabs and each selection so you set up LinkedIn the way you want13
How Do I Manage My Settings Letrsquos Take A Look
34
Lets13 Stay13 Connected13 13
Interos13 13 LEADS13 blog13 Intero13 Resources13
Follow Intero Advisory on LinkedIn 13
colleeninteroadvisorycom | 4104586960 | colleenintero13copy2014 | All Rights Reserved13
Find13 a13 Board13 Member
Promote13 an13 Event
Phase 1―Build A Individual LinkedIn Strategy
Develop your professional13
brand13Build your profile out completely
Be strategic13 Understand who should be in your
network
Connect + Stay In Touch with key professionals
online and offline 13
Measure 13+13
Be Accountable 13
Step13 1
Step13 2Step13 3
Step13 4
Personalize Your LinkedIn Experience for Greater Results
Step13 1―Build13 Your13 Professional13 Brand
Develop your professional13
brand13Build your profile out completely
bull Increase opportunities by 40x13
bull Optimize your profile with keywords13
bull Add video and Slideshare
Step13 1
You are 40X more likely to receive opportunities 13
through LinkedIn if your profile is 10013 13 bull An up-to-date Current Position (with a
description)13 bull Two Past Positions13 bull Your Education13 bull Your Skills (minimum of 3)13 bull A Profile Photo13 bull At least 50 Connections
Step13 2―Understand13 Your13 Network
Be strategic13 Understand who should be in your
network
1 Members
2 Donors
3 Board Members
4 Staff
5 Volunteers
6 Sponsors
7 Alum
8 Colleagues
9 Others
Step13 2
Go13 from13 ldquoIrdquo13 to13 the13 ldquoWerdquo13 1 Reach out and connect strategically
with key audiences
2 Try to build an diverse external
network
3 You may not need to connect with
everyone within the organization
4 Be a connector introduce others
5 Look for 2nd level connections
6 Go to a connectionrsquos Profile and
scroll down on the right to ldquoPeople
Also Viewedrdquo see if there are others
who might be potential connections
What is the true value of 13your LinkedIn network13
The true measure of your
network is not only who you know but who they13
know Its also about what 13 you know about them13
How do you turn your network
into your best brand ambassadors
Step13 2―Understand13 Your13 Network
YOU
Volunteers
Think13 of13 your13 network13 as13 a13 bridge13
1 Make sure you are connected to everyone on your board
2 Identify who you are looking for
1 Board Member
2 Donor
3 Talent
4 Volunteer
3 Do a search see how you are connected
4 Ask for introductions to 2nd level people you are only
one person away
5 Make sure you are connected to everyone on your board
6 Look at your network go-to LinkedIn Labs and run your
inMap look at your network visually and look for the
connections with the largest circlesmdashthey are the
influencers in your network
7 Identify your influencers and keep in touch with them
they are natural connectors and will help you promote
your mission
Step 2―Understand Your Network
Step13 3―Connect13 with13 Key13 Professionals13 Online13 and13 Offline
Connect with key
professionals online and offline 13
1 Follow Up all meetings through LinkedIn13
2 Personalize 95 of your invitations + messages13
3 Send a thank you message after connecting13
4 Stay in touch with quick message likes comments + shares
Go13 from13 ldquoIrdquo13 to13 the13 ldquoWerdquo13
1 Look for opportunities to invite new people into your
network expanding your network allows you to reach
and see more people
2 Talk with other departments in your organization and
make sure all key audiences are being reached out to
3 As a department research who knows who and consider
how you can strengthen your relationships
4 Weave LinkedIn into your conversations early on and ask
people if they are on LinkedIn if so ask if they would like
to connect
Step13 3
4
Contacts Area 1 Manage the relationship
with your Connections 2 Take notes 3 Set reminders 4 Tag by category
Step 3―How Do I Stay In Touch
Click on Advanced Settings to Export your LinkedIn connections
Click on ldquoMorerdquoto Remove a Connection
Click on Sort or Filter to see your network from various perspectives
Step 3―How Do I Stay In Touch + Manage My Network
Step 4mdashMeasure + Be Accountable
Go13 from13 ldquoIrdquo13 to13 ldquoWerdquo13
1 Look for opportunities to connect start a conversation
create a connect-the-dot moment
2 Are you growing your network
3 Check out their Company Page
4 Share like comment on their content
5 Notice their Groups it may be a good source of ideas
Measure 13+13
Be Accountable 13
Step13 4
The Importance of A LinkedIn Company Page
Phase13 2―Build13 A13 LinkedIn13 Company13 Page13 Strategy
Determine what you want to accomplish
Consistently Post Relevant Content 13
Encourage Your
Audiences to Follow Your Company Page
Amplify Your
Messages 13
Step13 1
Step13 3Step13 4
Step13 5
Build Your Communities + Increase Followers
+ Engagement
Measure Use LinkedInrsquos
Analytics
Build out your organizationrsquos
LinkedIn Company Page
Step13 2
Step13 6
Step13 1―13 Build13 Out13 Your13 Company13 Page
1 Showcase your organizational brand 2 Highlight your organizationrsquos mission employees events services
products 3 Build a community with a highly-engaged affluent audience 4 Post and share original and third party updates and information
Determine what you want to accomplish
Step13 1
Step13 2―Build13 Out13 Your13 Company13 Page
1 Adding a video in your company page update can result in a 75 higher chance of that update being shared by your followers
2 Add images contact information 3 Ask your members donors board members to recommend your products and
services 4 Consider Showcase Pagesmdashthey are pages that allow you to feature something
specific itrsquos built as a child page
Build out your organizationrsquos
LinkedIn Company Page
Step13 2
Step13 3―Consistently13 Post13 Relevant13 Content
1 Use images ndash According to LinkedIn posts
with images have a 98 higher comment
rate
2 Include links ndash Posts with links to other
content have twice the engagement rate
than posts without
3 Post frequently ndash Companies that post 20
times per month reach at least 60 of their
audience
4 Pose questions ndash Ask your followers
questions about information you post to
get them to engage with you
5 Post original industry and other third party
content
Step13 3
Consistently Post Relevant
Content 13
Step13 4―Encourage13 Your13 Audiences13 to13 Follow13 Your13 Company13 Page
Step13 4
Encourage Your Audiences to Follow Your Company Page
1 Invite your members donors board
members staff and volunteers to follow
your Company Page
2 Follow the Company Pages of members
donors and board members it may
encourage them to follow you
3 Make sure you have a LinkedIn social
icon + address on your website
business cards etc that directs people
to your Company Page
4 Share your Company Page content with
your Groups and encourage people to
follow you
Step13 5―Amplify13 Your13 Message
Step13 5
1 Encourage your employees to like
comment andor share your status
updates with their networks
2 Ask open-ended questions to encourage
your followers to comment and share
3 Make sure your content has value to
your various audiences
4 Post consistently
5 Test your postsmdashshare some with your
entire network of followers and target
some to specific audiences based on
geography industry seniority
Amplify Your
Messages 13
Step13 6―Measure13 with13 LinkedIn13 AnalyDcs
Step13 6
1 The administrator can click on Analytics
and see
1 Follower Insights
2 Reach impressions
engagement
3 Competitive Comparison
2 Click on your Followers and see who is
following you do you know them
3 If not reach out and thank them for
following your organization
4 Start a conversation
Measure Use LinkedInrsquos
Analytics
How Do You Keep Track
SEARCH13
Identify your customer13 Begin your search13 Filter your search13 Save your search13
Get weekly updates13 Do it again you have at least 3
How Do I Search for People Letrsquos Take A Look
How13 Do13 I13 Search13 Letrsquos13 Take13 A13 Look
1 Click on Advanced at the top of the page 2 Select ldquoPeoplerdquo top left search and add keywords to find the type of people you are looking for 3 Note ldquoboard memberrdquo in the search box above and note the smaller box ldquoboard memberrdquo AND ldquoCFOrdquo 4 Use the filters on the left side to detail your search even more 5 Start with 2nd level connections 6 Filter your search by additional selections ie company industry etc
bull Complete Your Profile and optimize
for the keywords that best describe who you are and what you do13
bull Connect with the right people and nurture your network strengthen your relationships13
bull Acknowledge others on LinkedIn Like comment and share their status updates13
bull Build out a LinkedIn Company Page and post content13
bull Create content or share 3rd party content with your network and Groups13
bull Join a variety of Groups alumni industry and customer-centered Groups13
bull Be an active networker every day13
LinkedIn ResourcesLinkedIn13 Board13 Connectmdashh^plinkdinJT5bxV13 h^pnonprofitslinkedincom13
How13 To13 Build13 Your13 LinkedIn13 Company13 Page13
Bryan13 BreckenridgemdashNonprofit13 Success13 Enabler13 at13 LinkedIn13 13 wwwlinkedincominbryanbreckenridge
LinkedIn13 for13 GoodmdashLinkedInrsquos13 nonprofit13 blog13 13 h^pbloglinkedincomtopiclinkedin-shy‐for-shy‐good13
Intero13 Advisorymdashh^pwwwinteroadvisorycomblog13
Intero13 Advisorymdashh^pwwwinteroadvisorycomlinkedin-shy‐free-shy‐resources13
Colleen13 McKenna13 on13 LinkedInmdashh^pwwwlinkedincomcolleenmckenna13
LinkedIn Extras
The following slides are a template for how to build a complete and optimized LinkedIn individual profile
Step 1mdashHow Do I Set Up A Great LinkedIn Profile
1 All the information in Kimrsquos headline is relevant and specific 2 You have 120 characters for a headline use them all 3 Start weaving your keywords into your headline 4 A great professional photo is absolutely NECESSARY
1 Include a Summary a synopsis of your who you are and what you have done 2 Consider writing in the 1st person itrsquos approachable and friendly 3 Weave your keywords into your Summary 4 Have a story Share it here itrsquos can be a great way to connect 5 Letrsquos your personality come out itrsquos a good thing
1 Several of Kimrsquos experiences have a description good idea 2 Weave your keywords in to each description if it is appropriate
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A LookInclude13 as13 many13 opDonal13 SecDons13 as13 possible13
(find13 on13 Profile13 Edit13 Profile13 on13 right13 hand13 side)13 showcase13 experDse13
interests13 work13 and13 volunteering13
Include13 your13 Volunteer13 work13 13
Encourage13 all13 your13 board13 members13 donors13 and13 other13 audiences13 13
to13 add13 your13 nonprofit13 to13 their13 LinkedIn13 Profiles13 turn13 them13 into13 advocates13
CerDficaDons13 whether13 for13 your13 current13 or13 past13 role13 shows13 the13 depth13 and13 breadth13 of13 your13 experience
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 You can add up to 50 skills to your Profile
2 LinkedIn orders your Skills according to the number of endorsements you
have for that particular skill
3 The more endorsements you have the higher your ranking in LinkedIn related
to that skill
1 Education is important and Linked loves your alumni affiliation 2 Add all your schools in to your Profile 3 Did you go to a high school that has a strong alumni following 4 If so add that in too
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Your Honors + Awards also provide insight into you and your accomplishments
Organizations often includes the professional groups you are a part of often a great source of potential connections
Recommendations are important and should be considered carefully Recommend people in your network without them asking for it What a great surprise for them and I am sure much appreciated
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Note the common connections you have with your connections
2 Note the magnifying glass next to Shared click and it opens a box
3 What types of people are you looking to find
1 Enter that keyword in the box and hit enter
2 You will see all the people who have that
3 keyword in their Profile
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Groups13 are13 a13 great13 source13 of13 informaDon13 related13 to13 people13 and13 informaDon13 13
2 You13 can13 join13 up13 to13 5013 Groups13
3 Consider13 these13 types13 of13 Groups13 13
1 alumni13 2 industry13 3 topic13 4 mission13 specific13 5 Groups13 where13 you13 will13 find13 the13 13 6 people13 you13 are13 looking13 to13 build13 relaDonships13 with
Customize13 your13 LinkedIn13 newsfeed13 so13 you13 receive13 arDcles13 and13 news13 that13 you13 can13 share13 with13 your13 network13 and13 add13 subject13 13 majer13 experDse13 and13 insight13 Follow13 Companies13 and13 receive13 the13 informaDon13 they13 post13 to13 LinkedIn13 Check13 and13 see13 if13 your13 board13 members13 donors13 have13 Company13 Pages13
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Follow your schoolrsquos University Pages and see where your fellow alumni donors staff etc are now
How Do I Manage My Settings Letrsquos Take A Look
1 Click on your Profile photo top right corner 2 Click on Privacy amp Settings
Click13 on13
1 Turn onoff your activity broadcasts Turn off while updating your profile 2 Select who can see your activity feed While working on your profile choose Only You 3 Select what others see when yoursquove view their Profile if you have a Basic membership and want to see who viewed your profile choose
the recommended button If you want to be under the radar you can choose anonymous 4 Select who can see your connections if you choose your connections they can see everyone in your network If you choose only you
your connections can only see your shared connections What works best for you Depends what you do who is in your network and how comfortable you are with be transparent
5 Edit your public profile see what others see who are NOT connected to you Make sure your photo is checked so people can see you Click on customize your public profile url and add in your name (all lower case one word if your name is already taken you will be offered an alternative choose one)
6 Spend 15 minutes and review all other Settings tabs and each selection so you set up LinkedIn the way you want13
How Do I Manage My Settings Letrsquos Take A Look
34
Lets13 Stay13 Connected13 13
Interos13 13 LEADS13 blog13 Intero13 Resources13
Follow Intero Advisory on LinkedIn 13
colleeninteroadvisorycom | 4104586960 | colleenintero13copy2014 | All Rights Reserved13
Phase 1―Build A Individual LinkedIn Strategy
Develop your professional13
brand13Build your profile out completely
Be strategic13 Understand who should be in your
network
Connect + Stay In Touch with key professionals
online and offline 13
Measure 13+13
Be Accountable 13
Step13 1
Step13 2Step13 3
Step13 4
Personalize Your LinkedIn Experience for Greater Results
Step13 1―Build13 Your13 Professional13 Brand
Develop your professional13
brand13Build your profile out completely
bull Increase opportunities by 40x13
bull Optimize your profile with keywords13
bull Add video and Slideshare
Step13 1
You are 40X more likely to receive opportunities 13
through LinkedIn if your profile is 10013 13 bull An up-to-date Current Position (with a
description)13 bull Two Past Positions13 bull Your Education13 bull Your Skills (minimum of 3)13 bull A Profile Photo13 bull At least 50 Connections
Step13 2―Understand13 Your13 Network
Be strategic13 Understand who should be in your
network
1 Members
2 Donors
3 Board Members
4 Staff
5 Volunteers
6 Sponsors
7 Alum
8 Colleagues
9 Others
Step13 2
Go13 from13 ldquoIrdquo13 to13 the13 ldquoWerdquo13 1 Reach out and connect strategically
with key audiences
2 Try to build an diverse external
network
3 You may not need to connect with
everyone within the organization
4 Be a connector introduce others
5 Look for 2nd level connections
6 Go to a connectionrsquos Profile and
scroll down on the right to ldquoPeople
Also Viewedrdquo see if there are others
who might be potential connections
What is the true value of 13your LinkedIn network13
The true measure of your
network is not only who you know but who they13
know Its also about what 13 you know about them13
How do you turn your network
into your best brand ambassadors
Step13 2―Understand13 Your13 Network
YOU
Volunteers
Think13 of13 your13 network13 as13 a13 bridge13
1 Make sure you are connected to everyone on your board
2 Identify who you are looking for
1 Board Member
2 Donor
3 Talent
4 Volunteer
3 Do a search see how you are connected
4 Ask for introductions to 2nd level people you are only
one person away
5 Make sure you are connected to everyone on your board
6 Look at your network go-to LinkedIn Labs and run your
inMap look at your network visually and look for the
connections with the largest circlesmdashthey are the
influencers in your network
7 Identify your influencers and keep in touch with them
they are natural connectors and will help you promote
your mission
Step 2―Understand Your Network
Step13 3―Connect13 with13 Key13 Professionals13 Online13 and13 Offline
Connect with key
professionals online and offline 13
1 Follow Up all meetings through LinkedIn13
2 Personalize 95 of your invitations + messages13
3 Send a thank you message after connecting13
4 Stay in touch with quick message likes comments + shares
Go13 from13 ldquoIrdquo13 to13 the13 ldquoWerdquo13
1 Look for opportunities to invite new people into your
network expanding your network allows you to reach
and see more people
2 Talk with other departments in your organization and
make sure all key audiences are being reached out to
3 As a department research who knows who and consider
how you can strengthen your relationships
4 Weave LinkedIn into your conversations early on and ask
people if they are on LinkedIn if so ask if they would like
to connect
Step13 3
4
Contacts Area 1 Manage the relationship
with your Connections 2 Take notes 3 Set reminders 4 Tag by category
Step 3―How Do I Stay In Touch
Click on Advanced Settings to Export your LinkedIn connections
Click on ldquoMorerdquoto Remove a Connection
Click on Sort or Filter to see your network from various perspectives
Step 3―How Do I Stay In Touch + Manage My Network
Step 4mdashMeasure + Be Accountable
Go13 from13 ldquoIrdquo13 to13 ldquoWerdquo13
1 Look for opportunities to connect start a conversation
create a connect-the-dot moment
2 Are you growing your network
3 Check out their Company Page
4 Share like comment on their content
5 Notice their Groups it may be a good source of ideas
Measure 13+13
Be Accountable 13
Step13 4
The Importance of A LinkedIn Company Page
Phase13 2―Build13 A13 LinkedIn13 Company13 Page13 Strategy
Determine what you want to accomplish
Consistently Post Relevant Content 13
Encourage Your
Audiences to Follow Your Company Page
Amplify Your
Messages 13
Step13 1
Step13 3Step13 4
Step13 5
Build Your Communities + Increase Followers
+ Engagement
Measure Use LinkedInrsquos
Analytics
Build out your organizationrsquos
LinkedIn Company Page
Step13 2
Step13 6
Step13 1―13 Build13 Out13 Your13 Company13 Page
1 Showcase your organizational brand 2 Highlight your organizationrsquos mission employees events services
products 3 Build a community with a highly-engaged affluent audience 4 Post and share original and third party updates and information
Determine what you want to accomplish
Step13 1
Step13 2―Build13 Out13 Your13 Company13 Page
1 Adding a video in your company page update can result in a 75 higher chance of that update being shared by your followers
2 Add images contact information 3 Ask your members donors board members to recommend your products and
services 4 Consider Showcase Pagesmdashthey are pages that allow you to feature something
specific itrsquos built as a child page
Build out your organizationrsquos
LinkedIn Company Page
Step13 2
Step13 3―Consistently13 Post13 Relevant13 Content
1 Use images ndash According to LinkedIn posts
with images have a 98 higher comment
rate
2 Include links ndash Posts with links to other
content have twice the engagement rate
than posts without
3 Post frequently ndash Companies that post 20
times per month reach at least 60 of their
audience
4 Pose questions ndash Ask your followers
questions about information you post to
get them to engage with you
5 Post original industry and other third party
content
Step13 3
Consistently Post Relevant
Content 13
Step13 4―Encourage13 Your13 Audiences13 to13 Follow13 Your13 Company13 Page
Step13 4
Encourage Your Audiences to Follow Your Company Page
1 Invite your members donors board
members staff and volunteers to follow
your Company Page
2 Follow the Company Pages of members
donors and board members it may
encourage them to follow you
3 Make sure you have a LinkedIn social
icon + address on your website
business cards etc that directs people
to your Company Page
4 Share your Company Page content with
your Groups and encourage people to
follow you
Step13 5―Amplify13 Your13 Message
Step13 5
1 Encourage your employees to like
comment andor share your status
updates with their networks
2 Ask open-ended questions to encourage
your followers to comment and share
3 Make sure your content has value to
your various audiences
4 Post consistently
5 Test your postsmdashshare some with your
entire network of followers and target
some to specific audiences based on
geography industry seniority
Amplify Your
Messages 13
Step13 6―Measure13 with13 LinkedIn13 AnalyDcs
Step13 6
1 The administrator can click on Analytics
and see
1 Follower Insights
2 Reach impressions
engagement
3 Competitive Comparison
2 Click on your Followers and see who is
following you do you know them
3 If not reach out and thank them for
following your organization
4 Start a conversation
Measure Use LinkedInrsquos
Analytics
How Do You Keep Track
SEARCH13
Identify your customer13 Begin your search13 Filter your search13 Save your search13
Get weekly updates13 Do it again you have at least 3
How Do I Search for People Letrsquos Take A Look
How13 Do13 I13 Search13 Letrsquos13 Take13 A13 Look
1 Click on Advanced at the top of the page 2 Select ldquoPeoplerdquo top left search and add keywords to find the type of people you are looking for 3 Note ldquoboard memberrdquo in the search box above and note the smaller box ldquoboard memberrdquo AND ldquoCFOrdquo 4 Use the filters on the left side to detail your search even more 5 Start with 2nd level connections 6 Filter your search by additional selections ie company industry etc
bull Complete Your Profile and optimize
for the keywords that best describe who you are and what you do13
bull Connect with the right people and nurture your network strengthen your relationships13
bull Acknowledge others on LinkedIn Like comment and share their status updates13
bull Build out a LinkedIn Company Page and post content13
bull Create content or share 3rd party content with your network and Groups13
bull Join a variety of Groups alumni industry and customer-centered Groups13
bull Be an active networker every day13
LinkedIn ResourcesLinkedIn13 Board13 Connectmdashh^plinkdinJT5bxV13 h^pnonprofitslinkedincom13
How13 To13 Build13 Your13 LinkedIn13 Company13 Page13
Bryan13 BreckenridgemdashNonprofit13 Success13 Enabler13 at13 LinkedIn13 13 wwwlinkedincominbryanbreckenridge
LinkedIn13 for13 GoodmdashLinkedInrsquos13 nonprofit13 blog13 13 h^pbloglinkedincomtopiclinkedin-shy‐for-shy‐good13
Intero13 Advisorymdashh^pwwwinteroadvisorycomblog13
Intero13 Advisorymdashh^pwwwinteroadvisorycomlinkedin-shy‐free-shy‐resources13
Colleen13 McKenna13 on13 LinkedInmdashh^pwwwlinkedincomcolleenmckenna13
LinkedIn Extras
The following slides are a template for how to build a complete and optimized LinkedIn individual profile
Step 1mdashHow Do I Set Up A Great LinkedIn Profile
1 All the information in Kimrsquos headline is relevant and specific 2 You have 120 characters for a headline use them all 3 Start weaving your keywords into your headline 4 A great professional photo is absolutely NECESSARY
1 Include a Summary a synopsis of your who you are and what you have done 2 Consider writing in the 1st person itrsquos approachable and friendly 3 Weave your keywords into your Summary 4 Have a story Share it here itrsquos can be a great way to connect 5 Letrsquos your personality come out itrsquos a good thing
1 Several of Kimrsquos experiences have a description good idea 2 Weave your keywords in to each description if it is appropriate
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A LookInclude13 as13 many13 opDonal13 SecDons13 as13 possible13
(find13 on13 Profile13 Edit13 Profile13 on13 right13 hand13 side)13 showcase13 experDse13
interests13 work13 and13 volunteering13
Include13 your13 Volunteer13 work13 13
Encourage13 all13 your13 board13 members13 donors13 and13 other13 audiences13 13
to13 add13 your13 nonprofit13 to13 their13 LinkedIn13 Profiles13 turn13 them13 into13 advocates13
CerDficaDons13 whether13 for13 your13 current13 or13 past13 role13 shows13 the13 depth13 and13 breadth13 of13 your13 experience
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 You can add up to 50 skills to your Profile
2 LinkedIn orders your Skills according to the number of endorsements you
have for that particular skill
3 The more endorsements you have the higher your ranking in LinkedIn related
to that skill
1 Education is important and Linked loves your alumni affiliation 2 Add all your schools in to your Profile 3 Did you go to a high school that has a strong alumni following 4 If so add that in too
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Your Honors + Awards also provide insight into you and your accomplishments
Organizations often includes the professional groups you are a part of often a great source of potential connections
Recommendations are important and should be considered carefully Recommend people in your network without them asking for it What a great surprise for them and I am sure much appreciated
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Note the common connections you have with your connections
2 Note the magnifying glass next to Shared click and it opens a box
3 What types of people are you looking to find
1 Enter that keyword in the box and hit enter
2 You will see all the people who have that
3 keyword in their Profile
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Groups13 are13 a13 great13 source13 of13 informaDon13 related13 to13 people13 and13 informaDon13 13
2 You13 can13 join13 up13 to13 5013 Groups13
3 Consider13 these13 types13 of13 Groups13 13
1 alumni13 2 industry13 3 topic13 4 mission13 specific13 5 Groups13 where13 you13 will13 find13 the13 13 6 people13 you13 are13 looking13 to13 build13 relaDonships13 with
Customize13 your13 LinkedIn13 newsfeed13 so13 you13 receive13 arDcles13 and13 news13 that13 you13 can13 share13 with13 your13 network13 and13 add13 subject13 13 majer13 experDse13 and13 insight13 Follow13 Companies13 and13 receive13 the13 informaDon13 they13 post13 to13 LinkedIn13 Check13 and13 see13 if13 your13 board13 members13 donors13 have13 Company13 Pages13
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Follow your schoolrsquos University Pages and see where your fellow alumni donors staff etc are now
How Do I Manage My Settings Letrsquos Take A Look
1 Click on your Profile photo top right corner 2 Click on Privacy amp Settings
Click13 on13
1 Turn onoff your activity broadcasts Turn off while updating your profile 2 Select who can see your activity feed While working on your profile choose Only You 3 Select what others see when yoursquove view their Profile if you have a Basic membership and want to see who viewed your profile choose
the recommended button If you want to be under the radar you can choose anonymous 4 Select who can see your connections if you choose your connections they can see everyone in your network If you choose only you
your connections can only see your shared connections What works best for you Depends what you do who is in your network and how comfortable you are with be transparent
5 Edit your public profile see what others see who are NOT connected to you Make sure your photo is checked so people can see you Click on customize your public profile url and add in your name (all lower case one word if your name is already taken you will be offered an alternative choose one)
6 Spend 15 minutes and review all other Settings tabs and each selection so you set up LinkedIn the way you want13
How Do I Manage My Settings Letrsquos Take A Look
34
Lets13 Stay13 Connected13 13
Interos13 13 LEADS13 blog13 Intero13 Resources13
Follow Intero Advisory on LinkedIn 13
colleeninteroadvisorycom | 4104586960 | colleenintero13copy2014 | All Rights Reserved13
Step13 1―Build13 Your13 Professional13 Brand
Develop your professional13
brand13Build your profile out completely
bull Increase opportunities by 40x13
bull Optimize your profile with keywords13
bull Add video and Slideshare
Step13 1
You are 40X more likely to receive opportunities 13
through LinkedIn if your profile is 10013 13 bull An up-to-date Current Position (with a
description)13 bull Two Past Positions13 bull Your Education13 bull Your Skills (minimum of 3)13 bull A Profile Photo13 bull At least 50 Connections
Step13 2―Understand13 Your13 Network
Be strategic13 Understand who should be in your
network
1 Members
2 Donors
3 Board Members
4 Staff
5 Volunteers
6 Sponsors
7 Alum
8 Colleagues
9 Others
Step13 2
Go13 from13 ldquoIrdquo13 to13 the13 ldquoWerdquo13 1 Reach out and connect strategically
with key audiences
2 Try to build an diverse external
network
3 You may not need to connect with
everyone within the organization
4 Be a connector introduce others
5 Look for 2nd level connections
6 Go to a connectionrsquos Profile and
scroll down on the right to ldquoPeople
Also Viewedrdquo see if there are others
who might be potential connections
What is the true value of 13your LinkedIn network13
The true measure of your
network is not only who you know but who they13
know Its also about what 13 you know about them13
How do you turn your network
into your best brand ambassadors
Step13 2―Understand13 Your13 Network
YOU
Volunteers
Think13 of13 your13 network13 as13 a13 bridge13
1 Make sure you are connected to everyone on your board
2 Identify who you are looking for
1 Board Member
2 Donor
3 Talent
4 Volunteer
3 Do a search see how you are connected
4 Ask for introductions to 2nd level people you are only
one person away
5 Make sure you are connected to everyone on your board
6 Look at your network go-to LinkedIn Labs and run your
inMap look at your network visually and look for the
connections with the largest circlesmdashthey are the
influencers in your network
7 Identify your influencers and keep in touch with them
they are natural connectors and will help you promote
your mission
Step 2―Understand Your Network
Step13 3―Connect13 with13 Key13 Professionals13 Online13 and13 Offline
Connect with key
professionals online and offline 13
1 Follow Up all meetings through LinkedIn13
2 Personalize 95 of your invitations + messages13
3 Send a thank you message after connecting13
4 Stay in touch with quick message likes comments + shares
Go13 from13 ldquoIrdquo13 to13 the13 ldquoWerdquo13
1 Look for opportunities to invite new people into your
network expanding your network allows you to reach
and see more people
2 Talk with other departments in your organization and
make sure all key audiences are being reached out to
3 As a department research who knows who and consider
how you can strengthen your relationships
4 Weave LinkedIn into your conversations early on and ask
people if they are on LinkedIn if so ask if they would like
to connect
Step13 3
4
Contacts Area 1 Manage the relationship
with your Connections 2 Take notes 3 Set reminders 4 Tag by category
Step 3―How Do I Stay In Touch
Click on Advanced Settings to Export your LinkedIn connections
Click on ldquoMorerdquoto Remove a Connection
Click on Sort or Filter to see your network from various perspectives
Step 3―How Do I Stay In Touch + Manage My Network
Step 4mdashMeasure + Be Accountable
Go13 from13 ldquoIrdquo13 to13 ldquoWerdquo13
1 Look for opportunities to connect start a conversation
create a connect-the-dot moment
2 Are you growing your network
3 Check out their Company Page
4 Share like comment on their content
5 Notice their Groups it may be a good source of ideas
Measure 13+13
Be Accountable 13
Step13 4
The Importance of A LinkedIn Company Page
Phase13 2―Build13 A13 LinkedIn13 Company13 Page13 Strategy
Determine what you want to accomplish
Consistently Post Relevant Content 13
Encourage Your
Audiences to Follow Your Company Page
Amplify Your
Messages 13
Step13 1
Step13 3Step13 4
Step13 5
Build Your Communities + Increase Followers
+ Engagement
Measure Use LinkedInrsquos
Analytics
Build out your organizationrsquos
LinkedIn Company Page
Step13 2
Step13 6
Step13 1―13 Build13 Out13 Your13 Company13 Page
1 Showcase your organizational brand 2 Highlight your organizationrsquos mission employees events services
products 3 Build a community with a highly-engaged affluent audience 4 Post and share original and third party updates and information
Determine what you want to accomplish
Step13 1
Step13 2―Build13 Out13 Your13 Company13 Page
1 Adding a video in your company page update can result in a 75 higher chance of that update being shared by your followers
2 Add images contact information 3 Ask your members donors board members to recommend your products and
services 4 Consider Showcase Pagesmdashthey are pages that allow you to feature something
specific itrsquos built as a child page
Build out your organizationrsquos
LinkedIn Company Page
Step13 2
Step13 3―Consistently13 Post13 Relevant13 Content
1 Use images ndash According to LinkedIn posts
with images have a 98 higher comment
rate
2 Include links ndash Posts with links to other
content have twice the engagement rate
than posts without
3 Post frequently ndash Companies that post 20
times per month reach at least 60 of their
audience
4 Pose questions ndash Ask your followers
questions about information you post to
get them to engage with you
5 Post original industry and other third party
content
Step13 3
Consistently Post Relevant
Content 13
Step13 4―Encourage13 Your13 Audiences13 to13 Follow13 Your13 Company13 Page
Step13 4
Encourage Your Audiences to Follow Your Company Page
1 Invite your members donors board
members staff and volunteers to follow
your Company Page
2 Follow the Company Pages of members
donors and board members it may
encourage them to follow you
3 Make sure you have a LinkedIn social
icon + address on your website
business cards etc that directs people
to your Company Page
4 Share your Company Page content with
your Groups and encourage people to
follow you
Step13 5―Amplify13 Your13 Message
Step13 5
1 Encourage your employees to like
comment andor share your status
updates with their networks
2 Ask open-ended questions to encourage
your followers to comment and share
3 Make sure your content has value to
your various audiences
4 Post consistently
5 Test your postsmdashshare some with your
entire network of followers and target
some to specific audiences based on
geography industry seniority
Amplify Your
Messages 13
Step13 6―Measure13 with13 LinkedIn13 AnalyDcs
Step13 6
1 The administrator can click on Analytics
and see
1 Follower Insights
2 Reach impressions
engagement
3 Competitive Comparison
2 Click on your Followers and see who is
following you do you know them
3 If not reach out and thank them for
following your organization
4 Start a conversation
Measure Use LinkedInrsquos
Analytics
How Do You Keep Track
SEARCH13
Identify your customer13 Begin your search13 Filter your search13 Save your search13
Get weekly updates13 Do it again you have at least 3
How Do I Search for People Letrsquos Take A Look
How13 Do13 I13 Search13 Letrsquos13 Take13 A13 Look
1 Click on Advanced at the top of the page 2 Select ldquoPeoplerdquo top left search and add keywords to find the type of people you are looking for 3 Note ldquoboard memberrdquo in the search box above and note the smaller box ldquoboard memberrdquo AND ldquoCFOrdquo 4 Use the filters on the left side to detail your search even more 5 Start with 2nd level connections 6 Filter your search by additional selections ie company industry etc
bull Complete Your Profile and optimize
for the keywords that best describe who you are and what you do13
bull Connect with the right people and nurture your network strengthen your relationships13
bull Acknowledge others on LinkedIn Like comment and share their status updates13
bull Build out a LinkedIn Company Page and post content13
bull Create content or share 3rd party content with your network and Groups13
bull Join a variety of Groups alumni industry and customer-centered Groups13
bull Be an active networker every day13
LinkedIn ResourcesLinkedIn13 Board13 Connectmdashh^plinkdinJT5bxV13 h^pnonprofitslinkedincom13
How13 To13 Build13 Your13 LinkedIn13 Company13 Page13
Bryan13 BreckenridgemdashNonprofit13 Success13 Enabler13 at13 LinkedIn13 13 wwwlinkedincominbryanbreckenridge
LinkedIn13 for13 GoodmdashLinkedInrsquos13 nonprofit13 blog13 13 h^pbloglinkedincomtopiclinkedin-shy‐for-shy‐good13
Intero13 Advisorymdashh^pwwwinteroadvisorycomblog13
Intero13 Advisorymdashh^pwwwinteroadvisorycomlinkedin-shy‐free-shy‐resources13
Colleen13 McKenna13 on13 LinkedInmdashh^pwwwlinkedincomcolleenmckenna13
LinkedIn Extras
The following slides are a template for how to build a complete and optimized LinkedIn individual profile
Step 1mdashHow Do I Set Up A Great LinkedIn Profile
1 All the information in Kimrsquos headline is relevant and specific 2 You have 120 characters for a headline use them all 3 Start weaving your keywords into your headline 4 A great professional photo is absolutely NECESSARY
1 Include a Summary a synopsis of your who you are and what you have done 2 Consider writing in the 1st person itrsquos approachable and friendly 3 Weave your keywords into your Summary 4 Have a story Share it here itrsquos can be a great way to connect 5 Letrsquos your personality come out itrsquos a good thing
1 Several of Kimrsquos experiences have a description good idea 2 Weave your keywords in to each description if it is appropriate
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A LookInclude13 as13 many13 opDonal13 SecDons13 as13 possible13
(find13 on13 Profile13 Edit13 Profile13 on13 right13 hand13 side)13 showcase13 experDse13
interests13 work13 and13 volunteering13
Include13 your13 Volunteer13 work13 13
Encourage13 all13 your13 board13 members13 donors13 and13 other13 audiences13 13
to13 add13 your13 nonprofit13 to13 their13 LinkedIn13 Profiles13 turn13 them13 into13 advocates13
CerDficaDons13 whether13 for13 your13 current13 or13 past13 role13 shows13 the13 depth13 and13 breadth13 of13 your13 experience
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 You can add up to 50 skills to your Profile
2 LinkedIn orders your Skills according to the number of endorsements you
have for that particular skill
3 The more endorsements you have the higher your ranking in LinkedIn related
to that skill
1 Education is important and Linked loves your alumni affiliation 2 Add all your schools in to your Profile 3 Did you go to a high school that has a strong alumni following 4 If so add that in too
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Your Honors + Awards also provide insight into you and your accomplishments
Organizations often includes the professional groups you are a part of often a great source of potential connections
Recommendations are important and should be considered carefully Recommend people in your network without them asking for it What a great surprise for them and I am sure much appreciated
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Note the common connections you have with your connections
2 Note the magnifying glass next to Shared click and it opens a box
3 What types of people are you looking to find
1 Enter that keyword in the box and hit enter
2 You will see all the people who have that
3 keyword in their Profile
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Groups13 are13 a13 great13 source13 of13 informaDon13 related13 to13 people13 and13 informaDon13 13
2 You13 can13 join13 up13 to13 5013 Groups13
3 Consider13 these13 types13 of13 Groups13 13
1 alumni13 2 industry13 3 topic13 4 mission13 specific13 5 Groups13 where13 you13 will13 find13 the13 13 6 people13 you13 are13 looking13 to13 build13 relaDonships13 with
Customize13 your13 LinkedIn13 newsfeed13 so13 you13 receive13 arDcles13 and13 news13 that13 you13 can13 share13 with13 your13 network13 and13 add13 subject13 13 majer13 experDse13 and13 insight13 Follow13 Companies13 and13 receive13 the13 informaDon13 they13 post13 to13 LinkedIn13 Check13 and13 see13 if13 your13 board13 members13 donors13 have13 Company13 Pages13
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Follow your schoolrsquos University Pages and see where your fellow alumni donors staff etc are now
How Do I Manage My Settings Letrsquos Take A Look
1 Click on your Profile photo top right corner 2 Click on Privacy amp Settings
Click13 on13
1 Turn onoff your activity broadcasts Turn off while updating your profile 2 Select who can see your activity feed While working on your profile choose Only You 3 Select what others see when yoursquove view their Profile if you have a Basic membership and want to see who viewed your profile choose
the recommended button If you want to be under the radar you can choose anonymous 4 Select who can see your connections if you choose your connections they can see everyone in your network If you choose only you
your connections can only see your shared connections What works best for you Depends what you do who is in your network and how comfortable you are with be transparent
5 Edit your public profile see what others see who are NOT connected to you Make sure your photo is checked so people can see you Click on customize your public profile url and add in your name (all lower case one word if your name is already taken you will be offered an alternative choose one)
6 Spend 15 minutes and review all other Settings tabs and each selection so you set up LinkedIn the way you want13
How Do I Manage My Settings Letrsquos Take A Look
34
Lets13 Stay13 Connected13 13
Interos13 13 LEADS13 blog13 Intero13 Resources13
Follow Intero Advisory on LinkedIn 13
colleeninteroadvisorycom | 4104586960 | colleenintero13copy2014 | All Rights Reserved13
Step13 2―Understand13 Your13 Network
Be strategic13 Understand who should be in your
network
1 Members
2 Donors
3 Board Members
4 Staff
5 Volunteers
6 Sponsors
7 Alum
8 Colleagues
9 Others
Step13 2
Go13 from13 ldquoIrdquo13 to13 the13 ldquoWerdquo13 1 Reach out and connect strategically
with key audiences
2 Try to build an diverse external
network
3 You may not need to connect with
everyone within the organization
4 Be a connector introduce others
5 Look for 2nd level connections
6 Go to a connectionrsquos Profile and
scroll down on the right to ldquoPeople
Also Viewedrdquo see if there are others
who might be potential connections
What is the true value of 13your LinkedIn network13
The true measure of your
network is not only who you know but who they13
know Its also about what 13 you know about them13
How do you turn your network
into your best brand ambassadors
Step13 2―Understand13 Your13 Network
YOU
Volunteers
Think13 of13 your13 network13 as13 a13 bridge13
1 Make sure you are connected to everyone on your board
2 Identify who you are looking for
1 Board Member
2 Donor
3 Talent
4 Volunteer
3 Do a search see how you are connected
4 Ask for introductions to 2nd level people you are only
one person away
5 Make sure you are connected to everyone on your board
6 Look at your network go-to LinkedIn Labs and run your
inMap look at your network visually and look for the
connections with the largest circlesmdashthey are the
influencers in your network
7 Identify your influencers and keep in touch with them
they are natural connectors and will help you promote
your mission
Step 2―Understand Your Network
Step13 3―Connect13 with13 Key13 Professionals13 Online13 and13 Offline
Connect with key
professionals online and offline 13
1 Follow Up all meetings through LinkedIn13
2 Personalize 95 of your invitations + messages13
3 Send a thank you message after connecting13
4 Stay in touch with quick message likes comments + shares
Go13 from13 ldquoIrdquo13 to13 the13 ldquoWerdquo13
1 Look for opportunities to invite new people into your
network expanding your network allows you to reach
and see more people
2 Talk with other departments in your organization and
make sure all key audiences are being reached out to
3 As a department research who knows who and consider
how you can strengthen your relationships
4 Weave LinkedIn into your conversations early on and ask
people if they are on LinkedIn if so ask if they would like
to connect
Step13 3
4
Contacts Area 1 Manage the relationship
with your Connections 2 Take notes 3 Set reminders 4 Tag by category
Step 3―How Do I Stay In Touch
Click on Advanced Settings to Export your LinkedIn connections
Click on ldquoMorerdquoto Remove a Connection
Click on Sort or Filter to see your network from various perspectives
Step 3―How Do I Stay In Touch + Manage My Network
Step 4mdashMeasure + Be Accountable
Go13 from13 ldquoIrdquo13 to13 ldquoWerdquo13
1 Look for opportunities to connect start a conversation
create a connect-the-dot moment
2 Are you growing your network
3 Check out their Company Page
4 Share like comment on their content
5 Notice their Groups it may be a good source of ideas
Measure 13+13
Be Accountable 13
Step13 4
The Importance of A LinkedIn Company Page
Phase13 2―Build13 A13 LinkedIn13 Company13 Page13 Strategy
Determine what you want to accomplish
Consistently Post Relevant Content 13
Encourage Your
Audiences to Follow Your Company Page
Amplify Your
Messages 13
Step13 1
Step13 3Step13 4
Step13 5
Build Your Communities + Increase Followers
+ Engagement
Measure Use LinkedInrsquos
Analytics
Build out your organizationrsquos
LinkedIn Company Page
Step13 2
Step13 6
Step13 1―13 Build13 Out13 Your13 Company13 Page
1 Showcase your organizational brand 2 Highlight your organizationrsquos mission employees events services
products 3 Build a community with a highly-engaged affluent audience 4 Post and share original and third party updates and information
Determine what you want to accomplish
Step13 1
Step13 2―Build13 Out13 Your13 Company13 Page
1 Adding a video in your company page update can result in a 75 higher chance of that update being shared by your followers
2 Add images contact information 3 Ask your members donors board members to recommend your products and
services 4 Consider Showcase Pagesmdashthey are pages that allow you to feature something
specific itrsquos built as a child page
Build out your organizationrsquos
LinkedIn Company Page
Step13 2
Step13 3―Consistently13 Post13 Relevant13 Content
1 Use images ndash According to LinkedIn posts
with images have a 98 higher comment
rate
2 Include links ndash Posts with links to other
content have twice the engagement rate
than posts without
3 Post frequently ndash Companies that post 20
times per month reach at least 60 of their
audience
4 Pose questions ndash Ask your followers
questions about information you post to
get them to engage with you
5 Post original industry and other third party
content
Step13 3
Consistently Post Relevant
Content 13
Step13 4―Encourage13 Your13 Audiences13 to13 Follow13 Your13 Company13 Page
Step13 4
Encourage Your Audiences to Follow Your Company Page
1 Invite your members donors board
members staff and volunteers to follow
your Company Page
2 Follow the Company Pages of members
donors and board members it may
encourage them to follow you
3 Make sure you have a LinkedIn social
icon + address on your website
business cards etc that directs people
to your Company Page
4 Share your Company Page content with
your Groups and encourage people to
follow you
Step13 5―Amplify13 Your13 Message
Step13 5
1 Encourage your employees to like
comment andor share your status
updates with their networks
2 Ask open-ended questions to encourage
your followers to comment and share
3 Make sure your content has value to
your various audiences
4 Post consistently
5 Test your postsmdashshare some with your
entire network of followers and target
some to specific audiences based on
geography industry seniority
Amplify Your
Messages 13
Step13 6―Measure13 with13 LinkedIn13 AnalyDcs
Step13 6
1 The administrator can click on Analytics
and see
1 Follower Insights
2 Reach impressions
engagement
3 Competitive Comparison
2 Click on your Followers and see who is
following you do you know them
3 If not reach out and thank them for
following your organization
4 Start a conversation
Measure Use LinkedInrsquos
Analytics
How Do You Keep Track
SEARCH13
Identify your customer13 Begin your search13 Filter your search13 Save your search13
Get weekly updates13 Do it again you have at least 3
How Do I Search for People Letrsquos Take A Look
How13 Do13 I13 Search13 Letrsquos13 Take13 A13 Look
1 Click on Advanced at the top of the page 2 Select ldquoPeoplerdquo top left search and add keywords to find the type of people you are looking for 3 Note ldquoboard memberrdquo in the search box above and note the smaller box ldquoboard memberrdquo AND ldquoCFOrdquo 4 Use the filters on the left side to detail your search even more 5 Start with 2nd level connections 6 Filter your search by additional selections ie company industry etc
bull Complete Your Profile and optimize
for the keywords that best describe who you are and what you do13
bull Connect with the right people and nurture your network strengthen your relationships13
bull Acknowledge others on LinkedIn Like comment and share their status updates13
bull Build out a LinkedIn Company Page and post content13
bull Create content or share 3rd party content with your network and Groups13
bull Join a variety of Groups alumni industry and customer-centered Groups13
bull Be an active networker every day13
LinkedIn ResourcesLinkedIn13 Board13 Connectmdashh^plinkdinJT5bxV13 h^pnonprofitslinkedincom13
How13 To13 Build13 Your13 LinkedIn13 Company13 Page13
Bryan13 BreckenridgemdashNonprofit13 Success13 Enabler13 at13 LinkedIn13 13 wwwlinkedincominbryanbreckenridge
LinkedIn13 for13 GoodmdashLinkedInrsquos13 nonprofit13 blog13 13 h^pbloglinkedincomtopiclinkedin-shy‐for-shy‐good13
Intero13 Advisorymdashh^pwwwinteroadvisorycomblog13
Intero13 Advisorymdashh^pwwwinteroadvisorycomlinkedin-shy‐free-shy‐resources13
Colleen13 McKenna13 on13 LinkedInmdashh^pwwwlinkedincomcolleenmckenna13
LinkedIn Extras
The following slides are a template for how to build a complete and optimized LinkedIn individual profile
Step 1mdashHow Do I Set Up A Great LinkedIn Profile
1 All the information in Kimrsquos headline is relevant and specific 2 You have 120 characters for a headline use them all 3 Start weaving your keywords into your headline 4 A great professional photo is absolutely NECESSARY
1 Include a Summary a synopsis of your who you are and what you have done 2 Consider writing in the 1st person itrsquos approachable and friendly 3 Weave your keywords into your Summary 4 Have a story Share it here itrsquos can be a great way to connect 5 Letrsquos your personality come out itrsquos a good thing
1 Several of Kimrsquos experiences have a description good idea 2 Weave your keywords in to each description if it is appropriate
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A LookInclude13 as13 many13 opDonal13 SecDons13 as13 possible13
(find13 on13 Profile13 Edit13 Profile13 on13 right13 hand13 side)13 showcase13 experDse13
interests13 work13 and13 volunteering13
Include13 your13 Volunteer13 work13 13
Encourage13 all13 your13 board13 members13 donors13 and13 other13 audiences13 13
to13 add13 your13 nonprofit13 to13 their13 LinkedIn13 Profiles13 turn13 them13 into13 advocates13
CerDficaDons13 whether13 for13 your13 current13 or13 past13 role13 shows13 the13 depth13 and13 breadth13 of13 your13 experience
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 You can add up to 50 skills to your Profile
2 LinkedIn orders your Skills according to the number of endorsements you
have for that particular skill
3 The more endorsements you have the higher your ranking in LinkedIn related
to that skill
1 Education is important and Linked loves your alumni affiliation 2 Add all your schools in to your Profile 3 Did you go to a high school that has a strong alumni following 4 If so add that in too
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Your Honors + Awards also provide insight into you and your accomplishments
Organizations often includes the professional groups you are a part of often a great source of potential connections
Recommendations are important and should be considered carefully Recommend people in your network without them asking for it What a great surprise for them and I am sure much appreciated
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Note the common connections you have with your connections
2 Note the magnifying glass next to Shared click and it opens a box
3 What types of people are you looking to find
1 Enter that keyword in the box and hit enter
2 You will see all the people who have that
3 keyword in their Profile
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Groups13 are13 a13 great13 source13 of13 informaDon13 related13 to13 people13 and13 informaDon13 13
2 You13 can13 join13 up13 to13 5013 Groups13
3 Consider13 these13 types13 of13 Groups13 13
1 alumni13 2 industry13 3 topic13 4 mission13 specific13 5 Groups13 where13 you13 will13 find13 the13 13 6 people13 you13 are13 looking13 to13 build13 relaDonships13 with
Customize13 your13 LinkedIn13 newsfeed13 so13 you13 receive13 arDcles13 and13 news13 that13 you13 can13 share13 with13 your13 network13 and13 add13 subject13 13 majer13 experDse13 and13 insight13 Follow13 Companies13 and13 receive13 the13 informaDon13 they13 post13 to13 LinkedIn13 Check13 and13 see13 if13 your13 board13 members13 donors13 have13 Company13 Pages13
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Follow your schoolrsquos University Pages and see where your fellow alumni donors staff etc are now
How Do I Manage My Settings Letrsquos Take A Look
1 Click on your Profile photo top right corner 2 Click on Privacy amp Settings
Click13 on13
1 Turn onoff your activity broadcasts Turn off while updating your profile 2 Select who can see your activity feed While working on your profile choose Only You 3 Select what others see when yoursquove view their Profile if you have a Basic membership and want to see who viewed your profile choose
the recommended button If you want to be under the radar you can choose anonymous 4 Select who can see your connections if you choose your connections they can see everyone in your network If you choose only you
your connections can only see your shared connections What works best for you Depends what you do who is in your network and how comfortable you are with be transparent
5 Edit your public profile see what others see who are NOT connected to you Make sure your photo is checked so people can see you Click on customize your public profile url and add in your name (all lower case one word if your name is already taken you will be offered an alternative choose one)
6 Spend 15 minutes and review all other Settings tabs and each selection so you set up LinkedIn the way you want13
How Do I Manage My Settings Letrsquos Take A Look
34
Lets13 Stay13 Connected13 13
Interos13 13 LEADS13 blog13 Intero13 Resources13
Follow Intero Advisory on LinkedIn 13
colleeninteroadvisorycom | 4104586960 | colleenintero13copy2014 | All Rights Reserved13
What is the true value of 13your LinkedIn network13
The true measure of your
network is not only who you know but who they13
know Its also about what 13 you know about them13
How do you turn your network
into your best brand ambassadors
Step13 2―Understand13 Your13 Network
YOU
Volunteers
Think13 of13 your13 network13 as13 a13 bridge13
1 Make sure you are connected to everyone on your board
2 Identify who you are looking for
1 Board Member
2 Donor
3 Talent
4 Volunteer
3 Do a search see how you are connected
4 Ask for introductions to 2nd level people you are only
one person away
5 Make sure you are connected to everyone on your board
6 Look at your network go-to LinkedIn Labs and run your
inMap look at your network visually and look for the
connections with the largest circlesmdashthey are the
influencers in your network
7 Identify your influencers and keep in touch with them
they are natural connectors and will help you promote
your mission
Step 2―Understand Your Network
Step13 3―Connect13 with13 Key13 Professionals13 Online13 and13 Offline
Connect with key
professionals online and offline 13
1 Follow Up all meetings through LinkedIn13
2 Personalize 95 of your invitations + messages13
3 Send a thank you message after connecting13
4 Stay in touch with quick message likes comments + shares
Go13 from13 ldquoIrdquo13 to13 the13 ldquoWerdquo13
1 Look for opportunities to invite new people into your
network expanding your network allows you to reach
and see more people
2 Talk with other departments in your organization and
make sure all key audiences are being reached out to
3 As a department research who knows who and consider
how you can strengthen your relationships
4 Weave LinkedIn into your conversations early on and ask
people if they are on LinkedIn if so ask if they would like
to connect
Step13 3
4
Contacts Area 1 Manage the relationship
with your Connections 2 Take notes 3 Set reminders 4 Tag by category
Step 3―How Do I Stay In Touch
Click on Advanced Settings to Export your LinkedIn connections
Click on ldquoMorerdquoto Remove a Connection
Click on Sort or Filter to see your network from various perspectives
Step 3―How Do I Stay In Touch + Manage My Network
Step 4mdashMeasure + Be Accountable
Go13 from13 ldquoIrdquo13 to13 ldquoWerdquo13
1 Look for opportunities to connect start a conversation
create a connect-the-dot moment
2 Are you growing your network
3 Check out their Company Page
4 Share like comment on their content
5 Notice their Groups it may be a good source of ideas
Measure 13+13
Be Accountable 13
Step13 4
The Importance of A LinkedIn Company Page
Phase13 2―Build13 A13 LinkedIn13 Company13 Page13 Strategy
Determine what you want to accomplish
Consistently Post Relevant Content 13
Encourage Your
Audiences to Follow Your Company Page
Amplify Your
Messages 13
Step13 1
Step13 3Step13 4
Step13 5
Build Your Communities + Increase Followers
+ Engagement
Measure Use LinkedInrsquos
Analytics
Build out your organizationrsquos
LinkedIn Company Page
Step13 2
Step13 6
Step13 1―13 Build13 Out13 Your13 Company13 Page
1 Showcase your organizational brand 2 Highlight your organizationrsquos mission employees events services
products 3 Build a community with a highly-engaged affluent audience 4 Post and share original and third party updates and information
Determine what you want to accomplish
Step13 1
Step13 2―Build13 Out13 Your13 Company13 Page
1 Adding a video in your company page update can result in a 75 higher chance of that update being shared by your followers
2 Add images contact information 3 Ask your members donors board members to recommend your products and
services 4 Consider Showcase Pagesmdashthey are pages that allow you to feature something
specific itrsquos built as a child page
Build out your organizationrsquos
LinkedIn Company Page
Step13 2
Step13 3―Consistently13 Post13 Relevant13 Content
1 Use images ndash According to LinkedIn posts
with images have a 98 higher comment
rate
2 Include links ndash Posts with links to other
content have twice the engagement rate
than posts without
3 Post frequently ndash Companies that post 20
times per month reach at least 60 of their
audience
4 Pose questions ndash Ask your followers
questions about information you post to
get them to engage with you
5 Post original industry and other third party
content
Step13 3
Consistently Post Relevant
Content 13
Step13 4―Encourage13 Your13 Audiences13 to13 Follow13 Your13 Company13 Page
Step13 4
Encourage Your Audiences to Follow Your Company Page
1 Invite your members donors board
members staff and volunteers to follow
your Company Page
2 Follow the Company Pages of members
donors and board members it may
encourage them to follow you
3 Make sure you have a LinkedIn social
icon + address on your website
business cards etc that directs people
to your Company Page
4 Share your Company Page content with
your Groups and encourage people to
follow you
Step13 5―Amplify13 Your13 Message
Step13 5
1 Encourage your employees to like
comment andor share your status
updates with their networks
2 Ask open-ended questions to encourage
your followers to comment and share
3 Make sure your content has value to
your various audiences
4 Post consistently
5 Test your postsmdashshare some with your
entire network of followers and target
some to specific audiences based on
geography industry seniority
Amplify Your
Messages 13
Step13 6―Measure13 with13 LinkedIn13 AnalyDcs
Step13 6
1 The administrator can click on Analytics
and see
1 Follower Insights
2 Reach impressions
engagement
3 Competitive Comparison
2 Click on your Followers and see who is
following you do you know them
3 If not reach out and thank them for
following your organization
4 Start a conversation
Measure Use LinkedInrsquos
Analytics
How Do You Keep Track
SEARCH13
Identify your customer13 Begin your search13 Filter your search13 Save your search13
Get weekly updates13 Do it again you have at least 3
How Do I Search for People Letrsquos Take A Look
How13 Do13 I13 Search13 Letrsquos13 Take13 A13 Look
1 Click on Advanced at the top of the page 2 Select ldquoPeoplerdquo top left search and add keywords to find the type of people you are looking for 3 Note ldquoboard memberrdquo in the search box above and note the smaller box ldquoboard memberrdquo AND ldquoCFOrdquo 4 Use the filters on the left side to detail your search even more 5 Start with 2nd level connections 6 Filter your search by additional selections ie company industry etc
bull Complete Your Profile and optimize
for the keywords that best describe who you are and what you do13
bull Connect with the right people and nurture your network strengthen your relationships13
bull Acknowledge others on LinkedIn Like comment and share their status updates13
bull Build out a LinkedIn Company Page and post content13
bull Create content or share 3rd party content with your network and Groups13
bull Join a variety of Groups alumni industry and customer-centered Groups13
bull Be an active networker every day13
LinkedIn ResourcesLinkedIn13 Board13 Connectmdashh^plinkdinJT5bxV13 h^pnonprofitslinkedincom13
How13 To13 Build13 Your13 LinkedIn13 Company13 Page13
Bryan13 BreckenridgemdashNonprofit13 Success13 Enabler13 at13 LinkedIn13 13 wwwlinkedincominbryanbreckenridge
LinkedIn13 for13 GoodmdashLinkedInrsquos13 nonprofit13 blog13 13 h^pbloglinkedincomtopiclinkedin-shy‐for-shy‐good13
Intero13 Advisorymdashh^pwwwinteroadvisorycomblog13
Intero13 Advisorymdashh^pwwwinteroadvisorycomlinkedin-shy‐free-shy‐resources13
Colleen13 McKenna13 on13 LinkedInmdashh^pwwwlinkedincomcolleenmckenna13
LinkedIn Extras
The following slides are a template for how to build a complete and optimized LinkedIn individual profile
Step 1mdashHow Do I Set Up A Great LinkedIn Profile
1 All the information in Kimrsquos headline is relevant and specific 2 You have 120 characters for a headline use them all 3 Start weaving your keywords into your headline 4 A great professional photo is absolutely NECESSARY
1 Include a Summary a synopsis of your who you are and what you have done 2 Consider writing in the 1st person itrsquos approachable and friendly 3 Weave your keywords into your Summary 4 Have a story Share it here itrsquos can be a great way to connect 5 Letrsquos your personality come out itrsquos a good thing
1 Several of Kimrsquos experiences have a description good idea 2 Weave your keywords in to each description if it is appropriate
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A LookInclude13 as13 many13 opDonal13 SecDons13 as13 possible13
(find13 on13 Profile13 Edit13 Profile13 on13 right13 hand13 side)13 showcase13 experDse13
interests13 work13 and13 volunteering13
Include13 your13 Volunteer13 work13 13
Encourage13 all13 your13 board13 members13 donors13 and13 other13 audiences13 13
to13 add13 your13 nonprofit13 to13 their13 LinkedIn13 Profiles13 turn13 them13 into13 advocates13
CerDficaDons13 whether13 for13 your13 current13 or13 past13 role13 shows13 the13 depth13 and13 breadth13 of13 your13 experience
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 You can add up to 50 skills to your Profile
2 LinkedIn orders your Skills according to the number of endorsements you
have for that particular skill
3 The more endorsements you have the higher your ranking in LinkedIn related
to that skill
1 Education is important and Linked loves your alumni affiliation 2 Add all your schools in to your Profile 3 Did you go to a high school that has a strong alumni following 4 If so add that in too
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Your Honors + Awards also provide insight into you and your accomplishments
Organizations often includes the professional groups you are a part of often a great source of potential connections
Recommendations are important and should be considered carefully Recommend people in your network without them asking for it What a great surprise for them and I am sure much appreciated
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Note the common connections you have with your connections
2 Note the magnifying glass next to Shared click and it opens a box
3 What types of people are you looking to find
1 Enter that keyword in the box and hit enter
2 You will see all the people who have that
3 keyword in their Profile
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Groups13 are13 a13 great13 source13 of13 informaDon13 related13 to13 people13 and13 informaDon13 13
2 You13 can13 join13 up13 to13 5013 Groups13
3 Consider13 these13 types13 of13 Groups13 13
1 alumni13 2 industry13 3 topic13 4 mission13 specific13 5 Groups13 where13 you13 will13 find13 the13 13 6 people13 you13 are13 looking13 to13 build13 relaDonships13 with
Customize13 your13 LinkedIn13 newsfeed13 so13 you13 receive13 arDcles13 and13 news13 that13 you13 can13 share13 with13 your13 network13 and13 add13 subject13 13 majer13 experDse13 and13 insight13 Follow13 Companies13 and13 receive13 the13 informaDon13 they13 post13 to13 LinkedIn13 Check13 and13 see13 if13 your13 board13 members13 donors13 have13 Company13 Pages13
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Follow your schoolrsquos University Pages and see where your fellow alumni donors staff etc are now
How Do I Manage My Settings Letrsquos Take A Look
1 Click on your Profile photo top right corner 2 Click on Privacy amp Settings
Click13 on13
1 Turn onoff your activity broadcasts Turn off while updating your profile 2 Select who can see your activity feed While working on your profile choose Only You 3 Select what others see when yoursquove view their Profile if you have a Basic membership and want to see who viewed your profile choose
the recommended button If you want to be under the radar you can choose anonymous 4 Select who can see your connections if you choose your connections they can see everyone in your network If you choose only you
your connections can only see your shared connections What works best for you Depends what you do who is in your network and how comfortable you are with be transparent
5 Edit your public profile see what others see who are NOT connected to you Make sure your photo is checked so people can see you Click on customize your public profile url and add in your name (all lower case one word if your name is already taken you will be offered an alternative choose one)
6 Spend 15 minutes and review all other Settings tabs and each selection so you set up LinkedIn the way you want13
How Do I Manage My Settings Letrsquos Take A Look
34
Lets13 Stay13 Connected13 13
Interos13 13 LEADS13 blog13 Intero13 Resources13
Follow Intero Advisory on LinkedIn 13
colleeninteroadvisorycom | 4104586960 | colleenintero13copy2014 | All Rights Reserved13
YOU
Volunteers
Think13 of13 your13 network13 as13 a13 bridge13
1 Make sure you are connected to everyone on your board
2 Identify who you are looking for
1 Board Member
2 Donor
3 Talent
4 Volunteer
3 Do a search see how you are connected
4 Ask for introductions to 2nd level people you are only
one person away
5 Make sure you are connected to everyone on your board
6 Look at your network go-to LinkedIn Labs and run your
inMap look at your network visually and look for the
connections with the largest circlesmdashthey are the
influencers in your network
7 Identify your influencers and keep in touch with them
they are natural connectors and will help you promote
your mission
Step 2―Understand Your Network
Step13 3―Connect13 with13 Key13 Professionals13 Online13 and13 Offline
Connect with key
professionals online and offline 13
1 Follow Up all meetings through LinkedIn13
2 Personalize 95 of your invitations + messages13
3 Send a thank you message after connecting13
4 Stay in touch with quick message likes comments + shares
Go13 from13 ldquoIrdquo13 to13 the13 ldquoWerdquo13
1 Look for opportunities to invite new people into your
network expanding your network allows you to reach
and see more people
2 Talk with other departments in your organization and
make sure all key audiences are being reached out to
3 As a department research who knows who and consider
how you can strengthen your relationships
4 Weave LinkedIn into your conversations early on and ask
people if they are on LinkedIn if so ask if they would like
to connect
Step13 3
4
Contacts Area 1 Manage the relationship
with your Connections 2 Take notes 3 Set reminders 4 Tag by category
Step 3―How Do I Stay In Touch
Click on Advanced Settings to Export your LinkedIn connections
Click on ldquoMorerdquoto Remove a Connection
Click on Sort or Filter to see your network from various perspectives
Step 3―How Do I Stay In Touch + Manage My Network
Step 4mdashMeasure + Be Accountable
Go13 from13 ldquoIrdquo13 to13 ldquoWerdquo13
1 Look for opportunities to connect start a conversation
create a connect-the-dot moment
2 Are you growing your network
3 Check out their Company Page
4 Share like comment on their content
5 Notice their Groups it may be a good source of ideas
Measure 13+13
Be Accountable 13
Step13 4
The Importance of A LinkedIn Company Page
Phase13 2―Build13 A13 LinkedIn13 Company13 Page13 Strategy
Determine what you want to accomplish
Consistently Post Relevant Content 13
Encourage Your
Audiences to Follow Your Company Page
Amplify Your
Messages 13
Step13 1
Step13 3Step13 4
Step13 5
Build Your Communities + Increase Followers
+ Engagement
Measure Use LinkedInrsquos
Analytics
Build out your organizationrsquos
LinkedIn Company Page
Step13 2
Step13 6
Step13 1―13 Build13 Out13 Your13 Company13 Page
1 Showcase your organizational brand 2 Highlight your organizationrsquos mission employees events services
products 3 Build a community with a highly-engaged affluent audience 4 Post and share original and third party updates and information
Determine what you want to accomplish
Step13 1
Step13 2―Build13 Out13 Your13 Company13 Page
1 Adding a video in your company page update can result in a 75 higher chance of that update being shared by your followers
2 Add images contact information 3 Ask your members donors board members to recommend your products and
services 4 Consider Showcase Pagesmdashthey are pages that allow you to feature something
specific itrsquos built as a child page
Build out your organizationrsquos
LinkedIn Company Page
Step13 2
Step13 3―Consistently13 Post13 Relevant13 Content
1 Use images ndash According to LinkedIn posts
with images have a 98 higher comment
rate
2 Include links ndash Posts with links to other
content have twice the engagement rate
than posts without
3 Post frequently ndash Companies that post 20
times per month reach at least 60 of their
audience
4 Pose questions ndash Ask your followers
questions about information you post to
get them to engage with you
5 Post original industry and other third party
content
Step13 3
Consistently Post Relevant
Content 13
Step13 4―Encourage13 Your13 Audiences13 to13 Follow13 Your13 Company13 Page
Step13 4
Encourage Your Audiences to Follow Your Company Page
1 Invite your members donors board
members staff and volunteers to follow
your Company Page
2 Follow the Company Pages of members
donors and board members it may
encourage them to follow you
3 Make sure you have a LinkedIn social
icon + address on your website
business cards etc that directs people
to your Company Page
4 Share your Company Page content with
your Groups and encourage people to
follow you
Step13 5―Amplify13 Your13 Message
Step13 5
1 Encourage your employees to like
comment andor share your status
updates with their networks
2 Ask open-ended questions to encourage
your followers to comment and share
3 Make sure your content has value to
your various audiences
4 Post consistently
5 Test your postsmdashshare some with your
entire network of followers and target
some to specific audiences based on
geography industry seniority
Amplify Your
Messages 13
Step13 6―Measure13 with13 LinkedIn13 AnalyDcs
Step13 6
1 The administrator can click on Analytics
and see
1 Follower Insights
2 Reach impressions
engagement
3 Competitive Comparison
2 Click on your Followers and see who is
following you do you know them
3 If not reach out and thank them for
following your organization
4 Start a conversation
Measure Use LinkedInrsquos
Analytics
How Do You Keep Track
SEARCH13
Identify your customer13 Begin your search13 Filter your search13 Save your search13
Get weekly updates13 Do it again you have at least 3
How Do I Search for People Letrsquos Take A Look
How13 Do13 I13 Search13 Letrsquos13 Take13 A13 Look
1 Click on Advanced at the top of the page 2 Select ldquoPeoplerdquo top left search and add keywords to find the type of people you are looking for 3 Note ldquoboard memberrdquo in the search box above and note the smaller box ldquoboard memberrdquo AND ldquoCFOrdquo 4 Use the filters on the left side to detail your search even more 5 Start with 2nd level connections 6 Filter your search by additional selections ie company industry etc
bull Complete Your Profile and optimize
for the keywords that best describe who you are and what you do13
bull Connect with the right people and nurture your network strengthen your relationships13
bull Acknowledge others on LinkedIn Like comment and share their status updates13
bull Build out a LinkedIn Company Page and post content13
bull Create content or share 3rd party content with your network and Groups13
bull Join a variety of Groups alumni industry and customer-centered Groups13
bull Be an active networker every day13
LinkedIn ResourcesLinkedIn13 Board13 Connectmdashh^plinkdinJT5bxV13 h^pnonprofitslinkedincom13
How13 To13 Build13 Your13 LinkedIn13 Company13 Page13
Bryan13 BreckenridgemdashNonprofit13 Success13 Enabler13 at13 LinkedIn13 13 wwwlinkedincominbryanbreckenridge
LinkedIn13 for13 GoodmdashLinkedInrsquos13 nonprofit13 blog13 13 h^pbloglinkedincomtopiclinkedin-shy‐for-shy‐good13
Intero13 Advisorymdashh^pwwwinteroadvisorycomblog13
Intero13 Advisorymdashh^pwwwinteroadvisorycomlinkedin-shy‐free-shy‐resources13
Colleen13 McKenna13 on13 LinkedInmdashh^pwwwlinkedincomcolleenmckenna13
LinkedIn Extras
The following slides are a template for how to build a complete and optimized LinkedIn individual profile
Step 1mdashHow Do I Set Up A Great LinkedIn Profile
1 All the information in Kimrsquos headline is relevant and specific 2 You have 120 characters for a headline use them all 3 Start weaving your keywords into your headline 4 A great professional photo is absolutely NECESSARY
1 Include a Summary a synopsis of your who you are and what you have done 2 Consider writing in the 1st person itrsquos approachable and friendly 3 Weave your keywords into your Summary 4 Have a story Share it here itrsquos can be a great way to connect 5 Letrsquos your personality come out itrsquos a good thing
1 Several of Kimrsquos experiences have a description good idea 2 Weave your keywords in to each description if it is appropriate
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A LookInclude13 as13 many13 opDonal13 SecDons13 as13 possible13
(find13 on13 Profile13 Edit13 Profile13 on13 right13 hand13 side)13 showcase13 experDse13
interests13 work13 and13 volunteering13
Include13 your13 Volunteer13 work13 13
Encourage13 all13 your13 board13 members13 donors13 and13 other13 audiences13 13
to13 add13 your13 nonprofit13 to13 their13 LinkedIn13 Profiles13 turn13 them13 into13 advocates13
CerDficaDons13 whether13 for13 your13 current13 or13 past13 role13 shows13 the13 depth13 and13 breadth13 of13 your13 experience
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 You can add up to 50 skills to your Profile
2 LinkedIn orders your Skills according to the number of endorsements you
have for that particular skill
3 The more endorsements you have the higher your ranking in LinkedIn related
to that skill
1 Education is important and Linked loves your alumni affiliation 2 Add all your schools in to your Profile 3 Did you go to a high school that has a strong alumni following 4 If so add that in too
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Your Honors + Awards also provide insight into you and your accomplishments
Organizations often includes the professional groups you are a part of often a great source of potential connections
Recommendations are important and should be considered carefully Recommend people in your network without them asking for it What a great surprise for them and I am sure much appreciated
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Note the common connections you have with your connections
2 Note the magnifying glass next to Shared click and it opens a box
3 What types of people are you looking to find
1 Enter that keyword in the box and hit enter
2 You will see all the people who have that
3 keyword in their Profile
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Groups13 are13 a13 great13 source13 of13 informaDon13 related13 to13 people13 and13 informaDon13 13
2 You13 can13 join13 up13 to13 5013 Groups13
3 Consider13 these13 types13 of13 Groups13 13
1 alumni13 2 industry13 3 topic13 4 mission13 specific13 5 Groups13 where13 you13 will13 find13 the13 13 6 people13 you13 are13 looking13 to13 build13 relaDonships13 with
Customize13 your13 LinkedIn13 newsfeed13 so13 you13 receive13 arDcles13 and13 news13 that13 you13 can13 share13 with13 your13 network13 and13 add13 subject13 13 majer13 experDse13 and13 insight13 Follow13 Companies13 and13 receive13 the13 informaDon13 they13 post13 to13 LinkedIn13 Check13 and13 see13 if13 your13 board13 members13 donors13 have13 Company13 Pages13
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Follow your schoolrsquos University Pages and see where your fellow alumni donors staff etc are now
How Do I Manage My Settings Letrsquos Take A Look
1 Click on your Profile photo top right corner 2 Click on Privacy amp Settings
Click13 on13
1 Turn onoff your activity broadcasts Turn off while updating your profile 2 Select who can see your activity feed While working on your profile choose Only You 3 Select what others see when yoursquove view their Profile if you have a Basic membership and want to see who viewed your profile choose
the recommended button If you want to be under the radar you can choose anonymous 4 Select who can see your connections if you choose your connections they can see everyone in your network If you choose only you
your connections can only see your shared connections What works best for you Depends what you do who is in your network and how comfortable you are with be transparent
5 Edit your public profile see what others see who are NOT connected to you Make sure your photo is checked so people can see you Click on customize your public profile url and add in your name (all lower case one word if your name is already taken you will be offered an alternative choose one)
6 Spend 15 minutes and review all other Settings tabs and each selection so you set up LinkedIn the way you want13
How Do I Manage My Settings Letrsquos Take A Look
34
Lets13 Stay13 Connected13 13
Interos13 13 LEADS13 blog13 Intero13 Resources13
Follow Intero Advisory on LinkedIn 13
colleeninteroadvisorycom | 4104586960 | colleenintero13copy2014 | All Rights Reserved13
Step13 3―Connect13 with13 Key13 Professionals13 Online13 and13 Offline
Connect with key
professionals online and offline 13
1 Follow Up all meetings through LinkedIn13
2 Personalize 95 of your invitations + messages13
3 Send a thank you message after connecting13
4 Stay in touch with quick message likes comments + shares
Go13 from13 ldquoIrdquo13 to13 the13 ldquoWerdquo13
1 Look for opportunities to invite new people into your
network expanding your network allows you to reach
and see more people
2 Talk with other departments in your organization and
make sure all key audiences are being reached out to
3 As a department research who knows who and consider
how you can strengthen your relationships
4 Weave LinkedIn into your conversations early on and ask
people if they are on LinkedIn if so ask if they would like
to connect
Step13 3
4
Contacts Area 1 Manage the relationship
with your Connections 2 Take notes 3 Set reminders 4 Tag by category
Step 3―How Do I Stay In Touch
Click on Advanced Settings to Export your LinkedIn connections
Click on ldquoMorerdquoto Remove a Connection
Click on Sort or Filter to see your network from various perspectives
Step 3―How Do I Stay In Touch + Manage My Network
Step 4mdashMeasure + Be Accountable
Go13 from13 ldquoIrdquo13 to13 ldquoWerdquo13
1 Look for opportunities to connect start a conversation
create a connect-the-dot moment
2 Are you growing your network
3 Check out their Company Page
4 Share like comment on their content
5 Notice their Groups it may be a good source of ideas
Measure 13+13
Be Accountable 13
Step13 4
The Importance of A LinkedIn Company Page
Phase13 2―Build13 A13 LinkedIn13 Company13 Page13 Strategy
Determine what you want to accomplish
Consistently Post Relevant Content 13
Encourage Your
Audiences to Follow Your Company Page
Amplify Your
Messages 13
Step13 1
Step13 3Step13 4
Step13 5
Build Your Communities + Increase Followers
+ Engagement
Measure Use LinkedInrsquos
Analytics
Build out your organizationrsquos
LinkedIn Company Page
Step13 2
Step13 6
Step13 1―13 Build13 Out13 Your13 Company13 Page
1 Showcase your organizational brand 2 Highlight your organizationrsquos mission employees events services
products 3 Build a community with a highly-engaged affluent audience 4 Post and share original and third party updates and information
Determine what you want to accomplish
Step13 1
Step13 2―Build13 Out13 Your13 Company13 Page
1 Adding a video in your company page update can result in a 75 higher chance of that update being shared by your followers
2 Add images contact information 3 Ask your members donors board members to recommend your products and
services 4 Consider Showcase Pagesmdashthey are pages that allow you to feature something
specific itrsquos built as a child page
Build out your organizationrsquos
LinkedIn Company Page
Step13 2
Step13 3―Consistently13 Post13 Relevant13 Content
1 Use images ndash According to LinkedIn posts
with images have a 98 higher comment
rate
2 Include links ndash Posts with links to other
content have twice the engagement rate
than posts without
3 Post frequently ndash Companies that post 20
times per month reach at least 60 of their
audience
4 Pose questions ndash Ask your followers
questions about information you post to
get them to engage with you
5 Post original industry and other third party
content
Step13 3
Consistently Post Relevant
Content 13
Step13 4―Encourage13 Your13 Audiences13 to13 Follow13 Your13 Company13 Page
Step13 4
Encourage Your Audiences to Follow Your Company Page
1 Invite your members donors board
members staff and volunteers to follow
your Company Page
2 Follow the Company Pages of members
donors and board members it may
encourage them to follow you
3 Make sure you have a LinkedIn social
icon + address on your website
business cards etc that directs people
to your Company Page
4 Share your Company Page content with
your Groups and encourage people to
follow you
Step13 5―Amplify13 Your13 Message
Step13 5
1 Encourage your employees to like
comment andor share your status
updates with their networks
2 Ask open-ended questions to encourage
your followers to comment and share
3 Make sure your content has value to
your various audiences
4 Post consistently
5 Test your postsmdashshare some with your
entire network of followers and target
some to specific audiences based on
geography industry seniority
Amplify Your
Messages 13
Step13 6―Measure13 with13 LinkedIn13 AnalyDcs
Step13 6
1 The administrator can click on Analytics
and see
1 Follower Insights
2 Reach impressions
engagement
3 Competitive Comparison
2 Click on your Followers and see who is
following you do you know them
3 If not reach out and thank them for
following your organization
4 Start a conversation
Measure Use LinkedInrsquos
Analytics
How Do You Keep Track
SEARCH13
Identify your customer13 Begin your search13 Filter your search13 Save your search13
Get weekly updates13 Do it again you have at least 3
How Do I Search for People Letrsquos Take A Look
How13 Do13 I13 Search13 Letrsquos13 Take13 A13 Look
1 Click on Advanced at the top of the page 2 Select ldquoPeoplerdquo top left search and add keywords to find the type of people you are looking for 3 Note ldquoboard memberrdquo in the search box above and note the smaller box ldquoboard memberrdquo AND ldquoCFOrdquo 4 Use the filters on the left side to detail your search even more 5 Start with 2nd level connections 6 Filter your search by additional selections ie company industry etc
bull Complete Your Profile and optimize
for the keywords that best describe who you are and what you do13
bull Connect with the right people and nurture your network strengthen your relationships13
bull Acknowledge others on LinkedIn Like comment and share their status updates13
bull Build out a LinkedIn Company Page and post content13
bull Create content or share 3rd party content with your network and Groups13
bull Join a variety of Groups alumni industry and customer-centered Groups13
bull Be an active networker every day13
LinkedIn ResourcesLinkedIn13 Board13 Connectmdashh^plinkdinJT5bxV13 h^pnonprofitslinkedincom13
How13 To13 Build13 Your13 LinkedIn13 Company13 Page13
Bryan13 BreckenridgemdashNonprofit13 Success13 Enabler13 at13 LinkedIn13 13 wwwlinkedincominbryanbreckenridge
LinkedIn13 for13 GoodmdashLinkedInrsquos13 nonprofit13 blog13 13 h^pbloglinkedincomtopiclinkedin-shy‐for-shy‐good13
Intero13 Advisorymdashh^pwwwinteroadvisorycomblog13
Intero13 Advisorymdashh^pwwwinteroadvisorycomlinkedin-shy‐free-shy‐resources13
Colleen13 McKenna13 on13 LinkedInmdashh^pwwwlinkedincomcolleenmckenna13
LinkedIn Extras
The following slides are a template for how to build a complete and optimized LinkedIn individual profile
Step 1mdashHow Do I Set Up A Great LinkedIn Profile
1 All the information in Kimrsquos headline is relevant and specific 2 You have 120 characters for a headline use them all 3 Start weaving your keywords into your headline 4 A great professional photo is absolutely NECESSARY
1 Include a Summary a synopsis of your who you are and what you have done 2 Consider writing in the 1st person itrsquos approachable and friendly 3 Weave your keywords into your Summary 4 Have a story Share it here itrsquos can be a great way to connect 5 Letrsquos your personality come out itrsquos a good thing
1 Several of Kimrsquos experiences have a description good idea 2 Weave your keywords in to each description if it is appropriate
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A LookInclude13 as13 many13 opDonal13 SecDons13 as13 possible13
(find13 on13 Profile13 Edit13 Profile13 on13 right13 hand13 side)13 showcase13 experDse13
interests13 work13 and13 volunteering13
Include13 your13 Volunteer13 work13 13
Encourage13 all13 your13 board13 members13 donors13 and13 other13 audiences13 13
to13 add13 your13 nonprofit13 to13 their13 LinkedIn13 Profiles13 turn13 them13 into13 advocates13
CerDficaDons13 whether13 for13 your13 current13 or13 past13 role13 shows13 the13 depth13 and13 breadth13 of13 your13 experience
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 You can add up to 50 skills to your Profile
2 LinkedIn orders your Skills according to the number of endorsements you
have for that particular skill
3 The more endorsements you have the higher your ranking in LinkedIn related
to that skill
1 Education is important and Linked loves your alumni affiliation 2 Add all your schools in to your Profile 3 Did you go to a high school that has a strong alumni following 4 If so add that in too
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Your Honors + Awards also provide insight into you and your accomplishments
Organizations often includes the professional groups you are a part of often a great source of potential connections
Recommendations are important and should be considered carefully Recommend people in your network without them asking for it What a great surprise for them and I am sure much appreciated
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Note the common connections you have with your connections
2 Note the magnifying glass next to Shared click and it opens a box
3 What types of people are you looking to find
1 Enter that keyword in the box and hit enter
2 You will see all the people who have that
3 keyword in their Profile
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Groups13 are13 a13 great13 source13 of13 informaDon13 related13 to13 people13 and13 informaDon13 13
2 You13 can13 join13 up13 to13 5013 Groups13
3 Consider13 these13 types13 of13 Groups13 13
1 alumni13 2 industry13 3 topic13 4 mission13 specific13 5 Groups13 where13 you13 will13 find13 the13 13 6 people13 you13 are13 looking13 to13 build13 relaDonships13 with
Customize13 your13 LinkedIn13 newsfeed13 so13 you13 receive13 arDcles13 and13 news13 that13 you13 can13 share13 with13 your13 network13 and13 add13 subject13 13 majer13 experDse13 and13 insight13 Follow13 Companies13 and13 receive13 the13 informaDon13 they13 post13 to13 LinkedIn13 Check13 and13 see13 if13 your13 board13 members13 donors13 have13 Company13 Pages13
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Follow your schoolrsquos University Pages and see where your fellow alumni donors staff etc are now
How Do I Manage My Settings Letrsquos Take A Look
1 Click on your Profile photo top right corner 2 Click on Privacy amp Settings
Click13 on13
1 Turn onoff your activity broadcasts Turn off while updating your profile 2 Select who can see your activity feed While working on your profile choose Only You 3 Select what others see when yoursquove view their Profile if you have a Basic membership and want to see who viewed your profile choose
the recommended button If you want to be under the radar you can choose anonymous 4 Select who can see your connections if you choose your connections they can see everyone in your network If you choose only you
your connections can only see your shared connections What works best for you Depends what you do who is in your network and how comfortable you are with be transparent
5 Edit your public profile see what others see who are NOT connected to you Make sure your photo is checked so people can see you Click on customize your public profile url and add in your name (all lower case one word if your name is already taken you will be offered an alternative choose one)
6 Spend 15 minutes and review all other Settings tabs and each selection so you set up LinkedIn the way you want13
How Do I Manage My Settings Letrsquos Take A Look
34
Lets13 Stay13 Connected13 13
Interos13 13 LEADS13 blog13 Intero13 Resources13
Follow Intero Advisory on LinkedIn 13
colleeninteroadvisorycom | 4104586960 | colleenintero13copy2014 | All Rights Reserved13
4
Contacts Area 1 Manage the relationship
with your Connections 2 Take notes 3 Set reminders 4 Tag by category
Step 3―How Do I Stay In Touch
Click on Advanced Settings to Export your LinkedIn connections
Click on ldquoMorerdquoto Remove a Connection
Click on Sort or Filter to see your network from various perspectives
Step 3―How Do I Stay In Touch + Manage My Network
Step 4mdashMeasure + Be Accountable
Go13 from13 ldquoIrdquo13 to13 ldquoWerdquo13
1 Look for opportunities to connect start a conversation
create a connect-the-dot moment
2 Are you growing your network
3 Check out their Company Page
4 Share like comment on their content
5 Notice their Groups it may be a good source of ideas
Measure 13+13
Be Accountable 13
Step13 4
The Importance of A LinkedIn Company Page
Phase13 2―Build13 A13 LinkedIn13 Company13 Page13 Strategy
Determine what you want to accomplish
Consistently Post Relevant Content 13
Encourage Your
Audiences to Follow Your Company Page
Amplify Your
Messages 13
Step13 1
Step13 3Step13 4
Step13 5
Build Your Communities + Increase Followers
+ Engagement
Measure Use LinkedInrsquos
Analytics
Build out your organizationrsquos
LinkedIn Company Page
Step13 2
Step13 6
Step13 1―13 Build13 Out13 Your13 Company13 Page
1 Showcase your organizational brand 2 Highlight your organizationrsquos mission employees events services
products 3 Build a community with a highly-engaged affluent audience 4 Post and share original and third party updates and information
Determine what you want to accomplish
Step13 1
Step13 2―Build13 Out13 Your13 Company13 Page
1 Adding a video in your company page update can result in a 75 higher chance of that update being shared by your followers
2 Add images contact information 3 Ask your members donors board members to recommend your products and
services 4 Consider Showcase Pagesmdashthey are pages that allow you to feature something
specific itrsquos built as a child page
Build out your organizationrsquos
LinkedIn Company Page
Step13 2
Step13 3―Consistently13 Post13 Relevant13 Content
1 Use images ndash According to LinkedIn posts
with images have a 98 higher comment
rate
2 Include links ndash Posts with links to other
content have twice the engagement rate
than posts without
3 Post frequently ndash Companies that post 20
times per month reach at least 60 of their
audience
4 Pose questions ndash Ask your followers
questions about information you post to
get them to engage with you
5 Post original industry and other third party
content
Step13 3
Consistently Post Relevant
Content 13
Step13 4―Encourage13 Your13 Audiences13 to13 Follow13 Your13 Company13 Page
Step13 4
Encourage Your Audiences to Follow Your Company Page
1 Invite your members donors board
members staff and volunteers to follow
your Company Page
2 Follow the Company Pages of members
donors and board members it may
encourage them to follow you
3 Make sure you have a LinkedIn social
icon + address on your website
business cards etc that directs people
to your Company Page
4 Share your Company Page content with
your Groups and encourage people to
follow you
Step13 5―Amplify13 Your13 Message
Step13 5
1 Encourage your employees to like
comment andor share your status
updates with their networks
2 Ask open-ended questions to encourage
your followers to comment and share
3 Make sure your content has value to
your various audiences
4 Post consistently
5 Test your postsmdashshare some with your
entire network of followers and target
some to specific audiences based on
geography industry seniority
Amplify Your
Messages 13
Step13 6―Measure13 with13 LinkedIn13 AnalyDcs
Step13 6
1 The administrator can click on Analytics
and see
1 Follower Insights
2 Reach impressions
engagement
3 Competitive Comparison
2 Click on your Followers and see who is
following you do you know them
3 If not reach out and thank them for
following your organization
4 Start a conversation
Measure Use LinkedInrsquos
Analytics
How Do You Keep Track
SEARCH13
Identify your customer13 Begin your search13 Filter your search13 Save your search13
Get weekly updates13 Do it again you have at least 3
How Do I Search for People Letrsquos Take A Look
How13 Do13 I13 Search13 Letrsquos13 Take13 A13 Look
1 Click on Advanced at the top of the page 2 Select ldquoPeoplerdquo top left search and add keywords to find the type of people you are looking for 3 Note ldquoboard memberrdquo in the search box above and note the smaller box ldquoboard memberrdquo AND ldquoCFOrdquo 4 Use the filters on the left side to detail your search even more 5 Start with 2nd level connections 6 Filter your search by additional selections ie company industry etc
bull Complete Your Profile and optimize
for the keywords that best describe who you are and what you do13
bull Connect with the right people and nurture your network strengthen your relationships13
bull Acknowledge others on LinkedIn Like comment and share their status updates13
bull Build out a LinkedIn Company Page and post content13
bull Create content or share 3rd party content with your network and Groups13
bull Join a variety of Groups alumni industry and customer-centered Groups13
bull Be an active networker every day13
LinkedIn ResourcesLinkedIn13 Board13 Connectmdashh^plinkdinJT5bxV13 h^pnonprofitslinkedincom13
How13 To13 Build13 Your13 LinkedIn13 Company13 Page13
Bryan13 BreckenridgemdashNonprofit13 Success13 Enabler13 at13 LinkedIn13 13 wwwlinkedincominbryanbreckenridge
LinkedIn13 for13 GoodmdashLinkedInrsquos13 nonprofit13 blog13 13 h^pbloglinkedincomtopiclinkedin-shy‐for-shy‐good13
Intero13 Advisorymdashh^pwwwinteroadvisorycomblog13
Intero13 Advisorymdashh^pwwwinteroadvisorycomlinkedin-shy‐free-shy‐resources13
Colleen13 McKenna13 on13 LinkedInmdashh^pwwwlinkedincomcolleenmckenna13
LinkedIn Extras
The following slides are a template for how to build a complete and optimized LinkedIn individual profile
Step 1mdashHow Do I Set Up A Great LinkedIn Profile
1 All the information in Kimrsquos headline is relevant and specific 2 You have 120 characters for a headline use them all 3 Start weaving your keywords into your headline 4 A great professional photo is absolutely NECESSARY
1 Include a Summary a synopsis of your who you are and what you have done 2 Consider writing in the 1st person itrsquos approachable and friendly 3 Weave your keywords into your Summary 4 Have a story Share it here itrsquos can be a great way to connect 5 Letrsquos your personality come out itrsquos a good thing
1 Several of Kimrsquos experiences have a description good idea 2 Weave your keywords in to each description if it is appropriate
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A LookInclude13 as13 many13 opDonal13 SecDons13 as13 possible13
(find13 on13 Profile13 Edit13 Profile13 on13 right13 hand13 side)13 showcase13 experDse13
interests13 work13 and13 volunteering13
Include13 your13 Volunteer13 work13 13
Encourage13 all13 your13 board13 members13 donors13 and13 other13 audiences13 13
to13 add13 your13 nonprofit13 to13 their13 LinkedIn13 Profiles13 turn13 them13 into13 advocates13
CerDficaDons13 whether13 for13 your13 current13 or13 past13 role13 shows13 the13 depth13 and13 breadth13 of13 your13 experience
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 You can add up to 50 skills to your Profile
2 LinkedIn orders your Skills according to the number of endorsements you
have for that particular skill
3 The more endorsements you have the higher your ranking in LinkedIn related
to that skill
1 Education is important and Linked loves your alumni affiliation 2 Add all your schools in to your Profile 3 Did you go to a high school that has a strong alumni following 4 If so add that in too
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Your Honors + Awards also provide insight into you and your accomplishments
Organizations often includes the professional groups you are a part of often a great source of potential connections
Recommendations are important and should be considered carefully Recommend people in your network without them asking for it What a great surprise for them and I am sure much appreciated
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Note the common connections you have with your connections
2 Note the magnifying glass next to Shared click and it opens a box
3 What types of people are you looking to find
1 Enter that keyword in the box and hit enter
2 You will see all the people who have that
3 keyword in their Profile
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Groups13 are13 a13 great13 source13 of13 informaDon13 related13 to13 people13 and13 informaDon13 13
2 You13 can13 join13 up13 to13 5013 Groups13
3 Consider13 these13 types13 of13 Groups13 13
1 alumni13 2 industry13 3 topic13 4 mission13 specific13 5 Groups13 where13 you13 will13 find13 the13 13 6 people13 you13 are13 looking13 to13 build13 relaDonships13 with
Customize13 your13 LinkedIn13 newsfeed13 so13 you13 receive13 arDcles13 and13 news13 that13 you13 can13 share13 with13 your13 network13 and13 add13 subject13 13 majer13 experDse13 and13 insight13 Follow13 Companies13 and13 receive13 the13 informaDon13 they13 post13 to13 LinkedIn13 Check13 and13 see13 if13 your13 board13 members13 donors13 have13 Company13 Pages13
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Follow your schoolrsquos University Pages and see where your fellow alumni donors staff etc are now
How Do I Manage My Settings Letrsquos Take A Look
1 Click on your Profile photo top right corner 2 Click on Privacy amp Settings
Click13 on13
1 Turn onoff your activity broadcasts Turn off while updating your profile 2 Select who can see your activity feed While working on your profile choose Only You 3 Select what others see when yoursquove view their Profile if you have a Basic membership and want to see who viewed your profile choose
the recommended button If you want to be under the radar you can choose anonymous 4 Select who can see your connections if you choose your connections they can see everyone in your network If you choose only you
your connections can only see your shared connections What works best for you Depends what you do who is in your network and how comfortable you are with be transparent
5 Edit your public profile see what others see who are NOT connected to you Make sure your photo is checked so people can see you Click on customize your public profile url and add in your name (all lower case one word if your name is already taken you will be offered an alternative choose one)
6 Spend 15 minutes and review all other Settings tabs and each selection so you set up LinkedIn the way you want13
How Do I Manage My Settings Letrsquos Take A Look
34
Lets13 Stay13 Connected13 13
Interos13 13 LEADS13 blog13 Intero13 Resources13
Follow Intero Advisory on LinkedIn 13
colleeninteroadvisorycom | 4104586960 | colleenintero13copy2014 | All Rights Reserved13
Click on Advanced Settings to Export your LinkedIn connections
Click on ldquoMorerdquoto Remove a Connection
Click on Sort or Filter to see your network from various perspectives
Step 3―How Do I Stay In Touch + Manage My Network
Step 4mdashMeasure + Be Accountable
Go13 from13 ldquoIrdquo13 to13 ldquoWerdquo13
1 Look for opportunities to connect start a conversation
create a connect-the-dot moment
2 Are you growing your network
3 Check out their Company Page
4 Share like comment on their content
5 Notice their Groups it may be a good source of ideas
Measure 13+13
Be Accountable 13
Step13 4
The Importance of A LinkedIn Company Page
Phase13 2―Build13 A13 LinkedIn13 Company13 Page13 Strategy
Determine what you want to accomplish
Consistently Post Relevant Content 13
Encourage Your
Audiences to Follow Your Company Page
Amplify Your
Messages 13
Step13 1
Step13 3Step13 4
Step13 5
Build Your Communities + Increase Followers
+ Engagement
Measure Use LinkedInrsquos
Analytics
Build out your organizationrsquos
LinkedIn Company Page
Step13 2
Step13 6
Step13 1―13 Build13 Out13 Your13 Company13 Page
1 Showcase your organizational brand 2 Highlight your organizationrsquos mission employees events services
products 3 Build a community with a highly-engaged affluent audience 4 Post and share original and third party updates and information
Determine what you want to accomplish
Step13 1
Step13 2―Build13 Out13 Your13 Company13 Page
1 Adding a video in your company page update can result in a 75 higher chance of that update being shared by your followers
2 Add images contact information 3 Ask your members donors board members to recommend your products and
services 4 Consider Showcase Pagesmdashthey are pages that allow you to feature something
specific itrsquos built as a child page
Build out your organizationrsquos
LinkedIn Company Page
Step13 2
Step13 3―Consistently13 Post13 Relevant13 Content
1 Use images ndash According to LinkedIn posts
with images have a 98 higher comment
rate
2 Include links ndash Posts with links to other
content have twice the engagement rate
than posts without
3 Post frequently ndash Companies that post 20
times per month reach at least 60 of their
audience
4 Pose questions ndash Ask your followers
questions about information you post to
get them to engage with you
5 Post original industry and other third party
content
Step13 3
Consistently Post Relevant
Content 13
Step13 4―Encourage13 Your13 Audiences13 to13 Follow13 Your13 Company13 Page
Step13 4
Encourage Your Audiences to Follow Your Company Page
1 Invite your members donors board
members staff and volunteers to follow
your Company Page
2 Follow the Company Pages of members
donors and board members it may
encourage them to follow you
3 Make sure you have a LinkedIn social
icon + address on your website
business cards etc that directs people
to your Company Page
4 Share your Company Page content with
your Groups and encourage people to
follow you
Step13 5―Amplify13 Your13 Message
Step13 5
1 Encourage your employees to like
comment andor share your status
updates with their networks
2 Ask open-ended questions to encourage
your followers to comment and share
3 Make sure your content has value to
your various audiences
4 Post consistently
5 Test your postsmdashshare some with your
entire network of followers and target
some to specific audiences based on
geography industry seniority
Amplify Your
Messages 13
Step13 6―Measure13 with13 LinkedIn13 AnalyDcs
Step13 6
1 The administrator can click on Analytics
and see
1 Follower Insights
2 Reach impressions
engagement
3 Competitive Comparison
2 Click on your Followers and see who is
following you do you know them
3 If not reach out and thank them for
following your organization
4 Start a conversation
Measure Use LinkedInrsquos
Analytics
How Do You Keep Track
SEARCH13
Identify your customer13 Begin your search13 Filter your search13 Save your search13
Get weekly updates13 Do it again you have at least 3
How Do I Search for People Letrsquos Take A Look
How13 Do13 I13 Search13 Letrsquos13 Take13 A13 Look
1 Click on Advanced at the top of the page 2 Select ldquoPeoplerdquo top left search and add keywords to find the type of people you are looking for 3 Note ldquoboard memberrdquo in the search box above and note the smaller box ldquoboard memberrdquo AND ldquoCFOrdquo 4 Use the filters on the left side to detail your search even more 5 Start with 2nd level connections 6 Filter your search by additional selections ie company industry etc
bull Complete Your Profile and optimize
for the keywords that best describe who you are and what you do13
bull Connect with the right people and nurture your network strengthen your relationships13
bull Acknowledge others on LinkedIn Like comment and share their status updates13
bull Build out a LinkedIn Company Page and post content13
bull Create content or share 3rd party content with your network and Groups13
bull Join a variety of Groups alumni industry and customer-centered Groups13
bull Be an active networker every day13
LinkedIn ResourcesLinkedIn13 Board13 Connectmdashh^plinkdinJT5bxV13 h^pnonprofitslinkedincom13
How13 To13 Build13 Your13 LinkedIn13 Company13 Page13
Bryan13 BreckenridgemdashNonprofit13 Success13 Enabler13 at13 LinkedIn13 13 wwwlinkedincominbryanbreckenridge
LinkedIn13 for13 GoodmdashLinkedInrsquos13 nonprofit13 blog13 13 h^pbloglinkedincomtopiclinkedin-shy‐for-shy‐good13
Intero13 Advisorymdashh^pwwwinteroadvisorycomblog13
Intero13 Advisorymdashh^pwwwinteroadvisorycomlinkedin-shy‐free-shy‐resources13
Colleen13 McKenna13 on13 LinkedInmdashh^pwwwlinkedincomcolleenmckenna13
LinkedIn Extras
The following slides are a template for how to build a complete and optimized LinkedIn individual profile
Step 1mdashHow Do I Set Up A Great LinkedIn Profile
1 All the information in Kimrsquos headline is relevant and specific 2 You have 120 characters for a headline use them all 3 Start weaving your keywords into your headline 4 A great professional photo is absolutely NECESSARY
1 Include a Summary a synopsis of your who you are and what you have done 2 Consider writing in the 1st person itrsquos approachable and friendly 3 Weave your keywords into your Summary 4 Have a story Share it here itrsquos can be a great way to connect 5 Letrsquos your personality come out itrsquos a good thing
1 Several of Kimrsquos experiences have a description good idea 2 Weave your keywords in to each description if it is appropriate
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A LookInclude13 as13 many13 opDonal13 SecDons13 as13 possible13
(find13 on13 Profile13 Edit13 Profile13 on13 right13 hand13 side)13 showcase13 experDse13
interests13 work13 and13 volunteering13
Include13 your13 Volunteer13 work13 13
Encourage13 all13 your13 board13 members13 donors13 and13 other13 audiences13 13
to13 add13 your13 nonprofit13 to13 their13 LinkedIn13 Profiles13 turn13 them13 into13 advocates13
CerDficaDons13 whether13 for13 your13 current13 or13 past13 role13 shows13 the13 depth13 and13 breadth13 of13 your13 experience
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 You can add up to 50 skills to your Profile
2 LinkedIn orders your Skills according to the number of endorsements you
have for that particular skill
3 The more endorsements you have the higher your ranking in LinkedIn related
to that skill
1 Education is important and Linked loves your alumni affiliation 2 Add all your schools in to your Profile 3 Did you go to a high school that has a strong alumni following 4 If so add that in too
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Your Honors + Awards also provide insight into you and your accomplishments
Organizations often includes the professional groups you are a part of often a great source of potential connections
Recommendations are important and should be considered carefully Recommend people in your network without them asking for it What a great surprise for them and I am sure much appreciated
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Note the common connections you have with your connections
2 Note the magnifying glass next to Shared click and it opens a box
3 What types of people are you looking to find
1 Enter that keyword in the box and hit enter
2 You will see all the people who have that
3 keyword in their Profile
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Groups13 are13 a13 great13 source13 of13 informaDon13 related13 to13 people13 and13 informaDon13 13
2 You13 can13 join13 up13 to13 5013 Groups13
3 Consider13 these13 types13 of13 Groups13 13
1 alumni13 2 industry13 3 topic13 4 mission13 specific13 5 Groups13 where13 you13 will13 find13 the13 13 6 people13 you13 are13 looking13 to13 build13 relaDonships13 with
Customize13 your13 LinkedIn13 newsfeed13 so13 you13 receive13 arDcles13 and13 news13 that13 you13 can13 share13 with13 your13 network13 and13 add13 subject13 13 majer13 experDse13 and13 insight13 Follow13 Companies13 and13 receive13 the13 informaDon13 they13 post13 to13 LinkedIn13 Check13 and13 see13 if13 your13 board13 members13 donors13 have13 Company13 Pages13
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Follow your schoolrsquos University Pages and see where your fellow alumni donors staff etc are now
How Do I Manage My Settings Letrsquos Take A Look
1 Click on your Profile photo top right corner 2 Click on Privacy amp Settings
Click13 on13
1 Turn onoff your activity broadcasts Turn off while updating your profile 2 Select who can see your activity feed While working on your profile choose Only You 3 Select what others see when yoursquove view their Profile if you have a Basic membership and want to see who viewed your profile choose
the recommended button If you want to be under the radar you can choose anonymous 4 Select who can see your connections if you choose your connections they can see everyone in your network If you choose only you
your connections can only see your shared connections What works best for you Depends what you do who is in your network and how comfortable you are with be transparent
5 Edit your public profile see what others see who are NOT connected to you Make sure your photo is checked so people can see you Click on customize your public profile url and add in your name (all lower case one word if your name is already taken you will be offered an alternative choose one)
6 Spend 15 minutes and review all other Settings tabs and each selection so you set up LinkedIn the way you want13
How Do I Manage My Settings Letrsquos Take A Look
34
Lets13 Stay13 Connected13 13
Interos13 13 LEADS13 blog13 Intero13 Resources13
Follow Intero Advisory on LinkedIn 13
colleeninteroadvisorycom | 4104586960 | colleenintero13copy2014 | All Rights Reserved13
Step 4mdashMeasure + Be Accountable
Go13 from13 ldquoIrdquo13 to13 ldquoWerdquo13
1 Look for opportunities to connect start a conversation
create a connect-the-dot moment
2 Are you growing your network
3 Check out their Company Page
4 Share like comment on their content
5 Notice their Groups it may be a good source of ideas
Measure 13+13
Be Accountable 13
Step13 4
The Importance of A LinkedIn Company Page
Phase13 2―Build13 A13 LinkedIn13 Company13 Page13 Strategy
Determine what you want to accomplish
Consistently Post Relevant Content 13
Encourage Your
Audiences to Follow Your Company Page
Amplify Your
Messages 13
Step13 1
Step13 3Step13 4
Step13 5
Build Your Communities + Increase Followers
+ Engagement
Measure Use LinkedInrsquos
Analytics
Build out your organizationrsquos
LinkedIn Company Page
Step13 2
Step13 6
Step13 1―13 Build13 Out13 Your13 Company13 Page
1 Showcase your organizational brand 2 Highlight your organizationrsquos mission employees events services
products 3 Build a community with a highly-engaged affluent audience 4 Post and share original and third party updates and information
Determine what you want to accomplish
Step13 1
Step13 2―Build13 Out13 Your13 Company13 Page
1 Adding a video in your company page update can result in a 75 higher chance of that update being shared by your followers
2 Add images contact information 3 Ask your members donors board members to recommend your products and
services 4 Consider Showcase Pagesmdashthey are pages that allow you to feature something
specific itrsquos built as a child page
Build out your organizationrsquos
LinkedIn Company Page
Step13 2
Step13 3―Consistently13 Post13 Relevant13 Content
1 Use images ndash According to LinkedIn posts
with images have a 98 higher comment
rate
2 Include links ndash Posts with links to other
content have twice the engagement rate
than posts without
3 Post frequently ndash Companies that post 20
times per month reach at least 60 of their
audience
4 Pose questions ndash Ask your followers
questions about information you post to
get them to engage with you
5 Post original industry and other third party
content
Step13 3
Consistently Post Relevant
Content 13
Step13 4―Encourage13 Your13 Audiences13 to13 Follow13 Your13 Company13 Page
Step13 4
Encourage Your Audiences to Follow Your Company Page
1 Invite your members donors board
members staff and volunteers to follow
your Company Page
2 Follow the Company Pages of members
donors and board members it may
encourage them to follow you
3 Make sure you have a LinkedIn social
icon + address on your website
business cards etc that directs people
to your Company Page
4 Share your Company Page content with
your Groups and encourage people to
follow you
Step13 5―Amplify13 Your13 Message
Step13 5
1 Encourage your employees to like
comment andor share your status
updates with their networks
2 Ask open-ended questions to encourage
your followers to comment and share
3 Make sure your content has value to
your various audiences
4 Post consistently
5 Test your postsmdashshare some with your
entire network of followers and target
some to specific audiences based on
geography industry seniority
Amplify Your
Messages 13
Step13 6―Measure13 with13 LinkedIn13 AnalyDcs
Step13 6
1 The administrator can click on Analytics
and see
1 Follower Insights
2 Reach impressions
engagement
3 Competitive Comparison
2 Click on your Followers and see who is
following you do you know them
3 If not reach out and thank them for
following your organization
4 Start a conversation
Measure Use LinkedInrsquos
Analytics
How Do You Keep Track
SEARCH13
Identify your customer13 Begin your search13 Filter your search13 Save your search13
Get weekly updates13 Do it again you have at least 3
How Do I Search for People Letrsquos Take A Look
How13 Do13 I13 Search13 Letrsquos13 Take13 A13 Look
1 Click on Advanced at the top of the page 2 Select ldquoPeoplerdquo top left search and add keywords to find the type of people you are looking for 3 Note ldquoboard memberrdquo in the search box above and note the smaller box ldquoboard memberrdquo AND ldquoCFOrdquo 4 Use the filters on the left side to detail your search even more 5 Start with 2nd level connections 6 Filter your search by additional selections ie company industry etc
bull Complete Your Profile and optimize
for the keywords that best describe who you are and what you do13
bull Connect with the right people and nurture your network strengthen your relationships13
bull Acknowledge others on LinkedIn Like comment and share their status updates13
bull Build out a LinkedIn Company Page and post content13
bull Create content or share 3rd party content with your network and Groups13
bull Join a variety of Groups alumni industry and customer-centered Groups13
bull Be an active networker every day13
LinkedIn ResourcesLinkedIn13 Board13 Connectmdashh^plinkdinJT5bxV13 h^pnonprofitslinkedincom13
How13 To13 Build13 Your13 LinkedIn13 Company13 Page13
Bryan13 BreckenridgemdashNonprofit13 Success13 Enabler13 at13 LinkedIn13 13 wwwlinkedincominbryanbreckenridge
LinkedIn13 for13 GoodmdashLinkedInrsquos13 nonprofit13 blog13 13 h^pbloglinkedincomtopiclinkedin-shy‐for-shy‐good13
Intero13 Advisorymdashh^pwwwinteroadvisorycomblog13
Intero13 Advisorymdashh^pwwwinteroadvisorycomlinkedin-shy‐free-shy‐resources13
Colleen13 McKenna13 on13 LinkedInmdashh^pwwwlinkedincomcolleenmckenna13
LinkedIn Extras
The following slides are a template for how to build a complete and optimized LinkedIn individual profile
Step 1mdashHow Do I Set Up A Great LinkedIn Profile
1 All the information in Kimrsquos headline is relevant and specific 2 You have 120 characters for a headline use them all 3 Start weaving your keywords into your headline 4 A great professional photo is absolutely NECESSARY
1 Include a Summary a synopsis of your who you are and what you have done 2 Consider writing in the 1st person itrsquos approachable and friendly 3 Weave your keywords into your Summary 4 Have a story Share it here itrsquos can be a great way to connect 5 Letrsquos your personality come out itrsquos a good thing
1 Several of Kimrsquos experiences have a description good idea 2 Weave your keywords in to each description if it is appropriate
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A LookInclude13 as13 many13 opDonal13 SecDons13 as13 possible13
(find13 on13 Profile13 Edit13 Profile13 on13 right13 hand13 side)13 showcase13 experDse13
interests13 work13 and13 volunteering13
Include13 your13 Volunteer13 work13 13
Encourage13 all13 your13 board13 members13 donors13 and13 other13 audiences13 13
to13 add13 your13 nonprofit13 to13 their13 LinkedIn13 Profiles13 turn13 them13 into13 advocates13
CerDficaDons13 whether13 for13 your13 current13 or13 past13 role13 shows13 the13 depth13 and13 breadth13 of13 your13 experience
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 You can add up to 50 skills to your Profile
2 LinkedIn orders your Skills according to the number of endorsements you
have for that particular skill
3 The more endorsements you have the higher your ranking in LinkedIn related
to that skill
1 Education is important and Linked loves your alumni affiliation 2 Add all your schools in to your Profile 3 Did you go to a high school that has a strong alumni following 4 If so add that in too
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Your Honors + Awards also provide insight into you and your accomplishments
Organizations often includes the professional groups you are a part of often a great source of potential connections
Recommendations are important and should be considered carefully Recommend people in your network without them asking for it What a great surprise for them and I am sure much appreciated
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Note the common connections you have with your connections
2 Note the magnifying glass next to Shared click and it opens a box
3 What types of people are you looking to find
1 Enter that keyword in the box and hit enter
2 You will see all the people who have that
3 keyword in their Profile
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Groups13 are13 a13 great13 source13 of13 informaDon13 related13 to13 people13 and13 informaDon13 13
2 You13 can13 join13 up13 to13 5013 Groups13
3 Consider13 these13 types13 of13 Groups13 13
1 alumni13 2 industry13 3 topic13 4 mission13 specific13 5 Groups13 where13 you13 will13 find13 the13 13 6 people13 you13 are13 looking13 to13 build13 relaDonships13 with
Customize13 your13 LinkedIn13 newsfeed13 so13 you13 receive13 arDcles13 and13 news13 that13 you13 can13 share13 with13 your13 network13 and13 add13 subject13 13 majer13 experDse13 and13 insight13 Follow13 Companies13 and13 receive13 the13 informaDon13 they13 post13 to13 LinkedIn13 Check13 and13 see13 if13 your13 board13 members13 donors13 have13 Company13 Pages13
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Follow your schoolrsquos University Pages and see where your fellow alumni donors staff etc are now
How Do I Manage My Settings Letrsquos Take A Look
1 Click on your Profile photo top right corner 2 Click on Privacy amp Settings
Click13 on13
1 Turn onoff your activity broadcasts Turn off while updating your profile 2 Select who can see your activity feed While working on your profile choose Only You 3 Select what others see when yoursquove view their Profile if you have a Basic membership and want to see who viewed your profile choose
the recommended button If you want to be under the radar you can choose anonymous 4 Select who can see your connections if you choose your connections they can see everyone in your network If you choose only you
your connections can only see your shared connections What works best for you Depends what you do who is in your network and how comfortable you are with be transparent
5 Edit your public profile see what others see who are NOT connected to you Make sure your photo is checked so people can see you Click on customize your public profile url and add in your name (all lower case one word if your name is already taken you will be offered an alternative choose one)
6 Spend 15 minutes and review all other Settings tabs and each selection so you set up LinkedIn the way you want13
How Do I Manage My Settings Letrsquos Take A Look
34
Lets13 Stay13 Connected13 13
Interos13 13 LEADS13 blog13 Intero13 Resources13
Follow Intero Advisory on LinkedIn 13
colleeninteroadvisorycom | 4104586960 | colleenintero13copy2014 | All Rights Reserved13
The Importance of A LinkedIn Company Page
Phase13 2―Build13 A13 LinkedIn13 Company13 Page13 Strategy
Determine what you want to accomplish
Consistently Post Relevant Content 13
Encourage Your
Audiences to Follow Your Company Page
Amplify Your
Messages 13
Step13 1
Step13 3Step13 4
Step13 5
Build Your Communities + Increase Followers
+ Engagement
Measure Use LinkedInrsquos
Analytics
Build out your organizationrsquos
LinkedIn Company Page
Step13 2
Step13 6
Step13 1―13 Build13 Out13 Your13 Company13 Page
1 Showcase your organizational brand 2 Highlight your organizationrsquos mission employees events services
products 3 Build a community with a highly-engaged affluent audience 4 Post and share original and third party updates and information
Determine what you want to accomplish
Step13 1
Step13 2―Build13 Out13 Your13 Company13 Page
1 Adding a video in your company page update can result in a 75 higher chance of that update being shared by your followers
2 Add images contact information 3 Ask your members donors board members to recommend your products and
services 4 Consider Showcase Pagesmdashthey are pages that allow you to feature something
specific itrsquos built as a child page
Build out your organizationrsquos
LinkedIn Company Page
Step13 2
Step13 3―Consistently13 Post13 Relevant13 Content
1 Use images ndash According to LinkedIn posts
with images have a 98 higher comment
rate
2 Include links ndash Posts with links to other
content have twice the engagement rate
than posts without
3 Post frequently ndash Companies that post 20
times per month reach at least 60 of their
audience
4 Pose questions ndash Ask your followers
questions about information you post to
get them to engage with you
5 Post original industry and other third party
content
Step13 3
Consistently Post Relevant
Content 13
Step13 4―Encourage13 Your13 Audiences13 to13 Follow13 Your13 Company13 Page
Step13 4
Encourage Your Audiences to Follow Your Company Page
1 Invite your members donors board
members staff and volunteers to follow
your Company Page
2 Follow the Company Pages of members
donors and board members it may
encourage them to follow you
3 Make sure you have a LinkedIn social
icon + address on your website
business cards etc that directs people
to your Company Page
4 Share your Company Page content with
your Groups and encourage people to
follow you
Step13 5―Amplify13 Your13 Message
Step13 5
1 Encourage your employees to like
comment andor share your status
updates with their networks
2 Ask open-ended questions to encourage
your followers to comment and share
3 Make sure your content has value to
your various audiences
4 Post consistently
5 Test your postsmdashshare some with your
entire network of followers and target
some to specific audiences based on
geography industry seniority
Amplify Your
Messages 13
Step13 6―Measure13 with13 LinkedIn13 AnalyDcs
Step13 6
1 The administrator can click on Analytics
and see
1 Follower Insights
2 Reach impressions
engagement
3 Competitive Comparison
2 Click on your Followers and see who is
following you do you know them
3 If not reach out and thank them for
following your organization
4 Start a conversation
Measure Use LinkedInrsquos
Analytics
How Do You Keep Track
SEARCH13
Identify your customer13 Begin your search13 Filter your search13 Save your search13
Get weekly updates13 Do it again you have at least 3
How Do I Search for People Letrsquos Take A Look
How13 Do13 I13 Search13 Letrsquos13 Take13 A13 Look
1 Click on Advanced at the top of the page 2 Select ldquoPeoplerdquo top left search and add keywords to find the type of people you are looking for 3 Note ldquoboard memberrdquo in the search box above and note the smaller box ldquoboard memberrdquo AND ldquoCFOrdquo 4 Use the filters on the left side to detail your search even more 5 Start with 2nd level connections 6 Filter your search by additional selections ie company industry etc
bull Complete Your Profile and optimize
for the keywords that best describe who you are and what you do13
bull Connect with the right people and nurture your network strengthen your relationships13
bull Acknowledge others on LinkedIn Like comment and share their status updates13
bull Build out a LinkedIn Company Page and post content13
bull Create content or share 3rd party content with your network and Groups13
bull Join a variety of Groups alumni industry and customer-centered Groups13
bull Be an active networker every day13
LinkedIn ResourcesLinkedIn13 Board13 Connectmdashh^plinkdinJT5bxV13 h^pnonprofitslinkedincom13
How13 To13 Build13 Your13 LinkedIn13 Company13 Page13
Bryan13 BreckenridgemdashNonprofit13 Success13 Enabler13 at13 LinkedIn13 13 wwwlinkedincominbryanbreckenridge
LinkedIn13 for13 GoodmdashLinkedInrsquos13 nonprofit13 blog13 13 h^pbloglinkedincomtopiclinkedin-shy‐for-shy‐good13
Intero13 Advisorymdashh^pwwwinteroadvisorycomblog13
Intero13 Advisorymdashh^pwwwinteroadvisorycomlinkedin-shy‐free-shy‐resources13
Colleen13 McKenna13 on13 LinkedInmdashh^pwwwlinkedincomcolleenmckenna13
LinkedIn Extras
The following slides are a template for how to build a complete and optimized LinkedIn individual profile
Step 1mdashHow Do I Set Up A Great LinkedIn Profile
1 All the information in Kimrsquos headline is relevant and specific 2 You have 120 characters for a headline use them all 3 Start weaving your keywords into your headline 4 A great professional photo is absolutely NECESSARY
1 Include a Summary a synopsis of your who you are and what you have done 2 Consider writing in the 1st person itrsquos approachable and friendly 3 Weave your keywords into your Summary 4 Have a story Share it here itrsquos can be a great way to connect 5 Letrsquos your personality come out itrsquos a good thing
1 Several of Kimrsquos experiences have a description good idea 2 Weave your keywords in to each description if it is appropriate
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A LookInclude13 as13 many13 opDonal13 SecDons13 as13 possible13
(find13 on13 Profile13 Edit13 Profile13 on13 right13 hand13 side)13 showcase13 experDse13
interests13 work13 and13 volunteering13
Include13 your13 Volunteer13 work13 13
Encourage13 all13 your13 board13 members13 donors13 and13 other13 audiences13 13
to13 add13 your13 nonprofit13 to13 their13 LinkedIn13 Profiles13 turn13 them13 into13 advocates13
CerDficaDons13 whether13 for13 your13 current13 or13 past13 role13 shows13 the13 depth13 and13 breadth13 of13 your13 experience
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 You can add up to 50 skills to your Profile
2 LinkedIn orders your Skills according to the number of endorsements you
have for that particular skill
3 The more endorsements you have the higher your ranking in LinkedIn related
to that skill
1 Education is important and Linked loves your alumni affiliation 2 Add all your schools in to your Profile 3 Did you go to a high school that has a strong alumni following 4 If so add that in too
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Your Honors + Awards also provide insight into you and your accomplishments
Organizations often includes the professional groups you are a part of often a great source of potential connections
Recommendations are important and should be considered carefully Recommend people in your network without them asking for it What a great surprise for them and I am sure much appreciated
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Note the common connections you have with your connections
2 Note the magnifying glass next to Shared click and it opens a box
3 What types of people are you looking to find
1 Enter that keyword in the box and hit enter
2 You will see all the people who have that
3 keyword in their Profile
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Groups13 are13 a13 great13 source13 of13 informaDon13 related13 to13 people13 and13 informaDon13 13
2 You13 can13 join13 up13 to13 5013 Groups13
3 Consider13 these13 types13 of13 Groups13 13
1 alumni13 2 industry13 3 topic13 4 mission13 specific13 5 Groups13 where13 you13 will13 find13 the13 13 6 people13 you13 are13 looking13 to13 build13 relaDonships13 with
Customize13 your13 LinkedIn13 newsfeed13 so13 you13 receive13 arDcles13 and13 news13 that13 you13 can13 share13 with13 your13 network13 and13 add13 subject13 13 majer13 experDse13 and13 insight13 Follow13 Companies13 and13 receive13 the13 informaDon13 they13 post13 to13 LinkedIn13 Check13 and13 see13 if13 your13 board13 members13 donors13 have13 Company13 Pages13
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Follow your schoolrsquos University Pages and see where your fellow alumni donors staff etc are now
How Do I Manage My Settings Letrsquos Take A Look
1 Click on your Profile photo top right corner 2 Click on Privacy amp Settings
Click13 on13
1 Turn onoff your activity broadcasts Turn off while updating your profile 2 Select who can see your activity feed While working on your profile choose Only You 3 Select what others see when yoursquove view their Profile if you have a Basic membership and want to see who viewed your profile choose
the recommended button If you want to be under the radar you can choose anonymous 4 Select who can see your connections if you choose your connections they can see everyone in your network If you choose only you
your connections can only see your shared connections What works best for you Depends what you do who is in your network and how comfortable you are with be transparent
5 Edit your public profile see what others see who are NOT connected to you Make sure your photo is checked so people can see you Click on customize your public profile url and add in your name (all lower case one word if your name is already taken you will be offered an alternative choose one)
6 Spend 15 minutes and review all other Settings tabs and each selection so you set up LinkedIn the way you want13
How Do I Manage My Settings Letrsquos Take A Look
34
Lets13 Stay13 Connected13 13
Interos13 13 LEADS13 blog13 Intero13 Resources13
Follow Intero Advisory on LinkedIn 13
colleeninteroadvisorycom | 4104586960 | colleenintero13copy2014 | All Rights Reserved13
Phase13 2―Build13 A13 LinkedIn13 Company13 Page13 Strategy
Determine what you want to accomplish
Consistently Post Relevant Content 13
Encourage Your
Audiences to Follow Your Company Page
Amplify Your
Messages 13
Step13 1
Step13 3Step13 4
Step13 5
Build Your Communities + Increase Followers
+ Engagement
Measure Use LinkedInrsquos
Analytics
Build out your organizationrsquos
LinkedIn Company Page
Step13 2
Step13 6
Step13 1―13 Build13 Out13 Your13 Company13 Page
1 Showcase your organizational brand 2 Highlight your organizationrsquos mission employees events services
products 3 Build a community with a highly-engaged affluent audience 4 Post and share original and third party updates and information
Determine what you want to accomplish
Step13 1
Step13 2―Build13 Out13 Your13 Company13 Page
1 Adding a video in your company page update can result in a 75 higher chance of that update being shared by your followers
2 Add images contact information 3 Ask your members donors board members to recommend your products and
services 4 Consider Showcase Pagesmdashthey are pages that allow you to feature something
specific itrsquos built as a child page
Build out your organizationrsquos
LinkedIn Company Page
Step13 2
Step13 3―Consistently13 Post13 Relevant13 Content
1 Use images ndash According to LinkedIn posts
with images have a 98 higher comment
rate
2 Include links ndash Posts with links to other
content have twice the engagement rate
than posts without
3 Post frequently ndash Companies that post 20
times per month reach at least 60 of their
audience
4 Pose questions ndash Ask your followers
questions about information you post to
get them to engage with you
5 Post original industry and other third party
content
Step13 3
Consistently Post Relevant
Content 13
Step13 4―Encourage13 Your13 Audiences13 to13 Follow13 Your13 Company13 Page
Step13 4
Encourage Your Audiences to Follow Your Company Page
1 Invite your members donors board
members staff and volunteers to follow
your Company Page
2 Follow the Company Pages of members
donors and board members it may
encourage them to follow you
3 Make sure you have a LinkedIn social
icon + address on your website
business cards etc that directs people
to your Company Page
4 Share your Company Page content with
your Groups and encourage people to
follow you
Step13 5―Amplify13 Your13 Message
Step13 5
1 Encourage your employees to like
comment andor share your status
updates with their networks
2 Ask open-ended questions to encourage
your followers to comment and share
3 Make sure your content has value to
your various audiences
4 Post consistently
5 Test your postsmdashshare some with your
entire network of followers and target
some to specific audiences based on
geography industry seniority
Amplify Your
Messages 13
Step13 6―Measure13 with13 LinkedIn13 AnalyDcs
Step13 6
1 The administrator can click on Analytics
and see
1 Follower Insights
2 Reach impressions
engagement
3 Competitive Comparison
2 Click on your Followers and see who is
following you do you know them
3 If not reach out and thank them for
following your organization
4 Start a conversation
Measure Use LinkedInrsquos
Analytics
How Do You Keep Track
SEARCH13
Identify your customer13 Begin your search13 Filter your search13 Save your search13
Get weekly updates13 Do it again you have at least 3
How Do I Search for People Letrsquos Take A Look
How13 Do13 I13 Search13 Letrsquos13 Take13 A13 Look
1 Click on Advanced at the top of the page 2 Select ldquoPeoplerdquo top left search and add keywords to find the type of people you are looking for 3 Note ldquoboard memberrdquo in the search box above and note the smaller box ldquoboard memberrdquo AND ldquoCFOrdquo 4 Use the filters on the left side to detail your search even more 5 Start with 2nd level connections 6 Filter your search by additional selections ie company industry etc
bull Complete Your Profile and optimize
for the keywords that best describe who you are and what you do13
bull Connect with the right people and nurture your network strengthen your relationships13
bull Acknowledge others on LinkedIn Like comment and share their status updates13
bull Build out a LinkedIn Company Page and post content13
bull Create content or share 3rd party content with your network and Groups13
bull Join a variety of Groups alumni industry and customer-centered Groups13
bull Be an active networker every day13
LinkedIn ResourcesLinkedIn13 Board13 Connectmdashh^plinkdinJT5bxV13 h^pnonprofitslinkedincom13
How13 To13 Build13 Your13 LinkedIn13 Company13 Page13
Bryan13 BreckenridgemdashNonprofit13 Success13 Enabler13 at13 LinkedIn13 13 wwwlinkedincominbryanbreckenridge
LinkedIn13 for13 GoodmdashLinkedInrsquos13 nonprofit13 blog13 13 h^pbloglinkedincomtopiclinkedin-shy‐for-shy‐good13
Intero13 Advisorymdashh^pwwwinteroadvisorycomblog13
Intero13 Advisorymdashh^pwwwinteroadvisorycomlinkedin-shy‐free-shy‐resources13
Colleen13 McKenna13 on13 LinkedInmdashh^pwwwlinkedincomcolleenmckenna13
LinkedIn Extras
The following slides are a template for how to build a complete and optimized LinkedIn individual profile
Step 1mdashHow Do I Set Up A Great LinkedIn Profile
1 All the information in Kimrsquos headline is relevant and specific 2 You have 120 characters for a headline use them all 3 Start weaving your keywords into your headline 4 A great professional photo is absolutely NECESSARY
1 Include a Summary a synopsis of your who you are and what you have done 2 Consider writing in the 1st person itrsquos approachable and friendly 3 Weave your keywords into your Summary 4 Have a story Share it here itrsquos can be a great way to connect 5 Letrsquos your personality come out itrsquos a good thing
1 Several of Kimrsquos experiences have a description good idea 2 Weave your keywords in to each description if it is appropriate
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A LookInclude13 as13 many13 opDonal13 SecDons13 as13 possible13
(find13 on13 Profile13 Edit13 Profile13 on13 right13 hand13 side)13 showcase13 experDse13
interests13 work13 and13 volunteering13
Include13 your13 Volunteer13 work13 13
Encourage13 all13 your13 board13 members13 donors13 and13 other13 audiences13 13
to13 add13 your13 nonprofit13 to13 their13 LinkedIn13 Profiles13 turn13 them13 into13 advocates13
CerDficaDons13 whether13 for13 your13 current13 or13 past13 role13 shows13 the13 depth13 and13 breadth13 of13 your13 experience
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 You can add up to 50 skills to your Profile
2 LinkedIn orders your Skills according to the number of endorsements you
have for that particular skill
3 The more endorsements you have the higher your ranking in LinkedIn related
to that skill
1 Education is important and Linked loves your alumni affiliation 2 Add all your schools in to your Profile 3 Did you go to a high school that has a strong alumni following 4 If so add that in too
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Your Honors + Awards also provide insight into you and your accomplishments
Organizations often includes the professional groups you are a part of often a great source of potential connections
Recommendations are important and should be considered carefully Recommend people in your network without them asking for it What a great surprise for them and I am sure much appreciated
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Note the common connections you have with your connections
2 Note the magnifying glass next to Shared click and it opens a box
3 What types of people are you looking to find
1 Enter that keyword in the box and hit enter
2 You will see all the people who have that
3 keyword in their Profile
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Groups13 are13 a13 great13 source13 of13 informaDon13 related13 to13 people13 and13 informaDon13 13
2 You13 can13 join13 up13 to13 5013 Groups13
3 Consider13 these13 types13 of13 Groups13 13
1 alumni13 2 industry13 3 topic13 4 mission13 specific13 5 Groups13 where13 you13 will13 find13 the13 13 6 people13 you13 are13 looking13 to13 build13 relaDonships13 with
Customize13 your13 LinkedIn13 newsfeed13 so13 you13 receive13 arDcles13 and13 news13 that13 you13 can13 share13 with13 your13 network13 and13 add13 subject13 13 majer13 experDse13 and13 insight13 Follow13 Companies13 and13 receive13 the13 informaDon13 they13 post13 to13 LinkedIn13 Check13 and13 see13 if13 your13 board13 members13 donors13 have13 Company13 Pages13
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Follow your schoolrsquos University Pages and see where your fellow alumni donors staff etc are now
How Do I Manage My Settings Letrsquos Take A Look
1 Click on your Profile photo top right corner 2 Click on Privacy amp Settings
Click13 on13
1 Turn onoff your activity broadcasts Turn off while updating your profile 2 Select who can see your activity feed While working on your profile choose Only You 3 Select what others see when yoursquove view their Profile if you have a Basic membership and want to see who viewed your profile choose
the recommended button If you want to be under the radar you can choose anonymous 4 Select who can see your connections if you choose your connections they can see everyone in your network If you choose only you
your connections can only see your shared connections What works best for you Depends what you do who is in your network and how comfortable you are with be transparent
5 Edit your public profile see what others see who are NOT connected to you Make sure your photo is checked so people can see you Click on customize your public profile url and add in your name (all lower case one word if your name is already taken you will be offered an alternative choose one)
6 Spend 15 minutes and review all other Settings tabs and each selection so you set up LinkedIn the way you want13
How Do I Manage My Settings Letrsquos Take A Look
34
Lets13 Stay13 Connected13 13
Interos13 13 LEADS13 blog13 Intero13 Resources13
Follow Intero Advisory on LinkedIn 13
colleeninteroadvisorycom | 4104586960 | colleenintero13copy2014 | All Rights Reserved13
Step13 1―13 Build13 Out13 Your13 Company13 Page
1 Showcase your organizational brand 2 Highlight your organizationrsquos mission employees events services
products 3 Build a community with a highly-engaged affluent audience 4 Post and share original and third party updates and information
Determine what you want to accomplish
Step13 1
Step13 2―Build13 Out13 Your13 Company13 Page
1 Adding a video in your company page update can result in a 75 higher chance of that update being shared by your followers
2 Add images contact information 3 Ask your members donors board members to recommend your products and
services 4 Consider Showcase Pagesmdashthey are pages that allow you to feature something
specific itrsquos built as a child page
Build out your organizationrsquos
LinkedIn Company Page
Step13 2
Step13 3―Consistently13 Post13 Relevant13 Content
1 Use images ndash According to LinkedIn posts
with images have a 98 higher comment
rate
2 Include links ndash Posts with links to other
content have twice the engagement rate
than posts without
3 Post frequently ndash Companies that post 20
times per month reach at least 60 of their
audience
4 Pose questions ndash Ask your followers
questions about information you post to
get them to engage with you
5 Post original industry and other third party
content
Step13 3
Consistently Post Relevant
Content 13
Step13 4―Encourage13 Your13 Audiences13 to13 Follow13 Your13 Company13 Page
Step13 4
Encourage Your Audiences to Follow Your Company Page
1 Invite your members donors board
members staff and volunteers to follow
your Company Page
2 Follow the Company Pages of members
donors and board members it may
encourage them to follow you
3 Make sure you have a LinkedIn social
icon + address on your website
business cards etc that directs people
to your Company Page
4 Share your Company Page content with
your Groups and encourage people to
follow you
Step13 5―Amplify13 Your13 Message
Step13 5
1 Encourage your employees to like
comment andor share your status
updates with their networks
2 Ask open-ended questions to encourage
your followers to comment and share
3 Make sure your content has value to
your various audiences
4 Post consistently
5 Test your postsmdashshare some with your
entire network of followers and target
some to specific audiences based on
geography industry seniority
Amplify Your
Messages 13
Step13 6―Measure13 with13 LinkedIn13 AnalyDcs
Step13 6
1 The administrator can click on Analytics
and see
1 Follower Insights
2 Reach impressions
engagement
3 Competitive Comparison
2 Click on your Followers and see who is
following you do you know them
3 If not reach out and thank them for
following your organization
4 Start a conversation
Measure Use LinkedInrsquos
Analytics
How Do You Keep Track
SEARCH13
Identify your customer13 Begin your search13 Filter your search13 Save your search13
Get weekly updates13 Do it again you have at least 3
How Do I Search for People Letrsquos Take A Look
How13 Do13 I13 Search13 Letrsquos13 Take13 A13 Look
1 Click on Advanced at the top of the page 2 Select ldquoPeoplerdquo top left search and add keywords to find the type of people you are looking for 3 Note ldquoboard memberrdquo in the search box above and note the smaller box ldquoboard memberrdquo AND ldquoCFOrdquo 4 Use the filters on the left side to detail your search even more 5 Start with 2nd level connections 6 Filter your search by additional selections ie company industry etc
bull Complete Your Profile and optimize
for the keywords that best describe who you are and what you do13
bull Connect with the right people and nurture your network strengthen your relationships13
bull Acknowledge others on LinkedIn Like comment and share their status updates13
bull Build out a LinkedIn Company Page and post content13
bull Create content or share 3rd party content with your network and Groups13
bull Join a variety of Groups alumni industry and customer-centered Groups13
bull Be an active networker every day13
LinkedIn ResourcesLinkedIn13 Board13 Connectmdashh^plinkdinJT5bxV13 h^pnonprofitslinkedincom13
How13 To13 Build13 Your13 LinkedIn13 Company13 Page13
Bryan13 BreckenridgemdashNonprofit13 Success13 Enabler13 at13 LinkedIn13 13 wwwlinkedincominbryanbreckenridge
LinkedIn13 for13 GoodmdashLinkedInrsquos13 nonprofit13 blog13 13 h^pbloglinkedincomtopiclinkedin-shy‐for-shy‐good13
Intero13 Advisorymdashh^pwwwinteroadvisorycomblog13
Intero13 Advisorymdashh^pwwwinteroadvisorycomlinkedin-shy‐free-shy‐resources13
Colleen13 McKenna13 on13 LinkedInmdashh^pwwwlinkedincomcolleenmckenna13
LinkedIn Extras
The following slides are a template for how to build a complete and optimized LinkedIn individual profile
Step 1mdashHow Do I Set Up A Great LinkedIn Profile
1 All the information in Kimrsquos headline is relevant and specific 2 You have 120 characters for a headline use them all 3 Start weaving your keywords into your headline 4 A great professional photo is absolutely NECESSARY
1 Include a Summary a synopsis of your who you are and what you have done 2 Consider writing in the 1st person itrsquos approachable and friendly 3 Weave your keywords into your Summary 4 Have a story Share it here itrsquos can be a great way to connect 5 Letrsquos your personality come out itrsquos a good thing
1 Several of Kimrsquos experiences have a description good idea 2 Weave your keywords in to each description if it is appropriate
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A LookInclude13 as13 many13 opDonal13 SecDons13 as13 possible13
(find13 on13 Profile13 Edit13 Profile13 on13 right13 hand13 side)13 showcase13 experDse13
interests13 work13 and13 volunteering13
Include13 your13 Volunteer13 work13 13
Encourage13 all13 your13 board13 members13 donors13 and13 other13 audiences13 13
to13 add13 your13 nonprofit13 to13 their13 LinkedIn13 Profiles13 turn13 them13 into13 advocates13
CerDficaDons13 whether13 for13 your13 current13 or13 past13 role13 shows13 the13 depth13 and13 breadth13 of13 your13 experience
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 You can add up to 50 skills to your Profile
2 LinkedIn orders your Skills according to the number of endorsements you
have for that particular skill
3 The more endorsements you have the higher your ranking in LinkedIn related
to that skill
1 Education is important and Linked loves your alumni affiliation 2 Add all your schools in to your Profile 3 Did you go to a high school that has a strong alumni following 4 If so add that in too
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Your Honors + Awards also provide insight into you and your accomplishments
Organizations often includes the professional groups you are a part of often a great source of potential connections
Recommendations are important and should be considered carefully Recommend people in your network without them asking for it What a great surprise for them and I am sure much appreciated
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Note the common connections you have with your connections
2 Note the magnifying glass next to Shared click and it opens a box
3 What types of people are you looking to find
1 Enter that keyword in the box and hit enter
2 You will see all the people who have that
3 keyword in their Profile
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Groups13 are13 a13 great13 source13 of13 informaDon13 related13 to13 people13 and13 informaDon13 13
2 You13 can13 join13 up13 to13 5013 Groups13
3 Consider13 these13 types13 of13 Groups13 13
1 alumni13 2 industry13 3 topic13 4 mission13 specific13 5 Groups13 where13 you13 will13 find13 the13 13 6 people13 you13 are13 looking13 to13 build13 relaDonships13 with
Customize13 your13 LinkedIn13 newsfeed13 so13 you13 receive13 arDcles13 and13 news13 that13 you13 can13 share13 with13 your13 network13 and13 add13 subject13 13 majer13 experDse13 and13 insight13 Follow13 Companies13 and13 receive13 the13 informaDon13 they13 post13 to13 LinkedIn13 Check13 and13 see13 if13 your13 board13 members13 donors13 have13 Company13 Pages13
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Follow your schoolrsquos University Pages and see where your fellow alumni donors staff etc are now
How Do I Manage My Settings Letrsquos Take A Look
1 Click on your Profile photo top right corner 2 Click on Privacy amp Settings
Click13 on13
1 Turn onoff your activity broadcasts Turn off while updating your profile 2 Select who can see your activity feed While working on your profile choose Only You 3 Select what others see when yoursquove view their Profile if you have a Basic membership and want to see who viewed your profile choose
the recommended button If you want to be under the radar you can choose anonymous 4 Select who can see your connections if you choose your connections they can see everyone in your network If you choose only you
your connections can only see your shared connections What works best for you Depends what you do who is in your network and how comfortable you are with be transparent
5 Edit your public profile see what others see who are NOT connected to you Make sure your photo is checked so people can see you Click on customize your public profile url and add in your name (all lower case one word if your name is already taken you will be offered an alternative choose one)
6 Spend 15 minutes and review all other Settings tabs and each selection so you set up LinkedIn the way you want13
How Do I Manage My Settings Letrsquos Take A Look
34
Lets13 Stay13 Connected13 13
Interos13 13 LEADS13 blog13 Intero13 Resources13
Follow Intero Advisory on LinkedIn 13
colleeninteroadvisorycom | 4104586960 | colleenintero13copy2014 | All Rights Reserved13
Step13 2―Build13 Out13 Your13 Company13 Page
1 Adding a video in your company page update can result in a 75 higher chance of that update being shared by your followers
2 Add images contact information 3 Ask your members donors board members to recommend your products and
services 4 Consider Showcase Pagesmdashthey are pages that allow you to feature something
specific itrsquos built as a child page
Build out your organizationrsquos
LinkedIn Company Page
Step13 2
Step13 3―Consistently13 Post13 Relevant13 Content
1 Use images ndash According to LinkedIn posts
with images have a 98 higher comment
rate
2 Include links ndash Posts with links to other
content have twice the engagement rate
than posts without
3 Post frequently ndash Companies that post 20
times per month reach at least 60 of their
audience
4 Pose questions ndash Ask your followers
questions about information you post to
get them to engage with you
5 Post original industry and other third party
content
Step13 3
Consistently Post Relevant
Content 13
Step13 4―Encourage13 Your13 Audiences13 to13 Follow13 Your13 Company13 Page
Step13 4
Encourage Your Audiences to Follow Your Company Page
1 Invite your members donors board
members staff and volunteers to follow
your Company Page
2 Follow the Company Pages of members
donors and board members it may
encourage them to follow you
3 Make sure you have a LinkedIn social
icon + address on your website
business cards etc that directs people
to your Company Page
4 Share your Company Page content with
your Groups and encourage people to
follow you
Step13 5―Amplify13 Your13 Message
Step13 5
1 Encourage your employees to like
comment andor share your status
updates with their networks
2 Ask open-ended questions to encourage
your followers to comment and share
3 Make sure your content has value to
your various audiences
4 Post consistently
5 Test your postsmdashshare some with your
entire network of followers and target
some to specific audiences based on
geography industry seniority
Amplify Your
Messages 13
Step13 6―Measure13 with13 LinkedIn13 AnalyDcs
Step13 6
1 The administrator can click on Analytics
and see
1 Follower Insights
2 Reach impressions
engagement
3 Competitive Comparison
2 Click on your Followers and see who is
following you do you know them
3 If not reach out and thank them for
following your organization
4 Start a conversation
Measure Use LinkedInrsquos
Analytics
How Do You Keep Track
SEARCH13
Identify your customer13 Begin your search13 Filter your search13 Save your search13
Get weekly updates13 Do it again you have at least 3
How Do I Search for People Letrsquos Take A Look
How13 Do13 I13 Search13 Letrsquos13 Take13 A13 Look
1 Click on Advanced at the top of the page 2 Select ldquoPeoplerdquo top left search and add keywords to find the type of people you are looking for 3 Note ldquoboard memberrdquo in the search box above and note the smaller box ldquoboard memberrdquo AND ldquoCFOrdquo 4 Use the filters on the left side to detail your search even more 5 Start with 2nd level connections 6 Filter your search by additional selections ie company industry etc
bull Complete Your Profile and optimize
for the keywords that best describe who you are and what you do13
bull Connect with the right people and nurture your network strengthen your relationships13
bull Acknowledge others on LinkedIn Like comment and share their status updates13
bull Build out a LinkedIn Company Page and post content13
bull Create content or share 3rd party content with your network and Groups13
bull Join a variety of Groups alumni industry and customer-centered Groups13
bull Be an active networker every day13
LinkedIn ResourcesLinkedIn13 Board13 Connectmdashh^plinkdinJT5bxV13 h^pnonprofitslinkedincom13
How13 To13 Build13 Your13 LinkedIn13 Company13 Page13
Bryan13 BreckenridgemdashNonprofit13 Success13 Enabler13 at13 LinkedIn13 13 wwwlinkedincominbryanbreckenridge
LinkedIn13 for13 GoodmdashLinkedInrsquos13 nonprofit13 blog13 13 h^pbloglinkedincomtopiclinkedin-shy‐for-shy‐good13
Intero13 Advisorymdashh^pwwwinteroadvisorycomblog13
Intero13 Advisorymdashh^pwwwinteroadvisorycomlinkedin-shy‐free-shy‐resources13
Colleen13 McKenna13 on13 LinkedInmdashh^pwwwlinkedincomcolleenmckenna13
LinkedIn Extras
The following slides are a template for how to build a complete and optimized LinkedIn individual profile
Step 1mdashHow Do I Set Up A Great LinkedIn Profile
1 All the information in Kimrsquos headline is relevant and specific 2 You have 120 characters for a headline use them all 3 Start weaving your keywords into your headline 4 A great professional photo is absolutely NECESSARY
1 Include a Summary a synopsis of your who you are and what you have done 2 Consider writing in the 1st person itrsquos approachable and friendly 3 Weave your keywords into your Summary 4 Have a story Share it here itrsquos can be a great way to connect 5 Letrsquos your personality come out itrsquos a good thing
1 Several of Kimrsquos experiences have a description good idea 2 Weave your keywords in to each description if it is appropriate
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A LookInclude13 as13 many13 opDonal13 SecDons13 as13 possible13
(find13 on13 Profile13 Edit13 Profile13 on13 right13 hand13 side)13 showcase13 experDse13
interests13 work13 and13 volunteering13
Include13 your13 Volunteer13 work13 13
Encourage13 all13 your13 board13 members13 donors13 and13 other13 audiences13 13
to13 add13 your13 nonprofit13 to13 their13 LinkedIn13 Profiles13 turn13 them13 into13 advocates13
CerDficaDons13 whether13 for13 your13 current13 or13 past13 role13 shows13 the13 depth13 and13 breadth13 of13 your13 experience
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 You can add up to 50 skills to your Profile
2 LinkedIn orders your Skills according to the number of endorsements you
have for that particular skill
3 The more endorsements you have the higher your ranking in LinkedIn related
to that skill
1 Education is important and Linked loves your alumni affiliation 2 Add all your schools in to your Profile 3 Did you go to a high school that has a strong alumni following 4 If so add that in too
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Your Honors + Awards also provide insight into you and your accomplishments
Organizations often includes the professional groups you are a part of often a great source of potential connections
Recommendations are important and should be considered carefully Recommend people in your network without them asking for it What a great surprise for them and I am sure much appreciated
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Note the common connections you have with your connections
2 Note the magnifying glass next to Shared click and it opens a box
3 What types of people are you looking to find
1 Enter that keyword in the box and hit enter
2 You will see all the people who have that
3 keyword in their Profile
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Groups13 are13 a13 great13 source13 of13 informaDon13 related13 to13 people13 and13 informaDon13 13
2 You13 can13 join13 up13 to13 5013 Groups13
3 Consider13 these13 types13 of13 Groups13 13
1 alumni13 2 industry13 3 topic13 4 mission13 specific13 5 Groups13 where13 you13 will13 find13 the13 13 6 people13 you13 are13 looking13 to13 build13 relaDonships13 with
Customize13 your13 LinkedIn13 newsfeed13 so13 you13 receive13 arDcles13 and13 news13 that13 you13 can13 share13 with13 your13 network13 and13 add13 subject13 13 majer13 experDse13 and13 insight13 Follow13 Companies13 and13 receive13 the13 informaDon13 they13 post13 to13 LinkedIn13 Check13 and13 see13 if13 your13 board13 members13 donors13 have13 Company13 Pages13
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Follow your schoolrsquos University Pages and see where your fellow alumni donors staff etc are now
How Do I Manage My Settings Letrsquos Take A Look
1 Click on your Profile photo top right corner 2 Click on Privacy amp Settings
Click13 on13
1 Turn onoff your activity broadcasts Turn off while updating your profile 2 Select who can see your activity feed While working on your profile choose Only You 3 Select what others see when yoursquove view their Profile if you have a Basic membership and want to see who viewed your profile choose
the recommended button If you want to be under the radar you can choose anonymous 4 Select who can see your connections if you choose your connections they can see everyone in your network If you choose only you
your connections can only see your shared connections What works best for you Depends what you do who is in your network and how comfortable you are with be transparent
5 Edit your public profile see what others see who are NOT connected to you Make sure your photo is checked so people can see you Click on customize your public profile url and add in your name (all lower case one word if your name is already taken you will be offered an alternative choose one)
6 Spend 15 minutes and review all other Settings tabs and each selection so you set up LinkedIn the way you want13
How Do I Manage My Settings Letrsquos Take A Look
34
Lets13 Stay13 Connected13 13
Interos13 13 LEADS13 blog13 Intero13 Resources13
Follow Intero Advisory on LinkedIn 13
colleeninteroadvisorycom | 4104586960 | colleenintero13copy2014 | All Rights Reserved13
Step13 3―Consistently13 Post13 Relevant13 Content
1 Use images ndash According to LinkedIn posts
with images have a 98 higher comment
rate
2 Include links ndash Posts with links to other
content have twice the engagement rate
than posts without
3 Post frequently ndash Companies that post 20
times per month reach at least 60 of their
audience
4 Pose questions ndash Ask your followers
questions about information you post to
get them to engage with you
5 Post original industry and other third party
content
Step13 3
Consistently Post Relevant
Content 13
Step13 4―Encourage13 Your13 Audiences13 to13 Follow13 Your13 Company13 Page
Step13 4
Encourage Your Audiences to Follow Your Company Page
1 Invite your members donors board
members staff and volunteers to follow
your Company Page
2 Follow the Company Pages of members
donors and board members it may
encourage them to follow you
3 Make sure you have a LinkedIn social
icon + address on your website
business cards etc that directs people
to your Company Page
4 Share your Company Page content with
your Groups and encourage people to
follow you
Step13 5―Amplify13 Your13 Message
Step13 5
1 Encourage your employees to like
comment andor share your status
updates with their networks
2 Ask open-ended questions to encourage
your followers to comment and share
3 Make sure your content has value to
your various audiences
4 Post consistently
5 Test your postsmdashshare some with your
entire network of followers and target
some to specific audiences based on
geography industry seniority
Amplify Your
Messages 13
Step13 6―Measure13 with13 LinkedIn13 AnalyDcs
Step13 6
1 The administrator can click on Analytics
and see
1 Follower Insights
2 Reach impressions
engagement
3 Competitive Comparison
2 Click on your Followers and see who is
following you do you know them
3 If not reach out and thank them for
following your organization
4 Start a conversation
Measure Use LinkedInrsquos
Analytics
How Do You Keep Track
SEARCH13
Identify your customer13 Begin your search13 Filter your search13 Save your search13
Get weekly updates13 Do it again you have at least 3
How Do I Search for People Letrsquos Take A Look
How13 Do13 I13 Search13 Letrsquos13 Take13 A13 Look
1 Click on Advanced at the top of the page 2 Select ldquoPeoplerdquo top left search and add keywords to find the type of people you are looking for 3 Note ldquoboard memberrdquo in the search box above and note the smaller box ldquoboard memberrdquo AND ldquoCFOrdquo 4 Use the filters on the left side to detail your search even more 5 Start with 2nd level connections 6 Filter your search by additional selections ie company industry etc
bull Complete Your Profile and optimize
for the keywords that best describe who you are and what you do13
bull Connect with the right people and nurture your network strengthen your relationships13
bull Acknowledge others on LinkedIn Like comment and share their status updates13
bull Build out a LinkedIn Company Page and post content13
bull Create content or share 3rd party content with your network and Groups13
bull Join a variety of Groups alumni industry and customer-centered Groups13
bull Be an active networker every day13
LinkedIn ResourcesLinkedIn13 Board13 Connectmdashh^plinkdinJT5bxV13 h^pnonprofitslinkedincom13
How13 To13 Build13 Your13 LinkedIn13 Company13 Page13
Bryan13 BreckenridgemdashNonprofit13 Success13 Enabler13 at13 LinkedIn13 13 wwwlinkedincominbryanbreckenridge
LinkedIn13 for13 GoodmdashLinkedInrsquos13 nonprofit13 blog13 13 h^pbloglinkedincomtopiclinkedin-shy‐for-shy‐good13
Intero13 Advisorymdashh^pwwwinteroadvisorycomblog13
Intero13 Advisorymdashh^pwwwinteroadvisorycomlinkedin-shy‐free-shy‐resources13
Colleen13 McKenna13 on13 LinkedInmdashh^pwwwlinkedincomcolleenmckenna13
LinkedIn Extras
The following slides are a template for how to build a complete and optimized LinkedIn individual profile
Step 1mdashHow Do I Set Up A Great LinkedIn Profile
1 All the information in Kimrsquos headline is relevant and specific 2 You have 120 characters for a headline use them all 3 Start weaving your keywords into your headline 4 A great professional photo is absolutely NECESSARY
1 Include a Summary a synopsis of your who you are and what you have done 2 Consider writing in the 1st person itrsquos approachable and friendly 3 Weave your keywords into your Summary 4 Have a story Share it here itrsquos can be a great way to connect 5 Letrsquos your personality come out itrsquos a good thing
1 Several of Kimrsquos experiences have a description good idea 2 Weave your keywords in to each description if it is appropriate
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A LookInclude13 as13 many13 opDonal13 SecDons13 as13 possible13
(find13 on13 Profile13 Edit13 Profile13 on13 right13 hand13 side)13 showcase13 experDse13
interests13 work13 and13 volunteering13
Include13 your13 Volunteer13 work13 13
Encourage13 all13 your13 board13 members13 donors13 and13 other13 audiences13 13
to13 add13 your13 nonprofit13 to13 their13 LinkedIn13 Profiles13 turn13 them13 into13 advocates13
CerDficaDons13 whether13 for13 your13 current13 or13 past13 role13 shows13 the13 depth13 and13 breadth13 of13 your13 experience
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 You can add up to 50 skills to your Profile
2 LinkedIn orders your Skills according to the number of endorsements you
have for that particular skill
3 The more endorsements you have the higher your ranking in LinkedIn related
to that skill
1 Education is important and Linked loves your alumni affiliation 2 Add all your schools in to your Profile 3 Did you go to a high school that has a strong alumni following 4 If so add that in too
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Your Honors + Awards also provide insight into you and your accomplishments
Organizations often includes the professional groups you are a part of often a great source of potential connections
Recommendations are important and should be considered carefully Recommend people in your network without them asking for it What a great surprise for them and I am sure much appreciated
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Note the common connections you have with your connections
2 Note the magnifying glass next to Shared click and it opens a box
3 What types of people are you looking to find
1 Enter that keyword in the box and hit enter
2 You will see all the people who have that
3 keyword in their Profile
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Groups13 are13 a13 great13 source13 of13 informaDon13 related13 to13 people13 and13 informaDon13 13
2 You13 can13 join13 up13 to13 5013 Groups13
3 Consider13 these13 types13 of13 Groups13 13
1 alumni13 2 industry13 3 topic13 4 mission13 specific13 5 Groups13 where13 you13 will13 find13 the13 13 6 people13 you13 are13 looking13 to13 build13 relaDonships13 with
Customize13 your13 LinkedIn13 newsfeed13 so13 you13 receive13 arDcles13 and13 news13 that13 you13 can13 share13 with13 your13 network13 and13 add13 subject13 13 majer13 experDse13 and13 insight13 Follow13 Companies13 and13 receive13 the13 informaDon13 they13 post13 to13 LinkedIn13 Check13 and13 see13 if13 your13 board13 members13 donors13 have13 Company13 Pages13
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Follow your schoolrsquos University Pages and see where your fellow alumni donors staff etc are now
How Do I Manage My Settings Letrsquos Take A Look
1 Click on your Profile photo top right corner 2 Click on Privacy amp Settings
Click13 on13
1 Turn onoff your activity broadcasts Turn off while updating your profile 2 Select who can see your activity feed While working on your profile choose Only You 3 Select what others see when yoursquove view their Profile if you have a Basic membership and want to see who viewed your profile choose
the recommended button If you want to be under the radar you can choose anonymous 4 Select who can see your connections if you choose your connections they can see everyone in your network If you choose only you
your connections can only see your shared connections What works best for you Depends what you do who is in your network and how comfortable you are with be transparent
5 Edit your public profile see what others see who are NOT connected to you Make sure your photo is checked so people can see you Click on customize your public profile url and add in your name (all lower case one word if your name is already taken you will be offered an alternative choose one)
6 Spend 15 minutes and review all other Settings tabs and each selection so you set up LinkedIn the way you want13
How Do I Manage My Settings Letrsquos Take A Look
34
Lets13 Stay13 Connected13 13
Interos13 13 LEADS13 blog13 Intero13 Resources13
Follow Intero Advisory on LinkedIn 13
colleeninteroadvisorycom | 4104586960 | colleenintero13copy2014 | All Rights Reserved13
Step13 4―Encourage13 Your13 Audiences13 to13 Follow13 Your13 Company13 Page
Step13 4
Encourage Your Audiences to Follow Your Company Page
1 Invite your members donors board
members staff and volunteers to follow
your Company Page
2 Follow the Company Pages of members
donors and board members it may
encourage them to follow you
3 Make sure you have a LinkedIn social
icon + address on your website
business cards etc that directs people
to your Company Page
4 Share your Company Page content with
your Groups and encourage people to
follow you
Step13 5―Amplify13 Your13 Message
Step13 5
1 Encourage your employees to like
comment andor share your status
updates with their networks
2 Ask open-ended questions to encourage
your followers to comment and share
3 Make sure your content has value to
your various audiences
4 Post consistently
5 Test your postsmdashshare some with your
entire network of followers and target
some to specific audiences based on
geography industry seniority
Amplify Your
Messages 13
Step13 6―Measure13 with13 LinkedIn13 AnalyDcs
Step13 6
1 The administrator can click on Analytics
and see
1 Follower Insights
2 Reach impressions
engagement
3 Competitive Comparison
2 Click on your Followers and see who is
following you do you know them
3 If not reach out and thank them for
following your organization
4 Start a conversation
Measure Use LinkedInrsquos
Analytics
How Do You Keep Track
SEARCH13
Identify your customer13 Begin your search13 Filter your search13 Save your search13
Get weekly updates13 Do it again you have at least 3
How Do I Search for People Letrsquos Take A Look
How13 Do13 I13 Search13 Letrsquos13 Take13 A13 Look
1 Click on Advanced at the top of the page 2 Select ldquoPeoplerdquo top left search and add keywords to find the type of people you are looking for 3 Note ldquoboard memberrdquo in the search box above and note the smaller box ldquoboard memberrdquo AND ldquoCFOrdquo 4 Use the filters on the left side to detail your search even more 5 Start with 2nd level connections 6 Filter your search by additional selections ie company industry etc
bull Complete Your Profile and optimize
for the keywords that best describe who you are and what you do13
bull Connect with the right people and nurture your network strengthen your relationships13
bull Acknowledge others on LinkedIn Like comment and share their status updates13
bull Build out a LinkedIn Company Page and post content13
bull Create content or share 3rd party content with your network and Groups13
bull Join a variety of Groups alumni industry and customer-centered Groups13
bull Be an active networker every day13
LinkedIn ResourcesLinkedIn13 Board13 Connectmdashh^plinkdinJT5bxV13 h^pnonprofitslinkedincom13
How13 To13 Build13 Your13 LinkedIn13 Company13 Page13
Bryan13 BreckenridgemdashNonprofit13 Success13 Enabler13 at13 LinkedIn13 13 wwwlinkedincominbryanbreckenridge
LinkedIn13 for13 GoodmdashLinkedInrsquos13 nonprofit13 blog13 13 h^pbloglinkedincomtopiclinkedin-shy‐for-shy‐good13
Intero13 Advisorymdashh^pwwwinteroadvisorycomblog13
Intero13 Advisorymdashh^pwwwinteroadvisorycomlinkedin-shy‐free-shy‐resources13
Colleen13 McKenna13 on13 LinkedInmdashh^pwwwlinkedincomcolleenmckenna13
LinkedIn Extras
The following slides are a template for how to build a complete and optimized LinkedIn individual profile
Step 1mdashHow Do I Set Up A Great LinkedIn Profile
1 All the information in Kimrsquos headline is relevant and specific 2 You have 120 characters for a headline use them all 3 Start weaving your keywords into your headline 4 A great professional photo is absolutely NECESSARY
1 Include a Summary a synopsis of your who you are and what you have done 2 Consider writing in the 1st person itrsquos approachable and friendly 3 Weave your keywords into your Summary 4 Have a story Share it here itrsquos can be a great way to connect 5 Letrsquos your personality come out itrsquos a good thing
1 Several of Kimrsquos experiences have a description good idea 2 Weave your keywords in to each description if it is appropriate
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A LookInclude13 as13 many13 opDonal13 SecDons13 as13 possible13
(find13 on13 Profile13 Edit13 Profile13 on13 right13 hand13 side)13 showcase13 experDse13
interests13 work13 and13 volunteering13
Include13 your13 Volunteer13 work13 13
Encourage13 all13 your13 board13 members13 donors13 and13 other13 audiences13 13
to13 add13 your13 nonprofit13 to13 their13 LinkedIn13 Profiles13 turn13 them13 into13 advocates13
CerDficaDons13 whether13 for13 your13 current13 or13 past13 role13 shows13 the13 depth13 and13 breadth13 of13 your13 experience
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 You can add up to 50 skills to your Profile
2 LinkedIn orders your Skills according to the number of endorsements you
have for that particular skill
3 The more endorsements you have the higher your ranking in LinkedIn related
to that skill
1 Education is important and Linked loves your alumni affiliation 2 Add all your schools in to your Profile 3 Did you go to a high school that has a strong alumni following 4 If so add that in too
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Your Honors + Awards also provide insight into you and your accomplishments
Organizations often includes the professional groups you are a part of often a great source of potential connections
Recommendations are important and should be considered carefully Recommend people in your network without them asking for it What a great surprise for them and I am sure much appreciated
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Note the common connections you have with your connections
2 Note the magnifying glass next to Shared click and it opens a box
3 What types of people are you looking to find
1 Enter that keyword in the box and hit enter
2 You will see all the people who have that
3 keyword in their Profile
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Groups13 are13 a13 great13 source13 of13 informaDon13 related13 to13 people13 and13 informaDon13 13
2 You13 can13 join13 up13 to13 5013 Groups13
3 Consider13 these13 types13 of13 Groups13 13
1 alumni13 2 industry13 3 topic13 4 mission13 specific13 5 Groups13 where13 you13 will13 find13 the13 13 6 people13 you13 are13 looking13 to13 build13 relaDonships13 with
Customize13 your13 LinkedIn13 newsfeed13 so13 you13 receive13 arDcles13 and13 news13 that13 you13 can13 share13 with13 your13 network13 and13 add13 subject13 13 majer13 experDse13 and13 insight13 Follow13 Companies13 and13 receive13 the13 informaDon13 they13 post13 to13 LinkedIn13 Check13 and13 see13 if13 your13 board13 members13 donors13 have13 Company13 Pages13
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Follow your schoolrsquos University Pages and see where your fellow alumni donors staff etc are now
How Do I Manage My Settings Letrsquos Take A Look
1 Click on your Profile photo top right corner 2 Click on Privacy amp Settings
Click13 on13
1 Turn onoff your activity broadcasts Turn off while updating your profile 2 Select who can see your activity feed While working on your profile choose Only You 3 Select what others see when yoursquove view their Profile if you have a Basic membership and want to see who viewed your profile choose
the recommended button If you want to be under the radar you can choose anonymous 4 Select who can see your connections if you choose your connections they can see everyone in your network If you choose only you
your connections can only see your shared connections What works best for you Depends what you do who is in your network and how comfortable you are with be transparent
5 Edit your public profile see what others see who are NOT connected to you Make sure your photo is checked so people can see you Click on customize your public profile url and add in your name (all lower case one word if your name is already taken you will be offered an alternative choose one)
6 Spend 15 minutes and review all other Settings tabs and each selection so you set up LinkedIn the way you want13
How Do I Manage My Settings Letrsquos Take A Look
34
Lets13 Stay13 Connected13 13
Interos13 13 LEADS13 blog13 Intero13 Resources13
Follow Intero Advisory on LinkedIn 13
colleeninteroadvisorycom | 4104586960 | colleenintero13copy2014 | All Rights Reserved13
Step13 5―Amplify13 Your13 Message
Step13 5
1 Encourage your employees to like
comment andor share your status
updates with their networks
2 Ask open-ended questions to encourage
your followers to comment and share
3 Make sure your content has value to
your various audiences
4 Post consistently
5 Test your postsmdashshare some with your
entire network of followers and target
some to specific audiences based on
geography industry seniority
Amplify Your
Messages 13
Step13 6―Measure13 with13 LinkedIn13 AnalyDcs
Step13 6
1 The administrator can click on Analytics
and see
1 Follower Insights
2 Reach impressions
engagement
3 Competitive Comparison
2 Click on your Followers and see who is
following you do you know them
3 If not reach out and thank them for
following your organization
4 Start a conversation
Measure Use LinkedInrsquos
Analytics
How Do You Keep Track
SEARCH13
Identify your customer13 Begin your search13 Filter your search13 Save your search13
Get weekly updates13 Do it again you have at least 3
How Do I Search for People Letrsquos Take A Look
How13 Do13 I13 Search13 Letrsquos13 Take13 A13 Look
1 Click on Advanced at the top of the page 2 Select ldquoPeoplerdquo top left search and add keywords to find the type of people you are looking for 3 Note ldquoboard memberrdquo in the search box above and note the smaller box ldquoboard memberrdquo AND ldquoCFOrdquo 4 Use the filters on the left side to detail your search even more 5 Start with 2nd level connections 6 Filter your search by additional selections ie company industry etc
bull Complete Your Profile and optimize
for the keywords that best describe who you are and what you do13
bull Connect with the right people and nurture your network strengthen your relationships13
bull Acknowledge others on LinkedIn Like comment and share their status updates13
bull Build out a LinkedIn Company Page and post content13
bull Create content or share 3rd party content with your network and Groups13
bull Join a variety of Groups alumni industry and customer-centered Groups13
bull Be an active networker every day13
LinkedIn ResourcesLinkedIn13 Board13 Connectmdashh^plinkdinJT5bxV13 h^pnonprofitslinkedincom13
How13 To13 Build13 Your13 LinkedIn13 Company13 Page13
Bryan13 BreckenridgemdashNonprofit13 Success13 Enabler13 at13 LinkedIn13 13 wwwlinkedincominbryanbreckenridge
LinkedIn13 for13 GoodmdashLinkedInrsquos13 nonprofit13 blog13 13 h^pbloglinkedincomtopiclinkedin-shy‐for-shy‐good13
Intero13 Advisorymdashh^pwwwinteroadvisorycomblog13
Intero13 Advisorymdashh^pwwwinteroadvisorycomlinkedin-shy‐free-shy‐resources13
Colleen13 McKenna13 on13 LinkedInmdashh^pwwwlinkedincomcolleenmckenna13
LinkedIn Extras
The following slides are a template for how to build a complete and optimized LinkedIn individual profile
Step 1mdashHow Do I Set Up A Great LinkedIn Profile
1 All the information in Kimrsquos headline is relevant and specific 2 You have 120 characters for a headline use them all 3 Start weaving your keywords into your headline 4 A great professional photo is absolutely NECESSARY
1 Include a Summary a synopsis of your who you are and what you have done 2 Consider writing in the 1st person itrsquos approachable and friendly 3 Weave your keywords into your Summary 4 Have a story Share it here itrsquos can be a great way to connect 5 Letrsquos your personality come out itrsquos a good thing
1 Several of Kimrsquos experiences have a description good idea 2 Weave your keywords in to each description if it is appropriate
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A LookInclude13 as13 many13 opDonal13 SecDons13 as13 possible13
(find13 on13 Profile13 Edit13 Profile13 on13 right13 hand13 side)13 showcase13 experDse13
interests13 work13 and13 volunteering13
Include13 your13 Volunteer13 work13 13
Encourage13 all13 your13 board13 members13 donors13 and13 other13 audiences13 13
to13 add13 your13 nonprofit13 to13 their13 LinkedIn13 Profiles13 turn13 them13 into13 advocates13
CerDficaDons13 whether13 for13 your13 current13 or13 past13 role13 shows13 the13 depth13 and13 breadth13 of13 your13 experience
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 You can add up to 50 skills to your Profile
2 LinkedIn orders your Skills according to the number of endorsements you
have for that particular skill
3 The more endorsements you have the higher your ranking in LinkedIn related
to that skill
1 Education is important and Linked loves your alumni affiliation 2 Add all your schools in to your Profile 3 Did you go to a high school that has a strong alumni following 4 If so add that in too
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Your Honors + Awards also provide insight into you and your accomplishments
Organizations often includes the professional groups you are a part of often a great source of potential connections
Recommendations are important and should be considered carefully Recommend people in your network without them asking for it What a great surprise for them and I am sure much appreciated
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Note the common connections you have with your connections
2 Note the magnifying glass next to Shared click and it opens a box
3 What types of people are you looking to find
1 Enter that keyword in the box and hit enter
2 You will see all the people who have that
3 keyword in their Profile
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Groups13 are13 a13 great13 source13 of13 informaDon13 related13 to13 people13 and13 informaDon13 13
2 You13 can13 join13 up13 to13 5013 Groups13
3 Consider13 these13 types13 of13 Groups13 13
1 alumni13 2 industry13 3 topic13 4 mission13 specific13 5 Groups13 where13 you13 will13 find13 the13 13 6 people13 you13 are13 looking13 to13 build13 relaDonships13 with
Customize13 your13 LinkedIn13 newsfeed13 so13 you13 receive13 arDcles13 and13 news13 that13 you13 can13 share13 with13 your13 network13 and13 add13 subject13 13 majer13 experDse13 and13 insight13 Follow13 Companies13 and13 receive13 the13 informaDon13 they13 post13 to13 LinkedIn13 Check13 and13 see13 if13 your13 board13 members13 donors13 have13 Company13 Pages13
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Follow your schoolrsquos University Pages and see where your fellow alumni donors staff etc are now
How Do I Manage My Settings Letrsquos Take A Look
1 Click on your Profile photo top right corner 2 Click on Privacy amp Settings
Click13 on13
1 Turn onoff your activity broadcasts Turn off while updating your profile 2 Select who can see your activity feed While working on your profile choose Only You 3 Select what others see when yoursquove view their Profile if you have a Basic membership and want to see who viewed your profile choose
the recommended button If you want to be under the radar you can choose anonymous 4 Select who can see your connections if you choose your connections they can see everyone in your network If you choose only you
your connections can only see your shared connections What works best for you Depends what you do who is in your network and how comfortable you are with be transparent
5 Edit your public profile see what others see who are NOT connected to you Make sure your photo is checked so people can see you Click on customize your public profile url and add in your name (all lower case one word if your name is already taken you will be offered an alternative choose one)
6 Spend 15 minutes and review all other Settings tabs and each selection so you set up LinkedIn the way you want13
How Do I Manage My Settings Letrsquos Take A Look
34
Lets13 Stay13 Connected13 13
Interos13 13 LEADS13 blog13 Intero13 Resources13
Follow Intero Advisory on LinkedIn 13
colleeninteroadvisorycom | 4104586960 | colleenintero13copy2014 | All Rights Reserved13
Step13 6―Measure13 with13 LinkedIn13 AnalyDcs
Step13 6
1 The administrator can click on Analytics
and see
1 Follower Insights
2 Reach impressions
engagement
3 Competitive Comparison
2 Click on your Followers and see who is
following you do you know them
3 If not reach out and thank them for
following your organization
4 Start a conversation
Measure Use LinkedInrsquos
Analytics
How Do You Keep Track
SEARCH13
Identify your customer13 Begin your search13 Filter your search13 Save your search13
Get weekly updates13 Do it again you have at least 3
How Do I Search for People Letrsquos Take A Look
How13 Do13 I13 Search13 Letrsquos13 Take13 A13 Look
1 Click on Advanced at the top of the page 2 Select ldquoPeoplerdquo top left search and add keywords to find the type of people you are looking for 3 Note ldquoboard memberrdquo in the search box above and note the smaller box ldquoboard memberrdquo AND ldquoCFOrdquo 4 Use the filters on the left side to detail your search even more 5 Start with 2nd level connections 6 Filter your search by additional selections ie company industry etc
bull Complete Your Profile and optimize
for the keywords that best describe who you are and what you do13
bull Connect with the right people and nurture your network strengthen your relationships13
bull Acknowledge others on LinkedIn Like comment and share their status updates13
bull Build out a LinkedIn Company Page and post content13
bull Create content or share 3rd party content with your network and Groups13
bull Join a variety of Groups alumni industry and customer-centered Groups13
bull Be an active networker every day13
LinkedIn ResourcesLinkedIn13 Board13 Connectmdashh^plinkdinJT5bxV13 h^pnonprofitslinkedincom13
How13 To13 Build13 Your13 LinkedIn13 Company13 Page13
Bryan13 BreckenridgemdashNonprofit13 Success13 Enabler13 at13 LinkedIn13 13 wwwlinkedincominbryanbreckenridge
LinkedIn13 for13 GoodmdashLinkedInrsquos13 nonprofit13 blog13 13 h^pbloglinkedincomtopiclinkedin-shy‐for-shy‐good13
Intero13 Advisorymdashh^pwwwinteroadvisorycomblog13
Intero13 Advisorymdashh^pwwwinteroadvisorycomlinkedin-shy‐free-shy‐resources13
Colleen13 McKenna13 on13 LinkedInmdashh^pwwwlinkedincomcolleenmckenna13
LinkedIn Extras
The following slides are a template for how to build a complete and optimized LinkedIn individual profile
Step 1mdashHow Do I Set Up A Great LinkedIn Profile
1 All the information in Kimrsquos headline is relevant and specific 2 You have 120 characters for a headline use them all 3 Start weaving your keywords into your headline 4 A great professional photo is absolutely NECESSARY
1 Include a Summary a synopsis of your who you are and what you have done 2 Consider writing in the 1st person itrsquos approachable and friendly 3 Weave your keywords into your Summary 4 Have a story Share it here itrsquos can be a great way to connect 5 Letrsquos your personality come out itrsquos a good thing
1 Several of Kimrsquos experiences have a description good idea 2 Weave your keywords in to each description if it is appropriate
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A LookInclude13 as13 many13 opDonal13 SecDons13 as13 possible13
(find13 on13 Profile13 Edit13 Profile13 on13 right13 hand13 side)13 showcase13 experDse13
interests13 work13 and13 volunteering13
Include13 your13 Volunteer13 work13 13
Encourage13 all13 your13 board13 members13 donors13 and13 other13 audiences13 13
to13 add13 your13 nonprofit13 to13 their13 LinkedIn13 Profiles13 turn13 them13 into13 advocates13
CerDficaDons13 whether13 for13 your13 current13 or13 past13 role13 shows13 the13 depth13 and13 breadth13 of13 your13 experience
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 You can add up to 50 skills to your Profile
2 LinkedIn orders your Skills according to the number of endorsements you
have for that particular skill
3 The more endorsements you have the higher your ranking in LinkedIn related
to that skill
1 Education is important and Linked loves your alumni affiliation 2 Add all your schools in to your Profile 3 Did you go to a high school that has a strong alumni following 4 If so add that in too
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Your Honors + Awards also provide insight into you and your accomplishments
Organizations often includes the professional groups you are a part of often a great source of potential connections
Recommendations are important and should be considered carefully Recommend people in your network without them asking for it What a great surprise for them and I am sure much appreciated
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Note the common connections you have with your connections
2 Note the magnifying glass next to Shared click and it opens a box
3 What types of people are you looking to find
1 Enter that keyword in the box and hit enter
2 You will see all the people who have that
3 keyword in their Profile
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Groups13 are13 a13 great13 source13 of13 informaDon13 related13 to13 people13 and13 informaDon13 13
2 You13 can13 join13 up13 to13 5013 Groups13
3 Consider13 these13 types13 of13 Groups13 13
1 alumni13 2 industry13 3 topic13 4 mission13 specific13 5 Groups13 where13 you13 will13 find13 the13 13 6 people13 you13 are13 looking13 to13 build13 relaDonships13 with
Customize13 your13 LinkedIn13 newsfeed13 so13 you13 receive13 arDcles13 and13 news13 that13 you13 can13 share13 with13 your13 network13 and13 add13 subject13 13 majer13 experDse13 and13 insight13 Follow13 Companies13 and13 receive13 the13 informaDon13 they13 post13 to13 LinkedIn13 Check13 and13 see13 if13 your13 board13 members13 donors13 have13 Company13 Pages13
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Follow your schoolrsquos University Pages and see where your fellow alumni donors staff etc are now
How Do I Manage My Settings Letrsquos Take A Look
1 Click on your Profile photo top right corner 2 Click on Privacy amp Settings
Click13 on13
1 Turn onoff your activity broadcasts Turn off while updating your profile 2 Select who can see your activity feed While working on your profile choose Only You 3 Select what others see when yoursquove view their Profile if you have a Basic membership and want to see who viewed your profile choose
the recommended button If you want to be under the radar you can choose anonymous 4 Select who can see your connections if you choose your connections they can see everyone in your network If you choose only you
your connections can only see your shared connections What works best for you Depends what you do who is in your network and how comfortable you are with be transparent
5 Edit your public profile see what others see who are NOT connected to you Make sure your photo is checked so people can see you Click on customize your public profile url and add in your name (all lower case one word if your name is already taken you will be offered an alternative choose one)
6 Spend 15 minutes and review all other Settings tabs and each selection so you set up LinkedIn the way you want13
How Do I Manage My Settings Letrsquos Take A Look
34
Lets13 Stay13 Connected13 13
Interos13 13 LEADS13 blog13 Intero13 Resources13
Follow Intero Advisory on LinkedIn 13
colleeninteroadvisorycom | 4104586960 | colleenintero13copy2014 | All Rights Reserved13
How Do You Keep Track
SEARCH13
Identify your customer13 Begin your search13 Filter your search13 Save your search13
Get weekly updates13 Do it again you have at least 3
How Do I Search for People Letrsquos Take A Look
How13 Do13 I13 Search13 Letrsquos13 Take13 A13 Look
1 Click on Advanced at the top of the page 2 Select ldquoPeoplerdquo top left search and add keywords to find the type of people you are looking for 3 Note ldquoboard memberrdquo in the search box above and note the smaller box ldquoboard memberrdquo AND ldquoCFOrdquo 4 Use the filters on the left side to detail your search even more 5 Start with 2nd level connections 6 Filter your search by additional selections ie company industry etc
bull Complete Your Profile and optimize
for the keywords that best describe who you are and what you do13
bull Connect with the right people and nurture your network strengthen your relationships13
bull Acknowledge others on LinkedIn Like comment and share their status updates13
bull Build out a LinkedIn Company Page and post content13
bull Create content or share 3rd party content with your network and Groups13
bull Join a variety of Groups alumni industry and customer-centered Groups13
bull Be an active networker every day13
LinkedIn ResourcesLinkedIn13 Board13 Connectmdashh^plinkdinJT5bxV13 h^pnonprofitslinkedincom13
How13 To13 Build13 Your13 LinkedIn13 Company13 Page13
Bryan13 BreckenridgemdashNonprofit13 Success13 Enabler13 at13 LinkedIn13 13 wwwlinkedincominbryanbreckenridge
LinkedIn13 for13 GoodmdashLinkedInrsquos13 nonprofit13 blog13 13 h^pbloglinkedincomtopiclinkedin-shy‐for-shy‐good13
Intero13 Advisorymdashh^pwwwinteroadvisorycomblog13
Intero13 Advisorymdashh^pwwwinteroadvisorycomlinkedin-shy‐free-shy‐resources13
Colleen13 McKenna13 on13 LinkedInmdashh^pwwwlinkedincomcolleenmckenna13
LinkedIn Extras
The following slides are a template for how to build a complete and optimized LinkedIn individual profile
Step 1mdashHow Do I Set Up A Great LinkedIn Profile
1 All the information in Kimrsquos headline is relevant and specific 2 You have 120 characters for a headline use them all 3 Start weaving your keywords into your headline 4 A great professional photo is absolutely NECESSARY
1 Include a Summary a synopsis of your who you are and what you have done 2 Consider writing in the 1st person itrsquos approachable and friendly 3 Weave your keywords into your Summary 4 Have a story Share it here itrsquos can be a great way to connect 5 Letrsquos your personality come out itrsquos a good thing
1 Several of Kimrsquos experiences have a description good idea 2 Weave your keywords in to each description if it is appropriate
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A LookInclude13 as13 many13 opDonal13 SecDons13 as13 possible13
(find13 on13 Profile13 Edit13 Profile13 on13 right13 hand13 side)13 showcase13 experDse13
interests13 work13 and13 volunteering13
Include13 your13 Volunteer13 work13 13
Encourage13 all13 your13 board13 members13 donors13 and13 other13 audiences13 13
to13 add13 your13 nonprofit13 to13 their13 LinkedIn13 Profiles13 turn13 them13 into13 advocates13
CerDficaDons13 whether13 for13 your13 current13 or13 past13 role13 shows13 the13 depth13 and13 breadth13 of13 your13 experience
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 You can add up to 50 skills to your Profile
2 LinkedIn orders your Skills according to the number of endorsements you
have for that particular skill
3 The more endorsements you have the higher your ranking in LinkedIn related
to that skill
1 Education is important and Linked loves your alumni affiliation 2 Add all your schools in to your Profile 3 Did you go to a high school that has a strong alumni following 4 If so add that in too
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Your Honors + Awards also provide insight into you and your accomplishments
Organizations often includes the professional groups you are a part of often a great source of potential connections
Recommendations are important and should be considered carefully Recommend people in your network without them asking for it What a great surprise for them and I am sure much appreciated
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Note the common connections you have with your connections
2 Note the magnifying glass next to Shared click and it opens a box
3 What types of people are you looking to find
1 Enter that keyword in the box and hit enter
2 You will see all the people who have that
3 keyword in their Profile
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Groups13 are13 a13 great13 source13 of13 informaDon13 related13 to13 people13 and13 informaDon13 13
2 You13 can13 join13 up13 to13 5013 Groups13
3 Consider13 these13 types13 of13 Groups13 13
1 alumni13 2 industry13 3 topic13 4 mission13 specific13 5 Groups13 where13 you13 will13 find13 the13 13 6 people13 you13 are13 looking13 to13 build13 relaDonships13 with
Customize13 your13 LinkedIn13 newsfeed13 so13 you13 receive13 arDcles13 and13 news13 that13 you13 can13 share13 with13 your13 network13 and13 add13 subject13 13 majer13 experDse13 and13 insight13 Follow13 Companies13 and13 receive13 the13 informaDon13 they13 post13 to13 LinkedIn13 Check13 and13 see13 if13 your13 board13 members13 donors13 have13 Company13 Pages13
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Follow your schoolrsquos University Pages and see where your fellow alumni donors staff etc are now
How Do I Manage My Settings Letrsquos Take A Look
1 Click on your Profile photo top right corner 2 Click on Privacy amp Settings
Click13 on13
1 Turn onoff your activity broadcasts Turn off while updating your profile 2 Select who can see your activity feed While working on your profile choose Only You 3 Select what others see when yoursquove view their Profile if you have a Basic membership and want to see who viewed your profile choose
the recommended button If you want to be under the radar you can choose anonymous 4 Select who can see your connections if you choose your connections they can see everyone in your network If you choose only you
your connections can only see your shared connections What works best for you Depends what you do who is in your network and how comfortable you are with be transparent
5 Edit your public profile see what others see who are NOT connected to you Make sure your photo is checked so people can see you Click on customize your public profile url and add in your name (all lower case one word if your name is already taken you will be offered an alternative choose one)
6 Spend 15 minutes and review all other Settings tabs and each selection so you set up LinkedIn the way you want13
How Do I Manage My Settings Letrsquos Take A Look
34
Lets13 Stay13 Connected13 13
Interos13 13 LEADS13 blog13 Intero13 Resources13
Follow Intero Advisory on LinkedIn 13
colleeninteroadvisorycom | 4104586960 | colleenintero13copy2014 | All Rights Reserved13
How13 Do13 I13 Search13 Letrsquos13 Take13 A13 Look
1 Click on Advanced at the top of the page 2 Select ldquoPeoplerdquo top left search and add keywords to find the type of people you are looking for 3 Note ldquoboard memberrdquo in the search box above and note the smaller box ldquoboard memberrdquo AND ldquoCFOrdquo 4 Use the filters on the left side to detail your search even more 5 Start with 2nd level connections 6 Filter your search by additional selections ie company industry etc
bull Complete Your Profile and optimize
for the keywords that best describe who you are and what you do13
bull Connect with the right people and nurture your network strengthen your relationships13
bull Acknowledge others on LinkedIn Like comment and share their status updates13
bull Build out a LinkedIn Company Page and post content13
bull Create content or share 3rd party content with your network and Groups13
bull Join a variety of Groups alumni industry and customer-centered Groups13
bull Be an active networker every day13
LinkedIn ResourcesLinkedIn13 Board13 Connectmdashh^plinkdinJT5bxV13 h^pnonprofitslinkedincom13
How13 To13 Build13 Your13 LinkedIn13 Company13 Page13
Bryan13 BreckenridgemdashNonprofit13 Success13 Enabler13 at13 LinkedIn13 13 wwwlinkedincominbryanbreckenridge
LinkedIn13 for13 GoodmdashLinkedInrsquos13 nonprofit13 blog13 13 h^pbloglinkedincomtopiclinkedin-shy‐for-shy‐good13
Intero13 Advisorymdashh^pwwwinteroadvisorycomblog13
Intero13 Advisorymdashh^pwwwinteroadvisorycomlinkedin-shy‐free-shy‐resources13
Colleen13 McKenna13 on13 LinkedInmdashh^pwwwlinkedincomcolleenmckenna13
LinkedIn Extras
The following slides are a template for how to build a complete and optimized LinkedIn individual profile
Step 1mdashHow Do I Set Up A Great LinkedIn Profile
1 All the information in Kimrsquos headline is relevant and specific 2 You have 120 characters for a headline use them all 3 Start weaving your keywords into your headline 4 A great professional photo is absolutely NECESSARY
1 Include a Summary a synopsis of your who you are and what you have done 2 Consider writing in the 1st person itrsquos approachable and friendly 3 Weave your keywords into your Summary 4 Have a story Share it here itrsquos can be a great way to connect 5 Letrsquos your personality come out itrsquos a good thing
1 Several of Kimrsquos experiences have a description good idea 2 Weave your keywords in to each description if it is appropriate
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A LookInclude13 as13 many13 opDonal13 SecDons13 as13 possible13
(find13 on13 Profile13 Edit13 Profile13 on13 right13 hand13 side)13 showcase13 experDse13
interests13 work13 and13 volunteering13
Include13 your13 Volunteer13 work13 13
Encourage13 all13 your13 board13 members13 donors13 and13 other13 audiences13 13
to13 add13 your13 nonprofit13 to13 their13 LinkedIn13 Profiles13 turn13 them13 into13 advocates13
CerDficaDons13 whether13 for13 your13 current13 or13 past13 role13 shows13 the13 depth13 and13 breadth13 of13 your13 experience
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 You can add up to 50 skills to your Profile
2 LinkedIn orders your Skills according to the number of endorsements you
have for that particular skill
3 The more endorsements you have the higher your ranking in LinkedIn related
to that skill
1 Education is important and Linked loves your alumni affiliation 2 Add all your schools in to your Profile 3 Did you go to a high school that has a strong alumni following 4 If so add that in too
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Your Honors + Awards also provide insight into you and your accomplishments
Organizations often includes the professional groups you are a part of often a great source of potential connections
Recommendations are important and should be considered carefully Recommend people in your network without them asking for it What a great surprise for them and I am sure much appreciated
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Note the common connections you have with your connections
2 Note the magnifying glass next to Shared click and it opens a box
3 What types of people are you looking to find
1 Enter that keyword in the box and hit enter
2 You will see all the people who have that
3 keyword in their Profile
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Groups13 are13 a13 great13 source13 of13 informaDon13 related13 to13 people13 and13 informaDon13 13
2 You13 can13 join13 up13 to13 5013 Groups13
3 Consider13 these13 types13 of13 Groups13 13
1 alumni13 2 industry13 3 topic13 4 mission13 specific13 5 Groups13 where13 you13 will13 find13 the13 13 6 people13 you13 are13 looking13 to13 build13 relaDonships13 with
Customize13 your13 LinkedIn13 newsfeed13 so13 you13 receive13 arDcles13 and13 news13 that13 you13 can13 share13 with13 your13 network13 and13 add13 subject13 13 majer13 experDse13 and13 insight13 Follow13 Companies13 and13 receive13 the13 informaDon13 they13 post13 to13 LinkedIn13 Check13 and13 see13 if13 your13 board13 members13 donors13 have13 Company13 Pages13
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Follow your schoolrsquos University Pages and see where your fellow alumni donors staff etc are now
How Do I Manage My Settings Letrsquos Take A Look
1 Click on your Profile photo top right corner 2 Click on Privacy amp Settings
Click13 on13
1 Turn onoff your activity broadcasts Turn off while updating your profile 2 Select who can see your activity feed While working on your profile choose Only You 3 Select what others see when yoursquove view their Profile if you have a Basic membership and want to see who viewed your profile choose
the recommended button If you want to be under the radar you can choose anonymous 4 Select who can see your connections if you choose your connections they can see everyone in your network If you choose only you
your connections can only see your shared connections What works best for you Depends what you do who is in your network and how comfortable you are with be transparent
5 Edit your public profile see what others see who are NOT connected to you Make sure your photo is checked so people can see you Click on customize your public profile url and add in your name (all lower case one word if your name is already taken you will be offered an alternative choose one)
6 Spend 15 minutes and review all other Settings tabs and each selection so you set up LinkedIn the way you want13
How Do I Manage My Settings Letrsquos Take A Look
34
Lets13 Stay13 Connected13 13
Interos13 13 LEADS13 blog13 Intero13 Resources13
Follow Intero Advisory on LinkedIn 13
colleeninteroadvisorycom | 4104586960 | colleenintero13copy2014 | All Rights Reserved13
bull Complete Your Profile and optimize
for the keywords that best describe who you are and what you do13
bull Connect with the right people and nurture your network strengthen your relationships13
bull Acknowledge others on LinkedIn Like comment and share their status updates13
bull Build out a LinkedIn Company Page and post content13
bull Create content or share 3rd party content with your network and Groups13
bull Join a variety of Groups alumni industry and customer-centered Groups13
bull Be an active networker every day13
LinkedIn ResourcesLinkedIn13 Board13 Connectmdashh^plinkdinJT5bxV13 h^pnonprofitslinkedincom13
How13 To13 Build13 Your13 LinkedIn13 Company13 Page13
Bryan13 BreckenridgemdashNonprofit13 Success13 Enabler13 at13 LinkedIn13 13 wwwlinkedincominbryanbreckenridge
LinkedIn13 for13 GoodmdashLinkedInrsquos13 nonprofit13 blog13 13 h^pbloglinkedincomtopiclinkedin-shy‐for-shy‐good13
Intero13 Advisorymdashh^pwwwinteroadvisorycomblog13
Intero13 Advisorymdashh^pwwwinteroadvisorycomlinkedin-shy‐free-shy‐resources13
Colleen13 McKenna13 on13 LinkedInmdashh^pwwwlinkedincomcolleenmckenna13
LinkedIn Extras
The following slides are a template for how to build a complete and optimized LinkedIn individual profile
Step 1mdashHow Do I Set Up A Great LinkedIn Profile
1 All the information in Kimrsquos headline is relevant and specific 2 You have 120 characters for a headline use them all 3 Start weaving your keywords into your headline 4 A great professional photo is absolutely NECESSARY
1 Include a Summary a synopsis of your who you are and what you have done 2 Consider writing in the 1st person itrsquos approachable and friendly 3 Weave your keywords into your Summary 4 Have a story Share it here itrsquos can be a great way to connect 5 Letrsquos your personality come out itrsquos a good thing
1 Several of Kimrsquos experiences have a description good idea 2 Weave your keywords in to each description if it is appropriate
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A LookInclude13 as13 many13 opDonal13 SecDons13 as13 possible13
(find13 on13 Profile13 Edit13 Profile13 on13 right13 hand13 side)13 showcase13 experDse13
interests13 work13 and13 volunteering13
Include13 your13 Volunteer13 work13 13
Encourage13 all13 your13 board13 members13 donors13 and13 other13 audiences13 13
to13 add13 your13 nonprofit13 to13 their13 LinkedIn13 Profiles13 turn13 them13 into13 advocates13
CerDficaDons13 whether13 for13 your13 current13 or13 past13 role13 shows13 the13 depth13 and13 breadth13 of13 your13 experience
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 You can add up to 50 skills to your Profile
2 LinkedIn orders your Skills according to the number of endorsements you
have for that particular skill
3 The more endorsements you have the higher your ranking in LinkedIn related
to that skill
1 Education is important and Linked loves your alumni affiliation 2 Add all your schools in to your Profile 3 Did you go to a high school that has a strong alumni following 4 If so add that in too
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Your Honors + Awards also provide insight into you and your accomplishments
Organizations often includes the professional groups you are a part of often a great source of potential connections
Recommendations are important and should be considered carefully Recommend people in your network without them asking for it What a great surprise for them and I am sure much appreciated
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Note the common connections you have with your connections
2 Note the magnifying glass next to Shared click and it opens a box
3 What types of people are you looking to find
1 Enter that keyword in the box and hit enter
2 You will see all the people who have that
3 keyword in their Profile
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Groups13 are13 a13 great13 source13 of13 informaDon13 related13 to13 people13 and13 informaDon13 13
2 You13 can13 join13 up13 to13 5013 Groups13
3 Consider13 these13 types13 of13 Groups13 13
1 alumni13 2 industry13 3 topic13 4 mission13 specific13 5 Groups13 where13 you13 will13 find13 the13 13 6 people13 you13 are13 looking13 to13 build13 relaDonships13 with
Customize13 your13 LinkedIn13 newsfeed13 so13 you13 receive13 arDcles13 and13 news13 that13 you13 can13 share13 with13 your13 network13 and13 add13 subject13 13 majer13 experDse13 and13 insight13 Follow13 Companies13 and13 receive13 the13 informaDon13 they13 post13 to13 LinkedIn13 Check13 and13 see13 if13 your13 board13 members13 donors13 have13 Company13 Pages13
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Follow your schoolrsquos University Pages and see where your fellow alumni donors staff etc are now
How Do I Manage My Settings Letrsquos Take A Look
1 Click on your Profile photo top right corner 2 Click on Privacy amp Settings
Click13 on13
1 Turn onoff your activity broadcasts Turn off while updating your profile 2 Select who can see your activity feed While working on your profile choose Only You 3 Select what others see when yoursquove view their Profile if you have a Basic membership and want to see who viewed your profile choose
the recommended button If you want to be under the radar you can choose anonymous 4 Select who can see your connections if you choose your connections they can see everyone in your network If you choose only you
your connections can only see your shared connections What works best for you Depends what you do who is in your network and how comfortable you are with be transparent
5 Edit your public profile see what others see who are NOT connected to you Make sure your photo is checked so people can see you Click on customize your public profile url and add in your name (all lower case one word if your name is already taken you will be offered an alternative choose one)
6 Spend 15 minutes and review all other Settings tabs and each selection so you set up LinkedIn the way you want13
How Do I Manage My Settings Letrsquos Take A Look
34
Lets13 Stay13 Connected13 13
Interos13 13 LEADS13 blog13 Intero13 Resources13
Follow Intero Advisory on LinkedIn 13
colleeninteroadvisorycom | 4104586960 | colleenintero13copy2014 | All Rights Reserved13
LinkedIn ResourcesLinkedIn13 Board13 Connectmdashh^plinkdinJT5bxV13 h^pnonprofitslinkedincom13
How13 To13 Build13 Your13 LinkedIn13 Company13 Page13
Bryan13 BreckenridgemdashNonprofit13 Success13 Enabler13 at13 LinkedIn13 13 wwwlinkedincominbryanbreckenridge
LinkedIn13 for13 GoodmdashLinkedInrsquos13 nonprofit13 blog13 13 h^pbloglinkedincomtopiclinkedin-shy‐for-shy‐good13
Intero13 Advisorymdashh^pwwwinteroadvisorycomblog13
Intero13 Advisorymdashh^pwwwinteroadvisorycomlinkedin-shy‐free-shy‐resources13
Colleen13 McKenna13 on13 LinkedInmdashh^pwwwlinkedincomcolleenmckenna13
LinkedIn Extras
The following slides are a template for how to build a complete and optimized LinkedIn individual profile
Step 1mdashHow Do I Set Up A Great LinkedIn Profile
1 All the information in Kimrsquos headline is relevant and specific 2 You have 120 characters for a headline use them all 3 Start weaving your keywords into your headline 4 A great professional photo is absolutely NECESSARY
1 Include a Summary a synopsis of your who you are and what you have done 2 Consider writing in the 1st person itrsquos approachable and friendly 3 Weave your keywords into your Summary 4 Have a story Share it here itrsquos can be a great way to connect 5 Letrsquos your personality come out itrsquos a good thing
1 Several of Kimrsquos experiences have a description good idea 2 Weave your keywords in to each description if it is appropriate
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A LookInclude13 as13 many13 opDonal13 SecDons13 as13 possible13
(find13 on13 Profile13 Edit13 Profile13 on13 right13 hand13 side)13 showcase13 experDse13
interests13 work13 and13 volunteering13
Include13 your13 Volunteer13 work13 13
Encourage13 all13 your13 board13 members13 donors13 and13 other13 audiences13 13
to13 add13 your13 nonprofit13 to13 their13 LinkedIn13 Profiles13 turn13 them13 into13 advocates13
CerDficaDons13 whether13 for13 your13 current13 or13 past13 role13 shows13 the13 depth13 and13 breadth13 of13 your13 experience
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 You can add up to 50 skills to your Profile
2 LinkedIn orders your Skills according to the number of endorsements you
have for that particular skill
3 The more endorsements you have the higher your ranking in LinkedIn related
to that skill
1 Education is important and Linked loves your alumni affiliation 2 Add all your schools in to your Profile 3 Did you go to a high school that has a strong alumni following 4 If so add that in too
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Your Honors + Awards also provide insight into you and your accomplishments
Organizations often includes the professional groups you are a part of often a great source of potential connections
Recommendations are important and should be considered carefully Recommend people in your network without them asking for it What a great surprise for them and I am sure much appreciated
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Note the common connections you have with your connections
2 Note the magnifying glass next to Shared click and it opens a box
3 What types of people are you looking to find
1 Enter that keyword in the box and hit enter
2 You will see all the people who have that
3 keyword in their Profile
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Groups13 are13 a13 great13 source13 of13 informaDon13 related13 to13 people13 and13 informaDon13 13
2 You13 can13 join13 up13 to13 5013 Groups13
3 Consider13 these13 types13 of13 Groups13 13
1 alumni13 2 industry13 3 topic13 4 mission13 specific13 5 Groups13 where13 you13 will13 find13 the13 13 6 people13 you13 are13 looking13 to13 build13 relaDonships13 with
Customize13 your13 LinkedIn13 newsfeed13 so13 you13 receive13 arDcles13 and13 news13 that13 you13 can13 share13 with13 your13 network13 and13 add13 subject13 13 majer13 experDse13 and13 insight13 Follow13 Companies13 and13 receive13 the13 informaDon13 they13 post13 to13 LinkedIn13 Check13 and13 see13 if13 your13 board13 members13 donors13 have13 Company13 Pages13
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Follow your schoolrsquos University Pages and see where your fellow alumni donors staff etc are now
How Do I Manage My Settings Letrsquos Take A Look
1 Click on your Profile photo top right corner 2 Click on Privacy amp Settings
Click13 on13
1 Turn onoff your activity broadcasts Turn off while updating your profile 2 Select who can see your activity feed While working on your profile choose Only You 3 Select what others see when yoursquove view their Profile if you have a Basic membership and want to see who viewed your profile choose
the recommended button If you want to be under the radar you can choose anonymous 4 Select who can see your connections if you choose your connections they can see everyone in your network If you choose only you
your connections can only see your shared connections What works best for you Depends what you do who is in your network and how comfortable you are with be transparent
5 Edit your public profile see what others see who are NOT connected to you Make sure your photo is checked so people can see you Click on customize your public profile url and add in your name (all lower case one word if your name is already taken you will be offered an alternative choose one)
6 Spend 15 minutes and review all other Settings tabs and each selection so you set up LinkedIn the way you want13
How Do I Manage My Settings Letrsquos Take A Look
34
Lets13 Stay13 Connected13 13
Interos13 13 LEADS13 blog13 Intero13 Resources13
Follow Intero Advisory on LinkedIn 13
colleeninteroadvisorycom | 4104586960 | colleenintero13copy2014 | All Rights Reserved13
LinkedIn Extras
The following slides are a template for how to build a complete and optimized LinkedIn individual profile
Step 1mdashHow Do I Set Up A Great LinkedIn Profile
1 All the information in Kimrsquos headline is relevant and specific 2 You have 120 characters for a headline use them all 3 Start weaving your keywords into your headline 4 A great professional photo is absolutely NECESSARY
1 Include a Summary a synopsis of your who you are and what you have done 2 Consider writing in the 1st person itrsquos approachable and friendly 3 Weave your keywords into your Summary 4 Have a story Share it here itrsquos can be a great way to connect 5 Letrsquos your personality come out itrsquos a good thing
1 Several of Kimrsquos experiences have a description good idea 2 Weave your keywords in to each description if it is appropriate
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A LookInclude13 as13 many13 opDonal13 SecDons13 as13 possible13
(find13 on13 Profile13 Edit13 Profile13 on13 right13 hand13 side)13 showcase13 experDse13
interests13 work13 and13 volunteering13
Include13 your13 Volunteer13 work13 13
Encourage13 all13 your13 board13 members13 donors13 and13 other13 audiences13 13
to13 add13 your13 nonprofit13 to13 their13 LinkedIn13 Profiles13 turn13 them13 into13 advocates13
CerDficaDons13 whether13 for13 your13 current13 or13 past13 role13 shows13 the13 depth13 and13 breadth13 of13 your13 experience
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 You can add up to 50 skills to your Profile
2 LinkedIn orders your Skills according to the number of endorsements you
have for that particular skill
3 The more endorsements you have the higher your ranking in LinkedIn related
to that skill
1 Education is important and Linked loves your alumni affiliation 2 Add all your schools in to your Profile 3 Did you go to a high school that has a strong alumni following 4 If so add that in too
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Your Honors + Awards also provide insight into you and your accomplishments
Organizations often includes the professional groups you are a part of often a great source of potential connections
Recommendations are important and should be considered carefully Recommend people in your network without them asking for it What a great surprise for them and I am sure much appreciated
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Note the common connections you have with your connections
2 Note the magnifying glass next to Shared click and it opens a box
3 What types of people are you looking to find
1 Enter that keyword in the box and hit enter
2 You will see all the people who have that
3 keyword in their Profile
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Groups13 are13 a13 great13 source13 of13 informaDon13 related13 to13 people13 and13 informaDon13 13
2 You13 can13 join13 up13 to13 5013 Groups13
3 Consider13 these13 types13 of13 Groups13 13
1 alumni13 2 industry13 3 topic13 4 mission13 specific13 5 Groups13 where13 you13 will13 find13 the13 13 6 people13 you13 are13 looking13 to13 build13 relaDonships13 with
Customize13 your13 LinkedIn13 newsfeed13 so13 you13 receive13 arDcles13 and13 news13 that13 you13 can13 share13 with13 your13 network13 and13 add13 subject13 13 majer13 experDse13 and13 insight13 Follow13 Companies13 and13 receive13 the13 informaDon13 they13 post13 to13 LinkedIn13 Check13 and13 see13 if13 your13 board13 members13 donors13 have13 Company13 Pages13
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Follow your schoolrsquos University Pages and see where your fellow alumni donors staff etc are now
How Do I Manage My Settings Letrsquos Take A Look
1 Click on your Profile photo top right corner 2 Click on Privacy amp Settings
Click13 on13
1 Turn onoff your activity broadcasts Turn off while updating your profile 2 Select who can see your activity feed While working on your profile choose Only You 3 Select what others see when yoursquove view their Profile if you have a Basic membership and want to see who viewed your profile choose
the recommended button If you want to be under the radar you can choose anonymous 4 Select who can see your connections if you choose your connections they can see everyone in your network If you choose only you
your connections can only see your shared connections What works best for you Depends what you do who is in your network and how comfortable you are with be transparent
5 Edit your public profile see what others see who are NOT connected to you Make sure your photo is checked so people can see you Click on customize your public profile url and add in your name (all lower case one word if your name is already taken you will be offered an alternative choose one)
6 Spend 15 minutes and review all other Settings tabs and each selection so you set up LinkedIn the way you want13
How Do I Manage My Settings Letrsquos Take A Look
34
Lets13 Stay13 Connected13 13
Interos13 13 LEADS13 blog13 Intero13 Resources13
Follow Intero Advisory on LinkedIn 13
colleeninteroadvisorycom | 4104586960 | colleenintero13copy2014 | All Rights Reserved13
Step 1mdashHow Do I Set Up A Great LinkedIn Profile
1 All the information in Kimrsquos headline is relevant and specific 2 You have 120 characters for a headline use them all 3 Start weaving your keywords into your headline 4 A great professional photo is absolutely NECESSARY
1 Include a Summary a synopsis of your who you are and what you have done 2 Consider writing in the 1st person itrsquos approachable and friendly 3 Weave your keywords into your Summary 4 Have a story Share it here itrsquos can be a great way to connect 5 Letrsquos your personality come out itrsquos a good thing
1 Several of Kimrsquos experiences have a description good idea 2 Weave your keywords in to each description if it is appropriate
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A LookInclude13 as13 many13 opDonal13 SecDons13 as13 possible13
(find13 on13 Profile13 Edit13 Profile13 on13 right13 hand13 side)13 showcase13 experDse13
interests13 work13 and13 volunteering13
Include13 your13 Volunteer13 work13 13
Encourage13 all13 your13 board13 members13 donors13 and13 other13 audiences13 13
to13 add13 your13 nonprofit13 to13 their13 LinkedIn13 Profiles13 turn13 them13 into13 advocates13
CerDficaDons13 whether13 for13 your13 current13 or13 past13 role13 shows13 the13 depth13 and13 breadth13 of13 your13 experience
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 You can add up to 50 skills to your Profile
2 LinkedIn orders your Skills according to the number of endorsements you
have for that particular skill
3 The more endorsements you have the higher your ranking in LinkedIn related
to that skill
1 Education is important and Linked loves your alumni affiliation 2 Add all your schools in to your Profile 3 Did you go to a high school that has a strong alumni following 4 If so add that in too
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Your Honors + Awards also provide insight into you and your accomplishments
Organizations often includes the professional groups you are a part of often a great source of potential connections
Recommendations are important and should be considered carefully Recommend people in your network without them asking for it What a great surprise for them and I am sure much appreciated
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Note the common connections you have with your connections
2 Note the magnifying glass next to Shared click and it opens a box
3 What types of people are you looking to find
1 Enter that keyword in the box and hit enter
2 You will see all the people who have that
3 keyword in their Profile
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Groups13 are13 a13 great13 source13 of13 informaDon13 related13 to13 people13 and13 informaDon13 13
2 You13 can13 join13 up13 to13 5013 Groups13
3 Consider13 these13 types13 of13 Groups13 13
1 alumni13 2 industry13 3 topic13 4 mission13 specific13 5 Groups13 where13 you13 will13 find13 the13 13 6 people13 you13 are13 looking13 to13 build13 relaDonships13 with
Customize13 your13 LinkedIn13 newsfeed13 so13 you13 receive13 arDcles13 and13 news13 that13 you13 can13 share13 with13 your13 network13 and13 add13 subject13 13 majer13 experDse13 and13 insight13 Follow13 Companies13 and13 receive13 the13 informaDon13 they13 post13 to13 LinkedIn13 Check13 and13 see13 if13 your13 board13 members13 donors13 have13 Company13 Pages13
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Follow your schoolrsquos University Pages and see where your fellow alumni donors staff etc are now
How Do I Manage My Settings Letrsquos Take A Look
1 Click on your Profile photo top right corner 2 Click on Privacy amp Settings
Click13 on13
1 Turn onoff your activity broadcasts Turn off while updating your profile 2 Select who can see your activity feed While working on your profile choose Only You 3 Select what others see when yoursquove view their Profile if you have a Basic membership and want to see who viewed your profile choose
the recommended button If you want to be under the radar you can choose anonymous 4 Select who can see your connections if you choose your connections they can see everyone in your network If you choose only you
your connections can only see your shared connections What works best for you Depends what you do who is in your network and how comfortable you are with be transparent
5 Edit your public profile see what others see who are NOT connected to you Make sure your photo is checked so people can see you Click on customize your public profile url and add in your name (all lower case one word if your name is already taken you will be offered an alternative choose one)
6 Spend 15 minutes and review all other Settings tabs and each selection so you set up LinkedIn the way you want13
How Do I Manage My Settings Letrsquos Take A Look
34
Lets13 Stay13 Connected13 13
Interos13 13 LEADS13 blog13 Intero13 Resources13
Follow Intero Advisory on LinkedIn 13
colleeninteroadvisorycom | 4104586960 | colleenintero13copy2014 | All Rights Reserved13
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A LookInclude13 as13 many13 opDonal13 SecDons13 as13 possible13
(find13 on13 Profile13 Edit13 Profile13 on13 right13 hand13 side)13 showcase13 experDse13
interests13 work13 and13 volunteering13
Include13 your13 Volunteer13 work13 13
Encourage13 all13 your13 board13 members13 donors13 and13 other13 audiences13 13
to13 add13 your13 nonprofit13 to13 their13 LinkedIn13 Profiles13 turn13 them13 into13 advocates13
CerDficaDons13 whether13 for13 your13 current13 or13 past13 role13 shows13 the13 depth13 and13 breadth13 of13 your13 experience
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 You can add up to 50 skills to your Profile
2 LinkedIn orders your Skills according to the number of endorsements you
have for that particular skill
3 The more endorsements you have the higher your ranking in LinkedIn related
to that skill
1 Education is important and Linked loves your alumni affiliation 2 Add all your schools in to your Profile 3 Did you go to a high school that has a strong alumni following 4 If so add that in too
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Your Honors + Awards also provide insight into you and your accomplishments
Organizations often includes the professional groups you are a part of often a great source of potential connections
Recommendations are important and should be considered carefully Recommend people in your network without them asking for it What a great surprise for them and I am sure much appreciated
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Note the common connections you have with your connections
2 Note the magnifying glass next to Shared click and it opens a box
3 What types of people are you looking to find
1 Enter that keyword in the box and hit enter
2 You will see all the people who have that
3 keyword in their Profile
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Groups13 are13 a13 great13 source13 of13 informaDon13 related13 to13 people13 and13 informaDon13 13
2 You13 can13 join13 up13 to13 5013 Groups13
3 Consider13 these13 types13 of13 Groups13 13
1 alumni13 2 industry13 3 topic13 4 mission13 specific13 5 Groups13 where13 you13 will13 find13 the13 13 6 people13 you13 are13 looking13 to13 build13 relaDonships13 with
Customize13 your13 LinkedIn13 newsfeed13 so13 you13 receive13 arDcles13 and13 news13 that13 you13 can13 share13 with13 your13 network13 and13 add13 subject13 13 majer13 experDse13 and13 insight13 Follow13 Companies13 and13 receive13 the13 informaDon13 they13 post13 to13 LinkedIn13 Check13 and13 see13 if13 your13 board13 members13 donors13 have13 Company13 Pages13
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Follow your schoolrsquos University Pages and see where your fellow alumni donors staff etc are now
How Do I Manage My Settings Letrsquos Take A Look
1 Click on your Profile photo top right corner 2 Click on Privacy amp Settings
Click13 on13
1 Turn onoff your activity broadcasts Turn off while updating your profile 2 Select who can see your activity feed While working on your profile choose Only You 3 Select what others see when yoursquove view their Profile if you have a Basic membership and want to see who viewed your profile choose
the recommended button If you want to be under the radar you can choose anonymous 4 Select who can see your connections if you choose your connections they can see everyone in your network If you choose only you
your connections can only see your shared connections What works best for you Depends what you do who is in your network and how comfortable you are with be transparent
5 Edit your public profile see what others see who are NOT connected to you Make sure your photo is checked so people can see you Click on customize your public profile url and add in your name (all lower case one word if your name is already taken you will be offered an alternative choose one)
6 Spend 15 minutes and review all other Settings tabs and each selection so you set up LinkedIn the way you want13
How Do I Manage My Settings Letrsquos Take A Look
34
Lets13 Stay13 Connected13 13
Interos13 13 LEADS13 blog13 Intero13 Resources13
Follow Intero Advisory on LinkedIn 13
colleeninteroadvisorycom | 4104586960 | colleenintero13copy2014 | All Rights Reserved13
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 You can add up to 50 skills to your Profile
2 LinkedIn orders your Skills according to the number of endorsements you
have for that particular skill
3 The more endorsements you have the higher your ranking in LinkedIn related
to that skill
1 Education is important and Linked loves your alumni affiliation 2 Add all your schools in to your Profile 3 Did you go to a high school that has a strong alumni following 4 If so add that in too
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Your Honors + Awards also provide insight into you and your accomplishments
Organizations often includes the professional groups you are a part of often a great source of potential connections
Recommendations are important and should be considered carefully Recommend people in your network without them asking for it What a great surprise for them and I am sure much appreciated
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Note the common connections you have with your connections
2 Note the magnifying glass next to Shared click and it opens a box
3 What types of people are you looking to find
1 Enter that keyword in the box and hit enter
2 You will see all the people who have that
3 keyword in their Profile
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Groups13 are13 a13 great13 source13 of13 informaDon13 related13 to13 people13 and13 informaDon13 13
2 You13 can13 join13 up13 to13 5013 Groups13
3 Consider13 these13 types13 of13 Groups13 13
1 alumni13 2 industry13 3 topic13 4 mission13 specific13 5 Groups13 where13 you13 will13 find13 the13 13 6 people13 you13 are13 looking13 to13 build13 relaDonships13 with
Customize13 your13 LinkedIn13 newsfeed13 so13 you13 receive13 arDcles13 and13 news13 that13 you13 can13 share13 with13 your13 network13 and13 add13 subject13 13 majer13 experDse13 and13 insight13 Follow13 Companies13 and13 receive13 the13 informaDon13 they13 post13 to13 LinkedIn13 Check13 and13 see13 if13 your13 board13 members13 donors13 have13 Company13 Pages13
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Follow your schoolrsquos University Pages and see where your fellow alumni donors staff etc are now
How Do I Manage My Settings Letrsquos Take A Look
1 Click on your Profile photo top right corner 2 Click on Privacy amp Settings
Click13 on13
1 Turn onoff your activity broadcasts Turn off while updating your profile 2 Select who can see your activity feed While working on your profile choose Only You 3 Select what others see when yoursquove view their Profile if you have a Basic membership and want to see who viewed your profile choose
the recommended button If you want to be under the radar you can choose anonymous 4 Select who can see your connections if you choose your connections they can see everyone in your network If you choose only you
your connections can only see your shared connections What works best for you Depends what you do who is in your network and how comfortable you are with be transparent
5 Edit your public profile see what others see who are NOT connected to you Make sure your photo is checked so people can see you Click on customize your public profile url and add in your name (all lower case one word if your name is already taken you will be offered an alternative choose one)
6 Spend 15 minutes and review all other Settings tabs and each selection so you set up LinkedIn the way you want13
How Do I Manage My Settings Letrsquos Take A Look
34
Lets13 Stay13 Connected13 13
Interos13 13 LEADS13 blog13 Intero13 Resources13
Follow Intero Advisory on LinkedIn 13
colleeninteroadvisorycom | 4104586960 | colleenintero13copy2014 | All Rights Reserved13
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Your Honors + Awards also provide insight into you and your accomplishments
Organizations often includes the professional groups you are a part of often a great source of potential connections
Recommendations are important and should be considered carefully Recommend people in your network without them asking for it What a great surprise for them and I am sure much appreciated
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Note the common connections you have with your connections
2 Note the magnifying glass next to Shared click and it opens a box
3 What types of people are you looking to find
1 Enter that keyword in the box and hit enter
2 You will see all the people who have that
3 keyword in their Profile
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Groups13 are13 a13 great13 source13 of13 informaDon13 related13 to13 people13 and13 informaDon13 13
2 You13 can13 join13 up13 to13 5013 Groups13
3 Consider13 these13 types13 of13 Groups13 13
1 alumni13 2 industry13 3 topic13 4 mission13 specific13 5 Groups13 where13 you13 will13 find13 the13 13 6 people13 you13 are13 looking13 to13 build13 relaDonships13 with
Customize13 your13 LinkedIn13 newsfeed13 so13 you13 receive13 arDcles13 and13 news13 that13 you13 can13 share13 with13 your13 network13 and13 add13 subject13 13 majer13 experDse13 and13 insight13 Follow13 Companies13 and13 receive13 the13 informaDon13 they13 post13 to13 LinkedIn13 Check13 and13 see13 if13 your13 board13 members13 donors13 have13 Company13 Pages13
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Follow your schoolrsquos University Pages and see where your fellow alumni donors staff etc are now
How Do I Manage My Settings Letrsquos Take A Look
1 Click on your Profile photo top right corner 2 Click on Privacy amp Settings
Click13 on13
1 Turn onoff your activity broadcasts Turn off while updating your profile 2 Select who can see your activity feed While working on your profile choose Only You 3 Select what others see when yoursquove view their Profile if you have a Basic membership and want to see who viewed your profile choose
the recommended button If you want to be under the radar you can choose anonymous 4 Select who can see your connections if you choose your connections they can see everyone in your network If you choose only you
your connections can only see your shared connections What works best for you Depends what you do who is in your network and how comfortable you are with be transparent
5 Edit your public profile see what others see who are NOT connected to you Make sure your photo is checked so people can see you Click on customize your public profile url and add in your name (all lower case one word if your name is already taken you will be offered an alternative choose one)
6 Spend 15 minutes and review all other Settings tabs and each selection so you set up LinkedIn the way you want13
How Do I Manage My Settings Letrsquos Take A Look
34
Lets13 Stay13 Connected13 13
Interos13 13 LEADS13 blog13 Intero13 Resources13
Follow Intero Advisory on LinkedIn 13
colleeninteroadvisorycom | 4104586960 | colleenintero13copy2014 | All Rights Reserved13
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Note the common connections you have with your connections
2 Note the magnifying glass next to Shared click and it opens a box
3 What types of people are you looking to find
1 Enter that keyword in the box and hit enter
2 You will see all the people who have that
3 keyword in their Profile
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Groups13 are13 a13 great13 source13 of13 informaDon13 related13 to13 people13 and13 informaDon13 13
2 You13 can13 join13 up13 to13 5013 Groups13
3 Consider13 these13 types13 of13 Groups13 13
1 alumni13 2 industry13 3 topic13 4 mission13 specific13 5 Groups13 where13 you13 will13 find13 the13 13 6 people13 you13 are13 looking13 to13 build13 relaDonships13 with
Customize13 your13 LinkedIn13 newsfeed13 so13 you13 receive13 arDcles13 and13 news13 that13 you13 can13 share13 with13 your13 network13 and13 add13 subject13 13 majer13 experDse13 and13 insight13 Follow13 Companies13 and13 receive13 the13 informaDon13 they13 post13 to13 LinkedIn13 Check13 and13 see13 if13 your13 board13 members13 donors13 have13 Company13 Pages13
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Follow your schoolrsquos University Pages and see where your fellow alumni donors staff etc are now
How Do I Manage My Settings Letrsquos Take A Look
1 Click on your Profile photo top right corner 2 Click on Privacy amp Settings
Click13 on13
1 Turn onoff your activity broadcasts Turn off while updating your profile 2 Select who can see your activity feed While working on your profile choose Only You 3 Select what others see when yoursquove view their Profile if you have a Basic membership and want to see who viewed your profile choose
the recommended button If you want to be under the radar you can choose anonymous 4 Select who can see your connections if you choose your connections they can see everyone in your network If you choose only you
your connections can only see your shared connections What works best for you Depends what you do who is in your network and how comfortable you are with be transparent
5 Edit your public profile see what others see who are NOT connected to you Make sure your photo is checked so people can see you Click on customize your public profile url and add in your name (all lower case one word if your name is already taken you will be offered an alternative choose one)
6 Spend 15 minutes and review all other Settings tabs and each selection so you set up LinkedIn the way you want13
How Do I Manage My Settings Letrsquos Take A Look
34
Lets13 Stay13 Connected13 13
Interos13 13 LEADS13 blog13 Intero13 Resources13
Follow Intero Advisory on LinkedIn 13
colleeninteroadvisorycom | 4104586960 | colleenintero13copy2014 | All Rights Reserved13
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
1 Groups13 are13 a13 great13 source13 of13 informaDon13 related13 to13 people13 and13 informaDon13 13
2 You13 can13 join13 up13 to13 5013 Groups13
3 Consider13 these13 types13 of13 Groups13 13
1 alumni13 2 industry13 3 topic13 4 mission13 specific13 5 Groups13 where13 you13 will13 find13 the13 13 6 people13 you13 are13 looking13 to13 build13 relaDonships13 with
Customize13 your13 LinkedIn13 newsfeed13 so13 you13 receive13 arDcles13 and13 news13 that13 you13 can13 share13 with13 your13 network13 and13 add13 subject13 13 majer13 experDse13 and13 insight13 Follow13 Companies13 and13 receive13 the13 informaDon13 they13 post13 to13 LinkedIn13 Check13 and13 see13 if13 your13 board13 members13 donors13 have13 Company13 Pages13
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Follow your schoolrsquos University Pages and see where your fellow alumni donors staff etc are now
How Do I Manage My Settings Letrsquos Take A Look
1 Click on your Profile photo top right corner 2 Click on Privacy amp Settings
Click13 on13
1 Turn onoff your activity broadcasts Turn off while updating your profile 2 Select who can see your activity feed While working on your profile choose Only You 3 Select what others see when yoursquove view their Profile if you have a Basic membership and want to see who viewed your profile choose
the recommended button If you want to be under the radar you can choose anonymous 4 Select who can see your connections if you choose your connections they can see everyone in your network If you choose only you
your connections can only see your shared connections What works best for you Depends what you do who is in your network and how comfortable you are with be transparent
5 Edit your public profile see what others see who are NOT connected to you Make sure your photo is checked so people can see you Click on customize your public profile url and add in your name (all lower case one word if your name is already taken you will be offered an alternative choose one)
6 Spend 15 minutes and review all other Settings tabs and each selection so you set up LinkedIn the way you want13
How Do I Manage My Settings Letrsquos Take A Look
34
Lets13 Stay13 Connected13 13
Interos13 13 LEADS13 blog13 Intero13 Resources13
Follow Intero Advisory on LinkedIn 13
colleeninteroadvisorycom | 4104586960 | colleenintero13copy2014 | All Rights Reserved13
How Do I Set Up A Great LinkedIn Profile Letrsquos Take A Look
Follow your schoolrsquos University Pages and see where your fellow alumni donors staff etc are now
How Do I Manage My Settings Letrsquos Take A Look
1 Click on your Profile photo top right corner 2 Click on Privacy amp Settings
Click13 on13
1 Turn onoff your activity broadcasts Turn off while updating your profile 2 Select who can see your activity feed While working on your profile choose Only You 3 Select what others see when yoursquove view their Profile if you have a Basic membership and want to see who viewed your profile choose
the recommended button If you want to be under the radar you can choose anonymous 4 Select who can see your connections if you choose your connections they can see everyone in your network If you choose only you
your connections can only see your shared connections What works best for you Depends what you do who is in your network and how comfortable you are with be transparent
5 Edit your public profile see what others see who are NOT connected to you Make sure your photo is checked so people can see you Click on customize your public profile url and add in your name (all lower case one word if your name is already taken you will be offered an alternative choose one)
6 Spend 15 minutes and review all other Settings tabs and each selection so you set up LinkedIn the way you want13
How Do I Manage My Settings Letrsquos Take A Look
34
Lets13 Stay13 Connected13 13
Interos13 13 LEADS13 blog13 Intero13 Resources13
Follow Intero Advisory on LinkedIn 13
colleeninteroadvisorycom | 4104586960 | colleenintero13copy2014 | All Rights Reserved13
How Do I Manage My Settings Letrsquos Take A Look
1 Click on your Profile photo top right corner 2 Click on Privacy amp Settings
Click13 on13
1 Turn onoff your activity broadcasts Turn off while updating your profile 2 Select who can see your activity feed While working on your profile choose Only You 3 Select what others see when yoursquove view their Profile if you have a Basic membership and want to see who viewed your profile choose
the recommended button If you want to be under the radar you can choose anonymous 4 Select who can see your connections if you choose your connections they can see everyone in your network If you choose only you
your connections can only see your shared connections What works best for you Depends what you do who is in your network and how comfortable you are with be transparent
5 Edit your public profile see what others see who are NOT connected to you Make sure your photo is checked so people can see you Click on customize your public profile url and add in your name (all lower case one word if your name is already taken you will be offered an alternative choose one)
6 Spend 15 minutes and review all other Settings tabs and each selection so you set up LinkedIn the way you want13
How Do I Manage My Settings Letrsquos Take A Look
34
Lets13 Stay13 Connected13 13
Interos13 13 LEADS13 blog13 Intero13 Resources13
Follow Intero Advisory on LinkedIn 13
colleeninteroadvisorycom | 4104586960 | colleenintero13copy2014 | All Rights Reserved13
Click13 on13
1 Turn onoff your activity broadcasts Turn off while updating your profile 2 Select who can see your activity feed While working on your profile choose Only You 3 Select what others see when yoursquove view their Profile if you have a Basic membership and want to see who viewed your profile choose
the recommended button If you want to be under the radar you can choose anonymous 4 Select who can see your connections if you choose your connections they can see everyone in your network If you choose only you
your connections can only see your shared connections What works best for you Depends what you do who is in your network and how comfortable you are with be transparent
5 Edit your public profile see what others see who are NOT connected to you Make sure your photo is checked so people can see you Click on customize your public profile url and add in your name (all lower case one word if your name is already taken you will be offered an alternative choose one)
6 Spend 15 minutes and review all other Settings tabs and each selection so you set up LinkedIn the way you want13
How Do I Manage My Settings Letrsquos Take A Look
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Interos13 13 LEADS13 blog13 Intero13 Resources13
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colleeninteroadvisorycom | 4104586960 | colleenintero13copy2014 | All Rights Reserved13
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Lets13 Stay13 Connected13 13
Interos13 13 LEADS13 blog13 Intero13 Resources13
Follow Intero Advisory on LinkedIn 13
colleeninteroadvisorycom | 4104586960 | colleenintero13copy2014 | All Rights Reserved13