Linkedin overload ; How to filter relevant stuff from Linkedin groups
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Transcript of Linkedin Groups
© 2010 Ariba, Inc. All rights reserved.
LinkedIn Groups:How we’ve used them to engage!
Justin Fogarty
Some things change
© 2011 Ariba, Inc. All rights reserved. 2
• “It took me three days to figure out that there was another side to the tape.”
• Shuffle = “holding down rewind and releasing it randomly”
• “The Walkman actually has two headphone sockets, labelled A and B, meaning the little music that I have, I can share with friends.”
• http://news.bbc.co.uk/2/hi/8117619.stm
© 2011 Ariba, In. All rights reserved. 3
Customers talk. But, why go social?
• Communication Changes Blurring work/life lines Access Relevance Email “bacon” problem Mobility
• Impact on decisions• Customer experience
Renewals Referrals
We can embrace, learn & leverage or be left behind
© 2010 Ariba, Inc. All rights reserved. 4
Ariba’s Social Vision…
“We will leverage the collective IQ of our 4.5 million customers. Our solutions are smart.
But our customers are even smarter.”
© 2010 Ariba, Inc. All rights reserved. 5
© 2010 Ariba, Inc. All rights reserved. 6
B2Bs too?
• 60% “engagement with present and prospective customers”
• 59% “protect, influence and construct brand reputation”
• 52% use for “new revenue possibilities”*
• 91.5% in purchasing use LinkedIn• Baby Boomers see the "potential of
social media to improve purchasing and supply performance.”**
Sources: *Accenture & **Maastricht University
© 2010 Ariba, Inc. All rights reserved. 7
History
© 2010 Ariba, Inc. All rights reserved. 8
Strategic Sourcing & Procurement
• http://www.linkedin.com/groups?home=&gid=139021
• >41k Members 39% in Purchasing 31% Manager level 3,133 VPs
• Polls!!!• Monthly member calls
© 2010 Ariba, Inc. All rights reserved. 9
What’s next?
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Lessons Learned
• Facilitate• Long leash• Make time• Clean• Don’t wait• Listen up
© 2010 Ariba, Inc. All rights reserved. 11
Q&A
• Justin Fogarty• @justacio
© 2011 Ariba, Inc. All rights reserved. 12