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LinkedIn-Global Workforce: technology improving society
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Transcript of LinkedIn-Global Workforce: technology improving society
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Global Workforce: technology improving societyCiudad de México | 07 de Junio
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Conectar a los profesionales del mundo para que sean más exitosos y productivos
Nuestra Misión
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S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S
T H E E C O N O M I C G R A P H
Usuarios Empresas Empleos Habilidades Escuelas ConocimientoS C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S
T H E E C O N O M I C G R A P H
S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S
T H E E C O N O M I C G R A P H
S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S
T H E E C O N O M I C G R A P H
S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S
T H E E C O N O M I C G R A P H
S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S
T H E E C O N O M I C G R A P H
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Nuevos usuarios
en México en los
últimos 12 meses
1.6Musuarios en
todo el mundo
+433Mupdates por
semana
+2Bi
40M+ students
LinkedIn’s fastest growing demographic
+2 members each second
network continuously expanding
24 languages
now available on LinkedIn
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Mexico InsightsThere is a diverse representation of
professionals in Mexico on LinkedIn
59%of Mexico LinkedIn users
are male
41%of Mexico LinkedIn users
are female
8 million+LinkedIn users in
Mexico
1.6M+New members in
Mexico over past
12 months
97%access LinkedIn
via desktop
44%access LinkedIn
via mobile
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La primera mano de LinkedIn: EducaciónPreparar a los profesionales para el mercado de trabajo actual
170+different fields of study
13%
9%
8%
8%
5%
3%
3%
3%
2%
2%
industrial engineering
law
administration
marketing
informatics
computer science
banking and finance
business
international business
information science…
Tecnológico de Monterrey
Universidad Nacional Autónoma de México
Universidad del Valle de México
Instituto Politécnico Nacional
Universidad de Guadalajara
Universidad Autónoma de Nuevo León
Universidad Iberoamericana, Ciudad de México
Universidad Tecnológica de México
Instituto Tecnológico Autónomo de México
Universidad Panamericana
Top 10 Universities Top 10 Fields of Study
9K+ Universities associated with
members in Mexico
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LinkedIn for Students
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La red de estudiantes en LinkedIn
+40M(10%)
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Principales skills de los mexicanos
980K+Members list a language
as a skill*
*excludes Spanish
54%
7%
3%
2%
2%
English
French
German
Portuguese
Italian
Language
10,396 Members in Mexico have fútbol as a skill..
…but only 4% have been endorsed for it!
Microsoft Office
Microsoft Excel
Strategic Planning
Microsoft Word
Negotiation
Customer Service
Project Management
Team Leadership
Business Strategy
Management
Top 10 Skills in Mexico
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La búsqueda por conocimiento que el mercado necesita
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La segunda mano de LinkedIn: EmpleabilidadEnlazar la demanda por profesionales a las oportunidades, de manera
automática y considerando las palabras clave de los perfiles
Seniority
Entry44%Senior
22%
Manager19%
Director+16%
Years of Experience
7%
24%
25%
17%
27%
0-2 years
3-5 years
6-9 years
10-14 years
15+ years
10.6 average years of experience
Top 10 Employers* in Mexico
*includes only government agencies, private, and public companies
200K+Different current employers
associated to members in Mexico
Secretaría de Educación Pública
IMSS
Pemex
Banamex
ISSSTE
Instituto Mexicano del Seguro Social
SEP AG
Telcel
BBVA Bancomer
Televisa
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Conectando los profesionales ciertos a las vacantes y empresas ciertas
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Top Functions & Industries
Top Functions Top Industries
4%
4%
3%
3%
3%
3%
3%
2%
2%
2%
Construction
Government Administration
Education
Food & Beverages
Higher Education
Information Technology &…
Automotive
Accounting
Insurance
Telecommunications
150 unique industries in Mexico!
15%
12%
10%
9%
5%
5%
4%
4%
4%
4%
Administrative
Sales
Operations
Education
Engineering
Entrepreneurship
Consulting
Healthcare Services
Accounting
Support
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¿Que buscan los profesionales mexicanos?
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Top Followed
Companies
Las marcas más
deseadas por
mexicanos en LinkedIn
PepsiCo
Nestlé
Apple
Unilever
Procter & Gamble
Coca-Cola FEMSA
CEMEX
HP
Danone
Pfizer
IBM
Microsoft
Schneider Electric
Top Followed Companies
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Source: Mind the gaps The 2015 Deloitte Millennial survey
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Lo que llama la atenciónde los candidatos actuales:
75% - Valores y Cultura45% - Misión20% - Liderazgo de Productos
Donde el talento actual buscainformación de empresas donde les interesaría trabajar?
1) Redes sociales
2) Amigos
3) Páginas corporativas
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¿Que buscan los empleadoresmexicanos?
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¿Que buscan los profesionales?
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¿Que buscan los profesionales?
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¿Que buscan los profesionales?
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¿Que buscan los profesionales?
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La tercera mano de LinkedIn: en link entre
productos/servicios y la demanda
El algoritmo de LinkedIn, además de juntar empresas al talento, también es la
fuenta del link entre los productos y/o servicios de las marcas y los usuarios
que podrán tener interés en la compra
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Richard Branson
Bill Gates
Jack Welch
Deepak Chopra
Daniel Goleman
Jeff Weiner
Arianna Huffington
Barack Obama
James Caan
Blanca Trevino
La cuarta mano de LinkedIn: escuchar los
influenciadores del mercado laboral moderno
Top Influencers seguidos por los mexicanos
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Gracias
Edson BalestriHead of North LATAM – New Business
Talent Solutions - LinkedIn